Teach Algorithms To Give You MILLIONS OF STREAMS While You Sleep

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Jesse Cannon provides an in-depth guide for musicians on how to understand and leverage social media algorithms to grow their music audience. It covers the basics of how algorithms work, including user modeling and music genomes, and offers practical strategies for artists to increase their visibility on platforms like Instagram, TikTok, and Spotify. The video emphasizes the importance of making connections with other artists, using relevant hashtags, and engaging with the music community. It also highlights the power of collaboration, features, and remixes in building algorithmic ties that can lead to increased recommendations and ultimately, more listeners. The presenter concludes by stressing the significance of understanding one's niche genre and actively participating in the community to escape 'algorithmic jail' and achieve significant growth.
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Chapters:
00:00 The Frustration of Being Stuck in Algorithmic Jail
00:52 Understanding the Basics of Algorithms
00:59 The Power of User Modeling and Music Genomes
03:07 Navigating Algorithmic Connections and Recommendations
07:17 Leveraging Collaborations and Features for Growth
08:23 Mastering Music Genomes for Better Recommendations
10:05 The Compounding Effect of Algorithmic Connections
12:14 Practical Steps to Escape Algorithmic Jail
14:26 Next Steps: Blowing Up on RU-vid
Links:
How To Find Community For Your Music & Get Your First Fans - • How To Get People To N...
How To Find What You Sound Like - • How To Find What Your ...
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#musicpromotion #musicmarketing

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Опубликовано:

13 июл 2024

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Комментарии : 104

@Musformation 2 месяца назад

If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ru-vid.com/show-UC0a-qcXVlh4Teya-EiEz-GAjoin

@wearemoorwood Месяц назад

Just joined. Yay!

@RealRioD 2 месяца назад

Dude the video replies with creators in your community is golden; thank you and I'm excited to see how it turns out for myself

@craigswelter 4 месяца назад

Another banger Jesse, THANK YOU!

@littlebangxyz9772 4 месяца назад

Hi! You are super helpful thanks! And hey I have a question, how come you have both a Lavalier mic and a hand held mic??? thankss

@wearemoorwood Месяц назад

Incredible video. Thanks for the specifics. I appreciate the detail so much!

@borokymusic 4 месяца назад

incredibly useful, as always! thanks jesse!

@Firamiel 4 месяца назад

Great video, always with the best tips 🙌

@commuted9538 4 месяца назад

Hey Jesse, I have kind of a long comment, I’ve asked a version of this to you before, but realized I left out kind of a crucial detail, hopefully you read all this lol. So I’m a touring musician in the lofi emo scene, I’ve played just over 100 shows in 11 different countries in North America, Europe and Asia over the past 2 years. In 2022 I was asked to be a part of a covers compilation for a really big artist in my niche (Crywank) that to this day gets 100’s of saves every week. The problem is the other artists on this comp are a total mish mash genre wise and I believe that even 2 years later it’s totally confused the algorithm for me. I’ve done a colab with another really big artist in my niche (mage tears) and along with constantly touring I’ve worked hard to develop connections on the internet with other artists in my community and even gone to their respective cities, particularly in the US and Germany, to play with them, but still there are bands in my fans also like section that really feel like they shouldn’t be there. My question is what would you do if you were in my position to retrain the algorithm so to speak? I’ve heard you mention advertising a playlist with my desired algorithmic links, but honestly with all the touring I’m completely broke and can’t really afford an ad campaign that will really make a dent. Anyways thanks for your time and all the info as always! Love the channel

@voidtofillNC 4 месяца назад

Damn that could actuslly affect you. I'm a shoegaze artist who has dabbled in death metal. Every noise at once shows me spotify sees me as purely an extreme metal artist. I no longer make purely extreme metal music. This is a problem, hopefully he talks on how to fix this. My best advice would be to use a playlist to promotoe music with srtist strictly similar to yours and dissasocite with those genre conpletely.

@MediaBoy13 4 месяца назад

have you played with 'your arms are my cocoon'?

@commuted9538 4 месяца назад

@@MediaBoy13 no I wish! I have friends that have, but ya they are so sick! That scene in the US is what I’m looking to tour this summer tbh

@commuted9538 4 месяца назад

@@voidtofillNC ya it’s frustrating because that comp basically kept my streams afloat for a year, but now it’s totally screwing me over. I’ve done the thing with running ads for a playlist, but I can’t afford to drop 1-2 grand in advertisements when I need to pay poster / art designers, travel costs for tours, rent etc… so I don’t really know what to do other than keep hustling, but I’m worried that this is going to keep me from actually growing :/

@commuted9538 4 месяца назад

@@voidtofillNC also the idea of not touring in order to sink a bunch of money into an ad campaign that frankly isn’t 100% sure to work sounds crazy to me

@still_blzn 4 месяца назад

the pic of the folks in jail playing guitars made me lol 🤣🤣🤣

@tobiasmarcovich1343 Месяц назад

Dont be mean about Andre. Itd still be useful for you when youd like to take a nap for example. Poor Andre, i really loved that risky ambient album.

@TrapboChad 4 месяца назад

Thanks man, great motivation 👍

@AlchemyMelbourne 4 месяца назад

love it, delivered with humour :)

@DreamingWhileAwakeMusic 4 месяца назад

🔥🔥🔥🔥🔥🔥 Great post

@secretarchivesofthevatican 4 месяца назад

Many of us do ALL the things you and all the other music marketing people say but still get low numbers.

@federicoaschieri 4 месяца назад

Because the algorithms reward exponentially more those who make more popular content. So there is not an equal distribution of views, and who wins, wins it all. Simple. So to emerge one needs not only to make good content, but content which is better than those who are already on top.

@Musformation 4 месяца назад

It’s that. Small missteps do mess up and honestly not everyone’s music hits people. Not all music is up to par or sometimes there’s character or delivery flaws that feel off

@moisturizedkev 4 месяца назад

Also, you can't JUST frame it as W or L.... yes, you can maximize your reach (I'm for sure working on some of those things)- but to some extent, progression isn't linear and you might just have to put that work in and fight past the plateau

@omariqpid 4 месяца назад

That kind of music isnt really mainstream tho

@palaminoworld 4 месяца назад

An artists music may be sick. But If you don’t have a cohesive vision or you keep posting the same things that don’t work, people won’t watch and the algorithm will take note

@timangsten 4 месяца назад

Great video Jesse! And I love your humor, just the right amount! "So turn in your grammar police badge you DORKS!", I love it, that's how you handle negative comments! Keep up the great info videos. We appreciate your hard work!

@Musformation 4 месяца назад

Awww thanks

@americanbeech 4 месяца назад

For Reels specifically, I've noticed a lot of people saying it's not good to use the same hashtags over and over anymore. Is this true? How would you suggest to train the algorithm when it seems it punishes users for copy pasting the same hashtags over and over?

@Musformation 4 месяца назад

I think the misperception here is that they hashtag the same thing when doing something different where the hashtag should witch up. For example they hashtag their genre when the video is a makeup tutorial and they normally promote their music. Whenever people show me evidence of this it’s things like that and they don’t get the context 🤷‍♂️

@jackrighteous 4 месяца назад

You are an absolute champ! Amazing free content #noexcuses

@wildflute 3 месяца назад

Ok, Andre3000’s flute album bored me too, but please don’t be dissing my instrument my Dude, you know I’m a fan of yours! Flute is not boring if it’s played well (and to your point, in the right setting!)

@Musformation 3 месяца назад

I’m not dissing the instrument I’m just being playful about his record. Was an opportunity for a fun example

@Tragedy602 4 месяца назад

These videos always teach me something and make me laugh lol much respect

@KawaiiSteez 4 месяца назад

LOL the local nerd station. Appreciate the video Jesse!

@jaykpjohnson 4 месяца назад

Not to suck up *too* much, but I think you say 'niche' the right way Jesse :)

@Musformation 4 месяца назад

I’m gonna go full on Elon Musk and now that you came to my side I’m gonna promote you every minute

@joshstarks9419 4 месяца назад

I also pronounce it like that and mostly hear the second pronunciation and I'm from 1700 miles away.

@BuRRRge 4 месяца назад

Major keys alert

@WonsPhreely 4 месяца назад

Thank you, great video! Did you say hashtaging small artists similar to you on your posts is a good move? Wasn’t sure?

@Musformation 4 месяца назад

Not the artists the genre

@WonsPhreely 4 месяца назад

@@Musformation I've been doing this for months, Im not sure that it works. I follow the lesser known indie acts that are starting to come up in my location (CA) I interact with those (even lesser) acts who are associated with them, their fans, and then I copy their hashtage #indiemusic #indierock #newindie - but nothing, and I cant really see how this would work, I feel the hashtags they use (if ever) are too broad. Thanks again for your help!

@JaySirius 4 месяца назад

This will sound quite pretentious but it's a genuine question, what if you're trying to create something "new", or at least something that doesn't entirely match a clearly defined pre-existing niche, both in terms of sonic palette but also visual identity...etc? Not to sound like a boomer, but in this day and age, what would happen to artists like Gaga, just to name one? Is there any place for very unapologetic uniqueness and flamboyance?

@handkerchiefdaniel 4 месяца назад

Pretty much what I'm about to start doing. Using most the exact techniques this dude says doesn't mean sacrificing originality. Just try to get into the algorithms of artists that sound as similar to you as possible. If it's really that obscure, don't back down. Stay authentic and scream from the rooftops until your audience finds you.

@JaySirius 4 месяца назад

@@handkerchiefdaniel That's pretty good advice. I just think as a listener/audience I'm getting pretty tired about how blatant the algorithmic thing is starting to get when it comes to music marketing/artists personas and the likes. I fully get why artists do it, but it's getting quite stale imho. The whole "more of the same" philosophy makes a lot of us run in circles. I want something that breaks the mold, breaks the pattern, and wonder how that could be injected in the current model.

@Musformation 4 месяца назад

Honestly, I mostly work with a lot of original music but targeting the fans of artists who would like you is the key. No artist is a total island no matter how hard you try there’s a huge market for left field music of any type

@JaySirius 4 месяца назад

@@Musformation you know way more about that than me so I trust you. I am just witnessing quite a bit of some kind of weird gatekeeping nowadays where people expect you to have a very stereotypical aesthetic, really show in not so subtle way that you belong to a certain scene, perhaps more so than in the past, which is paradoxical because I feel music has been moving more and more towards a very genreless or at least no-fixed-genre mentality. I will take your advice at heart and not get discouraged though thank you so much!

@Musformation 4 месяца назад

@JaySirius honestly I think there’s less gatekeeping than ever. As I have said often when you make something original it’s way harder to get it started but it was way more potential to be huge. The early work is going to be way more annoying but if it works it will have a way bigger pay off

@Jackal 4 месяца назад

awesome im making some black sabbath style tracks

@CalebNathanaelNettles 4 месяца назад

Send it

@oscaraguillona.1758 4 месяца назад

What was the website you mentioned at 9:00?

@Musformation 4 месяца назад

Musicstax.com

@JacobSoucy 3 месяца назад

5:10 this is from Brad Troemel right? I take it you also watched the cloutbombing report? I love his stuff

@Musformation 3 месяца назад

Yep

@BorisBeing 4 месяца назад

Is it best not to like and generally watch content that is unrelated to your music because you’re giving the algorithm the wrong idea as to what you want it to feed and return to you?

@Musformation 4 месяца назад

Never seen any evidence of that

@CreepyHouseMusic 4 месяца назад

Does success in the Music Industry have anything to do with the quality of the Music? If you pay the right $ price the apps might let others hear your music.

@Musformation 4 месяца назад

You cannot pay for fame huge myth. The quality matters

@CreepyHouseMusic 4 месяца назад

@@MusformationQuality matters to me but... It's hard to compete against major label marketing money..!!

@CreepyHouseMusic 3 месяца назад

or when Labels pay for fake AI streams and Comments to look more POPular than they are. saw one the other day with 3 of the same comments in a row from 3 different AI channels

@20thingsgoing62 3 месяца назад

These things work in theory but what is your goal? If you can imagine everything you do clicks and you feel like you have hopped on the algorithm train, whats next? Are you still chasing numbers? Even at the end?

@RickyAmesDrumming 2 месяца назад

This is up to you. I think the point of music is connection so my answer is live experiences. I want to drive people towards my show. I want to present my music and a unique way and offer an experience. What do you want to do in the big picture and how can you reverse engineer that desire to create some sort of a game plan?

@BTATSband 4 месяца назад

Vis a Vis TikTok, am I to understand that the amount of views and interaction you receive on your *own* content is determined by what *other users'* content you comment on, hit like on and otherwise engage with? In other words, if you were to comment and like on other users’ retro-pop-type content often enough, your own content will get shown to more people who also like retro-pop, for example?

@Musformation 4 месяца назад

Not directly but it gives clues to the algorithm who to try you on

@sonythabeast 4 месяца назад

Soon time tiktok will be banned I don't know what will happen if tiktok will be banned will it affect us musician?

@Musformation 4 месяца назад

It’s just gonna get sold to a us company it won’t be banned

@ShelbyLeeLowe 4 месяца назад

What should we do when TikTok gets banned 😣

@Musformation 4 месяца назад

Nothing a US company will buy it and you’ll never notice

@cssmanheadshot 2 месяца назад

My genre is already a micro genre (dubstep) lol

@Musformation 2 месяца назад

Yep

@vaaleef 4 месяца назад

🥇 first

@bexiexz 3 месяца назад

this is so me omg

@yonfrancisneedsbeats 4 месяца назад

Your content is good just a little messy.

@adbmusicify 3 месяца назад

if country rap is getting it done then there must be a path for the rest of us lol🙂

@Musformation 3 месяца назад

Lol

@adbmusicify 3 месяца назад

@@Musformation thanks again for all these videos---starting to apply as much of it as possible every week

@namelessghostmusic 4 месяца назад

Umm it's actually pronounced "nietzsche"

@Musformation 4 месяца назад

Lol

@torrerorojo 4 месяца назад

A little more focus on the essentials and less distraction from effects and sounds in your videos would be very welcome. Thanks

@guilhermelazzari760 4 месяца назад

I dont agree entirely with this video. For example, being featured with other artist release is not the biggest marketing opportunity today AT ALL (it's the same principle as being featured on editorial playlist, in which the interest in you as an artist is just secondary). I agree with what Nic D and Connor Price say, that artists need to make engaging content on Tiktok today, and that's it. No more gatekeepers.

@Musformation 4 месяца назад

Fine to not agree I have data. What those fools say is very short term minded. The thing I see over and over and for much longer than those two have been at it is that those features pay off for a decade. TikTok is amazing and can really break you but it often doesn’t last. But have fun trusting those clowns.

@guilhermelazzari760 4 месяца назад

@@Musformation clowns? Really? I mean, they're releasing music and making good content around it. As simple as it is, they're connecting to music listeners. I don't know what could be shady about what they say.

@Musformation 4 месяца назад

@guilhermelazzari760 whole lot of lies and half truths I have been writing a video to show they lie even about their own stories. It’ll be up this month

@mrarticle622 3 месяца назад

I also don’t agree, like if you have 1000 monthly listeners, Spotify already puts you with all the other artists who have 1000 monthly. Tagging more artists like that for no reason??? Making collab after collab with them? I mean most debuts albums have no features

@Musformation 3 месяца назад

@mrarticle622 with all due respect the creator of the algorithm just did an interview where he said exactly what I said so if you don’t believe me believe him

@sainttimothy6713 4 месяца назад

how can a guy who doesn’t’ even the right mikerophone color tell Us how to Music!!

@Musformation 4 месяца назад

Wut

@sainttimothy6713 3 месяца назад

@@Musformation LOL! perfect response to my (joking if not clear) comment imitating what I imagined you may have got for your mic cover being a bit odd, LOVE YOUR CHANNEL JESSE, will keep watching, THANK YOU FOR the realness and real help in this new era of music marketing.