A film promoting the use of computers in business with a particular emphasis on the effects of digital processing for sales, marketing, research, customer service, and distribution. The storyline is built around a group of businessmen who are debating the "computer problem" and trying to decide if they should buy a new computer for their business. The film cleverly depicts the pros and cons of purchasing a computer for business at the early stages of the new technology. It describes in detail the practical uses of computers for businesses during the era.
An article about the film in Business Screen Magazine (August 1960), described it this way:
“The film presents insight into many successful computer applications in the whole range of marketing -- from production control as is is related to distribution, through inventory control, improved customer service and sales forecasting - and right down to the better-armed salesman, superior market analysis, and better basis for management’s decision-making”
The copy of the film is from the Sperry-UNIVAC collection at the Hagley Museum & Library. For more information, contact us at research@hagley.org
Access to this item is provided for educational and research purposes only.
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4 окт 2024
