The Big 12’s Attempt to Close the Money Gap Between the SEC & Big Ten | Big 12 Conference 

Here is the difference between the Big 12 and ACC. The B12 has ideas, and they are working to fix the gap. The ACC leaders, we have no plans. Terrible leadership.

I think Southwest Airlines should buy the naming rights to The Big 12 renaming it the Southwest Conference.

Whenever you can generate between $30-$50 million additional revenue to split among 16 conference teams, it's a windfall. Creative and awesome!

Please be Pop Tarts. I want that mascot involved 🎉

Can’t say I’m a fan of PE and selling their name off. College sports is slowly becoming more like euro soccer with each passing day and I hate it

You missed the point. The Allstate Big 12 has enough money to attract FSU, Clemson, North Carolina,... which brings in more TV revenue.

LIV Conference

Saw this in another video chat and I love it. If Allstate buys the naming rights to the Big 12 they should call it the “Mayhem Conference” by Allstate.

I love everything about this! I can’t tell you how long I’ve been waiting for the big 12 to finally get off their butts and do something about the gap. Then they hired Brett yormark and all my worries went away almost immediately. Yormark saved the big 12

Woah woah woah. It was a Thai shrimping company that bought red lobster. Not Taiwan. Keep my people out of that train wreck. 😂

Private equity is no more greasy than ESPN. Money is the only game remaining.

Private equity is like the stock market. If you buy shares you own a portion of the company. Private equity companies will own a portion of the conference. Risk/Reward the risk for the equity firm is they will lose money if the conference goes down. In value. It is a one time payment as far as I can tell, but it is not a loan.

Question i have is does this mean All State will exclusively advertise during B12 games & bowl games? No more All State Sugar Bowl, the Allstate HBCU Legacy Bowl, and the Cricket Celebration Bowl unless a B12 team is playing in the game.

NIL was the “final nail” in CFB. This is a reaction to NIL. NIL threw a rock in the pond, this is the reaction to that.

Preparation H Big 12, Relief without straining!

This sport gets weirder and weirder by the day.............

The words "private equity" are not some magical phrase like "hocus pocus". Please guys, try to explain things to people using plain old Anglo-Saxon English, which generally means 1 syllable words used everyday by 90% of the people. "Capital investment" by "private equity firms" means that an outside business is buying the ownership of the conference from the schools, or more precisely a % of the ownership. It is very difficult for me to imagine that any school would want to do that. "Naming rights" are just that. It does NOT mean the purchaser has bought an ownership interest in the conference. It simply means that the conference has sold the right to name something to someone, usually for a specified period of time, in exchange for a fee either paid in a lump sum or in installments. Selling an ownership interest in your conference is NOT a "revenue stream". Only people who know nothing about accounting, finance, or business might think that. Technically, selling an asset like "Naming rights" is not a revenue stream either, unless the conference is in the business of manufacturing and selling its "names". Perhaps, that is now the Big XII's "business", so it could loosely be described in those terms. However, is the Big XII so desperate that it needs to sell its identity? That's precisely what selling your name is. If they do this, the Big XII, or whatever their new name is should be prepared to be mocked. What next, selling the names of schools? Could be soon see Baylor University by Allstate? The University of Notre Dame by State Farm? How about Texas Christian University by Ford?

Big12 Conference will change its name to the All State Big 12 Conference all in the name of money. What’s next the Captain Morgan SEC Conference.

Wearing hoodie in june.🤔

The door was opened with NIL. Kids want to get paid. In order to pay them you have to make more money. It’s funny how no one wants to talk about how NIL is a bad thing but jumps up and down about how sponsorship will ruin college sports. NIL “IS” sponsorship of athletes….

I am fine with Private Equity getting involved, but would not change the name of the conference. I wish the conference would focus on a conference TV deal with either Fox or ESPN. We now have universities across the country and alumni across the country with BYU so I think it would be a money making deal for both parties.

I get why BY is taking a hard look at this. He has to do something to meaningfully close the gap between the BIG/SEC or a super league could become inevitable. I don't mind the "Allstate Big 12 conference" but I think removing the word Big altogether would cause brand identity confusion. As for private equity, If it is just an equity state for a short term cash grab, then no. That could make things worse in the long run. Any PE group would have to show how their involvement can grow the brand, its value, and revenue. Otherwise it is a bad deal.

I hate when conferences can’t do math when we have 16 teams now

Regardless of how this works out, got to love Yormark and how he is progressive and always looking for ways to move the B12 forward.

You think ESPN executives care about the welfare of college football teams? That train departed a LONG time ago Smoak

I would prefer to not sell naming rights, but if it’s going to be done, $50 million is just over three million per school. Does that change the level of competition? No. Five million per team minimum, so 80 million for the conference. I’d prefer 100 million.

6:20 the way he talks makes it seem like there's no way to ever catch up, so why even try.... I'm thankful we have BY that's willing to do anything he can to keep us relevant instead of rolling over and taking it.

How long will it be before the Big 12 is taken public? Are you all going to invest?

Buying a stake in an organization is not a loan. When a private equity company is willing to invest a billion dollars, it means that they believe their money is secure. That's good for the Big 12 in the long-term, not just the short-term.

Nah. Changing the name isn't going to work. The Big 12 has WAY MORE other options than changing its name for $50 million a year. This conference can win playoff games and have Big 12 NFL players serve as NIL ambassadors to close the money gap

Private equity is not a loan it is a forfeiture of a percentage of future earnings for cash up front. In other words the PE firm will own 20% of the Big 12. Why would they (PE firm) do it? Because they would be entitled to 20% of future profits (think next tv deal).

Both the Big 12 and ACC are going to lose out, it doesn’t matter what they do. The reason are the Big schools with big names. The ACC and the Big 12 have to think of other formats, like perhaps competing with the lesser known conferences like the CUSA, Big Sky, etc. Both the B1G10 and the SEC will go semiprofessional, and with that they’d be like the AFC and the NFC but only semipro format.

I think this is a little bit naive. Look at the expansion of these "not for profit" and "public universities" over the last 30 years. Private investment groups recognize that the federal government subsidizes the bloating of these institutions massively. If private investment can find a way to make a return on government backed "private not for profits", much like state owned Chinese companies, there is possible investment.

Maybe they should replace Y. With Craig. He knows everything.

You buy a car do you take off what brand off of it or do you keep on it? You keep it same thing you wear the brand.😊

The fox got in the hen house with NIL. That is where it got greasy.

I don’t think I completely understand private equity in college sports, but if it’s an investment against future earnings that the schools feel so good about being able to provide a return on investment, why not have the endowments of the schools invest and then the profits (that I don’t understand) will go to the endowments of the schools?

Will private equity plus naming rights close the gap with the Big10 and the SEC? NO, only narrow the gap by 25%.

Are you confusing Private Equity with Private Money?

I'm surprised Uniform Advertising hasn't been considered yet. Maybe that's a per school basis. That seems less invasive than the "Allstate Conference™️"

Thai, not Taiwanese

Is this the canary in the coal mine that they need revenue to keep having sports? Once you pay football players over the table, the courts (Title IX) will mandate women's tennis players get paid the same amount.

Craig is clueless- if the XII doesnt do this they will be thr Mountain West 2.0 within 3 years. Its not about keeping up like hes saying. Its like this- if you dont ever want baylor or any ither big 12 team practically able to compete in top ten college football ever again, then yeah, dont cinsider private equity

lol @ craig saying the big 12 should just give up. What a hater.

THE WEAK 12 IS GARBAGE !!!!!

🎉P.E.s got there MBA at university of mafioso

This won't change anything except accelerate the money grab. When everyone but the Power 2 goes out of business, the 2 will just have more money than if they didn't sell the naming rights. But it won't matter because they will have to pay players more. This whole situation can go off the rails in ways we can't imagine.

All this logic talk is supporting Super League.

It's all about money and greed and that what it is.

Hard to build a bridge between Hawaii and the mainland.