In this episode of the Beyond Beauty Podcast, we interview Tennille Kopiasz, CEO of FEKKAI. Tennille shares her extensive career journey in the beauty industry, including roles at L'Oréal, Cody, and LVMH. She discusses the evolution of the industry, the impact of social media on marketing, and the current haircare boom. Tennille emphasizes the importance of mentorship, setting actionable goals, and finding personal fulfillment in one's career. She also predicts a future of consolidation in the beauty sector and highlights the irreplaceable value of human creativity despite advancements in AI.
About Tennille:
Tennille Kopiasz is a seasoned beauty marketing executive with over 25 years of experience across prestige, designer, and mass brands. She has held global and US leadership roles in cosmetics, fragrance, skincare, and haircare.
Currently, as CEO of Blue Mistral, Kopiasz oversees the FEKKAI and Bastide brands. Her focus is on positioning FEKKAI as a global leader in the luxury hair category.
Prior to Blue Mistral, Kopiasz spent 9 years at LVMH, serving as Global Chief Marketing Officer at Fresh and Senior Vice President of North America Marketing at Dior. She also held positions at Coty Prestige and L'Oréal USA.
Kopiasz is a graduate of FIT and actively involved in mentoring the next generation of beauty talent.
Timestamps:
Introduction to the Podcast (00:00:01)
Anne welcomes listeners to the Beyond Beauty Podcast and introduces Tennille Kopiasz.
Tennille's Career Journey (00:00:56)
Tennille shares her excitement about discussing her beauty career journey.
Starting in Fashion (00:01:39)
Tennille describes her initial interest in fashion and her transition to beauty marketing.
Internship Experience (00:02:03)
She recounts her unpaid internship in beauty buying and her shift to cosmetic marketing.
Working at L'Oréal (00:03:29)
Tennille discusses her 16 years at L'Oréal and the entrepreneurial learning experiences.
Transition to Coty (00:05:11)
She explains her move to Cody and the differences in managing a pre-IPO company.
Joining LVMH (00:05:46)
Tennille shares her recruitment by LVMH while pregnant and her work with Dior.
Launching Iconic Brands (00:06:51)
She highlights her role in launching the iconic Sauvage fragrance at Dior.
Experience at Fresh (00:07:11)
Tennille discusses her time as Global CMO at Fresh and its global expansion.
Current Role at FEKKAI(00:07:58)
She describes her recent role at FEKKAI and revitalizing its heritage brand.
Changes in the Beauty Industry (00:08:28)
Tennille reflects on the rapid changes in consumer behavior and brand competition.
Impact of Social Media (00:09:25)
The speakers discuss how social media has transformed beauty marketing strategies.
Challenges of Content Creation (00:10:14)
Tennille addresses the challenges of keeping up with fast-paced content requirements.
Haircare Trends (00:12:45)
Tennille highlights the current boom in haircare and FEKKAI's strategy to leverage it.
Transformation in Branding (00:13:53)
She emphasizes the importance of emotional storytelling in brand positioning.
Advice for Climbing the Corporate Ladder (00:14:54)
Tennille shares her insights on taking on new roles and building a diverse skill set.
Time in Roles (00:16:39)
She advises patience in roles to see the impact of one’s work before moving on.
Mentorship Importance (00:17:49)
Tennille discusses the significance of mentorship and advocating for others in the industry.
Mentorship and Advice (00:19:36)
Discussion on the importance of mentorship and how to crowdsource advice for career development.
Dreams vs. Goals (00:20:22)
Tennille emphasizes the difference between dreams and goals, advocating for clear objectives.
Future of the Beauty Industry (00:21:24)
Insights on industry changes, brand survival, and the role of AI in beauty marketing.
Balance and Prioritization (00:23:40)
Tennille discusses the concept of balance and the importance of prioritizing personal happiness.
Loving What You Do (00:25:39)
Advice on following your passion and the significance of enjoying your work for success.
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1 окт 2024
