I always wonder who of the targeted consumer group actually understands "impossible is nothing" in that pool over "nothing is impossible" That's not Adi Dassler Vs Kiichiro Toyoda, but a major philosophical difference in concept. There are two things we can not imagine being mortal: Infinity and the opposite an end, all has to end, but every end has to be a new beginning, like All or Nothing against the daredevil "we try it all" attitude. Point is, you need to first understand the adidas principle to survive living the Toyota attitude. #cyberpunkcoltoure #jediisareligionintheUK #riskmanagement #igotoldforareson