The Best Facebook Ads Strategy in 2024

Подписаться 4 тыс.

Просмотров 3,6 тыс.

50% 1

The Best Facebook Ads Strategy in 2024
Discover the M3 Method: themoonlighter...
Apply to work with me: themoonlighter...
If you're looking to master facebook ads in 2024, this is the video for you! I'll walk you through the best facebook ads strategy that will elevate your facebook advertising game. Whether you're new to facebook ads or looking to refine your facebook ads approach, this guide covers everything from facebook marketing essentials to advanced facebook ad strategy 2024 techniques.
I'll show you exactly how to run facebook ads effectively and share the best facebook ads practices to ensure your campaigns are successful. Discover crucial facebook ad tips that will keep you ahead of the competition in your 2024 marketing strategy. This comprehensive facebook ads tutorial includes top facebook ads tips that you need to know for facebook ads.
Learn how to design a winning facebook ad campaign with this step-by-step facebook ads guide. Whether you're into facebook marketing 2024 or just need some new facebook ad techniques, this video has you covered. Plus, get insider facebook advertising tips that will boost your facebook business ads performance and make 2024 your best year yet!

Опубликовано:

17 сен 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 79

@SamPiliero 7 дней назад

Whoops, I made an error on my sheet and over-calculated the daily budget percentage by 10%. Same strategy and concept fully applies but the made up example will be about 10% worse. Hope this still adds a ton of value to all your brands 🚀

@AshpreetKohli 10 дней назад

Gold content Man! Just wanted to say how much I appreciate your videos. incredibly valuable, with no unnecessary fluff or filler to make them longer. Every second is super valuable and I always learn something new. Thanks for keeping it real and making such awesome content. Be always like this and keep up the great work Sam! Thank you so much

@SamPiliero 7 дней назад

My guy!

@The_Shortcast 4 дня назад

Hey sam . Shouldn't we run the best performing "single interest targeting" Ad for 2 weeks before adding the non single targeting ad to the scale campaign ? So we can know which one works the best ?

@SamPiliero День назад

99% of the time we are only running single interests. don' get caught up in the tiny detail

@mihaellaa.7911 17 дней назад

Another amazing video, such a great breakdown of each step and so easy to follow through! Thanks, Sam!

@SamPiliero 12 дней назад

happy to help!

@BrianHastreiter 16 дней назад

Great video! Question on the ASC campaign, do you put 0% for the “existing customer” budget since you’d have the retention campaign that hits the customers?

@SamPiliero 12 дней назад

we put 0% when we have existing customers in many cases

@montanawestworld 8 дней назад

How much budget for retention? Is it in the CBO setting also?

@SamPiliero 7 дней назад

manage on a frequency of 7x over 7 days max

@infodesignarrivals 15 дней назад

Nice video! Thanks for going a bit more into detail on this video. I still have 2 questions about the scaling. Say that my ASC campaign is giving good results everyday, can I scale it by 10-20% EVERYDAY? & After how many days of not hitting the desired ROAS or CAC do you decide to decrease the budget?

@SamPiliero 12 дней назад

1. id move it up every few days max 2. same thing, few days

@infodesignarrivals 12 дней назад

@@SamPiliero Thanks for the answers man! If possible I would like to get 1 more question clarified. I got a winning dropshipping product that we will start up in a new store with new creatives. Meaning with time we will spend decent of money Should I start with only the CBO (ALL creatives) with around 150 USD to see which ads works for 1 week? And then start an ASC with maybe 250 USD with the winning creatives? Or CBO (ALL creatives) 200 USD & ASC (ALL creatives) 200 USD directly and shut down the worst performers from the ASC?

@usmanafridi.8876 7 дней назад

@@infodesignarrivals dont go for cbo in the start , i would rather suggest you to start with ABO , use 3-4 adsets , 2 creatives one image 1 video in all for all 3-4 adsets , and in every ad set use interests if udont know the exact interests , go though competetors ad creatives or use interest key ffinder on google and place 1/6th budget of your selling price and let it run for 5 days atleast , after 5 days do 20% method every 3-4 days

@TannerRichieMain 7 дней назад

So just making sure I understand. When you have a winning ad in your Prospecting campaign and move it to ASC+, you don’t turn it off, correct? You just let it keep running in tandem? And then at what point do you turn off batches that aren’t working or individual ads that aren’t working, or do you just leave them?

@SamPiliero 7 дней назад

Correct, NEVER shut something that’s working. When ads are low spending and low roas then feel free to pause. Low spend and high road leave. Mid spend and low road can be cut.

@TannerRichieMain 7 дней назад

@@SamPiliero Awesome, thanks for the input. One more question, is there a certain amount of spend you want to see/length of time before you lose hope in an ad? For example, if AOV is $250, would you leave ad until it's spent at least a certain amount in comparison to AOV? Also, I've noticed Meta latches on to a couple videos I have and spends a lot on them. They are sometimes 1x ROAS or less...but get good engagement, but just not the sales/ROAS I'm looking for. I've read that if META is heavily spending on an ad, it's a good idea not to kill it...but also, there's got to be a point where you cut the bleeding right? Kind of irritating when Meta wants to spend the budget on specific vids when other static ads clearly have better return.

@jacobn5567 7 дней назад

Hey man, great video and information. Does this work for local service based industries? Trying to figure out the best strategy to generate leads this way.

@SamPiliero 7 дней назад

Yes just geo limit and dont overcomplicate

@jacobn5567 7 дней назад

@@SamPiliero Awesome, thank you!

@SylwiaSikorska 2 дня назад

Hi. Thanks for this video. Questions 1. What is intial budget for One Broad_Pack? Is it always 5% of my whole budget. Let say I have 6 BP, and my budget is 30.000, So I take 15.000 and divide it to 6 BP? I understand I do not raise budget in BP only in Interest_Something and in ASC I do it. 2. QUestion - ASC - do I raise budget here eg. evety 7 days? Same in iterests? Thanks

@SamPiliero День назад

budgets are CBO so you set it at the campaign level. whatever you are able to start out with is what you should do, never overextend your budget

@SylwiaSikorska День назад

@@SamPiliero got it and what about scaling. When I put Ads from CBO do ASC, how much should I incrase budget. And when it gives good results, do I incrase budget - how much and when ? :)

@CaEquippe 15 дней назад

Amazing!!

@davidramadani9637 7 дней назад

Hi Sam, thanks for this video. Are you creating 3 different campaign for every product (I have personal brand business, and selling books, planners, board game, digital products (e-books, courses...)) or you put all products (or simillar price products) in one (in your case 3) campaigns? Thanks

@SamPiliero 7 дней назад

it sounds like you are doing a lot of different things at once. this is very abnormal so im not so sure about this to be completely honest. if all of your items are for 1 single business then just think about them as products, nothing with this strategy changes

@DX_-ye3sp 4 дня назад

Thanks Sam! Amazing Video and very easy to follow. Just a quick question: Once you graduate an Ad from prospecting CBO to ASC, do you delete the old one in CBO so that they do not cannibalise each other? Or leave it so you have a benchmark for new creatives? Thank you!

@SamPiliero День назад

no. your ads don't compete against each other, dont worry!

@Jackmarshell 16 дней назад

Amzing video. thank you

@SamPiliero 12 дней назад

for sure!

@rostanmachane6323 9 дней назад

Hey man, thanks for the value here. I was wondering if I start with a $50 adpsend on the CBO campain and I want to increase the budget, by how much % should I increase daily?

@rostanmachane6323 9 дней назад

Never mind I just found the answer, thanks again bro

@SamPiliero 7 дней назад

for sure! 20-30% in most cases but dont be scared to increase faster

@JohnScanlon-d5y 18 дней назад

If you have multiple products do you run separate prospecting cbos and adv+, or do you split into different ad sets in the same cbo and adv+, or can you put all creatives in same the ad set?

@SamPiliero 12 дней назад

if products are similar in velocity and price point then group them, if they are wildly different then break out

@EnzoAK-y9n 9 дней назад

Hi Sam, quick question: is it possible to use viral tik tok-style music on facebook ads? Without risk of being banned or other, thank you!

@SamPiliero 7 дней назад

@martin__1 13 дней назад

Sam what are your thoughts on Fexible ads, and do you use them inside the prospecting campaigns? In like a 3:2:2 structure that a lot of people preach. If not, why not.

@SamPiliero 12 дней назад

nope, the people that preach 3:2:2 have never run a big brand

@nguyenyennhiduong1357 15 дней назад

hi pro thank you very much for sharing. I want to ask should I put ASC campaign at campaign budget level or ad group budget? thank you

@SamPiliero 12 дней назад

asc is always set at the ad set level.

@infodesignarrivals 12 дней назад

I got a winning dropshipping product that we will start up in a new store with new creatives. Meaning with time we will spend decent of money Should I start with only the CBO (ALL creatives) with around 150 USD to see which ads works for 1 week? And then start an ASC with maybe 250 USD with the winning creatives? Or CBO (ALL creatives) 200 USD & ASC (ALL creatives) 200 USD directly and shut down the worst performers from the ASC?

@SamPiliero 10 дней назад

Exact response would be this ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Cweh_g3Tuwc.htmlsi=ICapyzhUA2ZLRu_Z

@RaedSkaik 17 дней назад

You mentioned that we should start with only one bucket, then add more as we have more new ads. However, I’m running a clothing brand with around 8 designs, each with 5-6 videos. So, I’m thinking of starting the CBO with 8 buckets adsets, each adset focusing on a separate design and its videos. This helps me stay organized, and the budget will be $300 daily. What do you think of that? Thanks!

@SamPiliero 12 дней назад

tooooo many! if the products are close in price point then push them together in at most 3-4 ad sets. keep it simple, promote your best products only

@CaEquippe 15 дней назад

Mark, in the CBO campaign, if it spends a lot of budget but doesn't generate sales, should we deactivate the creative? I have a creative that has already spent 6 times my CPA in the CBO, but it's not generating any sales.

@SamPiliero 12 дней назад

yes if it truly has very very little sales

@OneDreamSports 12 дней назад

do you recommend two seprate campaign for gymwear for men and women or both into same campaign with different ad sets? should gender targeting be set or should it be left at broad.

@SamPiliero 12 дней назад

for gymwear in most cases i would actually break it out especially if you content is a bid edgy, you dont want the opposite gender clicking because they think someone is attractive

@shauntks 17 дней назад

How many creatives do you allocate MAXIMUM to 1 ASC scale campaign? I have about 8-9 so far. Should I be considering making ASC Scale campaign #2?

@SamPiliero 12 дней назад

keep 1 campaign, 8-9 is on the mid/upper range but since its truly your top performers only then it should always be fine. getting above 15 is scary

@MrANDREA897 12 дней назад

hey man great video again! But my ocd kicked in. When breaking down the spend you did 5/25/80 that’s 110% calculation on revenue.. anyway what I wanted to ask you, I love the concept but 1. When creative single interest adset once you created with the top 10% what if after 1 months you’ve got another new top 10% ?! you either create another adset single interested ( the same as previous ) but will be a competition bidding with yourself or else adding those creatives in the 1stly create ad set will crush its performance… 2. you said Facebook is great at understanding much faster than us… I believe so, but so many times creatives don’t even get to start spending and I am wondering how can that be detected Thanks

@SamPiliero 7 дней назад

just addressed this in the top comment! thanks for the catch. concept still applies. 1. you cannot bid on yourself dont worry about this, you want a competitive account where new ads need to compete 2. ctr, cpm, outbound ctr, historical conversion rate. typically fb can determine what will work with a few thousand impressions where we as humans have to wait for dozens of purchases.

@MrANDREA897 6 дней назад

@@SamPiliero Sweet thank you! let's get in contact if you keen

@TheBadMaskSinger 17 дней назад

Can you run a manual cbo and a ASC Campaign for the same product along side eachother? I have a manual cbo campaign doing good and meta is suggesting duplicating into a ASC Campaign

@SamPiliero 12 дней назад

yes, exactly what im suggesting, also another breakdown of this is here - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-LC9PoJ-NLKc.html&lc=UgzXzNMYTpvKrGRcYlp4AaABAg