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It is wild that rap went from an indestructible titan to wack in a few years I blame the fact a lot of the big names in rap ended up being gay and also kids somehow ended up dumber without leaded gasoline
I think being put under lockdown for 1-3 years and forced to rely on social media more and more has severely impacted the way we consume art in a negative way.
No because it was trash before covid😂. You gon act like 2017-2018 didn’t introduce us to people like 69, Cardi B, City Girls etc?😂😂😂. Social Media has been the driving force of rap since 2016…it’s just gotten worse as the years gone by
But rap is still even falling out of whatever scraps are left in the music industry. There's barely any rap in the pop charts anymore when it was always there for a good 20 years
It's the entire entertainment industry that's failing. Music, movies, TV shows. They aren't giving people what they want. They're trying to tell people what they want and hardly anyone is buying it. Still good music and movies out there, even TV shows, but none of them are being paraded by mainstream outlets.
im a old nigga thats been listening to hip hop my whole life. This conversation has been going on since ive been alive it feels like. When soulja boy and that dance wave started, they said hip hop was dead. When the jerkin skinny jean era started, they said hip hop was dead. when drill kicked off in 2012, they said hip hop was dead. When the 2016 clout era started, they said hip hop was dead. and now we're in the tiktok era, they say hip hop is dead.
Rap was way worse and corny in the early 80s hip hop not dead at all just in 2018 rap became the biggest missive genre in the world country and Spanish music more prominent this year that’s why ppl think rap fell of
@@cyberbron2077I noticed that in general with the internet. Huge viral topics or controversial takes will be the only thing people talk about then 2 weeks later everybody moved on to the next thing.
People are starting to realize that these lyrics about killing people and drug use is having a negative impact on our health. Mentally and physically. We see all these rappers overdosing and getting shot and want nothing to do with it.
I think we’ve really just gotten to a point where people are sick of being told what they like. The giant media conglomerates that were the tastemakers of culture for decades are quickly becoming archaic. Nobody cares about tv, award shows, etc. They want to consume the music they want, on their own time, free of corporate influence. Rap being the most oversaturated and by extension least innovative genre right now is leading to more people not giving a fuck about the music that’s being forced down their throats.
Doubling down on this, I think the Covid lockdown made us all reflect on life as a whole including what we were consuming; the brainless tv, woke movies, and degenerate repetitive music got exposed for what it really was… garbage.
@@JordanBanks.Covid definitely contributed to this. People stopped caring about rappers flaunting what they have when real people were STRUGGLING, which is a lot of what they talk about in their music.
to think the industry is crumbling due to the mainstream not being as popular as it used to be , doesnt mean that its a bad thing, we are collectively agreeing to wanting something new. Hip hop has so many different sub genres that if you're someone who enjoys music you should have no problem finding something new/ fresh for you. But if you just stick with a music taste that relies on surface level knowledge on artists then youre gonna have a bland experience with the hip hop genre. There is so much good music out there its almost crazy to think that music is dying down. We all just gotta branch out on our music taste.
That's true. There's still great music out there. You just have to search for it because it's not gonna be easily given to you by the mainstream anymore
Actually, no, most hip hop outside the mainstream is even worse. So many absolute wack rappers who think they go hard. But there are scenes that go hard
Hip hop started to fall off because between 2018-2020 there was A LOT of big rappers dying from drugs and gun violence. From XXX to Juice to Popsmoke to King Von. Notice all these people are rappers that were REAL people making REAL music about REAL shit they did or went thru Not these tiktok songs. I think that record companies noticed around then were like "damn we are making a lot of streaming money off these dead people's music" and went all in on streaming. Biggest mistake ever. Streaming means that the music doesn't have to be good it just has to be popular. Music is no different than fast food now.
It’s all music. The reality is, we have too much access to music now. To the point where we can’t appreciate it or miss it. Once upon a time you actually had to buy albums and could only listen to it at convient times. We have access to music 24/7 now, and can listen to whatever we want from just a few clicks. Music as a whole isn’t appreciated now. How you consume music is important
@@bretwojarski5842you missed the point. Just fifteen to twenty years ago, you didn't have access to music the degree we do now. I couldn't just whip out my phone and scroll through all the new stuff. You had to actually try new stuff, hear it on the radio or tv, or through friends. Then you buy the cd or download to an ipod or something. Just wasn't as "instant access" as we have it now, that's all.
Exactly! And when we can finally pull out the poisonous Trap weeds from the Garden of Hip-Hop, the mainline genre will finally be on course to a better place once again.
This stuff happens in cycles. We just got out of a decade-long creative boom in the genre so it's only natural we're in a lull period now. Someone's gonna find the new sound within the next 5 or so years most likely
The current cycle was fueled by the internet and digitalization. It started once people could publish songs on SoundCloud without a record lable, record songs in their bedroom with FL studio or Ableton and film music videos on their phone. And currently, it's looking like the next cycle will be generated by AI.
It’s part of a larger problem of everything being “content.” Movies are having this problem, video games are having this problem. It’s why so many rappers sound like their music could’ve been made by AI. It’s why I’m stuck mostly listening to either old rap, like A Tribe Called Quest or obscure rap, like Hieroglyphics I feel like it’s been heading this direction with fewer and fewer tracks that make me feel anything. There are good rappers out there, and there will be for a while, but they’re been being overshadowed by the saturation of mass-appeal rappers. I don’t think rap is going to die anytime soon, but I do think there’s gonna be a more major split between fanbases and types of fans
I think these microwave ass rappers n copycat beats gonna go underground or die off. I think this is good for Hip Hop. Maybe once the pple tht r just in it for a check realize its not as easy as it once was, they'll hesitate to drop that mid n go away while the ones who really try to make good music & put effort into it will thrive. I think Drakes recent album was a huge sign of that. The big backlash towards the album making him spin the block n drop some actual fire
Like The Game said back in 06 " Hip Hop ain't dead it just took a couple shots" just give it some time were gonna enter a new wave of rap, if we survived the mumble rap era than this too shall pass
The issue is rap is so corporate that they are telling the public who the new artist is, what the new song is as opposed to letting the audience decide. It’s why we have obvious plants like jack harlow being forced on us, or negative music being forced on to the audience constantly (drill music, hoe music, sexy red, Kay flock etc.)
As the next generation I fully second this. Real art is still out there and the best will find inspiration from all music! The culture is still alive it just goes through ups and downs💯
@anthonymede9216 no, and no other genre has so many deaths and so many older statesmen being pushed out. No artists being developed, and the fact that there's wayyyyy more rappers than Rockstar, country stars, etc. Niggas have no standards
@@kingcreed609eh idk man, scene's dry and whenever a hot song comes out it's an older guy who's getting out of the streets and into rap and that's why they can rap they came up on the greats they can't make garbage like yutes.
The problem with rap is that people will only listen to it if it's about drugs and the street. Old Town road was an industry agenda. That won't happen again
They’re having the same problem with rock music. All the big artists are 40+ and nobody wants to give the smaller more original artists a chance. It’s 100% the fault of labels tho IMO because they just keep pushing what has been making them the most money
You can mention Rap falling, without meanioning that everything in media falling and turning to garbage, EVERYTHING. People, school, books, movies, all of society. Everything feels so forced and fake these days. Genuine connection is quickly becoming lost for quick satisfaction for whatever it is being focused on. So often these days, I'll hear people talk and I can't even take them serious because it seems as if they themselves don't even beleive or feel strongly about or mean what they say. Everything is game, Everything is a hustle, Everything is advice on this or that on how to suck everything out of something for yourself and move on. Once you see it, you can't unsee it.
I have been thinking the same. There are just a few content creators that make me want to watch anything at all. Maybe we are just growing up, but i feel like even the most "well thought" style of videos have become redundant and boring, like many video essays recently. Even this video here, it fails to realize that the shit hes talking about is a cycle. Rap stays at its peak for 3 years then always go down on a lack of creativity, and we aways say that the previous eras were better, even if we discredited them when they were happening. Like in that soundcloud era for example, i used to hate most of the things around that time, but now i love it. We alredy had our "change of sound" in 2020 after Carti dropped and that IGOR album, then with Yeat, and most mainstream rap has been just copies of them ever since. You just need to stick with a few artists you like and learn how to ignore the mainstream really. Btw the only youtubers that make me want to watch anything rn are LocalScriptMan and Afrosenjuu
God man. I’ve been looking for someone to validate some of my views on the world rn and I thank you for doing exactly that. The social culture of the US specifically is so broken and dry it feels, and it genuinely makes the desire to go out and meet/experience people/things rather unrewarding.
I keep trying to tell people too watch Kymatica by in5d The false ego works like a cancer and as long as people are clueless then the world is only gonna get even more shitter
Underground hiphop is still alive and well. And im not talking about that ken carson/rage bs yall tried to reassign the term to. IYKYK. Only good things will come from the genre falling off mainstream appeal tbh.
@@kooldawg what type/vibe of rap do u like here are some underground legends u should def check out: Black Kray, Hi-C, Chris Travis, Tenkay, smokedope2016
@@Timothyrpiano she has a nice body, nothing exceptional but its what young men like. I should know since I'm 23 and I act like an oldhead when she pops on screen.
Glad I'm not alone in this, I'm doing searches for "rap is dead" for the first time ever and I've been a huge fan since the 90s. It's ran it's course sad to say. Can't even remember the last time I've heard anybody say "yo you heard that new track from XYZ?"... Something will come along and fill the void eventually, but it ain't gonna be hip hop. Just like rock went, rap is on its way out.
I'm a 21 year old who grew up as a kid listening to early 2000's- early 2010's old school Hip Hop and R&B like *Jay-Z, Kanye West, Young Jeezy, Lil Wayne, Eminem, G Unit, Outkast, T-pain, Black Eyed Peas, Akon, Keri Hilson, Alicia Keys, Rihanna, Beyonce, Nicki Minaj, Shakira, Ciara, Chris Brown, Usher, Ne-Yo, Justin Timberlake, T.I, Timbaland, Rick Ross, Gucci Mane, Kendrick Lamar, J.Cole and anyone else from that era* . I have never really liked modern music because of the lack of longevity, no creativity and the fact that most of the modern rap is forgettable, artists are replaceable and none of the content is original which is a kinda different opinion to a lot of adults my age. I think Hip Hop still and will always have a bright future. If anything people getting tired of the current same old sound is a good sign of evolution because it's showing that people are starting to mature and wake up this is going to force people to be more creative and work on their craft and actually produce good music and the record labels will be forced to only sign good artists stop signing all these artists with no originality or talent and once they realise thatthose artists are becoming boring, making the same music and they are not bringing in any money they will start to be more selective with who they decide to sign and help the right artists with a lot to offer blow up. Hip Hop is faaar from dead people were saying the same things when we had Hip Hop merging with pop music in the 2010's and even the soundcloud era but they still flourished. HipHop isn't dead it's just that the term a "rapper" has lost it's meaning and now you just have to be a likeable influencer with fans loyal enough to listen to your music. Now you don't need to actually be a rapper to make a famous hit all you need is 3 things *to have a personality, sell an image and a loyal following* , once you've got those three things you've made it. But there are COUNTLESS lyrically elite talented rappers and singers who really stick to the traditional format of HipHop whilst still being creative and unique in their own ways *TeeGoCrxzy* reacts to a lot of talented artists I recommend you should check out. These rappers/artists are waiting for the spotlight and once the music industry caters to them, hear me when I say rap WILL be revived or at least rap will be fun again. The only thing holding these guys back from helping Hip Hop make a comeback is that they are too underground and their fanbases whilst being very loyal are too niche once they get attention from major record labels it is up from there.
@@TheRealSly14Cat The difference is the "dogshit" of those era's are still multiple levels above and are still certified classics. Even the best songs of this current era still can't compete with the worst songs in the 2000's and early 2010's, in 5 years no one is remebering a song from this year because they are not timeless and just momental trends. No one is remembering this current music in a couple years unless if it's played which is highly unlikely because fans woulda moved on to your next untalented rapper.
I think it’s the fact that the main stars of the genre all died or went to prison in a 3-5 year time span, on top of that things just get old. Sounds get old, people change. My brother listens to country now... It’s not just one thing that caused it, it’s a slow shift due to multiple factors. Stars like Drake are on their last leg. The new generation doesn’t have much to offer on a mainstream level. I think the next big genres are definitely country and pop. So many of those suburban audiences that hip/hop relied on for mainstream success are shifting toward those two genres, especially country. Hip/Hop and Rap will always be around, and people will always love or hate what that era brought, but it’s never going to be the same as it was. It was a great run. Still excited to see what people drop, it will always be my personal favorite genre.
HipHop died when it forgot its roots: A voice for an oppressed black minority. Instead, every new song was about bling bling, bubble butts, brand name calling and pretending to be wealthy.
I love how Da Baby can talk about murder, sex and women all day and be worldwide, but as soon as he says dont suck 🍆 he's cancelled 😂 this world is truly on the spectrum
Music isn’t infinite . There are only so many beat patterns and notes you can use . Eventually everything will sound like something else and I’ve been saying this for years as a music producer . I think we finally hit that point
Well yh u are right but just to an extent, foreign artists are capable of bringing a vibe US mainstream isn't yet familiar with, just look at Afrobeats, it's doing with Reggae was doing in the US back then. It's new to pple it's not a sound they hear everyday if we open our ears beyond what we like to hear we would discover that the music industry still has a lot of undiscovered melodies to last for generations to come
Explanation: Kanye went bipolar, fascist and now we don't even know if it's him Eminem doesn't drop and is too technical, reached such level of perfectness his verses are made for fun, he already established his role in the game, no need for him to drop another classic when he already made sslp,mmlp,tes,relapse and mmlp2. Lil wayne drops only features right now Nas can't hold the game alone and he's a legend, we should be grateful to still have him. Andrè 3k rarely drops features Drake is a joke and his voice is annoying af Kendrick is either too mature or too all over the place in his verses, and mr morale felt like a blend of all the worse of his previous albums Jid is good but hasn't the cadence to be a legend, say what you want but until he stops having the same double-time flow and that quiet wisper voice he won't get further. Cole drops bomb after bomb but will retire soon New rappers are all on shit that'll kill them 2 years after their first recording Most rap fans are cringe. If travis goes into the "my eyes" rapping style route he'll actually be great, but most of his songs are pretty mainstream and takes too much inspiration from kanye 21 savage does the same verse over and over again, he plays it safe but people are overrating him
Kanye West is the spiritual father of the modern rap game. Most of his innovation directed where rap could go and his sons dropped sounds that were their interpretations of what he was doing. With Kanye going off at the deep end, there is no new spiritual centre for hiphop. And NO ONE is lining to replace Kanye. Travis Scott should be the one in that role but his unoriginality has really served to make him basically useless in this era, even if I still like him and his sound. Travis Scott has never been a leader of sound at all. And ASAP Rocky is done with rap. Chief Keef, too, who could have cooked up some heat with Young Arab muzik but is now in retirement mode. There's no new leader and it shows. The only leaders around are the toxic labels with their data analysis that only repeats the status quo back to them to keep doing constantly, leading to uninspired nonsense!!!
@@manniking233 yeah basically if you look at top 10's they didn't change in over 20 years, you could argue about kendrick but you'll always hear: 2pac Biggie Big L Eminem Lil wayne Kanye Nas Reggie andre 3k And only Kendrick or cole or both as new entries, nothing basically changed. A situation which was totally opposite in the 90's-2000's, the creep between 80's rap and 90's is so insane and the genre evolved fast af, you had many many many new entries, every mainstream rapper had atleast one classic in their pocket, every top 10 was different and you basically had 80's rappers being completely obliterated by newcomers in terms of everything. Now it's totally the opposite, mainstream rappers play it safe, get carried by the beat and try to be melodic(which is stupid af cus we already had pop music for that, if I wanted to hear singing I would listen to michael jackson not some autotuned soulless vocals) and are no comparision to the og's, who are carrying the scene right now but get hated a lot for no reason. Pretty sad.
I saw hip hop driving itself into a corner way back in 2017 and it eventually came to fruition unfortunately. There could be a silver lining in all this tho
2015-2019 I was all about the rap and hip hop scene and was heavy into new artists and big time drops… now a’days I spend my time listening to og stuff from the 80’s 90’s and 00’s plus the stuff I liked in the 2015 to 2019
Thank god it’s not just me getting old and other people also feel this way. I genuinely thought I was just getting old and hating all this new music because it’s so boring and repetitive. I had to start listening to old hip hop and rap and just older music in general. This new school stuff is so unbelievably bad.
The generations who have experienced the great era's of rap are burnt out or straight up done with the uninspired music of the last years. The new generations are not interested and mostly listen to the meme songs. I dont see it going up again
It's ironic. Hip-hop/rap has just became the number 1 listened to genre in the US in the last couple years, yet we see all these videos about it dying. Its a cycle. "History repeats itself" is showing up big here. People wanted to play rock, people hated rock, rock became big, rock died because it was overplayed. Same thing is happening right now, the most popular genre eventually becomes the most overplayed genre and dies out, then the cycle begins again. I've listened to songs from the 50s-now and I like music from every generation, it's less about the talent and sound and more about whats marketable. If youre telling me there werent artists more deserving than elvis to sit in the seat as "king of rock" then you're simply ignorant. Even right now there are hundreds of people that would put on a better show and write a better song than your favorite artist.
@@OAT86i love your comment. The one thing about Hip Hop that is a bot different is it can adapt. It basically samples every sound/genre to stay interesting and fresh. It always has someone taking creative risks to keep it new. If it doesn’t it will go underground and rise up again.
I got so bored of Hip-hop towards the point where I started experimenting with different music. I found I like hard rock, punk rock, phonk, trap metal, dark trap, and synth wave music a lot more. I used to be hardcore about hip-hop especially newer artists. I feel I just got so tired of hearing the same flows, same cadences that I just decided to try different music and ended up falling in love with those different genres
Ong bro. Once i started listening to other genres I never really touched rap again other than just a few songs I fuck with hard. This is the first time I never had a rapper on my top 5 most listened to
Thats exactly what i was thinking i feel as if evolving is necessary for it to not fall off instead of it staying the exact same for its whole history.
No one said hip hop shouldn't evolve, but look at where it went. Kids don't even care about lyrics anymore because mindless lean sipping and pill popping rappers normalized music that the younger generation thinks is what hip hop is. That's their only reference because most aren't going back that far. Beats do all the work now.
@@JustSomeMisfit music is art and one thing about art is theres never one shape or form and its always changing with one person to the next and who ever manages to capture everyones attention is who will lead with everyone on their wave for a certain period of time until the next person or falling off atleast thats my take ik its weird to you or who ever is reading but thats how i feel abt this.
it's never a bad thing having the mainstream music industry turn its back on you, it promotes a healthy underground as well as people who actually want to do it not for the money, but because its what they actually want to do and they love doing it, music isn't about getting rich and it never should be
In this economy??? The only way an artist can continue to create music is if they get paid. Why wouldn’t you want your faves to get paid? It means more music.
@@Timothyrpiano judging by the environment your playing piano, you look like you wouldn’t need to be getting paid. If you can do it, good for you but there are other highly talented people that don’t have the privilege of creating without a livable wage.
As long as Run The jewels, JID, Westside Gunn, Griselda, Danny Brown, The entire Dreamville camp, Freddie Gibbs, Curren$y, Rhapsody, Little Simz, TDE, etc are around, Hip hop will never die. I’m convinced that just like gaming, hip hop Is bad right now because no one pays attention to everything else that’s actually good to great. And it can’t get bigger because the audience doesn’t give them the attention they need to be bigger. You all need to listen to the artists you want to become the standard, and less attention to the ones you don’t want to be. Simple. This is our fault. WE DETERMINE WHERE THIS INDUSTRY GOES. NOT A LABEL. But continue getting everything you know about rap through TikTok, ig, and the rap caviar playlist and continuing the problem instead of looking around for other music. 😒
@@know_no_th3ory128 I didn’t mention Kendrick or Cole because I don’t have to. People already listen to, and love them so there’s no need. I’ve been a fan of both since before they had debut albums, but there are other artists who exist that deserve shine. Also I didn’t mention albums that released because I want my recommendations to be broader than just projects. You’ll find other artists through the ones I mentioned already. If I was on some poser sh!t, I wouldn’t have wrote 2 paragraphs blaming the consumer for being ignorant lol.
@@NoirNameless😂 I was actually talking about the dude who made the video. But I was still wrong because he was talking about 2023 when no majors artists dropped until June. I agreed wit your comment. Must’ve just been sleepy lol.
This is why Kendrick's Mr Morale album is essential. I feel like people have not really moved on from the depression and hurt the Covid and riots brought to us. It killed creativeness and it made people produced sub par music as a way to cope with depression. We told ourselves that we are okay, now you see wars and shit on TV/social media that don't necessarily help us recover and progress everyone's healing. Now you hear gang gang music and tiktok music everywhere to trick our minds and tell us we are okay. You see Drake and Jcole flooding the streaming with music, but in reality they have not truly moved on just like everyone else, which is why you feel so disconnected to their new shit even after convincing yourself you like it. The full potential of those songs are not there, the soul is not there and the core of the rappers who made Forest hills drive and Take care are not there. Kendrick is no different, he felt that burden too these past 3-4 years. The only difference was, he acknowledged it and meditated through it all which then created Mr Morale. Truth is we never truly healed our minds and hearts from all this shit, and we are still on lock down mentality. We should start acknowledging that real, from there healing will start. Creativeness and productivess will flourish. This time you let go of the pain covid brought to us. Now listen to Mr Morale again.
This why we gotta leave all the stuff that we wen’t through in the past and move on like covid and all that Shit don’t pass that shit on to all these kids so we can get a New spark in production
Mr Morale is boring and uninteresting… the production was safe not experimental or genre pushing and the lyricism is standard Kendrick. It wasn’t creative at all… awful album to use as an example when nobody is listening to it.
I never thought I'd see the day Hip Hop gets lapped by even K-pop but here we are. It's like our standards just got lower every year. The fact that Ice Spice and Sexy Redd have rap careers despite making the lowest tier dogshit music tells you this genre is dead lol it's back to the underground.
Exactly, but I actually don’t mind it dying out a bit. As someone who listens to a lot of different genres of Music it’ll actually be quite a relief If people stop playing only rap at parties and other gatherings.
@@SlickNick98 Sure but not by virtue of being underground rappers. Being underground means artists are limited to niche audiences, mostly in their own cities, with very few exceptions. If the success of the genre is declining, that makes it much more difficult for new talented rappers to find success.
@@AnthonyCheeseborough e-40 stayed independent his whole career and look where he's at now and the independent rappers I listen to make bangers and they getting a bag 💰 so they're just fine
Yes I’m surprised he didn’t mention this. Afro beats is now huge! And is music that has affiliation with rap in terms of proximity/similarities. The same audience that consumes rap will likely consume afro beats. Dancehall also has a small but consistent showing in there too. I think black music has been longing for more varied expression for years. People of colour or those who gravitate to rap don’t only want to hear hardcore gangsterism & violence that rap is usually predicated on. People just have more options now with there being more forms of musical expression. Classic hip hop as we know it WILL die. So many genres of music has fallen by the wayside ie rock & roll, ska, garage if you’re Uk based like me, even dancehall is on the decline. Music is never stationary, it always transitions.
@@yanikeonpurpose I’m from the U.K. and as a consumer of rap I do also enjoy afrobeats and been listening to Burna Boy, Kofffee & NSG. Plus not gonna lie I am one of the ones that like hardcore gangster rap I listen to King Von, Giggs, Lil Durk, Polo G, Unknown T, Digga D and a whole wide range M Hunchos album was great and there’s definitely still music being dropped what I enjoy and can still appreciate
@@yanikeonpurposeOn your last take I could write a whole soliloquy on the decline of dancehall to the point Amipiano has taken up the dancehall set time in the clubs/parties It’s actually crazy lol we are losing recipes fast
I moved over towards dnb, then jungle, the liquid, then breakcore. And despite me being pretty alone before (2019-ish), so many more people are listening to it now. If my genre is this out of the way and still getting some new listeners, I know more accessible genres are getting some traction.
There needs a reinvention / Renaissance in hip hop. Underground artists are doing lots of experimental stuff but labels are not picking them up because of virality, risk, etc. If Rock n Roll did not reinvent itself after the super commercial glam rock of the 80s, then we would’ve never experienced the unique and successful grunge era or discovered Nirvana. There will always be hope for hip hop as a genre but progression is needed from its current commercial persona.
Maybe rap can stop being so iggerish. No one wants to the same boots clapping and gun popping for so long. It's been 30+ years of this shit already. Enough. And with more of the paying rap scene being suburban white girls the ghetto shit looks even more ridiculous
X & Juice was already huge, so they would’ve been even bigger, but pop wasn’t that known before his death. He wouldn’t have had blown up the way he did….
@@DopeBoyDreamzhe was definitely known on mainstream level and was making huge waves and inspiring a lot of smaller artist to follow in his footsteps. Artist without influence do not blow up after death the way he did. Only select few do.
I cant lie bro. This was EXTREMELY well made. I agree with every single point. I think now everyone is able to find something that resonates the most with them. Lil Tjay has been my guy since Resume but I have definitely seen myself stem off to more underground or less popularized artists. NOT FROM TIKTOK as Im not even on that platform, those kinds of songs feel like you said repetitive with no meaning. I've been really into Tjay, DC The Don, YSN Flow, G Herbo, Sleepy, Jay Gwuapo, Tory Lanez Jack Harlow , Scorey and even The Kid Laroi. Obliviously that's not all I listen to but you can play any one of their songs and just feel this certain energy that I genuinely enjoy. More and more people are finding plenty of artists just like that for themselves leading to this declines But Again bro Great ass video and the points are spot on.
I think that people need to find solace in the underground. Ive found many artists that are truly doing their own thing and making something new. Soundcloud really been putting me on
Metal head here….we also dying a slow painful and embarrassing death in the genre. Sumerian records has started signing pop and country musicians because of TikTok trends.
Great vid, I do feel like after 2017 many new artists were not as passionate to come up with their own sound, as they saw how much money you can make in rap by easily taking flows, making diss songs, and linking with RU-vidrs/streamers. Now in 2023 most “street” artist use their court cases as pr for the music, most underground rappers are mostly carti clones and the “lyrical ones” are dry Kendrick/ Cole renditions.
I been saying that the SoundCloud era was gonna fuck it all up in the long-run. Seemed like every untalented teenager who wanted to make money by being a rapper but was too lazy to put in the work to actually develop their craft was flooding the market with one indistinguishable, run-of-the-mill trap song after another, and they oversaturated everything so damn fast that it became impossible to tell any of them apart. Fast forward to now, and it seems like hip-hop is due for a new sound to shake things but can't decide on what, so we're still stuck on trap music even though it's been over a decade of this being the prevailing sound, with a few drill and jersey bass songs here and there, but we got nothing new to replace it with
Rap is just finally hitting the same split that Rock hit back in the 00s. The industry side is pushing what they think will make a quick buck, but that music lacks substance (a la Nickelback). Meanwhile there are artists who are making amazing music, but it’s not being pushed by the industry. There is a lot of good hip hop out there still, Nas just put out like 6 great albums.
Facts. the real shit like Nas and Kendrick will always live on but we gotta wait for this bullshit dominating the radio to die out so the real shit can fully takeover
The difference is that in the 2000s Rock got so bad and so for little kids basically, that the real artist putting out serious shit broke off and it took until about now to really recover. The thing with hip hop is that the underground hip hop artist put out the same garbage that the mainstream artist so it's going to take a lot longer to recover
There’s too many artists tbh the game is over saturated back in the day it took a lot to be a rapper nowadays all you need is a mic & a tiktok shi ain’t gon last don’t get me wrong ppl still gon go viral but as fast as they go viral will be as fast as they fall off new artists don’t even stay relevant a year before they’re forgotten about
I wish Juice & X was still here cz they would've inspired kids to try different shit lol. Both of em did the turn up & singing rap but they had bars like a mf. X would have a song tht go crazy at Rolling Loud & another one with Joey Bada$$ thts just as fire. The space wouldn't be so recycled & rushed if they were alive
Juice and xxxtentacion would’ve change the whole game, they were making real music and had actual talent, which is something that many rappers who blew up after 2020 are missing
TikTok didn’t ruin rap it just came full circle like back when there was one hit wonders. But now TikTok has pushed big artists like Yeat, Ken Carson, etc. then you got the whole Detroit Sound that’s blowing up. Artists like Lucki started receiving more attention after working hard because TikTok. Jus like Jack Harlow blew up on TikTok after grinding for 4 years. So I don’t think hip hop is dead, it just came full circle. Artists are also getting younger by the day, so we have to give them time to grow.
I been listening to hip hop going on 15 years now and honestly i think shit been on a downward spiral since about 2017 when all them soundcloud rappers starting making these low effort songs… The scene just got way too saturated with weak ass artists. I seen someone else in the comment section mentioning that hiphop was booming for the past 10 years and thats true, but right now its just a bit stale. Give it another couple of years and i guarantee someone will find the new sound and by 2030 shit will have changed so much and tiktok will be gone and none of these current issues will matter.
one of the thing that makes rap is the story telling aspect; the lyrics being just as important as the song. Now we are in an age where people yell the same few lines 16 times over a catchy loop and that is the song. Sure there are a few good projects being released but the crap is piling up like it never has before due to very bloated albums. Prime example is NBA Youngboy. Every song he makes is pretty much instant garbage because he releases 100+ songs every single year. Hopefully these guys can learn from their mistakes, come up with a good concept for their album, take their time making songs and curating and release a good 12-16 song album.
Popular music is marketing and propaganda determined by corporate business type people. That is why you will never hear a talented artist with depth on the billboard or charts or at an award show. It's rigged.
tech changed music in ways people still haven't adapted to. For decades now music has been moving towards true democratization, which is something most people say they want, but the closer we get the more people lament the loss of the sort of royalty system we have always had, where a small number of people are held up as deserving of special praise and adoration for their work. Whether we like it or not, music is becoming something ephemeral. There are still countless amazing musicians out there, making music that can still have the same impact on people as it always has, but they aren't held up as legends anymore, which is something that is probably for the best, as any of the many, many disgraced celebrities can prove. Now, more than ever, commercially successful music is entirely focused on the lowest common denominator, and looking for anything of real substance in that world makes perpetually less and less sense. The world will never run out of amazing talent, now we just have to dig a bit more to find it.
I personally feel like one of the rappers that died between X, Juice Wrld, Pop Smoke, and King Von was going to be the face of hip hop. With all those guys being gone, a void was open and nobody stepped up to take it. Not to mention artist like Pooh Shiesty going to jail during his peak
The decline began in 2015 and ended with Gen z having a say in what’s cool and acceptable. The day snoop dogg called out everyone for wanting to sound like the migos. There was a point in time in music where you simply weren’t allowed to copy someone else’s sound, flow, image, etc…it was seen as corny. All of a sudden it became encouraged to literally copy each other. Microwave music being made my microwave personalities.
They will find out once they are no longer there and snoop and em 50 and wu-tang and griselda and talented people will keep being heard mentioned and seen.
It’s bc gen z was taught to follow , just look how they behave following tends . Whatever is the cool dance , the cool song , the cool clothes , they admittly will chase for attention. If you ask gen z abojt this they’ll look at you goofy . As if you’re the strange one for wanting to be different. It’s a whole generation of sheep
the thing is, mainstream rap has been pretty trash and the same regurgitated shit for more than 4 years, fans are just now starting to notice. The underground is where real innovation and culture still lives
Hip-hop mainstream scene hasn’t found the young artists to fill in the void that XXX and Juice WRLD left. Who really has made a big wave like them after their unfortunate deaths?
One of the biggest problems in rap are fans. An album could be dog shit, but cause it did 100K+ first week or went platinum+, it automatically translates to quality in their eyes.
Art in general is suffering right now, primarily because the economy is really really bad. People don’t have money to push artists, go to events, or do anything but work and sit at home.
What's up bro. Loved watching this from another genres perspective. We deal with Americana/alt country, which is currently at an all time high. We face a lot of these same issues but I think the mainstream audiences have really moved from hip-hop (where they were when I was in highschool, graduate 2010) to country. Its a revolving door man, I remember when rock started to fade and Kanye, 50 cent and them started going major in the early 2000s. It's always changing with the different generations. It is super hard to keep up with hip-hop though, it rly seems like people are here and then gone in a split second. I think it doesn't help that live hip-hop is hard to get right. Going to a mid sized or small hip hop show just doesn't hit as hard, and there are less venues in cities that will even cater to it. Touring as a small hip-hop act is tough to make a living. That's another advantage acoustic music and rock have.
Rap will never die because it’s an art form of the youth and at the end of the day there’s always going to be kids trying new interesting stuff. The major problem is hip hop killing it’s own talent before they have a chance to realize their full potential.
I can't tell you how many times I've seen people talk about how rap needs to return to bars, wordplay, lyrics, technical rhyming etc and it's always some Gen Z who calls it "oldhead shit". Gen Z just wants mumble rapping about pills and depression over laptop beats. @@frequentiis
This isn't jus rap/hip-hop its the industry as a whole. people say every rap song is the same well so is every pop song every genre sounds the same and the artists that try n switch it up don't get love. artists figured out they make more money and have more success by pumping the same songs out over and over there's so many examples of this especially in some of the "best" artists
thie thing i dont like about streaming is that people realized that now you can be famous without even doing anything, just sit on a chair, talk shit, and make money. they dont even need to rap now.
Man you summarized everything perfectly. Great video bro! I’m tired of hearing these wack ass trendy tik tok songs every time I put on a playlist on Spotify or turn on the radio. Shit turned into tik tok radio now! But it’s crazy how the decline went warp speed during COVID. COVID turned everything to shit!
It feels like we're headed into a total crash not unlike that of Disco or the video game industry in the 80s, where the market was just so completely oversatured with endless, repetitive, uninteresting trash that the whole thing just collapses and essentially has to start over. At least, from all the things my parents/grandparents tell me about how things was during those days, it feels like - I've felt that mainstream hip hop has been homogenous for a while but it's really getting to the point of almost parody. Every new "hit" song just sounds like the same shit I've been hearing for like 5 years. The last time I remember a hit song that acutally sounded somewhat distinct was like 2-3 years ago.
Trap music was the beginning of the end. The moment it switched to those flashy beats and mumble rap, Hip Hop cornered itself. It took about 8-10 years for the audience to hate the sound, but it happened.
Rap is still the #1 genre. These kind of videos are just another part of online trends, they see one video on the topic get popular, then they do it in an attempt to achieve that same popularity. No reason to make these videos until Rap is at least #3 most popular form of music, but it's #1. This video premise is absurd.
This the same thing that happened to rock and metal after the 80s. There’s good artists out there, the record companies are just pushing whatever industry plants they can bank on
