"Tattoo" Explanation and Analysis 

"something that you recognize, from somewhere" 😂😂😂 no danger of overthinking here ...

'She's decided to join his climate protest' absolutely killed me. But seriously, your point about 'nostalgia' being a big thing in today's zeitgeist is one I fully agree with and you can see this with Taylor Swift's absolute resurgence in fame and popularity, arguably, she's bigger now than ever before. She's on a tour that's ENTIRELY about playing into nostalgia, she's rerecording and releasing her old music, gurl is the epitome of nostalgia. It's kinda clear, like you guys pointed out, that people definitely want that comfort, and a reminder of the simpler days away from the chaos, uncertainty, and instability now. There's another guy on here (Stuart MacLean) who had a video on how Eurovision winners respond to the 'need' and spirit of the times. Toy came after the #MeToo movement, Maneskin reminded everyone how it felt to be in a concert again during Covid, and that's an angle I find interesting to explore within the framework of Tattoo's potential. I agree, Tattoo isn't playing into nostalgia, but it's offering the same elements that people seek from nostalgia. Comfort, emotion, VIBES.

getting a 3 minute tattoo live on stage is an amazing idea

I feel like you're underestimating just how well Loreen is likely to do in the jury vote, this sort of song feel like catnip for juries. It's a swedish pop song, with a powerhouse female performer AND it's Loreen. You mentioned that the Juries could chuck Let 3 a bone out of respect for their decades of experience and I feel like Loreen is gonna get a much bigger "respect" vote from the juries than they will. Like we don't know who the jury members are yet of course, but Loreen is highly respected in the industry and quite a few of the jurors are gonna be young artists who were in their formative years while watching Loreen win the contest in 2012. I feel like that nostalgia combined with the respect she has in the industry and of course the songs appeal itself will combine into a landslide jury victory for her. And when it comes the televote, I don't really understand why you think that most people voting won't know who she is, maybe it's america syndrome again. And even those who don't know will know since the commentators are obviously going to mention it. She's 100% going to get a lot of nostalgia votes, the only question is how much of course.

Thanks for the shoutout guys 🙌🏻 Obsessed with the arrested development references. More pls 😂 Love the content as always 🤩

Artist option here. I think tattoo is all about immersion and being transported with it to another world, a kind of VR but on stage. Hence the smaller box does not work bc it becomes a sort of sculpture and not an immersive installation, it becomes visible and not a gate/tool to enter the immersion through into song's reality and Loreen's performance.

I agree with your analysis that tattoo uses nostalgia. And I disagree, the song has been so incredibly popular and has been played on the radio a LOT. Even non-ESC fans will recognize similarities, and the question is whether it will be positiv, bring out the fuzzy feelings, or invite comparisons to euphoria. I think it will be the former, because people can be a bit more comfortable if they know what to expect.

Never thought I would ever hear the phrase “travel size giant panini press” 😂

#JusticeForJann 🩵

Loved the video... but one of the things that mesmerized me about the staging is all the referentes about the Amazigh people, from which Loreen's family and heritage comes from. When I realized about that, the whole meaning of the staging and even the song changed for me. The tattoos are also so important for a culture that has been persecuted, and she use them in her body and the screens.

It's incredible to me how this whole analysis missed the cultural significance of the performance. The performance celebrates a multicultural society where all we care about is love and our connection to nature. Loreen is trying to use creativity to heal people. It's incredible how a performance celebrating Loreen's cultural heritage is sent to Eurovision Song Contest to represent Sweden. It shows that different cultures belong in and represent Sweden. In Europe and all over the world, we see how values such as conformity, tradition, and family are being used, or should I say perverted, to push back on and limit the human rights of e.g. the LGBTQ+ community and immigrants. This performance has a deep cultural meaning about inclusion and love. To me, the performance can be seen as a love letter to multiculturalism, but also nature because of the symbols used in the performance which therefore can be seen as serving a double purpose. We all have different backgrounds and are all deeply connected and dependent on nature, and in the end, life is about love. Without earth's ecosystems and all its elements we cannot survive, and without love and inclusion, our emotional depth or soul cannot be content.

Just a recommendation. Do a whole video for Statements. Keep up with the good work and greetings from Macedonia!

i was not ready for 2011 konstrakta within less than two minutes of this video 😂

I began watching the show 30 minutes later this year in order to have skipping time; I rewound Tattoo 3 times.

THIS IS SUCH A PERFECT SEGMENT where you shout out so many cool ideas for staging! It’s a nice addition :):)

This is hilarious overthinking! Great job. 😂❤

You haven´t mentioned plagiarism claims. And also, unfortunately, i don´t think that kaarija´s song will win over because sweden is pretty much set on having eurovision song contest in sweden next year because it´s the 50th anniversery of abba´s win.

if we had the pre 2016 voting system now, Loreen would probably be a runaway winner. but there are way more points on the line and the competition is more "intense" than 2012. plus there's a chance France could be a contender to win and that would probably eat away at Sweden's chances

Been waiting for this one. Love your channel!

tattoo should definately be higher up on the meaning axis! i don't think she's vague with her answers about it, she's said mutliple times that the staging represents a safe space that we all can identify with, a place where we can charge and feel good. she chose to make it a desert-like place because her family is from morocco, but it's supposed to represent all nature. tattoo doesnt ask you to use your brain, it's asking you to use your heart! you're really spot on when you say it drowns you in vibes that's just what she wanted 🤣

Even the *most* casual Eurovision viewer is going to remember Loreen and Euphoria. People who have no idea what Eurovision is know that song. No chance that anyone who votes this year is exempt from Loreen nostalgia.

Great as always! I really think people are greatly overreacting to Loreen, and I wonder why previous winners competing again haven't been quite as hyped nor hated. I think it has a lot to do with how much more year by year social media is becoming a greater part of Eurovision in general. Things like this used to be a fun detail in the records popping up in quizzes, not something that's actively debated. But then again, this is far from the Rybak case, for example. This is an actually good song that stands out, even if compared to Euphoria. And come on, comparing anything to Euphoria is near unreasonable. Even if you didn't personally remember Euphoria's win, you have probably come accross the legend in memes or sketches generalizing Eurovision. I too wouldn't prefer her winning again, but I wouldn't take it all that deeply either, and ultimately I'd be happy for her. I was a fan back then and sure, I can't help feeling something about it. But I don't see this as anyhing that special or new, nor would it start a trend or be some sort of uncovering of what has become of the spirit of Eurovision. Frankly, that's ridiculous. If it works, it works once, this trope too would die pretty fast. I doubt they'll be sending back Conchita next year or something, no matter what happened this year - not that I would complain. And maybe again in like fifteen years another previous winner as big as Loreen comes back with a songs _not_ about writing songs. And let's be honest, we would get a great 2024. But I'm also a Finn so actually nothing good has ever come from the wrong side of the Gulf of Bothnia. It's actually good for Finns (et al.) to behave grossly and spread rumors, serves those smug Swede boasters right. I'm revoking all of my previous apologetics. (jk ily, or am I...)

Gladiator gladiator 🖤⛓️

I gotta be completely honest, i think i'm the only one that don't mind the small stage for Loreen from the rehearsals, sure it's not perfect but nothing is especially at ESC

Loreen winning last year meant so much to me. In 2012 when she won was the first year I had with my soul mate. He died suddenly in January 2023 so this was the first ESC after his death. I had him between Loreen wins and he loved her music. To me this win was like a closure and framing of our relationship.

hahaha brilliant video! Interesting analysis about Loreen's situation. I agree Loreen doesn't use really nostalgia, but yeah, we live in a Nostalgia Zeitgeist and the the gap for "that past" has became shorter (I would say the pandemic make us "felt" like it just past an additional decade), so the song is surfing in that zeitgeist.. and I think tatoo is a great song by itself and talks more about trying to reconnect with love and nature (the universe itself) You can feel that Tattoo is similar to Euphoria, because the uplifiting dynamics and electronic sounds, but I would say you can feel kind "re-freshing" for this kind of song, a very huge different atmosphere, it feels more "cinematic" (and the performance proves it) and plays a little more with the melody (even if it repeats to make you "enter" int he song like a sand storm 👀) Also, I gotta say the part of the chorus when she sings TatooOoOoO and Youououou (and other some melodic parts) reminds me to last year's Cazzi Opeia entry "I can't get enough" for Melodifestivalen (which I love, she was my second favorite after Cornelia XD), and it blew my mind when I watched Cazzi Opeia was one of the composers for Tattoo ( I think it might be why you can feel a peculiar bright in the composition as you can listen in another Cazzi Opeia song -including her kpop songs) So, I conclude, one of the multiple reasons why I love Tattoo is because I feel like it is the sequel and evolution for Sweden from last year for me (like a pokemon or a good digimon evolution) As someone who love (an alwys will love) Cornelia's song, Hold me Closer, a raw, cyclic, sad break-up song and now having a more uplifiting break-up song with this kind of natural, cosmic destiny and atmosphere mixing with some kind of more frssh soundstyle like Cazzi Opeia's, it just feels amazing, and with Loreen's energy and performance, is like releasing a legendary pokemon on stage (sorry I couldn't make up another better metaphor at thie moment I'm writting this). idk I´ve been overthinking about this for a long time while listening Tattoo and Hold me Closer in my Eurovision Fav songs playlist in loop haha, and your video just made me think more and more about it :O And yeah, what's going on with Swedish ladies and break-ups!!? I´m not complaining at all, thanks to it, they had shared with us this combo of amazing songs that make my heart feel alive, tragic and happy at the same time :´) but I wonder.... By the way, I just have this questions about the symbols that she's using and all of this tribal mood she has... I would like to know more about her inspirations, if it is something fictional or is it based in some of her ancestry or something related..? All her concept looks great! But yeah, the battle between boxes, aka Loreen vs Käärijä is set!! It's gonna be very exciting to see the final performances and results!!!

Personally I don't hate Loreen. She's a great performer with an excellent voice and a compelling stage presence. What I'm getting tired of is this overproduced, slick, stereotyped "Swedish wave", made up of songs that are all alike. Swedish authors have proven their worth through the years but they could use a new deck of composing cards.

ESC TOM SHOUTOUT

Unfortunately, the rehealsals are not going well. First, there were the problems with the smoke. (they already had it in Sweden), Second, the platform was too big in her National selection than they had to change it to a much smaller one in Liverpool ( is so small that it looks like a sandwich maker). I suppose that's the problem when every year you want to take your own stage with you.

THE OVERTHINKING IT CHANNEL NEVER DID A VIDEO ON A PORTUGUESE SONG! THAT MEANS THEY HATE PORTUGAL! OK, calm down, I know that they don't, I just wrote this trolled caps-locked first sentence just to get some attention among the sea of comments. But I just realized that in nine years of the channel, they never bothered to deep dive into one single Portuguese Eurovision song, not even Amar Pelos Dois, whereas some countries tend to, year after year, get a full video analysis on their song. Don't get me wrong, I absolutely love their content and am absolutely aware that they have other things to do ("jobs and families and stuff"), but I just can't help but feeling a bit intrigued to why a Portuguese song never sparked their interest enough to make a video about it, especially when there's a few that would make great one (Telemóveis, Saudade Saudade).

Didn't expect Jann to be mentioned in this video. 😅

No, she DOES NOT care about the mall.

Statements was SO SICK to see! :D

I'm not sure bringing Jann on stage would help anyone. One will smash the competition (the other one) 😂😂

4:45 Ahhh, Vice Ganda's birthday performance. It's Showtime. Philippines.

You should do Israel and their try hard tryhardness this year!

I didn't see the Jann part coming at all and I snorted SO hard

Hi there, will there be a Eurovision party in NYC this year?

Technical difficulty in the middle for tatto?? She's lying down and sitting up while singing.... it's literally the hardest thing to do.

6:20 speaking of the stage invador... I heard Loreen on a radio show days after the incident and she actually felt sorry for him because his sign was not visible to the cameras nor the audience so he had more or less done all that effort for nothing, aside from the media storm afterwards. Nevertheless, Loreen was very humble and understanding about it so having her allowing him to be on stage with her once more wouldn't surprise me. As an activist herself, she knows when to Diva and when to be human.

Holy s#&*!!! Statements is one of the best song performances Ive ever seen!! Wow!!

please! do the overthinking of spain!!! 😬

What happened to lord of the lost? I thought you were going to overthink them?

8:42 did not expect any Argentina representation in any eurovision video, but I'll take it and I'll love it

04:40 whats the name of the Philippino performance?

I don't really expect it but I would be soo delighted if Finland pulled it over Sweden. Sweden's obviously got a good act but I get restless and bored over it, Finland it captivating every time. But the more casual viewers might zone out during the first minute of it. Also, justice for Statements!

Giant LED Panini press😂

Please do overthinking of portuguese euurovision. After we were so robbed last night a good laugh would come handy

I loved this video!! But where is Germany :( you promised it in a different vid. Anyway have fun with esc

Just an artsy-artsy ESC addict chiming in to reveal the inspiration for the "Tattoo" staging that did indeed remind me of something: it's a fairly famous installation artwork by artist Pierre Huyghe "L’Expédition Scintillante, Act 2" from 2002. Plop this into Google and see for yourselves. It's basically a straight copy. The original artwork was a nod towards nostalgia, talk about Meta-Retromania...Thanks for coming to my TEDtalk... ;P

11 out of 37? Alesia Lucas got you beat! Plus was SPSS used to make the graph? What software was engineered to figured out placement of said performances

I would have put Euphoria up and over (more difficult to pull off, and more meaningful)

It's "No, I don't care about them all"

12:20 You said you're BAD at predictions.... This is EXACTLY WHAT HAPPENED. Mama ŠČ! got like over hundred televotes, which would have been just enough to derail Loreen who didn't WIN televote in ANY country. :D As proud as I can be of Croatia being mad enough to go with this, and the rest of Europe being mad enough to vote it into the Finals, I can't stop feeling like my former home stole a victory from my current home, as I moved to Finland a few years ago. :D I guess... one can't run away from their past.

From 7:36 the lyrics are *"them all"* not "the mall". Otherwise decent content video undermined by this inaccuracy. If only you had looked up the words of the song you are analyzing...

LOVE all the videos, thanks! But I was counting on YOU to explain the fingernails at long last. Argh!

I googled the lyrics coz they arent all clear in the performance - and I now wish I hadnt 😂 You can tell that this was written by committee and that no one check each others homework first 😂 This song is the biggest bit of gaslighting since the Brexit referendum 😱

SHE WON! yaaaaaaaaaaaaaaaaaaaaaaaaaa

Let 3 in the end got ZERO respect votes from the juries. 3 points from Portugal, which was for who knows what reason, and 8 points from our neighbour Serbia because we're friends. Also an outrage - zero points from our other neighbour Slovenia. We ex-yu countries usually back each other.

Nah, Jann was too much like Luke from Serbia, wouldn't have ranked high. Talking seriously, dunno why people complained about Loreen doing "the same". What were you expecting, a booty shaking like Chanel or an static ballad like Adele? She is loyal to her style.

I think that "Tattoo" is a sad introvert song that will probably be played in people's ears rather than in public together with other people.

I have tried to understand why people like this song truly. I just find it mostlu boring, with annoying o-o-oos to keep a watcher awake. But good if people find from it something worth listening.

On my part, let me just say I will be utterly disappointed if Sweden, Queen of tried and tested pop wins again. It'll further mark Eurovision's transformation into another franchise.

The queen won.

**** CRITICAL ISSUE TO REMEMBER ABOUT VOTING ODDS **** It in no way 100% accurately reflects Jury Voting and/or televoting, merely how much money is being bet by people who *want* something to win or not win. the "My Eurovision App", OGAE, or INFE polling situations are far closer to the actual Televoting results. Last year's multiple violations, and a full decade if repeated scandals have led to the Juries being completed removed from Semifinals - creating an effectively new reality - that voting odds will not be able to truly reflect. It's new territory and we're all very curious as to what will actually go down. TL;DR - Voting odds can give indications, but are absolutely NOT the way to try and actually predict the outcome.

You have a wife? Whoa.

So heard. Rules chance and Time. We don't live old Times anymore

Käärijä did good version

I cringe every time I hear the cheesy ass line 'Youre stuck on me like a tattoo' it doesn't match the sound of the song at all

Tattoo staging is boring and so is the song itself.

Loreen haters with their ridiculous 'Dont get me wrong, I love Loreen/the song but...' is just pathethic and a sign of fear because we all know she is winning. Even though I like other favourites as well there is no doubt that this as a package is just the best this year (and number of streams and polls prove it)

Even if I could vote for her I wouldn't cuz it's a big minus when you sing a song in English but the lyrics are still unintelligible. "istatan mila ketten tu-ppuppoo" anyone?

You obviously don’t understand that the jury is all about quality and not up as the sun and down as a pancake.

Whats the meaning of this video. Is it to Take down the chansen of winning for Loreen! Is it a Finnish video? Only one week left to the final. Some People must feel unsafe or?

I simply don't like her, she seems arrogant. I rather with Eurovision were more about amateurs. I really wish staging had no part what so ever in the voting.

As americans you have no clue in analysis of EU music market. You failed.

Finally a video which tells what I've been posting!!! Croatia's high televote had impact on Finland's result.