ive been doing this for years, i go into a store and look for the pair i want, try it on make sure it fits and i like how it looks then just leave and order it online 😂
These sneaker shops are way overpriced. I remember going to one while in Vegas, they were charging $500 for Yeezy Foam Runners, even though they were only going for like less than $200 at the time. I don't understand how those stores can make money & why any customer would ever buy from them, when they can get it for way cheaper online on StockX or Goat or something.
him saying he wants to educate people about the culture is hilarious. dude has no clue himself and could care less. Which is fine, make your money, just don't bs people pretending you do care.
Haha. He said he literally buys new balance from the store, marks up the price, and sells them in his store. Makes people really have a sh*tty taste in their mouth.
Sneaker heads drive up the price bro you know that right? He’s just a middle man 😅😅😅😅 every sneaker head buys more than one pair and does exactly the same thing, reselll. Pull ur G string out of ur ass 😂😂😂😂
@@psych6782true, but sooner or later they will come out again.. i like the late 90s and early 00s shoes that never retroed.. problem is they are used and falling apart, you cant find them, or they cost thousands of dollars..
@@psych6782 with "old releases" there will always be a secondary market. Now, how much will they sell for? Time will tell. I don't think in 10 years from now there will be sneaker shows or "Sneaker Shops". I think it will be strictly online, due to decreased demand. Sites such as, Facebook Marketplace, Offer Up, Ect. But who knows, time will tell!
They won’t always meet demand it loses hype then nobody cares and they go on sale they limit them and the hype goes up and everything sells out immediately. It’s about to go back limited with Nike I think the new contracts kick in soon for lower production. We were in a high production cycle these last couple years during 17,18,19, everything was fairly low production it’s gonna go back low and probably resale will rise a bit at that point.
I understand the challenges of running a business, but buying a pair of shoes and putting it in your store for a dramatic markup the next day just seems like a practice destined to fail. I think people understand that if they buy something from this store they could’ve gotten at Footlocker, they’re paying a premium. But like $100 extra on a pair of general release shoes is just a symptom of what people hate about this hypebeast era.
You literally just described capitalism. Except there isn't a stock x for all products where you can go see "market" rates for every product you buy. If people don't like the business model, it will fail. That is also capitalism. The markets will always work themselves out. In this case, Nike is the only market manipulator that deserves blame. Everyone else is just exploiting them and they allow it to persist
This has to be price gouging. Let me Horde everything, and create an artifical monopoly. This is no different than selling toilet paper and N95 masks during the beginning of the pandemic.
Sooo…if you need 45k a month to break even and an average month is 15-30k - you are hemorrhaging money at this point. “Everything above 45k is straight profit!” lol sounds like that may never happen
Because these scummy resellers buy up most of the available pairs of shoes which creates artificial demand with the people who love the shoe. End result - the average person who loves the sneaker loses
@Donnybround Lmao small minded people always assume things are given to people who built they own shit. Keep trying bro, I worked at usps for 8 years to build what I've got going on here.
It’s not foolish many of them kill their own business by getting over on the customers in their city, if they offer a fair price for the product and not low ball and think they won most would not be in the hole, once you lose the people trust you done, I believe in a respectable offer both ways and you can’t go wrong, too many think about the big fast come up without understanding the rules of relationships in business and without the people you have no business, the warrior small minded way works for a minute but not the successful long run, a shop will work if done right and the people behind you in the town because of good business and customer service.
he sells to people that dont know jack about sneakers. they just know what others like and want to be apart of something which is how he gets away with selling waayyyy above market. i walked into one of these stores and wanted the fragment dunk high but they had them for 350 and at the time i didnt know they dropped under retail. i checked goat and saw them deadstock for $115, bought them on goat on the way out lmaoooo.
I also firmly believe if sneaker stores priced their shoes according to market trends and focus on liquidation they'd make more money in the long run. Speaking from experience, have been in the game for 8 years now and have sold over $10 million gross.
@@dillonclements4548intresting, so do you think they have problem manage invetory movement.. I mean you kinda right because when you move inventory fast you can limit you lose on the item and getting more sustainable profit rather than you wait to sell at high price and the real price are going lower everyday..
@@dillonclements4548The issue is they’re buying them at retail or just under. There’s literally no room for profit at these levels if you think about his expenses like the lease and employees.
Wait… so this kid wasn’t thinking about anything footwear related until 2020 after watching the last dance documentary. Started reselling just to come up off people? This is why sneaker culture is dying, these new kids don’t really have passion for the game. All they see is $$$ which is why retail prices have gone up $40-70, also why we will see the resell stores in malls die out within the next 5 years.
@@Ac2thyme No, he didn't. Rewatch it. He said he let someone else use his discount once which was a violation of company rules. I'm saying that a company wouldn't fire him for that one little mistake. He needs to just own it, he was using his employee discount to resell shoes. People who keep lies going and don't accept fault are dangerous. How big have his scams become?
Nah, if he willing to do that shady thing without a second thought, what else is he capable of? Bruh. Doesn't matter if it was $40 or $400. If you can't trust someone, you can't trust someone... Slippery slope.
These sneaker resellers are doing this for fun because any real business person in the real world wouldn’t do this business. The margins on these shoes don’t make sense. Who buys shoes $200 to resell for 300ish still have to pay the bills and over head don’t make sense
This is a masterclass in journalism. I love the way you reference something (tease) and say, “we’ll talk about that in a few.” It’s appointment setting within the same interview. Nice style!
@@sheldonwqmg But it’s not a teaser.Its a 26 minute interview that ended without him ever getting back to those questions he cut short.You don’t make sense.
@@maxhedge9535that’s how complex formats their sneaker shop interviews, their production value is just much higher. Having a flashy transition with action shots after an answer is a much better Segway into an entirely different topic then just being like “cool, we’ll get back to that but anyways”
Feeling bad for an industry that makes sneakers in Chinese sweatshops for $5.00 and sells them for $200.00 and then acts like it promotes “ social Justice” doesn’t get my sympathy.
If you’re not rich don’t buy $200+ t shirts/hoodies. Poor people wanting to look rich while a lot of rich people dress like they’re poor or more subtle plain designer stuff. Very interesting.
This former store owner has no idea about how to sell and run a business if he’s buying a new balance shoe for $150 to sell for $195. That’s just stupidity. 💀
Sneaker reselling was a hot hustle for about 5-6 years. Now that everyone is trying to do it, it has been over saturated. Higher shoe prices + higher cost of living + over-saturation of shoe releases + people really not having it like that = a dead hustle. Sneaker reselling is dead. If you didn’t strike while the iron was hot then you’re screwed, the peak of this lifestyle is over. I only support eBay because it’s individual sellers and you can get absolute steals.
I got scammed by a online shoe store. I trade 3 shoes for a preorder of travis scott sb dunks. I bought from them before. I traded turbo greens, air jordan 11 2019s and womens 2009 valentines nike air force 1. And on top i paid $70 for shipping. My first time shipping to trade during covid. I hit them up the said they was working on it. Then at the end of 2021 i stopped trying it was like they got irritated i kepted on hitting them up. You reap what you sow. The messed with God's child. So it sucked but i learned my lesson. Im not a reseller i just like rocking sneakers. A few sites i trust other than footlocker. But im glad you bounced back🙏🏽💪🏾
@RAMIRO0uh yeah probably because they are fake, fakes have and will always been cheaper than the originals. Not just for shoes but literally any product that has ever been faked 😂
Wow, I didn't know they have sneaker resellers in malls It's a good thing I know replicas smell funky. He had t shirts with $279 price tags, I never heard of Spider brand hoodies for $320. The only people who are shopping at his store are drug dealers
Imagine you're on a date and you explain that this is what you do for a living. At that point drinking gasoline and swallowing a lit match seems like a better alternative...
unless you got rich parents that just want you out of the house. Lots of stores in Seattle are like this, just some "boehemian" white girl sitting in a room full of trinkets with $4k in rent every month. Their parents got them some kind of business degree and making them a spoon-fed "entrepreneur" makes them feel less dumb about paying for all that useless education.
No disrespect but this is a prime example of what NOT to do. This guy doesn’t have any ambition or fire to him. You can tell just by his demeanor how inexperienced he is. He needs a mentor is he really wants to make it.
Might not work for everybody and might last forever but who cares? Most businesses dont last forever and that's fine. Enjoy it while you have it and treat people right.
This dude has no clue what he doing. His marketing strategy is horrible. You can’t advertise high price items to poor customers. Trying to rip off poor people is pow and pathetic. Nobody wants that garbage sweater for that price that logo is ugly. He mentioned Louie Vuitton like u are no where near Louie status.
I don’t like to knock anyone hustle but at the same time I’m glad these reseller sneaker stores are goin down cause they are the ones ruining the sneaker culture and people who actually have a brain in not spending so much on shoes can finally have a chance to grab a pair they want
Is this place still open ? These shops gotta shutdown. Some shitty over priced resell shop closed in my town and I couldn't be happier. The guys who run that shop where real pricks & where opened less then 2 years
Ikr resell shops is stupid asf. They Go to thrift stores clean out the clothing & shoe racks and resell them for $300-400 thinking is easy which is not nowadays cause young people sees videos of resellers flashing what they spend it for originally and their asking price ballon up to 10000%. People ain’t stupid nowadays. Those resell business will fail within less than 2 years unless they sell at a affordable price.
i am a business owned and we all get ripped off once /i appreciate how he dealt with getting scammed and how he dealt with it/learn from it and you have to get over it and grow from the experience
There’s no way he’s getting 45K every month to maintain his store. He’s getting an average of 6-15 people just looking around not spending money and on a lucky day he’ll get one-two sells per day.
Reminds me of a sneaker resell store that has closed down where I live. They have a few locations in the city at various malls, and recently I found out that three of their locations have closed, completely clearing out. As much as I enjoyed walking into these places, it's not surprising that they closed down, considering how insane their prices were. In addition to that, I don't buy sneakers as much as I used to since they're quite expensive where I live. When I was younger, I cared quite a lot about sneakers and how I looked, how I dressed, but as time went on, I realized I was only spending money to impress people who couldn't care less about me. I get that it's important to look good, to feel good, to make a good first impression on people, but at the same time, I shouldn't have to spend money to get the approval of people, especially considering how much emphasis people in my age group put on fashion.
Those 9060s are $150 and available online. He's charging $50 above that. Notice how he pauses and says he tries to pay below retail. I bet he buys retail
0:33 sells shoes for way above market price that is a terrible business motto doesn’t sound too sustainable 😭 he’ll be kicked to the curb filling for bankruptcy soon. Businesses that overcharge never last long or thrive. It’s not like hiring handyman for work where you would get better results with the more expensive options vs the cheaper options that won’t be as good because it’s just shoes they are the same in any store lol and people will always go for the cheaper option 😂 I bet his parents are helping with this “business” and keep it open😭
You might not be completely wrong but definetly not completely right. People overpay for same or even crappier quality goods all the time. Look at Starbucks, Pizza chains, Cars, Jewerlery and even housing. Not every customer is gonna go out of their way to find the "cheapest" best bang for buck option.
@@antetokounmpo9787Not necessarily the people pay for Starbucks is because it’s the brand we’re paying for, we don’t want a banana bread from smiths we want if from Starbucks, same with drinks, the people who pay for the Nike brand has a set price that doesn’t change, what changes is the people who mark it up, it’s like taking a drink from Starbucks and marking it up because they are all out of stock that’s the diff so bad Anology, it’s not over paying when something is made the way it is, you don’t think we don’t over pay for Nike, we do and don’t but the price is the price is what the brand decides on
@@MarcAngeloGaming Let's go along with your analogy and take brands out of the equation. At the end of the day , many people still overpay for even non-name brands things. Smith's Coffee shop at an airport/university or Mike's Sandwich shop in a random mall foodcourt can both markup like crazy and people will still buy......Now if you add brands back in, selling names like Nikes/Jordans might work to his advantage. People are already familiar and expect to pay a certain pricepoint. Some might even suspect they are fake if he charges them for too cheap. Either that, or there are many customers that don't know the sneaker game and don't know where to find shoes for cheaper or don't care at all, as they rather pay for the convenience. So bottom line, like all business it depends on other factors like location, client base , city etc...but a lot of these resell stores still makes a killing.
@@antetokounmpo9787 Was making a killing, that’s why people finally woke up and got smart, why do you think the whole shoe market is down and resellers lost a lot of money including business being down a lot because people in 2024 aren’t dumb paying as much from before, and you totally contradicted yourself, you can’t say it’s overpaying when it comes from the source who made the price, that’s like saying Loui V is overpaying well duh it’s Loui then go get a cheaper bag, my point I’m making is you think Startbuck charging a lot for their goods is the same as people who get Nike shoes mark them up and they are both paying which is WRONG, Starbucks has a set price and it’s whatever they want it to be it’s not in our control if we want Starbucks same with Nike shoes, so I’m supposed to over pay twice for resellers who mark up Nike shoes and think it’s the same thing as paying for Starbucks, WRONG, If you pay $4 bucks for a banana bread at Starbucks it’s no diff then paying for the price Nike shoes come out with, as there is demand, the difference is the resellers that mark up the price of Nike shoes and you think it’s the same as paying for other stuff that literally the price hasn’t changed
People are blaming the storeowner. But why are you the type of person who would pay premium in the first place. Blame yourself, and not the guy victimising people who are obviously weak characters.
Lots of people don't want to pay a lot of money for shoes that they're going to wear basically everyday and get warn out quickly for me I like to buy shoes that will last a long time are comfortable and affordable
selling online for 50k-70k monthly that don’t have store expenses, still feel hard to get good margins, I feel this guy is way out of business if he sell such volume by opening physical store. At least 100k monthly is good volume for store owner
This kid has the most vague understanding of what made Jordan brand popular. I understand he wasn’t around at the time but you need to immerse yourself in it way more if you’re going to be part of the culture. My friend owns a store locally called 508 Sneakerheads that does well during any economic situation. He’s been part of the culture for years and he’s very smart about what he buys and how he prices stuff. Never rape prices. He’ll lock up money mostly in things he knows will move. He’ll lock up 10k on a Jordan 4 release and move every pair over a few months and maybe make $25 to $30 extra per shoe. But after years of doing it his store is moving everything. He’s just smart about what he buys and smart about his pricing.
I am so glad the reseller market is crashing. The Jordan 6 Black Infrared is due for a release (last release Feb 2019) and I will not have to go to eBay to pay double the price for a used version. I actually did that. I bought 3 pairs and I am meh about em.
At a time where inflation is high of groceries, rent, etc most young people can’t afford to buy $300-500 pair of Jordan shoes especially if there starting out working minimum wage jobs is not smart enough for he or she to blow their $500-1000 paycheque on some stupid pair of shoes. Right now, thrifting is now a new trend to find great clothing & shoes within the young people’s budget. You would never see older people in their mid-30s-60s collecting pair of shoes unless there really rich or an multi-millionaire athlete.
The key to winning in this business is to buy everything at 50-75% off retail. If you then resell at retail or just a bit above, you'll do fine. But honestly, with the sneaker market declining, this business is likely to struggle. These days, you're probably better off creating and selling your own products.
