In this clip from #BehindtheApps, Ben Barta from Tripledot Studios (mobile gaming developers) addresses the key challenges in the user acquisition landscape for gaming apps and how their collaboration with AVOW has provided innovative solutions.
Quote:
"There’s not one big challenge, right? There’s a few that comes to mind. You know, the rising user acquisition costs are probably the one that I’m thinking of right now. But there’s more…The consolidation in the ad tech marketplace has really driven up UA costs, and the saturation of the market hasn’t really helped. This creates obviously challenges but also great opportunities, forcing us and companies like us to explore new channels for cost-effective user acquisition." - Ben Barta from Tripledot Studios
Ben shares how Tripledot Studios has successfully tackled these challenges by leveraging AVOW’s expertise and exploring new, cost-effective user acquisition strategies through mobile OEM channels. This clip provides valuable insights into navigating a saturated market and optimizing user acquisition strategies.
🔗 Watch the full interview here: • Behind the Apps Episod...
🔗 Read the full interview here: avow.tech/blog...
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7 сен 2024
