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The BEST Instagram Ads Tutorial for Beginners 2024 (Full Guide)

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Want to LEARN how to crush it with Facebook & Instagram Ads? Go here: www.admasters3...
Want my agency to do it for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
*****
Mentioned in this video:
- Set Up Meta Business Manager Account: • How to Set Up a Meta B...
- Instant Forms: • How To Create Facebook...
- Install Meta Pixel: • How To Set Up & Instal...
- Full Targeting Tutorial: • The ONLY Facebook Ads ...
- Ad Creative Tutorial: • The EASY Way To Create...

Опубликовано:

27 авг 2024

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Комментарии : 77

@BenHeath Месяц назад

Want to LEARN how to crush it with Facebook & Instagram Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-IGtutorial0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-IGtutorial0724-fbdfy

@user-qg8qc5qb9r 19 дней назад

Introduction and Overview - 00:00:00 Importance of Instagram Advertising - 00:00:25 Setting Up Meta Ad Account - 00:01:13 Instagram Ad Campaign Structure - 00:02:21 Campaign Level: Buying Type and Objective - 00:02:45 Choosing Between Leads and Sales Objectives - 00:05:09 Manual Leads Campaign vs. Tailored Leads Campaign - 00:07:26 Campaign Settings: Budget, A/B Testing, and Advantage Campaign Budget - 00:09:01 Adset Level: Conversion Location - 00:13:02 Performance Goals and Meta Pixel - 00:15:47 Adset Level: Budget and Schedule - 00:19:01 Adset Level: Audience Targeting and Advantage Plus Audience - 00:23:39 Location Targeting - 00:24:59 Custom Audiences and Detailed Targeting - 00:30:09 Adset Level: Placement Options - 00:37:19 Ad Level: Creating the Ad - 00:39:31 Ad Creative: Uploading Media and Formats - 00:43:10 Primary Text and Headline - 00:48:44 Call to Action and Ad Destination - 00:53:38 Tracking and Publishing the Ad - 00:56:22 Monitoring Campaign Performance and Duplicating Ads - 00:58:00 Testing Ads and Creative Elements - 00:59:41 Conclusion and Additional Resources - 01:00:03

@JamesStewartWorldMusic Месяц назад

This is a fantastic training video. So generous of you to share your expertise.

@emekaudeogu Месяц назад

I have been waiting for this video

@onyinyeezenduka5837 Месяц назад

Thank you so much, Ben. The video is quite informative. I’d appreciate your response to these 2 questions: 1. When using 2 adsets and Meta pops a notification (after a few days of running the ad) recommending that you combine the adsets as a result of fragmentation, Is it best to go ahead and click on “apply” to combine the adsets or it’s okay to ignore it and still allow the 2 adsets keep running separately? 2. What’s the maximum number of interests you recommend one should stack in one adset?

@blackspectras Месяц назад

Superrr Keep uploading that kind of the informative video because it will help a lot's

@BenHeath Месяц назад

Thanks you very much. Will do :)

@todoesarq Месяц назад

thank you! finally someone with the updated and correct information. Great Video thank you Ben!

@BenHeath Месяц назад

Happy to help

@Deal_machine 10 дней назад

Excellent video, clearly explained. Thank you

@willyharoun7789 23 дня назад

Thank you so much!!! Incredibly helpful and efficient!!!

@chumbilaco 22 дня назад

Great video! This is my first time creating and running a meta ad, and I learned everything I need from your video. Huge thanks!

@BenHeath 21 день назад

Awesome, happy to help :)

@Mbellafoods 20 дней назад

Did it convert to sales please

@chumbilaco 20 дней назад

@@Mbellafoodsdon’t know yet. Just started the campaign today. It is my first campaign so I don’t have high expectations for conventions, but we’ll see.

@Mbellafoods 17 дней назад

@@chumbilaco I ran on Meta ads it didn't convert... But my last ads I boost converted very well

@AlexCrockford Месяц назад

Thanks for the help Ben! Do you have any videos on app downloads specific ads? Or are they generally aligned to all of your advice here, whether it’s exommerce or app?

@toxicassassin1303 5 дней назад

Great video

@VineToTable 21 день назад

Thank you for this very helpful guide!

@Zignito Месяц назад

Excellent teacher 🎉🎉🎉

@BenHeath Месяц назад

Thanks :)

@SarahDigit. 14 дней назад

58:17 Thank you so much!

@itsscience12 Месяц назад

Thanks for the training video. Much appreciated.

@millafs6779 2 дня назад

Hi Ben! Great video

@owais7893 Месяц назад

With a new Facebook ad account, is it better to first test a product in one country or run ads in multiple countries? Which strategy would be better, like if some sales come in from one country then targeting ads in multiple countries with a lookalike audience. Will it initially be more costly to run ads in multiple countries?

@Villan_tears 5 часов назад

When deciding whether to test a product with Facebook ads in one country or across multiple countries, there are several factors to consider that can impact both the effectiveness and cost of your campaigns. 1. **Testing in One Country First**: Starting with one country, especially one that is a significant market for your product, can be a more controlled and cost-effective way to test your ads. This allows you to focus your budget, gather data on what works, and optimize your campaigns without the added complexity of managing multiple markets. Once you see positive results, you can scale the campaign by creating lookalike audiences or expanding to other countries based on proven success. 2. **Running Ads in Multiple Countries**: While targeting multiple countries simultaneously can help you identify the best-performing markets early on, it generally requires a larger budget and more complex campaign management. Costs such as CPM (Cost Per Mille) can vary significantly by country, with more competitive markets like the U.S., Canada, and Australia having higher CPMs, while emerging markets like India or Mexico might offer lower CPMs. However, managing multiple countries might also dilute your efforts if not handled carefully, leading to less actionable insights during the initial phase. 3. **Cost Implications**: Running ads across multiple countries can indeed be more expensive upfront due to varying CPMs and the need for localized ad creatives. Countries with higher purchasing power and more saturated markets tend to have higher CPMs, making it more costly to reach audiences there. On the other hand, targeting less competitive markets might reduce costs but also might not deliver the same level of engagement or sales [oai_citation:3,2024 Facebook Ads CPM: Country Stats for E-Commerce & Shopify](enhencer.com/blog/cpm-of-facebook-ads-2024) [oai_citation:2,Optimizing Facebook Ads CPM in Different Countries - Lebesgue](lebesgue.io/facebook-ads/facebook-cpm-by-country). **Strategy Recommendation**: If you're just starting with a new ad account and are looking to optimize costs, it's generally better to start with one country. Test and refine your ads in a single, strategically chosen market. Once you have a winning formula, you can expand to other countries using the data you've gathered, possibly leveraging lookalike audiences to maintain cost efficiency while scaling your reach [oai_citation:1,Targeting Specific Countries VS Worldwide Targeting (My Multi-Country Ad Account Strategy)](www.chaindesk.ai/tools/youtube-summarizer/targeting-specific-countries-vs-worldwide-targeting-my-multi-country-ad-account-strategy-GIV_29IXrCk).

@noamklang3503 Месяц назад

great video buddy, helped me alot. thankjs

@julianadefrancesco4594 12 дней назад

Hi there! Thanks so much for your videos! I love all of them because you’re super clear! :) I’d like to ask if you could explain how to run ads that deliver to the Shop. Someone told me it's possible to set ads that way, and meta choose where to deliver the client (shop/website) based on the users' behavior. Do you know about that?

@fa_dm Месяц назад

Thank you for your great efforts that you provide I have a proposal and I hope it will be implemented in the coming days And he made a video with the same idea, but for advanced levels And to cover the important aspects of tracking, such as campaign goals, how to create a main goal API, and to cover URL parameters

@djjigg9579 4 дня назад

If I’m promoting a paid social event for people to purchase tickets for which campaign objective should I choose ?

@rajeshs3483 Месяц назад

Hey Ben In order to achieve leads generation (From our website Once Click Signup is clicked - Navigate to others website for Form submission) & Sales for CPA offers which Campaigns will you Suggest & How many days top of the funnel campaign needs to run before starting Conversion Campaign

@samilasharghi8343 17 дней назад

Excellent teacher

@BenHeath 17 дней назад

Thank you very much :)

@Zoby2006 Месяц назад

Hey Ben, You haven't made a video about B2B recently Please make a detailed video

@christianfajardo7175 6 дней назад

Ur not his boss lil bro don’t tell him what to do

@Zoby2006 6 дней назад

@@christianfajardo7175 Go get a life Don't act smart brooo

@TriceTV Месяц назад

What of when you are a digital product seller ? your target location should be broad?

@jewelcrystal-kg6gu 11 дней назад

EXCELLENT BEN

@BenHeath 9 дней назад

Thanks a lot :)

@noamklang3503 Месяц назад

do you have a video about optiomization for facebook and instagram campaigns and how to do them?

@bjorndehondt2599 Месяц назад

Hi Ben, love your vids. I have a quick question. What should you do if you’re client only has 600 euro’s a month as a budget? 10 euro’s a day for a cold campaign and 10 for a warm campaign a day? Or is that just not enough to be profitable? Love to hear you’re advice.

@BenHeath Месяц назад

Thanks a lot. You probably don’t want a 50:50 split unless they have a pretty large warm audience. You’d probably be better off with a 80:20 or 90:10 split. Yes you can be profitable with that budget. But it will take time for you to test and work out what works. The more you spend, the faster you can go through that.

@bjorndehondt2599 Месяц назад

@@BenHeathThnx for the info, so a 480 cold and a 120 warm audience would be better to run. Testing fase would be longer, but that doesn’t matter for my client. Thank you very much for you’re advice, couldn’t find anything for budget advertisers on the internet!!

@nikitashapranov6286 Месяц назад

Great video! I have a question. I run ads for my wife's newborn photography business and I get so excited every time I watch your videos about lead forms on FB as a lead generation tool. However, Every time I launch a campaign of this kind it generates tonnes of leads but none of them ever convert! Bare in mind I use the same audience as with other lead campaigns. As soon as I switch to Insta leads, messages start coming through and so do the bookings. Why is that? And why can Meta not see how many leads (messages) came through as a result of my campaign? None of the campaigns I created where messages would be an objective shown me a count of messages even though they do come through. Does Meta simply not see them? Bare in mind pixel is set up correctly. Thank you in advance!

@YarinAntebiOfficial 26 дней назад

Hi Ben I saw your tutorial video on RU-vid about “the best instagram ads tutorial for beginners 2024 , and I want to do translation subtitles from English to Hebrew but I can’t do it cause we don’t have option to translate automatically to Hebrew. I will appreciate it if you can add this option for us . 🙏🏻🙏🏻🙏🏻🙏🏻

@nothingtoseestill Месяц назад

Would you make a separate IG and fb ads for the same campaign?

@goahead7545 Месяц назад

Does implementing local currency pricing significantly influence your sales? Additionally, does using US dollars or UK pounds for selling products in various countries decrease sales?

@BenHeath Месяц назад

Yes it can make a big difference. I'd test it and see :)

@ajfitnessllc 9 дней назад

Do you have a video for running ads for instagram engagement/followers?

@BenHeath 8 дней назад

I do indeed :) If you search for it in my channel it should pop right up.

@mavbcn1790 День назад

great video!! What goal is the right one to run an instagram ads campaign if I don't have a website? I don't have an external place to direct traffic, so I'd like to interact with instagram or via instagram direct message. thanks

@thiagotanaka4459 Месяц назад

amazing content Ben!

@BenHeath Месяц назад

Thanks a lot :)

@redpill-9020 Месяц назад

Ben is there any difference between agency ad account and normal account in performance

@kabirsuda Месяц назад

Love it

@Reviewspottamil007 23 дня назад

Where to pay money after publishing the campaign sir

@Taannr 29 дней назад

So in the preview there is no audio - but when I start advertising the audio will be there right ?

@BenHeath 29 дней назад

You should hear the audio in the preview still.

@LatiefBoot Месяц назад

Hi Ben, we have launched our first ads yesterday, these are UGC, I did CBO broad, 1 ad set, different hooks of 1 video, 50 euro budget (Netherlands/belgium), now we are not getting any ATC's, for how long do you think we can run it before killing, and in what way should we better test what works for us?

@estherumahi6342 Месяц назад

Is this the first time you have ever ran an ad? And how engaged is your IG and Facebook?

@LatiefBoot Месяц назад

No not first time

@thiagotanaka4459 Месяц назад

After I complete the learning phase "requirements" my ads keep going from the learning phase, to active, to limited learning so fast! sometimes on the same day! even if I don't optimize or change the budget, my ads start to underperform every time this happens, from 70 to 90%.

@BenHeath Месяц назад

In that scenario the first action would be to consolidate. So run less ads, ad sets and campaigns at any one time. That should consolidate conversion data and help you properly get out of the learning phase.

@didigirl84 Месяц назад

Is there a similar one for Facebook ads?

@BenHeath Месяц назад

Yeah sure :) you can find it on my channel

@87ruthless53 8 дней назад

how are you gonna drop a 1hr video with no time stamps?

@Vespr10 20 дней назад

Is the money that good to not care that ads have ruined Instagram? Does the money cure your shame for making ads that interrupt people's enjoyment of the app??

@christianfajardo7175 День назад

Woah ur upset over nothing

@arsiqarsiq Месяц назад

Cute again

@Mizaeducation Месяц назад

I'm at work still haven't watched the video but quick question Will my ads be more expensive if i chose to sponsor on Instagram more? Or only on Instagram?

@NotSTPID 5 дней назад

hello ben, at conversion location i don't have Instagram as an option? can you help

@BenHeath 5 дней назад

Which campaign objective are you using? It is dependent on that.

@NotSTPID 5 дней назад

@@BenHeath Thanks for your reply, I'm using leads. I have these options now: Multiple ( website and calls Website Instant forms Messanger Instant forms and messanger Calls App My ad account is new, i'm going through your tutorials one by one (:

@NotSTPID 5 дней назад

@@BenHeath I changed my objective to traffic and it appears now! Thanks Ben