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Target ROAS and Target CPA Deep Dive - How to Maximize Conversions or Conversion Value Google Ads 

Surfside PPC
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7 окт 2024

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Комментарии : 34   
@Surfsideppc
@Surfsideppc Год назад
Please let me know if you have any questions about Target CPA or Target ROAS. Thanks for watching my video!
@dhairyasinghchauhan
@dhairyasinghchauhan Год назад
Hey love your content, can you make a video on YT ads how to target audience for course selling?
@raushankumar-ru4sr
@raushankumar-ru4sr Год назад
Had you checked the current Google ad interface. There is no Target roas and Target cpa in current Google ad interface. What the need to upload the older version video.
@dhairyasinghchauhan
@dhairyasinghchauhan Год назад
@@raushankumar-ru4sr can give me the relevant RU-vid ads course (LATEST) do you have any link kinldy comment here :)
@bnpweightloss2641
@bnpweightloss2641 Год назад
Which is better and do you prefer Ecommerce Business?
@priyankadays
@priyankadays Год назад
Thank you. I was confused about smart bidding strategy. You have explained it so easily.
@SamRut-q5o
@SamRut-q5o 11 дней назад
0:32 0:32
@XTCintense
@XTCintense 8 месяцев назад
I'm about to have an interview on this exact topic and I feel so informed now! Maybe i'll venmo you a finders fee if i get it. 🤑
@CarlynPowellVoges
@CarlynPowellVoges 4 месяца назад
The video is great, informative!
@DavidThomasNelson-rn7zy
@DavidThomasNelson-rn7zy 7 месяцев назад
Thank you much for this tutorial
@DetweilerTylerEugene
@DetweilerTylerEugene 5 месяцев назад
Thank you for the video
@HugoZacharyDean
@HugoZacharyDean 5 месяцев назад
Good job. Thank you
@rodrigosousa8771
@rodrigosousa8771 Год назад
Thanks a lot for the video. A question: how to decide/choose a desired CPA or desired Roas value, what type of analysis or which metric to analyze to make this quantitative decision?
@saravanan4086
@saravanan4086 3 месяца назад
Hi, Thank you for your video. What is the difference between ROAS and ROI, can you pls explain.
@JohnHoover-be4lq
@JohnHoover-be4lq Год назад
The video is great, informative!
@getacon
@getacon Год назад
Thank you for the video. Should we set values for our each conversion. Or just putting a value in % is enough?
@samuelcolinwalugembe7513
@samuelcolinwalugembe7513 10 месяцев назад
Thank you much for this tutorial. Im wondering if i have to set the budget cost per day if my campaign is focused on maxmising conversions and the target cpa is 5$? or i should leave it open ?
@RobbieBentleySellers
@RobbieBentleySellers 3 месяца назад
No water. Thank you)
@dhairyasinghchauhan
@dhairyasinghchauhan Год назад
Hey love your content, can you make a video on YT ads how to target audience for course selling?
@lucasbarbosarei
@lucasbarbosarei Год назад
awesome video
@ReviewMonkey-fv8dv
@ReviewMonkey-fv8dv 4 месяца назад
So if you have an existing manual cpc campaign don’t copy it to start a maximize conversions correct? Just change the bidding strategy within existing account?
@AnnaFedorova-vr4rx
@AnnaFedorova-vr4rx 7 месяцев назад
Why should you pick tCPA for lead gen and not tROAS?
@aditib-is1ol
@aditib-is1ol 5 месяцев назад
I am doing a research project for my masters where I need to the Impact of AI on Ad Targeting and Optimization. For it I need the actual data from the dashboard. can I get some help there.
@MuhammadAbdullahkhan
@MuhammadAbdullahkhan Год назад
In you google ad account show Target CPA as main dropdown navigation but in my google ads account it says Target CPA option under Maximize Conversion. your bidding settings are little different, I just want target-cpa to configure without using the maximize conversion feature the way you did, please do let me know how to correct this. thanks
@RoryLees
@RoryLees Год назад
Why should you pick tCPA for lead gen and not tROAS?
@idealab3558
@idealab3558 Год назад
The problem with Google Ads from my perspective is if you apply these " complicated " options for your ads, some ads may perform well and some won't... Seems like Google Ads just like simple campaigns.
@litoid
@litoid Год назад
my account recommends CPA of $140, and my value average per sale is $60. if I set CPA 30 which is ideal (to get 100% ROI) I get no impressions. As soon as I raise it to $140 as recommended, I get impressions. Is my account ruined? because google says its using data from all of my campaigns to determine a recommendation, and CPA is so high because of all the testings that didn't work. so obviously it looks high when I see my campaign globally - but if I zoom in by keywords, audience segments, it is around 20~30 cost per conversion. I also have value reported in conversion, so what benefit would I have if I use maximize conversion value and use ROAS? if I try that, google recommends 37% and that sounds terrible lol first i thought it was for every $100 spent, i would get $37 profit. but no. it means i lose $63 every $100 spent. So what can i do now? Create a new account and start from 0? i only have 5 conversions so far.
@manhhungnguyen2161
@manhhungnguyen2161 Год назад
average per sale is not exact numbers. You should know your revanue per month, ads spent per month then use roas if your account has data about your value,ect.... otherwise you should you target CPA . Your recommends CPA is 140$ , you can set it 140, but real Cost per Action maybe not above 140. if you set 60$ you maybe get no imp and it did happen to you. And your account just have 5 conversions. its not enough to start running max conversions, max conversion value. So being impatient and optimizes your account, campaign, adgroup, keywords. First campaign you can use Manual CPC to control metrics, or use maximize clicks. when you have atleast 15 conv you can use other strategies bidding
@manhhungnguyen2161
@manhhungnguyen2161 Год назад
halu, my bussiness can't provide conversions value directly to google ads. so i have to use gclid and uploading mannual to google ads. when i have enough data, can i use maximize conversion value?
@gokkaverdure4194
@gokkaverdure4194 Год назад
I got 30 conversions last 30 days so I changed my bid strategy to maxi conversions. It took terrible results. $1,100 for 1 conversion. I changed it back to clicks today. But I don't know If it is correct.
@piecesofme8531
@piecesofme8531 Год назад
Max Conversions performed poorly for you. Did you eventually migrate to tCPA, or what strategy worked best for you?
@TorresMatthewChristopher
@TorresMatthewChristopher 5 месяцев назад
The video is great, informative!
@AnnaNikitina-wn8jx
@AnnaNikitina-wn8jx 7 месяцев назад
Thank you for the video
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