HUGE B2B SAAS COMPANY MERGER! Tune in to this special episode to hear Jared and Isaac explain why this is such an important event for B2B SaaS. They also explore the synergy between ecosystem-led growth (ELG) and Nearbound marketing, emphasizing their positive impact on B2B.
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Learn more about Nearbound and how the economy has changed: bit.ly/3vvpfmf
Get a copy of Nearbound and the Rise of the Who Economy: a.co/d/98FC5Mc
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00:00 Introduction and Background
02:46 Language as a Network Effect
08:24 The Power of Network Effects
13:31 The Importance of Go-to-Market Strategies
21:28 ELG and Nearbound: Complementary Strategies
23:22 Closing Remarks
26:17 Microsoft's Recognition of Market Shift
29:33 Conversations Happening Across Industries
31:02 The Challenge of Reaching Buyers
36:14 Choosing the Market First
44:14 The Brush Fire of a Market Movement
45:42 The Market as an Ecosystem
#b2b #saas #marketing
29 июн 2024
