The BEST Facebook Ads GUIDE For Beginners in 2024

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The latest Facebook ads guide for beginners is here. In this video, I take you through the steps to setup your Facebook business manager, ad account, campaigns, audiences and ads.
This guide will show you everything you need to know about Facebook Ads.
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Опубликовано:

14 дек 2023

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Комментарии : 100

@ChaseChappell 7 месяцев назад

⭐ Apply for My 1on1 Mentorship: www.chasechappell.com/ads-mastery-mentorship?

@EjazAmin- 3 месяца назад

kindly sir uploading a detaling a step by step

@JohnFowler-sw7vd 5 месяцев назад

Clear and understandable, I wish there was more information like this.

@DenisEliade 4 месяца назад

Încântat să găsesc un canal cu asemenea conținut informativ! Mulțumesc pentru eforturile tale de a ne educa și de a ne inspira să învățăm mai mult. Bravo!

@candymorrison6991 6 месяцев назад

Brilliant video! Thank you so much.🎉😀

@MrKai-zv9bc 7 месяцев назад

Yeah I agree with some commenters here. There are gurus suggesting to ONLY go broad, even on brand new accounts, while some are recommending interest targeting as well. Even guys on reddit make it out like you’re an idiot for not going broad. And I get the concept - letting the ads target, I also feel like allowing the ads to go in front of faces who are interested in these products quite important as well.. Personally, I haven’t seen the best traction yet with broad. I get orders, but not a lot yet. I haven’t tried interest targeting all that much though (have years ago though).

@tristanburke350 4 месяца назад

Awesome. Thank you from Ireland

@avisaveros5968 6 месяцев назад

Hi Chase! Please answer my question as it's been bugging me. Why would you go with 'original audience options' instead of Advantage+ audience? I mean you set it up for 'broad' targeting anyway right (should function the same as adv+)? Thank you for the great content, appreciate it.

@KyleBrysonAlexander-lv1jt 3 месяца назад

Great video. Tons of good information

@PrashantSingh-qb7mc 7 месяцев назад

Can you make a full video for how to run ads for local businesses and book their appointments

@ayoub2b 6 месяцев назад

thanks a lot for these informations. I have a question I always run a new campaign and it works well for the next 7 to 14 days, then it starts to go down and reach a high cost. So I stop them. what i have to do now ?? 😣😣

@EjazAmin- 3 месяца назад

such a great informatio

@Joeslowcostlifestyle-py9ww 5 месяцев назад

I'm unable to run dynamic ads within my direct-to-message conversion campaign. Instead, I have 12 ad sets within a CBO. While some are performing well and others have been deactivated, I'm now considering testing new creatives. Should I incorporate these into my existing successful CBOs or initiate a new campaign specifically for the test creatives?

@annoyingorangev 6 месяцев назад

How much data do you need to run advantage? I have over 150 purchases tracked from 2022-2024 and 3k add to carts. The pixel doesn’t fully track purchases

@MyersLindseyAnn 2 месяца назад

thanks for the value!

@ChaseChappell 2 месяца назад

Glad it was helpful!

@manuelherk3236 7 месяцев назад

hey man, adding 15products to my new store and my ad cataolgue daily and want to track add to cart events and connect with my meta account. Any recommendations how to do that? best wishes from Vienna

@MEYERBIJOUXCO 24 дня назад

Can i also start a retargeting campaign like 1 week ore a few days after i started the first campaigns. Does this work?

@renzo6532 6 месяцев назад

under the **Ad creative** section I am unable to find the *Media button to upload the video, can you please help me with that

@youngbp1057 5 месяцев назад

Second video, thank you my favorite digital marketer 😭

@ChaseChappell 5 месяцев назад

More to come!

@theglambookvendors 7 месяцев назад

Hi Chase! What do you do if an ad you were running was doing great but now has creative fatigue? Should i turn it off and start over?

@ChaseChappell 7 месяцев назад

Launch 2-3 new creatives variants!

@emkabe2 5 месяцев назад

I crunched some numbers and thought about the advertising budget. You suggest $5 per ad set, but let's assume our purchase cost is around $20. For an ad set to truly pay off, it needs to lead to a purchase within 4 days for it to make sense to us. Taking this into account, it seems to me that $5 is too small a budget because we have to wait 4 days for 1 purchase. I'm leaning towards the idea that we should have increased the testing budget from the beginning. It may be more effective to set a budget of at least $20 for your ad set. Here's a quick breakdown: If it costs us $20 to get 1,000 views, for example, and our click-through rate (CTR) is 5%, this should theoretically net us 1 order if our conversion rate stays at 2%. What do you think? Increasing the budget could really give us a faster picture and speed up our efforts.

@muazsaqib7281 5 месяцев назад

Damn.,. My whole life was a lie.... bruh you're a true savior... i didn't knew about this and was boosting pages via business suit lol

@ChaseChappell 5 месяцев назад

Boom! Glad you found the video!

@mr_robot911 7 месяцев назад

Hey Chase! Quick question: How do you introduce new creatives in the broad campaign? Do you add them in a new ad set or in the same one and why?

@scottk4859 7 месяцев назад

When you scroll down to edit media, you can put in a new image and creative.

@mr_robot911 7 месяцев назад

@@scottk4859 if you do that, you mess with the data and will not be able to analyse performance of creatives overtime.

@ChaseChappell 7 месяцев назад

1. Drop new creatives in a low performing audiences first. 2. Once new creatives are working migrate them into the other audiences for scale.

@crisweiser 5 месяцев назад

Does Sirge works for Lead Gen or just Shopify and product purchase?

@theafropolitanshop 7 месяцев назад

Hi Chase, what if you have a customer list and want to use that as an audience?

@ChaseChappell 7 месяцев назад

Definitely test it!

@selvaacbe 7 месяцев назад

What are the KPI's you use to decide the winner form this testing campaigns?

@ChaseChappell 7 месяцев назад

Average Cost per purchase, Purchase Volume Time Range, & ROAS

@hollywhite983 5 месяцев назад

Could this method work for insurance sales where there isn't a tangible product for sale but rather gathering leads? What would the tweaks be? Thanks so much for the content!! Good stuff!!

@russellmoore5384 5 месяцев назад

For this you'd want to run a 'Traffic' campaign rather than 'Sales' so users go to your website. You'd also potentially tweak their interests - have to see if there's a retargeting category for people who are actively looking at insurances (you can do this on Google Ads).

@ChaseChappell 5 месяцев назад

Absolutely

@littledole 4 месяца назад

You say don't do anything other than sales, but for my client's business they don't sell widgets - they sell countertops and installation. It requires a phone call and consultation. Can you explain why sales is the better option than leads for my situation?

@unisoft4393 7 месяцев назад

Are you familiar with the DTC method from other marketers that say interests, retargeting, and lookalikes are dead? Very curious to what you think. Very conflicting on what methods work and don't work. Is broad really the only way to go when running ads today?

@ryohnsen3838 7 месяцев назад

I have heard from business owners generating over 1M/mo. that interest targeting works best at testing budgets in a testing campaign and that broad with ADV+ is best at scale. Essentially, use the data from interest targeting in testing campaigns to learn what interests/topics work best for your product or service and incorporate those interests/topics into the creatives themselves in the future. And as for the creatives you are already testing, take the ones from the interests that are converting well and then duplicate those creatives multiple times into a fresh campaigns (to horizontally scale) and scale the budgets for each of those campaigns as they perform with healthy metrics (to vertically scale).

@ChaseChappell 7 месяцев назад

Use interests to speed up the testing process, then go broad for scaling.

@marketmonster6055 7 месяцев назад

are you going with SALES even with some like local service ads for contracting companies?

@ChaseChappell 7 месяцев назад

For service based here are a few campaign types that do great: 1. Lead Generation to Website. 2. Lead Generation Forms to automation 3. Direct Message Campaigns 4. Schedule Call Campaigns

@marketmonster6055 7 месяцев назад

great shit i was one of your first customers.... i was just starting , now I do over 600k a year. I run dm campaigns a ton , schedule call campaigns? facebook has a form for call schedules?@@ChaseChappell

@melvintan7427 7 месяцев назад

Hey Chase, is the ROAS better if you were to split retargeting ads into a different sales campaign. Or should you combine the prospecting and the retargeting ad sets all into one sales campaign using advantage+ on facebook?

@ChaseChappell 7 месяцев назад

Test both! But if you have specific remarketing ads and offers then split them out so you ensure only certain retargeting ads show to the right audience so you can move them forward in the funnel.

@ahmadabu-ghaida1727 7 месяцев назад

Hello Chase I have a question please There are 2 different type of campaigns in facebook ads 1- Sales > Landing Page View 2- Traffic > Landing Page View what are the difference between them?

@Stadiontouri 7 месяцев назад

You’ll get what you choose. If you choose traffic you’ll get traffic but barely no sales.

@scottk4859 7 месяцев назад

@Stadiontouri traffic results in a lot of add to cart, it seems.

@ChaseChappell 7 месяцев назад

Sales - will optimize for purchases Traffic - will optimize for clicks. (Not quality traffic) These are click happy people.

@FitDemo 6 месяцев назад

My instagram AD preview doesn't work. the picture doesn't show up, it shows like it's an error with the picture. Why is that? the facebook preview all good

@user-il8zs8ep4n 6 месяцев назад

How long will it typically take for an ad to convert to sale? We just started and so far have not generated one sale. So far reach is 2624 and impressions 3,140. Just curious if there is an average for this type of approach to work.

@Rahbeel 5 месяцев назад

Have you got a sale now? How much time has been since you've uploaded the ad?

@HamzaMalik-pw2hk 6 месяцев назад

What would be the best way to advertise a high ticket product?

@ChaseChappell 6 месяцев назад

Using lead gen strategies or if it's a product you'll be needing to push a large portion towards retargeting.

@kieserspainting 7 месяцев назад

Would this strategy work for a leads campaign or what would you recommend for that?

@ChaseChappell 7 месяцев назад

You can test as leads campaign. I have other videos on lead gen strategies. Plan to post more too.

@kieserspainting 7 месяцев назад

Sweet, we'll be watching! We spend $50-150 a day on our ads but we are a local service business so our audience size isnt huge. Just trying to stay up to date with the forever evolving meta ads best practices. @@ChaseChappell

@user-pm2rf4xm7y 6 месяцев назад

@@ChaseChappell ❤Lead gen! ❤

@AbuTaher-wc2qn 6 месяцев назад

hi sir

@rodeosembiring 22 дня назад

💯💯💯

@infini.tesimo 7 месяцев назад

Wonder how you can apply this to an entry level job as a media buyer / digital advertiser if you have no experience. Seems like if you did a walkthrough video like this you can in theory get a job without spending any money on ads to get that aspect of the experience needed. Thoughts?

@lillianchukwueze 7 месяцев назад

Not to promo my own channel but I actually made a video on this on. How to get into the digital marketing industry with no experience (entry level jobs). Just in case you’re interested. But great video Chase!

@charliecental5657 7 месяцев назад

@@ChaseChappell That’s awesome Chase! Do you know yet when abouts in January will the course be ready?

@infini.tesimo 7 месяцев назад

@@lillianchukwueze I just checked it out. I joined Seth Hymes course years ago and wasn't able to land a role. Great guy, not the mentor for me. Also I don't want to pay for ads to get experience as it defeats the purpose of taking the course. SEO on the other hand is different. Good video, congrats on your role. 👍🏼

@lillianchukwueze 7 месяцев назад

@@infini.tesimo totally understand. Most people in the group barely spend money on the ads, it’s just to get the actual experience of running an ad. Even if its $20/$30 but at least you tried! Good luck on everything!

@charliecental5657 7 месяцев назад

@@lillianchukwuezemy I ask what program do you offer to help people get experience running ads?

@user-ut3zp9wl2f 7 месяцев назад

How much money do I need to start doing it?

@ChaseChappell 7 месяцев назад

$5/daily

@Alam-xn7tx 6 месяцев назад

Hi sir . may i ask how much the price for mentoring me ?

@ChaseChappell 6 месяцев назад

www.chasechappell.com/ads-mastery-mentorship

@brickkbybrickrealestate 7 месяцев назад

What about realtors? Are we going to use the sales campaign objective or leads?

@scottk4859 7 месяцев назад

I have a realtor friend who uses leads.

@ChaseChappell 7 месяцев назад

Leads campaign!

@nickdelacruz 7 месяцев назад

No detail targeting at all? Can you explain why?

@phizz600 7 месяцев назад

Facebook uses the content in the ads plus its AI algorithms to figure out who would be a good person to show ads to.

@ChaseChappell 7 месяцев назад

This is for retargeting and testing. Once you scale you select detailed targeting.

@AbuTaher-wc2qn 6 месяцев назад

can i help me

@marketmonster6055 7 месяцев назад

do you still use intrests...? even with all the so called AI

@ChaseChappell 7 месяцев назад

For testing yes, it's still faster to identify creatives that convert and to get quick results before going broad for scale. Much smoother transition.

@marketmonster6055 7 месяцев назад

I thought intrests were dead personally and not worth really attacking....i guess i could start trying to beat my A meaning you find something that crushes it broad then you try to see if you can beat the results by adding intrests? thoughts on that... like something killing it then split it into 10 ad sets 1 intrest each and see if you can find one intrest that blows it out the water.. @@ChaseChappell

@MrKai-zv9bc 7 месяцев назад

@@ChaseChappelldo you just use stacked interests Chase?

@KeyBoardCowboy2009 4 месяца назад

I'm pulling all advertising, my business page and account, so tired of their tactics, their support and tools options are the worst I have ever delt with. On top of dozens of issues.. I'm done and they won't get anymore money

@josephpalmer6844 7 месяцев назад

Chase! Would you be interested at taking a call with me at $750 or so an hour? I’d probably be interested in a few hours of your time. Currently making 300k+ yearly income in sales and transitioning to marketing in the home improvement industry. I have a few clients already but where I’m struggling is getting them results. Any help would be greatly appreciated man!

@ChaseChappell 7 месяцев назад

Message me on Instagram @ realchasechappell

@ChaseChappell 7 месяцев назад

Direct message me on instagram @ realchasechappell