the 10 BEST foundations for over 40 skin - beauty expert chimes in 

Only Marlena makes the best make up content, you’ve made me fall in love with my hobby of make up and learning about it again. ❤

Marlena. Just a tip from an older gal…. I don’t see how a sponge or brush has less bacteria than your washed hands. Our skin texture is different than yours. The warmth of our hands helps blend in the foundation best to aging skin more evenly. I personally have yet to experience any breakouts from using clean hands.

I love that you are back to making videos. Presence of women in their 40s is so much needed. I used to follow you in my 30s and now I Follow you in my 40s. Knowledge of people like you is needed in the beauty community. Sending you love, Marlena ❤❤❤

I love this format. I love if you shared top 10 concealers for over 40 in this exact format! Thank you for sharing all your knowledge. I’m definitely geeking out on your channel 😆🥰

The detailed breakdown of all the foundations was interesting and very informative. I am a drugstore gal, I’m not all about spending 40, 50, or 60 dollars on a foundation. Could you please do this same type of format for drugstore foundations? ❤

YES!!!! PLEASE continue with this format. I appreciate the more in depth details. Thank you!

I'm 60 with normal to dryish skin-more so in the winter. I just started using the Estee Lauder Double Wear and it is AMAZING! Although it is "best" for oilier skin types according to many reviews I've seen-I find that with good skin prep-moisterizer and a good hydrating primer-it works beautifully when I add one little hack-a drop of oil mixed in ( I use RCMA thinning oil) on a palette-it then goes on like silk, doesn't cake or settle into my lines and lasts all day like a dream! So if you are someone with a little drier skin, don't run from double wear-it is my new favorite.

I LOVE the high level of detail. Please don’t change that! It’s part of what sets you apart from other channels and makes you my FAVORITE! 😊❤ I love nerding out about make up! Yay!!

I loved this! Can you do a drugstore version?

I’m 49 and still a newbie to makeup. I was blessed w/beautiful skin but my hormones are now ruining it and need foundation now. I had no clue about any of this. Thank you so much! Oh and I appreciate you adding cruelty free foundations to the list. You are so very helpful!

GEEK OUT GIRL! Love this video format and love the over 40 foundation picks! Please share more 🥰‼️

This format and detail was FANTASTIC!! I am so happy you are back on RU-vid and giving us these excellent vids. Your hard work and dedication is so appreciated. You are just a pleasure to watch and learn from and I hope you continue with this excellent content. Have a blessed day!

Marlena out here saving 1 cake face at a time 🥰🥰🥰🥰 thank you for staying so humble and always looking out for your customers best interest. You are the queen of makeup to me always have been and always will be.

Marlena this was an epic master class of foundations! It wasn’t the sane old nonsense “you need this in your life” but you actually had criteria and that matters. Learned so much I think I’ll have to watch again. Thank you so much for the huge effort you put into this video. One of the, if not the best videos I’ve seen on The Who , what and how much of makeup. The OG has spoken…

Perfect amount of detail IMO. Loving your content lately!!

You were my first makeup guru I watched and subscribed to on RU-vid! So much love for you! ❤

This is so helpful and a pleasure to watch. I do wish there were more affordable options but I understand why there wasn’t. I would love to see a drugstore version of this video

As a working makeup artist I LOVE the in-depth!!! It's great to be able to learn from you about formulations an a deeper level aside from what is just in the product's marketing! Thanks Marlena!!❤❤

Love the detailed info! This really helps a lot! Thank you! 💕

I love this foundation video!!! I had no idea about all the different dynamics . Yes, please post more videos like this one! It was sooo good. I’m definitely changing the way I apply my foundation.

Your makeup is stunning. I love the detail and appreciate that you are mentioning people over 40. I am still oily over 40 and love makeup so I find this type of video to be useful and inspirational.

I've been getting back into makeup, and being older now (30s) i feel the need to start over from beginner info in relearning tips & techniques. And *no one* makes these kinds of videos anymore with the fundamental tips/ useful info/ how-tos - can't tell you how much I appreciate that you're willing to do all these videos you've been posting lately even if it's not what's "trending". Thank you. ❤

Please continue with this format. I love all the details you give

I have learned so much from you! Thank you for going into so much detail, I love these type of videos where you really break it down.

Marlena, I love this type of content and all the information you share with your viewers! I can see and feel the passion you have for what you do, and to be so transparent, down to earth and humble to share with us, the consumers! THANK YOU SO MUCH! I would love to see a video on primers, which ones do you recommend, basically a break down of which ones are water, silicone based, which one is best for different skin types, etc.

Marlena, your content is just 🔥🔥🔥! Thanks for another great + helpful video. I'd love to see one about concealers--so many new launches lately but I struggle to find one that doesn't make me look 10 years older!

Love this video!! You explained so clearly! Love it! Love it!! ❤️

I am obsessed by your videos!! Love this video. Would love one for drugstore foundations as well. ❤

Yes I love this format!!! The detailed explanations and comparisons remind me of Stephanie Nicole-another OG 😊 Thank you ❤

Love this format! Very informative but fast moving which I like! I've learned so much from you! Thank you for sharing your wealth of knowledge with us! ❤

EXACTLY the content I’m looking for right now. Your last 3 videos have been on point for all my current beauty questions! Thanks for what you do. I would love to see a deep dive video on primers that pair well with foundations. I haven’t worn a primer for probably 5 years because all of the ones I’ve tried seem to settle weird and look worse!

Love everything you said and taught us about these foundations!

This was EXTREMELY informative, I personally loved it! You can go as hard as you want with ingredients, bc I absolutely love knowing the ingredients and what exactly I'm putting on my face! Thank you so much! I can't wait for the Academy! 😘

Thank you for the most comprehensive and helpful foundation review to date 💗

I love the format of this video and how detailed it is. Everyone always asks me what foundation I use and it’s not a simple answer bc there are so many variables as to what will work for them. No one does videos like this. Thank you!

Great video Marlena. I love all the details you provided as they are relevant to choosing the "right" foundation. Please do more videos like this. Thank you!

I’m always so surprised why her videos have so low views. This is the content from the influencer we need!

Thank you so much for this video Marlena! Ever since passing 40, I have struggled with dry, red, sensitive skin. These deep dive videos have been so helpful! Please continue sharing your extensive knowledge.

This was so helpful! I love how in depth this was. I picked up a few foundations based on your recommendations in this video 😊

This breakdown on foundations for those of us over 40 was extremely informative!! I'm an MUA, but not sure I could explain this to someone as detailed as you did. ❤

I'm so glad to hear someone speak about viscosity and what tools work best with it. You and the lipstick lesbians are the only 2 I've seen go into this kind of detail. I'm here for it and I love it!! I'd even love to see more detailed in categories. I love the deep dives into make up and beauty products! I would love to see a little more drugstore/ affordable recommendations though.

I’ve learnt so much watching this ! Thank you beautiful 🩷

I so needed this video!!! Love your content, and your knowledge ❤ Thanks Marlena ❤

Thank you Marlena. I am a makeup artist and love the detail you go into. I am learning so much!❤❤

I'm going to add Face Atelier as a fantastic foundation for over 40. I use it exclusively in my MUA kit and I've used it on 20 year olds and 88 year old and it's fantastic. Silicone-based, medium buildable coverage, satin finish, self-setting, Canadian-made, vegan and cruelty free!

I absolutely love how detailed you go. I have learned so much from you. I actually learned how to find which undertone I am thanks to you! Please keep doing videos like this!

Marlena! You are the greatest and most thorough influencer! Thank you, especially for mature skin!! ❤️❤️❤️

2 minutes in and you taught me something I’ve never heard mention! Viscosity!! I need a brush vs sponge tutorial! Everyone seems to love a sponge. But I hate it! Need to get back to watching. TIA, Marlena 💜

I like that your videos are so detailed and informative. Thank you for putting in the work and passing all that knowledge along to us.

I’m totally geeking!!! You mentioned all my favorite foundations. Great video Marlena!

This video was sooo helpful. Thank you! What used to work for me no longer does (I am 48 and wears full coverage glam makeup every day even though I work by myself from home 😏) and I don't feel i get a lot of helpful advice when I go to Sephora and Ulta. Fantastic to learn from the best 🙂

I'm new to your channel, and I have to say you're a powerhouse of an educator! I learned more from you about foundation in this video than I've ever learned from anyone in 55 years because you have a way of breaking things down into language, I understand. With each video you're building my confidence. Thank you so much for sharing your gift and being such an inspiration for other women like me❤

This is SO helpful!!! All the different applications and tools can be so confusing. I’ve never had it explained in a way that made so much sense until now. Thank you so much Marlena!!❤❤

I love all the detail! I feel like I learned so much and I have a better understanding of what a silicone foundation is, how to determine a foundation type, and now I can pair it with the proper primer. Keep the details and science coming!!

I really glad I found you again. Im over 40 and would love to hear about how moisturizing and using makeup would partner together. Im looking to change my formula on my makeup so this REALLY HELPS! Keep them coming!

This was extremely helpful. I’ve been looking for a new foundation and I’m struggling. I’m 47 and while I’m blessed with pretty good skin, I still have some issues that are actually new to me cause I’ve noticed changes to my skin now that I’m approaching 50 and what use to work for me no longer does. So thank you for the breakdown! There were a couple on your list I’ve been curious about. I think I’m going to try Haus Labs! Thank you again!

Very informative, practical and useful! Thanks so much for your tips, Marlena! Subscribed!

Thank you for the detailed comparisons and the best way to apply each makeup brand.❤

Absolutely loved the video! I just wore the HAUS foundation today, in FL, and it did wonderful! Would love to see the same kind of video on primers, facial sunscreens and skin care to make-up layering. Thank you so much!

As a new subscriber, I am blown away at how informative and helpful your videos are! This one in particular was very helpful. One question though, what is the best way to figure out which foundation shade is best for your skin tone? I’m always very hesitant when choosing. Thanks, Marlena! Glad I found my way over here!

Yes yes yes ! Love all the details ! This is an awesome video just like always. I enjoy learning so much about make up! You are a born teacher Marlena . Keep all the good information coming!

Great job, Marlena.... it was just the right amount of information, delivered quickly and to the point. I really appreciate that, so well done.

All I can say is, wow. Most RU-vidrs don't talk about this viscosity so Bravo❤

This is such a great video on how you are breaking down the ingredients and what works well with one another ❤❤❤❤❤ I heard the MAC pump works well for the Estée Lauder foundation 😊

This video is by far the most informative. I learned so much and would love for you to do more. I appreciate it!

Love the content! Keep it coming. It’s so very helpful! Thank you for sharing your knowledge and expertise! It’s most appreciated💕

I’m going to be 44 and have not worn make up in years. I have not been very focused on myself, and have decided that this year I will start as part of my new self care goals. This is the first full video I’ve watched (outside of tiktok vids) and I learned so much. Thank you!

No matter what foundation ive tried! I always come back to Estee lauder!!!!! Love love love it!!

Thanks a lot Marlena! Great informative video! All clear and all the details are useful ❤

Love love this format, very helpful and being a woman over 40, this just educates me on what to look for so I can really know before I spend my money on a product! I love NARS Sheer Glow! But I’m thinking of trying the Haus Labs one!!

It would be great if there was a website where you put the name of a foundation and it automatically tells you what is it based and which is better to apply it (sponge, brush or finger)

This was unbelievably helpful. I am 53 with dry to normal skin and navigating the primer/foundation world has been bumpy.

I loved the simple way that you described each foundation and how it can work on anyone of us. Thanks ❤

This was probably the best video I have ever watched with regard to learning about foundations. Thank you!

I’m 52 and have combo oily skin. I don’t mind because I have very few wrinkles. Very slight under my eyes but overall the oily skin is my friend lol! I prefer a satin finish ❤ This video was so informative!

This is a perfect video. I’m 65 and have tried so many foundations. None give me the medium coverage I am looking for. I have extra dry skin. So this detailed information is great. Now I would also need detailed information for primers 😊. Thanks so much

Marlena thank you for this video. It was so detailed and you breakdown every foundation clearly. You look gorgeous as always. ❤

This is one of the best make up videos I’ve seen on youtube. You went over all the important details that we surely need to know. I’ve learned so much. So worth my time. ❤

Loved this video. I am 44. Can you do one on concealers? I’ve always enjoyed your content. Never disappoint ❤

Thank you for posting this. I think I was really overdue for a check-in with myself about my skin. I’ve been wearing the Double Wear for probably 5 years or more, but now I’m 35 and just noticed my skin isn’t ever oily anymore. It’s way more dry than it used to be. I think it’s time to try the NARS Sheer Glow!

I love all the information! Truly, the more you give, the happier I am! Thank you so much for the break down :-) I would love a breakdown of drugstore as well because there are so many great drugstore foundations. I also really appreciate that you break it down for skin types as well! So appreciate you and your Channel!

I love learning about the formulations so this type of video is great! Thank you for doing our research makes it much easier finding a good match.

Really loved the detail on the foundations. I’ve been searching for a good foundation for my 65 year old skin. This really narrows down my search and explains a lot. Thank you!

Fantastic video just what I've been looking for forever! Please make lots more like this and definitely undereye concealer for older skin!! Infact anything to improve the eye areas 💝

I love this type of video! Really helps when trying to figure out what to buy. Thank you!

love the content, very informative! I'm so glad I found you!

My 57 year old combo/oily skin loves Armani. I use a brush but I think I might give a sponge a chance and see how it applies. Thank you Marlena for these reviews and tips. Love your videos still after all these years ❤

I first want to say that I’ve been watching RU-vid beauty videos for at least 8 years and I’ve been through the whole “this influencer made me buy this” And after a few years I figured out that most of the influencers are just trying to sell their audience stuff. So the only beauty channel I really listen to is YOU. If you are talking about something that I’m interested in or have been needing and you say a product is good, I will buy it because I know you are honest (unlike many MANY other channels.) I have always hated the feeling of liquid or cream Foundation on my face. And not only did I not like how it felt, but something about my skin in particular it not only felt, but also looked cakey. Every. One. It didn’t matter if it was the most expensive one or the cheapest drugstore Foundation. I could never find one that I liked. So I just gave up and started using powder foundation I use a concealer that is very close to my skin tone first to cover up discoloration and then the powder foundation on top. Well I can’t even remember what video it was but you mentioned the DermaBlend Flawless Creator, saying that it is so full coverage that you can use it as just concealer or you can use a tiny bit for your whole face. So I decided to order īt. OMG. That stuff is actually amazing. I put one dot on the back of my hand intending to use a little brush and spot conceal with it. Well, that product is SO thin but also SO full coverage that the one dot literally covered my whole face. I was like, this can’t be real. But it was! And like I said it’s very thin and somehow it doesn’t FEEL cakey. It actually doesn’t feel like I’m wearing anything on my face when I use it. So I just want to say thank you Marlena. You are one of the only beauty channels who I actually trust your word and purchase products on your recommendation. And you’ve never failed me yet!

I LOVED this video. It was so informative. I would definitely love to see more content around the ingredients in makeup. 😊

This came at the perfect time. I need new foundation and my skin has changed now that I am mid forties. I LOVE the thorough breakdown about skin type, coverage and even what to use in application!

Please continue this type of video with other products like concealers! ❤❤❤

YES to the Huda stick foundation!! Usually a tinted moisturizer or NARS glow girl, but I bought it on a whim and cannot believe how much I love it! Full coverage but feels so light on the skin. So happy you included this one Marlena ❤ Now the secret's out!

This is so helpful, Marlena!! I feel like you are the only one I can trust nowadays. Thanks for the full details! I love the channel, haus labs, & nars, but now you have me wanting to check out the Dior! ❤❤❤ I need makeup geek eyeshadow back in my life as well 😔

Thank you! Love your content! You are so thorough and I can’t tell you how much I appreciate you!

I’m loving the haus labs foundation! I’m Over 55 with combo skin. Thanks for your input on these foundations! It’s so helpful 😃❤

Laura Gellar really is one if not THE best makeup for mature skin. I’m 49 and it has amazing coverage, doesn’t settle in fine lines, doesn’t cake up.. and comes in liquid also if that is someone’s preference. It also comes in dewy. Can’t tell I’m wearing it. Long lasting as well. Her primers come in several options, glow, matte.. etc. I’m really surprised Marlena isn’t stressing how the best type of foundation for mature skin, 40+ is powder or cream foundations.

I love you Marlena, I have learned so much about the things that matter in makeup thanks to you!!

I am so glad you get into the detail of everything. You are exactly the channel that I’ve been looking for the past three years. Your knowledge base & information is spot on with my interests. I want to know what is safe & what’s not? What’s in the products & what places are best to buy from. You’re a breath of fresh air! Please keep making the same type of videos where you give a detailed information like the one above.

Could you do a video like this for drugstore?

What silicone primer do you recommend for the double wear?