The 50% Rule (Book Trailer) 

Hi, I'm Erin Hatzikostas and I authored my 2nd book, The 50% Rule. But I shouldn't have. I also shouldn't have become the CEO of a legit company, gotten the chance to give a TEDx Talk, or ran over hurdles (literally) when I was in high school.
Why? Because I'm not very disciplined. I'm not a grinder. I don't put my head down and outwork everyone else.
Instead, I was lucky enough to discover, use, obsess over, and now I unveil the secret shortcut that has helped me and others go from underdog status to unmatched success in their careers, business, and everyday life.
The 50% Rule book isn't a book; it's a vibe. It tosses together actionable advice, research, and non-stop storytelling, with wit, catchy quotes, and a sprinkle of salty language to compel you to stop 100%ing and start embracing the power of half.
The book is jam-packed with stories about a boatload of well-known people and companies who 50% Ruled their way to success, including Lin-Manuel Miranda (Hamilton), Whitney Houston, John Madden, Shopify, the Savannah Bananas, and so many more. It also has loads of stories from everyday people like you and me, the Rule's #1 crash-test dummy!
The 50% Rule will demystify the "you gotta work harder" notion and instead show you how to throw out half the playbook to start competing in a league of your own.