"Big Apple Movie" was essentially a rebranding of the Sunday 6 P.M. movie skein that was previously known as "Weekend Playhouse" (and, before that, "Sunday Playhouse").
Really didn't like that manic, cheesy, uptempo music and hyped stills as a kid, now it's such a beautiful thing somebody saved it, but I kind of remember there being a woman exhaling cigarette smoke in one of the stills at one point, so maybe they changed it up.