what a valuable conversation! thank you so much guys, and thanks to anyone who made this podcast possible 🙏 the only thing that feels missing here is a little bit of advice for small companies who work on hourly rating basis, so they can't spend more than 10-20 hours on the naming process because it's hard to explain to clients why it should be sold as a stand-alone service when you don't have years of experience in that
Hi Stephen and Rob, Thanks to you both for this. Just a quick technical note. The link to your description to Robs website/book redirects but ends up with a 404 page missing. Can you update the link? I dug around and ordered the book already :) We developed a computational method for name candidate generation and look forward to learning from Rob's book. ==Matt==
Great content, however, I just want to point out that a better title for the video would be: The Brand Naming Process / How To Create A Great Brand Name
How significant is a brand name really? Our straightforward response is that nothing will be used for a longer time or more frequently than a company's name. Simply put, it's not a creative activity. It's a tactical move.
