The Decline of GNC...What Happened?

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GNC has filed for bankruptcy. This video explains the reasons behind it while taking at their unique history.
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Опубликовано:

7 июл 2020

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Комментарии : 3,2 тыс.

@kevinwalden4288 3 года назад

This dude does a full college presentation every week on the history companies. Absolutely love it man!

@chrisreynolds6391 3 года назад

He probably makes bank! The per-view add revenue for his demographic is really strong.

@thething7484 3 года назад

I actually used a few videos at school but cut it so it looked like a presentation and cut the audio out and ended up getting an A

@theyank 3 года назад

Hope he does well ad wise. He could pay for actual college with that.

@lukerinderknecht2982 3 года назад

@@thething7484 so you plagiarised?

@owen______ 3 года назад

@@thething7484 That's kinda shitty

@jacob6039 3 года назад

I’m a store associate at GNC and I totally agree with your evaluation. I would have also mentioned the fact that our CEO Ken Martindale gave himself a $2.2 million bonus right before filing Ch 11 bankruptcy. Gnc pays minimum wage, constantly reduce sales commissions, and threaten to fire employees that don’t sell “enough” memberships or subscriptions each week. Terrible leadership was a huge factor in all this

@CarlosHernandez-nf4xd 3 года назад

Funny thing you mentioned about Gold Card membership. Just about 4 years ago I went shopping for GNC . Before I made the purchase, they asked me a membership for $25.00. And the worst part they don't take no as an answer. So I walk out without the purchase. I was wondering how can a store survive with a strong arm tactics by forcing you to get a gold GNC card. Not everyone go for it and may lose some customer.

@rickxd8728 3 года назад

Got the same email in my scoop! GNC is rigged!

@TheOneBadAssGamer 3 года назад

My boss was great, but i had some shitty SSMs before him so i feel you. Honestly im not that upset about losing my job. I'm tired of selling pro and auto deliver to people who dont need those useless programs.

@Raskolnikov70 3 года назад

Sounds exactly like my internet service provider, or Wells Fargo during their heyday. They put pressure on the low-level employees to jack up short-term profits by squeezing customers or committing straight-up fraud. It never works out in the long term. But just like taking on debt to finance stock buybacks, it's all about the short-term profits for the people in the head office while the rest of the company falls apart.

@jacob6039 3 года назад

TheOneBadAssGamer Honestly my manager’s dope but the company is so bad

@25pinstripes 3 года назад

I worked at GNC in 2013 and I can tell you why it's failing. The employees were pressured to only sell, (and up sell,) certain products. Most, if not all of which, we did not even get commission for. In turn if we wanted to keep our jobs we had to pressure the customers and seeing it from a customers point of view, who wants to deal with that when they can just go online.

@exiverence 2 года назад

Yes, it was extremely competitive

@SMEbeats 2 года назад

Same thing happened to a relative of mine but she worked at JC penny, she would be forced by the boss to pressure every single customer into buying a in-store credit card. She hated it

@25pinstripes 2 года назад

@@christopherfaulkner8514 I like you!

@bobbray4554 2 года назад

I know what you mean.. I went to get something I wanted and the person I talk to told me he had a better product. But it was not as good as he made like it to be.. it was just to sell it to get rid of it.. they tell you a lot of lie to sell the product in the store.. I try different item and got no results. So many fake pills..

@bobbray4554 2 года назад

@@christopherfaulkner8514 that I know. I use to sell guns. But I am retired now.. yes I have known the trick to But I want lie to the customer.. I believe in Jesus Christ. He my Lord and Savior.. I love helping people and I still sell a lot of gun. By being honest..so other can still sell if you being honest..

@everything80spodcast68 3 года назад

I'm amazed they lasted as long as they did considering the outrageous prices they charged for things.

@mooviedude141 3 года назад

facts

@nope53926 2 года назад

They never really had any competition up until online ordering became so mainstream.

@obeyiv2466 2 года назад

They charge retarded prices. Over $100 for 30 serving protein? Like wtf I’ve not seen that anywhere online or even Walmart/ sams club. They just are dumb as hell. My protein sells over 150 serving bags of protein and with their discount u pay like $80. I went In once and never went back. Even told the guy bro this shit $30 more than what the company actually sells it for and left.

@bige2012 2 года назад

agree. Over priced and mostly garbage products. The Vitamin Shop is 100 times better. Plus they never adapted to the internet, stuck to long with thinking brick and motor was all they needed.

@oscarhunn8658 2 года назад

Man ain't that the truth.

@lukerinderknecht2982 3 года назад

Anyone else think the GNC logo looks a lot like the GMC logo? I'm talking font/color, not just that they share 2/3 of the same letters. Wonder if that was deliberate 🤔

@Johanisnotreal 3 года назад

That's why some people don't know about it cause they think gnc and gmc are the samr

@nickrustyson8124 3 года назад

@@Johanisnotreal I remember going to the Mall and seeing a GNC store, I begged my mom to go in there because I thought it will be full of trucks, I was wrong and my mom still laugh about that to this day

@lukerinderknecht2982 3 года назад

@@nickrustyson8124 haha so it's not just me

@boreal9658 3 года назад

Nick Rustyson Yup same here lol

@Johanisnotreal 3 года назад

@@nickrustyson8124 bruh I didn't know gnc was a vitamin place till gnc products were place at a Local Riteaid

@AshmewStudios 3 года назад

I realized that in almost every dead mall, the stores you will most likely find are GNC and Bath and Body Works.

@Saturn890 3 года назад

Lol you just described my nearby practically dead mall! It’s true though! 😂

@loleeeetaa 3 года назад

i’d argue that all of the remaining thriving malls will universally have those two shops too....

@christianbeckles8992 3 года назад

Or a footlocker or a journeys

@redsun7365 3 года назад

Weirdly enough, Bath and Body Works is always crowded in the mall near me

@christudor6681 3 года назад

@@Saturn890 same here!

@kdaugherty230 3 года назад

The stores I’ve been to honestly seem cramped, like there’s just too much stuff and not enough space.

@steviecarnegie6066 3 года назад

Hell yeah i agree.. i live in DC ..cramped as hell. With the virus going on there is no point in going.

@consumerdebtchitchat 3 года назад

I stopped shopping YEARS ago at GNC. I don't care for their high pressure sales tactics the minute you walk in the door..

@keenan4251 3 года назад

I have worked as a store manager at GNC for a little over three years. Let me tell you something! Everything is extremely overpriced that almost every managers working there buys their gym supplements online LOL even with their 30% employee discount and premium pro membership. That just tells you just how damn overpriced everything is. You can get the same supplements online for less than 70% of the value you’d find at GNC. I’m glad they are going bankrupt. They pay minimum wages here in New Hampshire at $7 an hour that’s right they pay $7 an hour. RSD are also always threatening to fire employees for not shoving the pro membership that doesn’t seem to save anyone’s money. But how can you threaten someone you’re paying $7 an hour? Even with commissions you make on a really RARE good day you make at best $9 or $10 an hour it’s just not worth it when you can flip burgers for $10-12 without your boss threatening to fire your ass. The fault is GNC and GNC alone. Not Amazon, not the pandemic. It’s GNC. Even if you compare their prices with local supplements store. It’s hella overpriced! Horrible!

@ItsTechnicallyMagic 3 года назад

And goal dependent, you can find better quality/stronger stuff at the local supplement store. For your regular letter vitamin, Vitamin Shoppe brand has a good reputation for price.

@ohla300 3 года назад

Yeah it's over priced cuz I was buying Zyflumed Amazon after I seen the price in the GNC store. I used to have the "Gold" members card but they stopped accepting those lmbo. I always felt like the cashier was underpaid but they were always so nice and so helpful, I wish this company would have given their employees that money instead of buying back their stocks. Stupid and greedy ✌💗 I feel sorry for the ppl who don't have a job now not GNC corporates.

@KrazyKeith4 3 года назад

1 16 ounce can of Bang energy was $3.99 at the one I went to. However they also ran some sort of special where it was 2 for $5, so the special wasn't too bad but $3.99 is a little overpriced for Bang energy. I can get them at Albertsons/Vons/Safeway/Whatever The Hell Else They're Called for $2.50.

@veeehe 3 года назад

thank you for telling me that wanted a input from someone who works or used to work at GNC

@fidelmartinezjr 3 года назад

Exactly, I used to work there as well, someone would come by for a Bang or protein bar and they would still be mad I didn’t pitch a pro membership. Like bro they are just trying to get a quick snack 🤦🏽‍♂️

@fusiongaming8281 3 года назад

The main problem was actually, when people went in to buy some Vitamin B, they accidentally bought a midsize SUV.

@sadclam1881 3 года назад

💀💀

@WesternOhioInterurbanHistory 3 года назад

yeah I hate that, I have three of them in my driveway.

@themandalorian9511 3 года назад

“I’m pretty sure they’ll get through it” He said the same about Toys R Us

@FitFatFit 2 года назад

Well , they are still existing... In Canada

@RoadTripzz14 3 года назад

One of the most predatory stores I have ever been in. I was swooped down upon by some unhealthy, middle aged guy pushing whatever was emphasized at the sales meeting that probably took place each morning 15 minutes before the store opened. Oh and 90% of their products did nothing.

@NazriB 2 года назад

Lies again? Goal Check

@criptin4075 3 года назад

I can tell you why they failed. They CHARGE TOO MUCH. Kind of skipped over this important factor in this video.

@Your-Least-Favorite-Stranger 3 года назад

Many dont; you just wind up alienating a good chunk of society that sees it for what it is Granted, apple vendor on the corner selling them for $1,000,000 a pop, "it only takes one", but you have to have a stable bottomline or loyal clientele to stay afloat. If you cant draw in new blood because your numbers are too high, you're going to struggle. I walked into a local GNC, saw the prices, had an associate try to sell me stuff, and I walked out never to enter again.

@criptin4075 3 года назад

@Zachary Rugar Sadly only a few overpriced pharmacy's exist around here. Most small business is dead except a hardware store and a few food truck like setups that can do business on the fly.

@criptin4075 3 года назад

@@Your-Least-Favorite-Stranger Very accurate customer experience.

@benjaminroberts1496 3 года назад

Did you even pay attention? They have been making lots of money this whole time. So pricing isnt the problem

@ericfaulx3567 3 года назад

@@xdrowssap4456 Actually, the products work. It's about the effort put in to sticking out a routine, which is why you don't/didn't see a result. If anything, they shouldn't be pushing products on the merit that most of the things people want, they can just have by taking legitimate advice, not supplements. Too much processed food here in America, too much room for making poor health decisions. They just want you to believe that the ONLY way to achieve your goals is through supplementation, which is wrong. Not that supplements are the answer.

@thefirmamentalist9922 3 года назад

GNC is the GameStop/Blockbuster of supplements. Never liked GNC, always felt expensive and their variety is made for a 90’s body builder.

@Haddley333 3 года назад

yeah buy one product and they recommend 2 more to "stack" with it. Harass you about joining membershp as well.

@modernwarfare2god100 3 года назад

JohnConnor333 I use to work at gnc and they push this so much. They make you watch videos on their store tablet that guide you on ways to push extra items with the customers purchase and how to haggle them into signing up with their membership. The commission was nice though I’d make like $300-$400 a week just in commission on top of my paycheck (being a manager/working 40 hour weeks/high traffic location)

@rasheedqe 3 года назад

"always felt expensive and their variety is made for a 90’s body builder" Not true I never once saw steroids in a GNC.

@jonplaud 3 года назад

Been there a couple of times, never like the atmosphere.

@EmmureMARIO64 3 года назад

They don’t make anymore of the apple pie quest bars :,(

@ddub5074 2 года назад

Amazon has to be a big reason for a lot of companies failing these days.

@NazriB 9 месяцев назад

Lies again? Gold Cup Gain City Grab Car

@WILD__THINGS 2 года назад

A couple of things you didn't mention. #1 Everything they sold was ridiculously overpriced. You could find the same products elsewhere for half the price. #2 Tons of smaller supplement stores started popping up, many inside gyms, with much better prices. #3 The internet is how most people buy their supplements now, again at a much lower price.

@DamplyDoo 3 года назад

Every time I went into one some pushy salesman was trying to get me to buy 10 more bottles of various energy pills

@JaKingScomez 3 года назад

Never had that problem. Maybe it’s just that I’ve only been going to GNC for a couple months but usually it’s a in and out thing

@jaybrown7434 3 года назад

Agree.. there salespeople are knowledgeable but way too aggressive

@jonplaud 3 года назад

That happened to me years ago, I was looking for a protein powder to make shakes. I got recommended one from them and when I got home to open it up, it was like 45% of the canister.

@StateAlchemy 3 года назад

Former employee here. They train you to be over aggressive and stack as much onto a purchase as possible. We had averages to meet on top of the commision so thats the resson why so many are so aggressive with trying to sell in house products. Never sat well with me personally and never did it

@Scott924m 3 года назад

I haven't been in one since I was a child in the 80s but I remember what you're talkin about as my dad would go in the store and encounter pushy salespeople plus I'm a kid I hated the smell of those stores

@CocoHutzpah 3 года назад

There was a GNC in my local mall that closed about 2 years ago. It had a scale in the front that would say "Have you checked your weight today?" every time someone walked past. 20 years ago, it was clear and easy to understand. When the store closed, you only knew what it said because you'd heard it 1 million times. That scale is still in the empty store, but it's turned off now.

@TimelessTimothy 3 года назад

I always would mix up *GNC* and *GMC,* even though they're in _entirely_ different markets. The (title) font even seems identical!

@Wellroundedhustlers 2 года назад

Same

@boringpencil2271 2 года назад

Yeah I’ve never understood why they do that

@MBarberfan4life 3 года назад

"It was a leveraged buyout." Oh, I see where this is headed!

@Jim-so3zm 3 года назад

At this point it may as well be a synonym for 'death' so far as businesses are concerned

@mustafasamater7520 3 года назад

@@Jim-so3zm ✓

@iceetheskater6052 3 года назад

Jim tell it like it is Jim💯

@compassioncampaigner728 3 года назад

Leveraged buy out The currency of psychotically greedy capitalists for the last 40 years

@desupocalypse 3 года назад

Their supplements are way too expensive and they try to upsell you hard. The quality isn't terrible, but online shopping and Vitamin Shoppe have been killing them.

@Voltasaur 3 года назад

Yes I would sometimes window shop then but then online instead cheaper :/

@mrfeelgoodful 3 года назад

A weeb like you probably doesn't have the testosterone to build muscle.

@adamknight5089 3 года назад

@@mrfeelgoodful Wow, you're a real loser aren't you

@ThatGuy-vi8ch 3 года назад

@@mrfeelgoodful Damn bro, how do you stay safe living so close to the edge?

@mrfeelgoodful 3 года назад

@@adamknight5089 How does that make me a "loser"? It's proven mentally slow/awkward people like poorly animated and poorly Written cartoons.

@W.H.A.P. Год назад

Worked here when I was a kid, and I always thought to myself - “I doubt this place will last…” Glad to know that it is getting thoroughly blown out!

@vladimirvich468 Год назад

Been working at a franchise location for a couple years now at a one of the more successful locations out of all the stores. Don’t have to sell stupid memberships and we run better promos than corporate. Boss pays decent and treats us very well. Commissions are plentiful for us and it’s a fun easy going job if you know even the basics of supplements. If you can find a franchise location with an owner who knows what they are doing it can be a great job.

@JL-sm6cg 3 года назад

The stupidest thing they ever had was that membership thing where you paid a fee every year, but you only a discount on merchandise on ONE DAY a month. Never was worth it.

@evanjsx 3 года назад

And even then, Amazon was/is still cheaper...

@noahbusker2674 3 года назад

They harassed you into buying it! Never could explain what it would do!

@rickyb2673 3 года назад

Yes I bought that membership once. They made me feel like I had to buy it! The guy was throwing in free things and he said I've never gone this far for a client I'm doing all this for you.

@surprisedpatrick5933 3 года назад

@@rickyb2673 as someone who worked here, we kind of have to, its literally one of our "sales" pillars, sorry about that :/

@21972069450471 3 года назад

You weren't really saving any kind of money anyways. I remember when they would charge you anywhere from 69.99-79.99 on a tub of Optimum Nutrition Whey Protein (5lbs) if you weren't a "Gold Member". So then it kinda forced you to buy their membership in order for you to pay the regular fair market value of 59.99 and even then Bodybuilding.com or Amazon sold them for even cheaper. Lol!

@EverettBurger 3 года назад

- Over reliance on malls. - Cater to the 80's action star physique which is passe. - High profile athletes claiming their failed PED tests due to stuff they bought at GNC. - My super market has similar stuff: whey powder, creatine, etc.

@bellmeisterful 3 года назад

@Rue U exactly. Homeboy overthought it. That's all it is. Their sbt is 30%-40% high than online. The internet killed then off. Real simple.

@adamlindsey7591 Год назад

The first point you made is the only accurate one. the remaining ones are irrelevant and reflect your own insecurities. cheaper online prices are what killed them.

@idolsrule4678 3 года назад

I forgot that a GNC was even still open at a mall near me....that’s how forgettable they are.

@Jimboslice0223 Месяц назад

I worked for GNC for almost five years. Started as a Sales Associate and left as a Store Manager between 2011 and 2016. During that time we had amazing highs. When I left GNC I stopped going into stores to stock up on supplements, as did a lot of people, and online sales really affected store operations. I got away from shopping with GNC during the pandemic and opted with getting my supplements through the supplement companies as they were offering phenomenal deals. Fast forward to 2024, after not paying attention to GNC news in years, I attempted to go to multiple GNC’s and majority were closed. The few that I found were small, lacked a variety of products and the in-store atmosphere was completely different. It forced me to go to Vitamin Shoppe instead. I’ll always have fond memories of the heyday of GNC and my time there.

@rickxd8728 3 года назад

As a GNC Store manager I can confirm we're too expensive and all we do is upsale and upcharge and harass EVERYONE that comes in for autos and pros! I'm super happy we're closing!

@rickyb2673 3 года назад

Agree I'm happy and sad cuz I would steal from u guys just to have a bargain and feel good about gnc

@MASTEROFEVIL 3 года назад

Just like every retail stores in America

@sxdxex 3 года назад

Won’t you be...without a job though?

@victortalons6873 3 года назад

So it was just the gamestop of nutrition and dietary supplements?

@user-id3sw1qn7r 3 года назад

Wow.

@Bxtcxt1865 3 года назад

Everything in GNC is super overpriced that’s the problem.

@bricktea3645 3 года назад

Yea

@leepinlepin 3 года назад

Like GMC

@yanjaviertorres64 3 года назад

Not really man, people are just cheap

@nickdelacruz1994 3 года назад

That's a mispreception from 15 years ago I own several GNCs 100% of the natiional brands we stock are are with in 5% of Amazon pricing every day

@chrisrhinehart45 3 года назад

Way over priced

@berliozz85 2 года назад

Excellent video! I was an investor in GNC for years and I can say that the biggest reason for the company failure was the incompetent management. Retailing is a tough business to start with, thus to have some modest success you need an excellent management and GNC had a terrible management. Really terrible capital allocation. They leveraged up to buy back stock at high prices and then they struggled for years to try to pay off the debt. They started selling their valuable assets, brought in Chinese investors via Goldman Sachs but it was simply too late. Anyway, I have learnt a lot through this expensive lesson.

@abborunda 3 года назад

The local gnc in my area stopped paying their rent on time and the mall manager changed the locks on them.

@MrDan708 3 года назад

These days, whenever a youtuber goes through a dead/dying mall with their camera, you often see a GNC and a Bath and Body Works. That's all you need to know.

@brandonnesfan 3 года назад

Ehh, not really that funny of a joke. The japan fiasco happend ages so it's just a tired joke at this point.

@leadayco 3 года назад

The largest mall in my city has a Bath and body with a huge line. I guess it’s different out there

@youraftermyrobotbee 3 года назад

You forgot the Spirit Halloween store.

@kolonarulez5222 3 года назад

GNC, Bath and Body, and Victoria's Secret: the holy trinity of mall stores that refuse to die

@kolonarulez5222 3 года назад

@Andrews cool That's not very cool of you to be so rude :(

@trapaneezus 3 года назад

Clearly the real answer is that their downfall began when Alex Jones created his Super Male Vitality supplements.

@williamw2529 3 года назад

GNC was turning the frogs gay

@OPRAHRULZ 3 года назад

Alex cornered the market with Brain Force

@MADGUNSMONSTER 3 года назад

Blaise Good one.

@drfreud65 3 года назад

🤣🤣🤣🤣

@user-gs6wt5op7p 3 года назад

Based megumin

@floridaboy7075 3 года назад

Wow, this was my request on the website. Awesome!!!

@Powerhouse1 3 года назад

Easily the most thorough and comprehensive analysis that you have made so far. Great job company man! Would love to go into business with you lol.

@bengalsfan3252 3 года назад

“Choose one that compares in size” Me, a Floridian: Vitamin Shoppe

@yonathangonzalez6670 3 года назад

Lil_Junky63 we also have Vitamin Shoppe in Maryland

@bananya6020 3 года назад

we have vitamin shoppe in IL i think

@SauceBoss14 3 года назад

Seen em in OK

@zooyo 3 года назад

VS is far superior.

@Tang-qi6zw 3 года назад

They also have it in VA, but it only has 785 locations, and GNC has about 7000.

@Whatruacop97 3 года назад

I’m surprised GM didn’t say anything about the fact that the GNC logo is basically the GMC logo

@matthewfleming575 3 года назад

Exactly

@kabin5418 3 года назад

They cannot sue since they are in vastly different industries. If GNC started selling cars and tried to pass it of as GM then they would get sued

@jamericanjesus 3 года назад

That confused me so much as a child

@bradlygoat 3 года назад

I have always thought that

@primalconvoy 3 года назад

I thought so too. In fact, I first thought it was the logo for the creator of the Delorean.

@JOECANDELA22 3 года назад

I've been a health food store consumer since the late 70's when I was in high school and I have to say GNC is extremely high priced. What they consider to be a "sale" price is a regular price at other places. Also their employees although well versed in nutrition also engage in the "hard sell" which always makes me curious if they are pushing health or that months "products we need to move". Vitamin Shoppe is my personal favorite. Their prices are reasonable, they offer great sales and their employees are knowledgable without the hard sell. If you approach them they will help you. Also, their stores are usually equipped with computers if you need to do research on a particular vitamin or mineral. Also their own named products work very well too.

@pizzaboi2822 3 года назад

Has anyone noticed how GNC almost looks like GMC? Vitamin and trucks sound great together.

@chairmanwario 3 года назад

In all my years of going to malls, I've never seen a GNC with any customers in it, so I've always wondered how they were getting by. Now I know that they're *not* "getting by". Just based on how quiet their stores are, I don't think they're going to make it.

@bucksdiaryfan 3 года назад

You are EXACTLY right... and it deters you from wanting to go in there because you know the people working there will immediately descend on you like a vulture on a carcass.

@ME-hm7zm 3 года назад

The one I used to visit back c. 2011 had customers, but I don't know that they ever bought much.I knew the manager (who lived two states away...yikes...) and when we'd shoot the shit he'd point out that most people coming in there are looking for basically either a miracle pill or crystal meth... (something that will give them energy and substantial weight loss in like 2 weeks without any effort on their part).

@TheOneBadAssGamer 3 года назад

i worked for GNC my store shut down during the bankruptcy. we made profit but not enough profit apparently i saw on average about 25 customers a day who all spent on average over $60. it was very rare to have more than 2 customers in the store at a time.

@momsspaghetti7888 3 года назад

The only 2 people I know who shop there buy their weight loss trash- mostly shakes and those vinegar pills

@bruh_hahaha 3 года назад

people were getting tired of being ripped off. That’s what happened.

@gingersaremad 3 года назад

Only 3 ads, thanks for not being ad hungry like most of my other subscriptions with like 6-7 ads per 15 min video! Didn't use the skip glitch since you only put 3!:D

@evangelinehoke5512 7 месяцев назад

I LOVE your channel! Never thought I’d be so fascinated by business!

@shawneeg214 3 года назад

I worked at GNC for around a year and never knew what it stood for. Everyone knew they wouldn’t last long with how pushy salespeople were told to be and the price for most items was beyond reasonable.

@josephrandal4720 3 года назад

One of the last times I went into a GNC was 2016. I was buying creatine but when I saw the price I was on my way out. The lady working there stopped me and said she’ll price match if I buy it. She seemed pretty desperate and I could tell they were on the path to bankruptcy from there.

@Fuuntag 7 месяцев назад

I once was gifted a gnc voucher. When I was redeeming it there was some money left over and the employee didn’t know how to issue a new voucher and said he wouldn’t accept the purchase until I spent the whole voucher. He then spent 5-10 minutes pressuring me to spend the rest before trying to figure out how to only use part of the voucher while swearing under his breath at the same time. He eventually gave up and finished saying he couldn’t process the voucher and then lectured me on how all the stuff they sell is the same “crap” so I should just spend it all

@Incomudro1963 3 года назад

The most annoying thing about GNC, is/was that you couldn't enter one without getting hit with a sales pitch. I only ever used GNC for protein powders anyway - because that was the only place to get them - or at least have a choice of a variety of them. I've always purchased vitamins at supermarkets, Kmart's, or Wallmart's - and still do.

@Markimark151 3 года назад

Their biggest mistake was partnering with Rite Aid and then closing their standalone stores that were better managed than Rite Aid. Don’t ever partner with a bad drugstore chain that doesn’t have knowledgeable people!

@johnnymacchicago 3 года назад

Has a company ever gone down like this without being in a ton of debt? Leveraged Buyout = 💀

@mustafasamater7520 3 года назад

@ashkitt7719 3 года назад

Take a drink when a leveraged buyout is mentioned.

@InvestingAlex 3 года назад

yeah, blackberry has

@Raskolnikov70 3 года назад

Stock buybacks are just another version of the same leveraged-buyout-type con game. The people running the company are getting paid in stock options, so it benefits them directly to borrow money at low interest rates in order to jack up the stock price in the short-term while not worrying about the long-term health of the company. They didn't care about the debt because they never cared about what happened to the hundreds of stores or thousands of employees, only about cashing out before the stock price crashes.

@coupdeforce 3 года назад

I was cautiously optimistic when he said that the new CEO had a history of turning companies around. We've seen countless times how a new CEO in that situation is a vulture. Then he got to the leveraged buyout and the stock repurchases, when the debt needed to be paid off first -_- Now it seems like anyone who builds a reputation of turning companies around is just waiting for a good opportunity to be a vulture.

@jarvis8635 3 года назад

I wouldn't shy away from stock prices or accounting/financing in your videos. They are an essential part to understanding the company, history and story. As long as you do a good job of explaining why each point matters in layman's terms, which you do well all ready. Don't apologize for that stuff, it is just distracting from the point. Keep up the great work.

@emperorpalpatine1228 2 года назад

Their prices were fucking insane. That's one thing that causes their downfall.

@Gocavsss 3 года назад

"Knowledgable employees" is quite the reach

@veeanon2238 3 года назад

Mostly Bro science was started by GNC... lol.

@DovidM 3 года назад

It is all relative. Because of the incentive to push the chain’s own brands, sales people know more about the GNC label products than, say, someone working at Target does about the supplements they carry. This doesn’t make GNC sales guys fitness advisors, of course.

@rothtiberiuscain7589 3 года назад

What do you expect? PhD level information from a retail worker? Gain some perspective. This is why our country is the dumpster fire it is.

@veeanon2238 3 года назад

@@rothtiberiuscain7589 You can always move to a different country. I mean if yours is a "DuMpStEr FiRe"

@ExPwner 3 года назад

Hey Company Man, I find it interesting that some of the companies that you have documented have successful change in management stories while others have abysmal change in management stories. You've covered a number of companies and stories. Have you considered covering an overall trend of what has worked and what hasn't, maybe with categorizing the success/failure stories by type? It might be a good video idea, and you've got to be practically an expert on this kind of thing from the large amount of research that you've done on this. It would seem like a good case study.

@AnimatedStoriesWorldwide 3 года назад

Good idea on principle, but management is so circumstantial that it can't really be compared beyond the basics. Who could've predicted smartphones and internet would become as powerful as it did, or that the titanic would sink after some people lined up to invest in it. Good management is discovered 20 years later, when you realize that that insane guy at the top actually prepared for a cataclysm nobody thought possible.

@Raskolnikov70 3 года назад

If there's any common theme throughout these videos, it's that leaders who actually care about the fate of their company are the ones who generally succeed. Way too many of these corporate types only care about improving the short-term profitability of the companies they're running in order to make a quick buck for the owners and investors, with little regard for the well-being of the rest of the company long term. In this case, focusing on GNC's stock price didn't seem to be related at all to the future of the company, just about making investors happy and/or cashing in while they could and letting the company die in the process by not addressing the debt issue. Managers that cared about the company wouldn't have done this.

@compassioncampaigner728 3 года назад

Raskolnikov70 You are articulating the evil business plan of a leveraged buy out

@TDace25 3 года назад

I’ll never forgot the time I went into a GNC to kill time and figured I’d buy a protein bar the kid working there straight up told me he didn’t know how to work the register and was the only one working.

@BungieStudios 2 года назад

😂😂😂

@jassi1211 3 года назад

Just yesterday i was thinking about whats happening with GNC's business model and today i see your video :) Thanks a ton for the info

@bcnicholas123 3 года назад

I personally just buy all my supplements with my other groceries at Target. There’s no need for anything fancy

@ashleynoneofyobusiness1759 3 года назад

Hope you don’t have any Rainbow Light products from Target. They’re getting sued for dishonesty now.

@DroneDialogues 3 года назад

It also didn't help that GNC wasnt selling the good stuff that body building dot com sold back when I lifted heavy. That and ordering from the websites for some of the more extreme stuff I bought that GNC also didn't carry. GNC always had giant weightlifter dudes selling me stuff that were on trenbolone and never bought their own stuff from GNC.

@BD-kc9te 3 года назад

That's like buying an iPhone at Walmart. I'd rather go to the apple store

@dragonofthewest8305 3 года назад

True there's no need for anything fancy

@hotwax9376 3 года назад

Same. I never had any need to set foot in a GNC because I can get supplements at other stores for a fraction of the price.

@magusxxx 3 года назад

"They would research and develop their own products under their own label..." - Translation: Saw how a product sold then reverse engineered it to make their own using lower quality ingredients. And then undercut the original product price enough to make it look like you were getting a good deal. "Hire knowledgable employees..." - Translation: A college student who looks like they go to the gym at least twice a week. Whose sole purpose was to sell the most expensive stuff since they were on commission.

@rosalbakelly7741 3 года назад

LmaO

@null2470 3 года назад

100% truth.

@leviathan3630 2 года назад

Sounds like you were that college student lmao

@veeehe 3 года назад

when i saw the title i thought “wait GMC isn’t doing bad” then i realised its GNC not GMC

@haiithereiSeeU 9 месяцев назад

i just quit gnc after working there for a year. i was the only employee at my store aside from the manager for a while and was pressured to hit impossible goals for 1 person. half the time the "exclusive sales" aren't actually exclusive, they go on all year and are just swapped out every few months. budget cuts are also constantly happening because of stupid stuff

@incredibleshrinkingfungus1731 3 года назад

And this story didn't reference when the FDA seized millions of their supplements because they were adulterated with carcinogens and DMAA back around 2012.

@Raskolnikov70 3 года назад

Didn't they have some issues back in the 90's too? I vaguely remember them getting busted selling a bunch of bodybuilding products that contained illegal steroids, that they somehow found a loophole to sell for a while but then the FDA shut them down. I suspect a lot of their success depended on selling grey-market types of supplements like that for a while.

@Gearhead221 3 года назад

And in 2015 the Oregon Attorney General filed a lawsuit against them for knowingly selling supplements adulterated with β-methylphenethylamine, a banned stimulant that is structurally similar to amphetamine.

@lighttheoryllc4337 3 года назад

They're gunna need a Sensu Bean for that haha (Team Four Star DBZ reference)

@MitchellTF 3 года назад

Yeah, but not everything has an EQUAL chance of causing cancer. When it starts becoming statistically significant, and rather high? You start to worry. In their case, it had a relatively high chance of causing cancer, enough that the FDA thought it was illegal to sell. Like, there's a difference between "Eating crispy fries" cancer, and "Huffing Radon" cancer. This was closer to "Huffing Radon".

@dannydaw59 3 года назад

Wasn't that Hydroxycut?

@proondemo 3 года назад

As soon as I was about to get off RU-vid, you uploaded 😂

@vendable2897 3 года назад

Same

@Elomentoplayz 3 года назад

Yeah I hate when that happens.

@thejoshua. 3 года назад

Same

@ynwziren1658 3 года назад

I felt that

@charlesconfino165 3 года назад

Nobody: GNC: I used the profits to destroy the profits

@WesternOhioInterurbanHistory 3 года назад

It looks so much like the General Motors Corperation logo.

@TheTrueMorse64 3 года назад

My nearest GNC was having a “Going out of Business” sale recently. Probably the only time I went in there

@Anthonyc301 3 года назад

Prob only did a 10% discount too

@Wabajck 3 года назад

When I started to get into the gym about 5 years ago they were one of the first names I thought of but then I looked at their prices. Its easy to look at any retail and say "amazon ruined it" but their prices were bad compared to even local supplement stores or big box retailers. Often having items priced 150% to 200% more. Plus the crowd they began to cater to, the often called "gym rat", are particular about their supplements. I know I was and started to be able to only find the stuff I liked online.

@TheJoed81 3 года назад

Even their clearance section is overpriced

@sirbxnny 3 года назад

getting a video of your company on the Company Man channel is free advertisement 😆

@jasonr.6428 8 месяцев назад

Amazing vid man!

@fishflake1209 3 года назад

There’s a lot going on in the picture at 3:10. Yes, the store really was called “Lackzoom,” and it was next door to a shop that apparently sold jokes.

@pghrpg4065 3 года назад

That appears to be Smithfield Street in Pittsburgh, just about a block from GNC's current headquarters. The location of The Funny Store is now a place called Wiener World, which has been there for years. It's hard to tell for sure, but I think the Lackzoom building is still standing and it's a pizza place. That building has an interesting mural of Andrew Carnegie and Andy Warhol getting manicures with their hair under dryers.

@abethepunk 3 года назад

@@pghrpg4065 Interesting. Love the Burgh and your username.

@Cygerion 3 года назад

*f u n n y s t o r e*

@kjokerk2 3 года назад

I stopped shopping when I found out I can get the same quality products for 50% of their price.

@hurtspublishing3906 3 года назад

Exactly at Walmart.

@chrisrhinehart45 3 года назад

TF supplements. Com is the best yo

@arjayavon7250 2 года назад

And I found your presentation awesome. Even if I didn't know what you were talking about, I learned something.

@PSNmemoryismisery 3 года назад

LOVE your channel.

@DougZbikowski 3 года назад

What happened to GNC: They were charging $80 a bottle for snake oils, and the Internet called them out. The end.

@joshhaltom323 3 года назад

No different than the body builder pushing their brand

@veeehe 3 года назад

lol exactly

@1m2a3t4t5 3 года назад

simple as that right? surprised their scheme worked for as long as it did

@Craig_Bolin 3 года назад

Everyone realized the only vitamins worth taking are the anabolic kind.

@JLUX100 2 года назад

@@joshhaltom323 except the products bodybuilders push have efficacious doses of proven ingredients. Y'all really don't know your biochemistry or nutrition and supplementation eh

@NeonKnight83 3 года назад

Whenever I was interested in a vitamin or supplement, I seem to remember them always being super expensive. I think even more so than Walgreens/CVS.

@exiverence 2 года назад

I worked there 2014-2015, and they have some interesting schemes to try and get you to sell MORE to the customer. They would state that one or more products would make the item that the person was buying, work better if they took them all together. Kinda shady for sure.

@robertmisovic3514 3 года назад

Brilliant assessment 👌

@FingeringThings 3 года назад

Amazon is killing all these companies

@Your-Least-Favorite-Stranger 3 года назад

Amazon is basically Walmart of the internet; many people are shying away from it. Granted too little too late, Bezos and his next 20 generations will never have to lift a finger to live in fully catered mansions, but many are dropping Amazon for various reasons im happy to say

@pitiedvod 3 года назад

It didn't help the executive board did as much damage as Amazon did adding massive amount of debt to push up stock prices when the majority of their benefits is in stock that is then sold off. It was a quick pump and dump and selling the company around to hopefully not be the one caught holding the bag when all that debt came due. You can blame Amazon for a lot of the cut in sales, but that that doesn't explain wasting 1.7 billion in cash debt to push corporate wealth.

@AM-nh6oz 3 года назад

Yes

@compassioncampaigner728 3 года назад

Not this one It is going down by design

@nslouka90 3 года назад

I think I’ve only seen them located in malls and the occasional strip mall, explains why we are here today.

@joshwhitty7024 3 года назад

Theres a controversy going on about reverb about raising their fees from 3.5% to 5% on all sales. It's big enough news that theres talk of Ebay reclaiming the online guitar market

@originalcontent210 3 года назад

One of their biggest problems that wasn’t mentioned in the video is that the majority of what they sell is useless. The few useful items can be, as mentioned, purchased at a grocery store or online. With the advancement of the internet, etc. consumers are more informed than ever and this is bad for a company that relies on selling useless products.

@marcusvachon845 3 года назад

GNC did what a lot of the older companies did, they ignored the internet until it was too late. There should have been a concerted effort to build a customer base over the net. This would have offset any brick-and-mortar location that was not contributing a positive cash flow. Then these underperforming locations should have analyzed. If it was determined that the underperforming locations could not be turned around then the decision to close those locations should have been made. They also committed a horrible error by ignoring their debts. A debt repayment plan should have been conceived, implemented, and followed.

@ItsTechnicallyMagic 3 года назад

The definitely ignored the internet. A few years ago, Vitamin Shoppe implemented their subscription service that allows people to have their most commonly used products shipped to them every 30/60/90 days. That's great if you use something like one of the letter vitamins.

@Plutoniumcube 3 года назад

"I'm guessing that you already know all of this." I thought they were a truck company.

@killingstarz3114 3 года назад

So did I- the name sounds like a truck company or sports shoe company 😂

@crusader2338 3 года назад

That’s GMC

@dtc603 3 года назад

That's GMC, lol

@MrMountainMan 2 года назад

What software or subscription do you use for all the mini stock clips throughout the vids? (i.e. people at the mall, business people working, walking down the hall, etc.)

@badhombres1190 2 года назад

In recap, the board of directors/CEOs made a bunch of smooth brain moves What a classic

@sukamugen 3 года назад

Sometimes their prices are reasonable but most of them kinda suck. I prefer vitamin shoppe

@TheTTNNetwork 3 года назад

Is it just me or does the GNC logo look like the GMC (car company) logo

@BloxedUnleashed 3 года назад

This needs more lieks

@theperson6775 3 года назад

Bruh lol

@bananya6020 3 года назад

for a long time i thought they were the same thing

@QuirkOzeey 3 года назад

Ikr I was thinking it was as well!

@N8veJay 3 года назад

This could be another reason why.. 😅

@t0kieo 3 года назад

Great video as always! I would to see a video on Newman’s Own, they have a very strong philosophy of giving to charities and have donated millions!

@spocksfather 3 года назад

What also help killed it was the competition from Wal-Mart Amazon Target. You can now literally buy everything GNC specialized in from them and alot cheaper. Another great vid keep it up love watching them.

@danjohnson887 3 года назад

Something else I want to say about GNC: they are pushy as hell in the store. I live in central Ohio and the workers will not leave me alone. I actually warned one (after 3 interruptions) to leave me alone or I'd walk out the store and he came back after less than a minute! Yes I walked out and I didn't come back which was a shame because their melatonin sublingual is a very good product.

@johnnypinkleton9410 3 года назад

ThAt was probably mean dude. It's okay your loss

@killerbee2562 3 года назад

Are they worse than GameStop?

@placesaroundus 3 года назад

Sublingual like can you speak different languages

@danjohnson887 3 года назад

@@placesaroundus Ahhh yeah man!

@edspeer3246 2 месяца назад

Even though they're overpriced, I Stop in just to see what they'd have, but quite going because there sales people are way too pushy, it turned me off on them.

@glenmarques6534 3 года назад

Idea: Company Man. Why he's so successful.

@madisonatteberry9720 3 года назад

Because he uses 'awesome' to make his video's.

@CH59vlog 3 года назад

Because he actually takes time on his videos.

@rickyb2673 3 года назад

People got technology too much time on hands its like their fingers are all full

@dumbutt745 3 года назад

That'd be a good anniversary video

@catmanchester3847 3 года назад

I don’t usually comment but I just wanted you to know I really love your videos, they’re really interesting and help me understand business better!

@johndelong7795 3 года назад

What we really need is a video about the rise and fall of the Funny Store.

@FishFind3000 3 года назад

They copied the font and color of the gmc logo from the 90s

@Elomentoplayz 3 года назад

Exactly

@zxride64 3 года назад

As a kid I would always confused the two as the same brand because of that

@Chensoman 3 года назад

I always thought they were owned by the same company but one was a different sect for cars and the other for health stuff

@MBarberfan4life 3 года назад

They thought we wouldn't notice...but we did.

@hotwax9376 3 года назад

Rite Aid probably deserves its own video, though not necessarily a "Decline of" one.

@AndrewDasilvaPLT 3 года назад

In West Virginia, recently all Rite Aid's became Walgreens's

@nanidesuka1591 3 года назад

@J D Hey u a west Virginianer? Have u had Stewart's hot dogs

@AdrienneM13 3 года назад

The Rite Aid/Walgreens merger is so confusing. I go into a Rite Aid and the pharmacy is labeled as a Walgreens but the products on the shelf are Rite Aid. And in town there is a Rite Aid across from a Walgreens and they are both open.

@davidhollfelder9940 11 месяцев назад

I saw GNC stores in malls over the decades .. never went in one .. now, malls have been dying out for over 2 decades.

@mizcattv2240 2 года назад

I love your content, thank you for posting this stuff.

@NickPendrellMe 3 года назад

So many retail failures follow the same story - the leveraged buyout kills them off because of the large interest payments. I would love to see an example (if there are any), where a leveraged buyout works and a retail company turns around and goes onto bigger and better things.

@Milesatron 3 года назад

I can’t be the only who thought they also made cars at one point

@SubscribersWithVideos-wq6rj 3 года назад

Thats gmc

@Minecrayey 3 года назад

Um you at the worng gmc

@wclifton968gameplaystutorials 3 года назад

That’s General Motors under the “GMC” brand which is very similar. GMC was formed much earlier than GNC so it’s likely that The logo and name of GNC is knockoff of the GMC auto brand owned by General Motors

@BlueOvals24 3 года назад

@@wclifton968gameplaystutorials Seriously, the GNC logo is the exact same color and font, they totally ripped it from GM.

@Almighty_Mage 3 года назад

I hope you are the only one.

@jac0736 2 года назад

I work for a protein company and used to head their freight shipping for awhile. I can definitely say the first two years of business we had with them were massive, they were one of our biggest accounts. By 2019 they were one of our smallest and it wasn't because our business skyrocketed that much.

@MADGUNSMONSTER 3 года назад

I was an absolute GNC regular back in 2005-2009. Then they treated my friend, one of their hardest working and most knowledgeable employees shabbily. Then I got over it. Haven't been in one in over a decade.

@Wadosan 3 года назад

I just remembered GNC as that one place that hassocks similar logo to GMC. I remember getting sad as a kid thinking that we’d see some cool trucks in the store only to find supplements and vitamins