The Association "Never My Love" on The Ed Sullivan Show 

When my brother went to Vietnam he left behind 2 albums. One by the Association and one by the Byrds. I believe I played them every day that he was gone. Thankfully he came home and reclaimed them.

I want to go back! Anybody want to go with me?

We met when I was 17, married at age 28. Three children and 42 years later and we are still going strong,

This song helped me escape the war zone of Vietnam for a while. Thanks Associates.

My husband proposed to me while this 45 played. I lost him in. 2000, but I will never forget those few minutes ❤️

They stopped making music this good decades ago.

This is “ our song “,too ! Met at 16 and we’ll celebrate 53 years married in September !

Back when people actually played instruments and could sing. Instead of computer generated music.

This is when music was good. Relying on talent, not theatrics.

The first ten seconds of this song are better than Miley Cyrus whole career

One of the finest love songs of the '60s. RIP Brian Cole, Larry Ramos, and Terry Kirkman! 💐

I'm 72. I guess I'm one of the youngsters Ed Sullivan is talking to.

This was Our song. It was performed at our wedding in 1967. Still gives me chills. Our 55th. anniversary is in Dec. Yes our anniversary is next week and we are still both here!💝

I planned to play this on our 40th anniversary.We made it to 38.He passed in 2004.I still miss him.The Lord has kept me going.

If this doesn't reach you, nothing will.

Great song......Association probably the most underrated groups of the 60s......anyone with me on this??????

There I am, age 14, loving this song. I’m 67 now and it just takes me back.

Can we stop and appreciate the production values here? Way to go, Ed Sullivan and crew, for making a classic love song from one of the most under-appreciated bands of the era absolutely hold up in this day and age. Timeless.

I dedicate this song to my husband of 22 years who just passed away unexpectedly. He recently said that he felt I no longer loved him. Nothing could be further from the truth. But he died believing that I no longer loved him. PLEASE always make sure your loved ones know how much you care about them before it's too late. Can't stress that enough. 💔

A toast 🍷 to any one lucky or blessed enough to find true love with that special someone ❤️

Beautiful song - the title is engraved inside our wedding rings. 38 years now and I still haven’t grown tired of her.

"Never My Love" was written by my friend Richard and his late brother Donald, The Addrisi Brothers!

1967, just married in March, in the Army in Germany, such great memories.

60s music was the absolute best!!

Great band. Precise, superior production, great vocals. Music is crap today.

I am 66 years old.we had a lot of great songs back then.we humans never learn.😢

The Association somehow managed to be both totally hip and totally square at the same time.

Doing harmonies like that live is difficult. They nailed it.

What I appreciate about these Sullivan videos is that, at least part of, the performance was live. The Association nailed the harmonies here. Not easy to do.

Let's bring back 60's years and be happy together again.

Why why can't we turn back time and relived those days, oh golden years and memories.....❤️🙏

Love this song. This group has some of the best harmonies of all time

This is when music was real music. And it meant some thing. Miss those days.

" "Never My Love" has since been certified the second-most-frequently-played song in America during the 20th century."

I was born in 1967 I do love the classic music. Not the trash they play on radio 2023!

Why can't music like this be made today ?

For a 50-year old video, this production is outstanding! It's clear that they sang the song. Well done!

I think this might be the most beautiful song ever recorded.

This song is not only beautiful but TIMELESS!!! In 1967 I was in Elementary School when this song came out. I've been listening to this song since I was 11 years old and still listening to this song. Who is still listening in Dec 23, 2021? I'm 66 Yrs old and perhaps will still be listening while I'm still standing. Beautiful love songs will never go out of style they tend to get better and become more meaningful. This is from a time that music had a message and songs were plain and simple.

This is songwriting!!

Larry Ramos was a great talent. R.I.P. 🙏

Just read too that it was all live & no lip syncing on the Ed Sullivan show. Sounds fantastic!

Dear Ed introducing the Association as a "rock group". Windy is my favorite Association song; but Never My Love is a gorgeous song that is ageless.

This was my parents song. My mom passed over ten years ago of lymphoma. I was at brunch with my dad and stepmom and the song came on. I loved that he blurted out “this was my and your mom’s song.” (Which i always knew) brought a tear to my eye and warm smile to my face. They were married 36 years. 🥹

Everytime I heard this song at the time these guys first sang it, my heart would melt........ guess what?.......Hearing it again today,my heart still does the same.

A very underrated band. They never have gotten the recognition they deserved. So much talent.

UN FUCKING REAL. This is the best quality i have ever seen of the association AND one of the best recordings of this song LIVE. HOLY SHIT!!!!!!!! God bless whoever uploaded this!!

Larry Ramos nailed it. Hell all of them nailed it. This is one of my top 2 songs.

To my mind,one of the groups of the era 60s to 70s and their music still lives on, timeless in its entirety,Beautifull lyrics and hauntingly lovely melodic lines not to mention the harmonies,The ASSOCIATION ! AWESOME

Its because they all grew up singing in church, that sixties and seventies music sounds so good.

One guy kind of sticks out so I looked him up. Larry Ramos was of Filipino descent with a blend of Chinese and Spanish ancestry. He was born and raised in Waimea, Hawaii. The family later moved to California. At the age of 13, he was in the national touring company of the King and I. In 1962, he joined the New Christy Minstrels and in 1967, The Association.

Never My Love is a great classic song! The lyrics with the melody and with the chord progression are just absolutely perfect. As for the doubters, as an experienced musician in several bands in my band days, this Ed Sullivan performance sounds to me like everything is live, they are singing all the vocals and playing all the instruments live in real time and the ending is live. There are live recordings of The Association from this time period and they actually did sound this good live even though they had session musicians playing on many but not all of their studio tracks, which was done to save recording time which meant saving studio costs - depending on which producer they had at the time and album budget and how busy they were - being that they were a very busy touring band doing a few hundred concerts a year including TV shows - keep in mind this is sort of how The Beach Boys were doing everything also, Brian was writing and producing while the other Beach Boys were on the road doing concerts, and various LA session musicians whom we know today as The Wrecking Crew were playing all the Beach Boys tracks under Brian's direction - except sometimes Carl would play guitar and Brian would play keyboards, and all six of the Beach Boys during a pause from touring would sing all the vocals that they would arrange in the studio, but in live concerts, the Beach Boys played all their own instruments, and if they played close to home Brian would sometimes join them - so The Wrecking Crew played on Association tracks and on many Beach Boys tracks as well as other artists such as Mamas and Papas, Sonny and Cher, and many others. All of the members of The Association were excellent singers, and were pretty good musicians, the co-lead vocalist on this song Terry Kirkman (the guy with the beard) played in a few bands with Frank Zappa before The Association and Mothers of Invention were formed, so that should confirm any misconceptions about musicianship right there, and he also went to college as a music major - I'm not sure if he graduated but he was a music major on woodwind instruments and I am sure as a member of the college music department choir. Larry Ramos the other co-lead vocalist on this song had many years of experience having played guitar professionally since he was a child and he played with The New Christy Minstrels before joining The Association as a replacement for their original member Joe Alexander - who actually rejoined I think in 1968 and is still one of the two founding members still with The Association today - the other founding member being Jim Yester the lead vocalist on Along Comes Mary who is and always was a pretty good guitarist and excellent pianist and overall keyboardist. There is a live album of The Association which I think came out around 1969 or 1970 and it confirms how good they sounded in concert, they were playing all of their own instruments in concert and singing while they were playing. There is a RU-vid video of them from 1967 playing the Ravinia Festival playing an extended version of the song Windy and it is live, they are playing all their own instruments and singing while they're playing and it is very good, and Kirkman is doing some nice embellishments on the 8-bar solo piccolo part and Ted Bluechel shows how good of a drummer he was and he is singing some pretty intricate parts, and they are all on pitch and I see no stage monitors in the live video - this was back in the days when stage monitors were not even thought of.

This song just reminds me so much of my Da and Mam. I was born in 70, this was always on the turntable. They'd have a wee dance to it after dinner. ❤ It's a hard song for me. It brings back ALL of the happy memories, but also reminds me of how so much I miss them. ❤😊😢❤ It's a damn beauty song no matter. ❤

1967, my senior year in high school. Man does this song bring back memories! Two years before leaving for Vietnam, and 3 years before meeting my wife to be. If I could only go back and know what I know today...

You ask me if there'll come a time When I grow tired of you Never, my love Never, my love You wonder if this heart of mine Will lose its desire for you Never, my love Never, my love What makes you think love will end? When you know that my whole life depends On you (on you) Ba-ba-ba-ba-ba-ba (ba-ba-ba-ba-ba-ba) Never, my love Never, my love You say you fear I'll change my mind I won't require you Never, my love Never, my love How can you think love will end When I've asked you to spend your whole life With me? (with me, with me) Never, my love (never, my love) Never, my love Never, my love (never, my love) Never, my love Never, my love

Wow, I didn’t realize it was that good. Those harmonies were stunning.

One of the greatest groups of the decade. A group of exceptionally gifted performers lead by the incredible voices of Larry Ramos and Terry Kirkman.

According to Wikipedia: Dual lead vocals with Terry Kirkman and Larry Ramos, learn something new everyday

Such a beautiful song... Brings tears to my eyes, reminiscing about when I was a little kid, and life was fun and safe! 🤗 I want to time travel and stay there!

Never get tired of this group of musicians July 1 2024 Canada

A beautiful and well crafted song that remains timeless. ❤

Many people don’t realize that following this Ed Sullivan show performance, “Never My Love” became the #1 most-played song on U.S. radio in othe 20th Century, partly because dozens of other artists subsequently recorded their own versions.

Larry Ramos had a silky smooth voice. Those harmonies were heavenly.

I still can't believe they're not in the rock and roll hall of fame!

I asked the band at our wedding to learn this one for our 1st dance as husband & wife. They were surprised but nailed it wife was also surprised

They were never considered “cool” but Never My Love is still one of the greatest love songs ever committed to record. It sounds like Burt Bacharach got gang-banged by The Byrds and out came this little cherub that flitted about on wings shooting poison arrows into dreamy couples notions of a starry eyed future.

I love how Larry puts the harmony in "I wont require you".They are singing this live with the original recording helping out.

This was actually a live performance! It sounds close to the studio version at the beginning, but you can hear some different harmonies that you don't hear in the original recording. Sounds great. Always loved this song.

Their harmonies are just too amazing they sound like a church choir.

Way back when we just took beautiful harmony like this for granted-it was part and parcel of so many songs.. By today's standards this stuff sounds absolutely towering now.

They were the opening act for the Monterey Pop Festival... that alone makes them cool.

I can tell they're singing live for sure. Amazing. I don't know if the instruments are plugged in but whatever that Hawaiian guy is doing on that Fender looks pretty damn tricky. Edit: the look and smile at 1:48 he gives right at the camera! Lol! 😆 "yes, we're singing live folks."

awsome song , reminds me of time spent in San Francisco many years ago , when it was a beautiful place....

Those harmonies, spot on. Skill, talent, what beautiful music and what a memory of when I was...15 years old and I had an Association album.

The "I won't require you" line sticks with me, love it.

This is the real deal-No BS or funky stuff going on

Those tight harmonies could easily sound awkward if not done perfectly. Fortunately for us, they nailed them again and again.

A reason to watch season 5, episode 12 of Outlander “Never My Love”. This song was literally the soundtrack of much of that award worthy episode. It’s just one piece, but an important one of that remarkable episode.

Rest in Peace Terry Kirkman - Your music was magical!

I am really surprised that this fantastic song is not performed more often at weddings.

I played everything my brother owned all the time until he came home from Vietnam. He was one of the lucky ones.

Absolutely classic pop music.

I’m a 70’s baby, but I swear my soul came from the 50’s/60’s era ❤

"Now, for all of you youngsters!" Classic Ed.

I saw them in the fall of 1967. I was able to get in free as an usher. Since we were there early, I saw their sound check. After the sound check, I asked one member for an autograph. He found a piece of notebook paper and the entire band signed it. The opening act was Neil Diamond. The whole show was excellent.

Simply love this song.. Eternal

Superb harmonies.

Nice camerawork too

When I was a little kid, this song would pop up on a little radio in my Aunt's livingroom. My thoughts would, drift away, as I was mesmorized by this song and many like it. In my mind I was listening to a live performance, imagining what the artist wore, and what they looked like. I would float along with the hypnotic melodys and smooth harmonies, then all of the sudden my daydreaming ended. My Aunt would be calling me to wash my hands and get ready for supper.😅

Although my wife was born in '68, she never really identified with the music of the 60's. It was this song that broke the poor wretch's will. Now, when I'm playing other 60's hits and I put this special one on, she sings along and I'm smiling from within even more than the pleasure this song brings alone.

Song aged like a fine wine. I had a discussion with one of the co-writers years ago and was excited to share just how special this song is. From 1967 - 1974 there would be three unique (soft, soul, & uptempo) versions of this song reaching the top 12 on the Billboard singles charts. I loved all three but as a child I only had enough money to buy one of them. I chose the soul version.

After all these years I still feel my heart jump as this hauntingly beautiful song begins to play. It is filled with the promise only a true love can understand.

This song is listed as the second most played tune on the radio in all of the 20th century. I would not have guessed that, but there were other chart versions like The 5th Dimension version. And also popular translations in other languages. I would have guessed "Yesterday' which is third in airplay.

Man, it was tough living in an era when you had to compete with the Beatles. But this band held its own. I love their work.

Ahh! Brings back fond memories of my fifteen year old self!

The great Larry Ramos on co-leads, a major star even before The Association as part of the Christy Minstrels.

I was born in December 1969 and imagine my parents watching Ed Sullivan and the Association on Sunday night. Pretty tumultuous time. My dad is still alive and even though we are post 9/11, Trump and Biden, and the War on Terror at this point, all crazy times, he still says the sixties were a more tumultuous time in America.

Wish I were still in the 60s.

What a beautiful song.

@2:41 "Tambourine dude shuffle"...priceless...them's were the days!