This video is about "Tata से क्यों बिक रही है Bisleri? 🔥 Why Tata Group Acquiring Bisleri | Ramesh & Jayanti Chauhan | Live Hindi"
In a regulatory filing the Tata Group firm also said that it is in discussion with Bisleri International, for growth and expansion of the business of the company.
Led by Ramesh Chauchan, Bisleri has been a market leader in the packaged water segment since many years. Several companies including Coca-Cola India through its brand Kinley, PepsiCo's Aquafina, Bailley from Parle Agro and Indian Railway Catering and Tourism Corporation (IRCTC)'s Rail Neer compete in the segment but they all trail Bisleri.
Chauhan has also created various super brands such as ThumsUp, Gold Spot, Maaza and Limca, which was acquired by the Coca-Cola Company in 1993 when the Atlanta-headquartered company had re-entered the Indian market.
Meanwhile, TCPL has been formed after merging the consumer products business of Tata Chemicals with Tata Global Beverages, aspires to be a formidable player in the FMCG category, by expanding its play into the existing category and venturing into new areas.
In its latest annual report, TCPL said "with strong product innovation, investment in strengthening our brands and strategic acquisitions, we are well on track in our journey to become a leading FMCG company".
5 дек 2022
