The Demna Story 

"Demna didnt look at these 4 years as a waste of time, he looked at them as the length of time it took to figure out what he actually wanted to do, or at the very least, what he didn't want to do". All of your videos give such insight to life in general. They are truly inspirational. We all face these hurdles and challenges in the process of life. Is any time wasted? it depends on how you look at it. I needed to hear this today. Love your work as usual.

Demna’s couture for Balenciaga has been breathtaking, truly sublime, and some of the first couture that I’ve seen that feels grounded in the needs of the wearer more than the observer. But if the recent holiday campaign is the sort of thing that must coexist with that work then it’s just not worth it. I hope Demna and Balenciaga take some time to seriously think about how they take up space in the world.

It was def a risk to post this amidst the controversy, but I appreciate your objectivity in telling his story and addressing the recent incidents at the end. I personally can’t see myself supporting Demna nor Balanciaga after what happened but this video was very informative! Thank you!

You are the soul reason why i got to learn so much about fashion. i found my favourite designer (demna) through your videos. Even through i dont support anything that balenciaga recent campaign is doing but i still wanted to thank you for all your hard work, you consistently put into these videos.

Demna didn't create the sock shoe, it was a left over design from Alexander Wang. Just thought you should know😊 cheers on a great video. Loved it

A Video on Martine Rose or Kiko Kostadinov is much needed great video!

Seriously, your videos are really good. Thanks for educating us.

You are doing such a good job with these videos. 🙌🏼 They really help give context to some of these aspirational (and not so great) labels.

Hey Threaducation, I think it’d be a great idea for you to do a video on Jean Paul Gaultier or maybe explore certain collections for fashion designers

This was your best video yet. Nice work

It's been a while I was getting worried😭,anyways new drop yesss❤

Actually the socks shoes were in the design and production pipeline before Demna joined and during Wang’s tenure. Also, they were based off of Acne’s sock shoe from a year before :)

The phrase'Emporers new clothes' springs to mind.

Demnna himself has said that he uses his dark past (war and suffering) as an inspiration for his clothes. Hence the snowstorm and the drenches. All of this playing into a bigger trend of our day and era : making money from your negative emotions. Don't understand me wrong : artists have always done that in a way, but it has reached a point where it starts to feel like a gimmick or a crutch in lack of something more genuine

Long overdue . This came out sick . Love the vids

what i have been waiting for next should be heron preston

In line cuz ive been waiting for his bio. Demna 🌅❤️

Martine Rose contributed alot to the Balenciaga menswear. You can see it in the sports jackets, scarfs ect. In Camden Market about 15yrs ago, they used to sell simular teddybear bags on some of the stalls. They reminded me of Marilyn Manson or Siouxsie Sioux. Also I remember Kate Moss on the cover of The Face, aged 14yrs with her top off, tits out and all. I think the fashion industry has a problem in general. Raf Simons at Dior used a 15yr old model in a see threw top. The list is endless.

The goat is back with another amazing vid. Thank you for helping in my research of fashion ❤ A Burberry vid would be cool especially since Daniel Lee just transferred there

the "sock shoe", as you stated, was designed by alexander wang during his time at balenciaga NOT demna

Thank you for making this. Theres needed to be a longform in depth view of one of the most exciting and polarizing voices in Fashion.

Really cool video! Would have been amazing if during the fashion shows you played as background clips, you had an overlay saying what show it was and what year it took place, just for further viewing and studying :)

dude is a creative beast. i think his true strength is marketing.

Designing around reputation vs selling/controversy will be interesting to see by Demna. Especially since the focus at Balenciaga has been always teetering the line. Unfortunately, they’ve gone too far and they must change up their strategy. The loss of both Kim and Kanye will also be interesting as they brought so much attention to the brand. However, they may not have spokespeople on their level. With Kim Being able to just dump them and move on and Kanye being such a volatile figure.

i don't plan on ever supporting Balanciaga but this was a great video with detailed archive footage and information, it was a pleasure to watch!

The last look of Balenciaga 2021 Couture Collection is a wedding dress. I was a tradition at the couture collections, the last looks where wedding dresses.

What about Lotta Volkova

I admire your knowledge and thank you for developping all these documentaries. Although, I would like to add something about Demna's style. I personally don't love his creations for what strictly concerns the clothing themselves, but I think that Demna is the best in organizing shows and realizing garments which make us reflect on the world's current affairs. One of the examples could be the Balenciaga FW22 show, which was presented immediately after the beginning of the war in Ukraine. This show was based on a precise aesthetics whose purpose was to make people understand the situation of the country and its tragedy. Much people could describe Demna's work as dark and tacky, but I think that his goal is to go beyond the simple clothing in order to represent a precise message on our society.

Love the vid but I’m pretty sure Alexander Wang created the sock shoe, it was just released after he left and Demna had started

As I understand here, the most relevant and controversial designers of the last 10 years were all launched by Kanye West. The fashion world is truely a band of mat hatters

I’ve always appreciated the brand including Rick Owens but not sure anymore, but great video. Thank you!

Thank you threaducation

Please do a video on Diesel! The brand has really taken a new lease of life in recent years and its a fascinating case study! 🙏🏼

Ey man great video, amongst everything happening you were able to break it down as objective as possible and i agree you’re going to see some taming occurring across the board.

"How did he get into the Academie?" - "Why did Walter choose him?" When there is no answer, the most obvious answer surfaces...

cl every vid wit that carti instrumental in the back makes me cry.

How was he accepted to this school without any experience/projects?

keep it up bruv

Asked for this under several videos. Thank you

Another threaducation classic

Thanks for sharing all these knowledge and making up this amazing documentary about Demna! I would love to find out photos of his first collection in 2007 at Tokyo fashion week you talked about

Love the videos! Keep them coming :)

One year later he's still as popular as ever, maybe even more popular. People seem to have forgotten. 🙄

The intro beat tho just flows🔥🔥

another great video boss keep up the good work

Loved this video all in all. Props to you!

CRISTÓBAL BALENCIAGA, WITH ACCENT ON THE "Ó"

This was great, thank you!

Threaducation. Respect.

You did a fantastic job!! Thank you.

Great video, i just wish some more work went into the editing showing the pieces/events the narration is talking about rather than a few loops

Great video, 45min feeling like 10min for real

absolutely love these videos! though personally i find it a bit questionable to be reminded of his artistic vision / legacy so soon after the vulgarity of the recent ad campaigns.....

I want him so bad at Vetements again. That's where I fell in love with his designs, not at Balenciaga.

great video! would love to see something similar about Hedi slimane , he as well has a unique background i feel people dont know much about

gracias por hacer estos videos

Thank you for your work!

If I were a billionaire like Kanye I would spend 4mil per year on Demna’s clothes too. I want every single menswear item from the vetements days til’ the latest collection :)

really a shame what happened at Balenciaga. dude was on top

you def need to improve that mic quality homie. but another banger video.

wow, never knew that "vetements" means clothing. u learn something new everyday.

One of my fav videos from you

I think you do such a great job. bravo. Diane

Firstly, I love these videos and I appreciate the great effort and research put into them. I had a question regarding the speed trainers. I was watching another fashion channel on RU-vid whose videos I also enjoy and they said that the speed trainer was actually designed by Alexander Wang though they debuted during Demna's tenure. So now I'm a bit confused and wanted to ask if anyone had a clear answer.

Can you do Glenn Martens please 🥺

been waiting beautiful

Thank you for the video.

beautiful video!

he got me into fashion in 2016

I was introduced to balenciaga from the sock shoe 😂 it was a flex

Don’t think this the right time to be making the Denma vid bro

Demna is not enigmatic anymore. We quite know by now what its all about.

Demna Gvasalia's designs at Balenciaga are nothing short of awe-inspiring. His unique mindset and visionary approach to fashion have captivated my imagination. I am constantly amazed by his ability to push boundaries and challenge traditional norms, creating designs that are both daring and wearable. Demna's fearless creativity has brought a fresh perspective to the industry, leaving a lasting impact on fashion. His designs resonate with me on a personal level, as they embody the perfect blend of artistry, innovation, and self-expression. Demna is a true master of his craft, and his work at Balenciaga is a testament to his exceptional talent.

15:15 Since when does green and red clash? They're complementary colours, eachother's opposites?

Needed this

Thank YOUUUUUUUUUU

can't wait for my video

🤮🤮🤮 after what happend with the recent campaign with children??? No way... this demna and his brand should be at least investigeted by the police.

21:00 also it was gosha using that DHL shirt

Very good video 👍

WHERE ARE YOU BRO WE NEED YOU

Very well put video. Love Demnas work.

Brilliant video as always, but one thing I'd suggest is that you don't use phrasing like "a few months ago", it decreases the historical aspect of your videos. Think when your videos are catalogued in 10 years, I'd just say "summer 2022". just a suggestion

Do one of Glenn Martens pleaseee

I like the saucer hat 😊😊😊

Please do Mugler next

well if he wanted a challenge to rebuild now he has one 🤣, this campaigns are always very thought and discussed around many tables before even starting to shoot, so I have no idea what to think about it all

Babe wake up threaducation posted a vid

what an epic financial fail for DHL to not get ANY money from the use of their name and logo

i dont see how being against them for the controversy is "justified." it's insane 80s level satanic panic. the photos werent sexual in any way, theyre less risque than a bratz or barbie doll is. genuinely insane "controversy" and of course it was started by someone notorious for controversy farming and other nonsense as shoeonhead. if you see a kid with a teddy bear and think "this is sexual" youre the pdo in this situation.

Whats the beat in the background ? 🔥

This new marketing style of using celebrity for everything is wayyy too much drama now.

Where is the video at 41:51 from? Please someone help me out it looks awesome

the sock shoe was designed by alexander wang not by demna but it was released under his time on balengiaca i do t whant to be mean or anything

You repeat the same sentence 2 time at 27:18 🫥

Balenciaga should Cialenga sell again!

2023 the Ye effect is still real lol

Im pretty sure the designer before Demean at Balenziaga was the one who did the sock shoes, not demna.

I don’t know if he can bring about a new fashion era like he did when he started at Balenciaga. His stuff is starting to come off as dated.

Do you guys think Demna likes to chow down on some boiled newborns on occasion with his fellow colleagues over at Baal Enci Aga? Probably not, seems like a pretty tame, jolly ol’ fellow!