The most important point that Payton mentioned, and I can confirm from experience, is that it's often easier to sell a $75k site than a $5k site. For larger projects, it's less about money and more about experience, expertise, etc. I think a lot of freelancers/agencies don't go after bigger ticket projects simply because they've never done it and don't know how to approach it. Once you've done it, you realize it's much more preferable.
Couldn’t agree more! If you can get to those bigger ticket projects, the job gets easier in a lot of ways. You need less clients to make more, budget is not as much of a struggle, and the work is more rewarding! Thanks for watching!
Great video, Payton. I've always been afraid to charge $2000+ for a website. I never wanted to scare away potential clients. But, when I started charging higher rates, I realized that it weeded out the cheap clients and gave me more time to devote to higher paying projects. It also gave me more flexibility to not have to charge clients for every little revision. I just included that in the higher pricing.
I sometimes read this and i really wonder how you make ends meet. Im in the business for one and a half years and my first website sold was $9000,-. I just thought that if i find a client worth this amount the referals will be equal as valueable. If i get low paying customers, i probably get low paying referals is what kept me going :)
Hi Payton, thank you for your amazing content, it’s really valuable. I was just wondering if you could make a video on your professional design process. Which steps do you go through once you have a potential client? Do you start with a consult call, then send them a proposal,...? It would be nice and very helpfull if you could make a detailed video on this topic. 😁😁
Thanks for the advice, what said reminds me of what another web designer said about why so many freelancers fail, they don't approach it as a business. Sure good design is important but the function of the site and the overall long-term effect money wise, is an area to consider as well.
My highest billing project was about $5,500 and it made me drool at the time. In retrospect, I built it for a publicly traded company with a budget the size of Long Island. Probably should’ve asked for more. I’ve been stuck at this $5,000 threshold for a year, but that ends before the new year 😤💪🏻💪🏻
@@shopifypro Haha I forgot about this comment! I ended up partnering with a copywriter friend and we’re now charging an average of $13k per project. Thanks for asking
A serious question for you... I have decades of experience with website creation but I'm just starting to sell them. I've had a long time to learn all about SEO, marketing, graphic design, logo creation, branding and content creation. Should I be separating these services instead of including all of my expertise in one package? I just see that most web designers don't make apps or write Java or python for example. What's your expert opinion?
Hi Payton, i have my first real client set up this Friday.(i have built one landing page before this for a startup) It is in a family circle but nonetheless professional, this is a big trade company/electrical for example. How can i explain my value when it comes to redesign and giving an already existing website a face lift? All answers appreciated thank you.
Hey Clark, if I am a webflow designer who also knows tools like Memberstack, Zapier ( basically the ability to build membership websites with custom profiles and functionality) can that be a niche? Or is it necessary to have the ability to create membership sites in a particular industry? ( like fitness membership) Thank you!
Sure, webflow can be a niche. You can niche your tools and thats a good way. But, in my perspective, niching down services by industry can be more beneficial. Businesses usually care more about problems and ROI instead of what tools you are using.
I have learnt HTML CSS and JS and some few basic frame works but no matter what i learn i always felt like i don't know anything and can't proceed to next step.
Try challenging yourself with experimental projects. Test your imagination. You'll be surprised. When you use a part of your brain you form synapses and it becomes easier every time.
He's making or releasing a sales course soon, its not abt webflow directly tho I think so if you're looking for something like that maybe search for it on udemy and theres lots of intro courses here on youtube too
I don’t think I will do a Webflow course. I think There are other Webflow courses out there that do a great job and my expertise is more sales and managing/scaling an agency so I might stick to those topics! Thanks for asking and for watching the video!
Depends on if its static website , connected to a cms, or its an online shop. If you are a fullstack dev then u can charge more . This video is pointing out the most obvious stuff...
@@PaytonClarkSmith I know! I'm having trouble finding a way to reach the business owners. I have a few leads, but they have been leads for awhile. I just keep throwing my name and knowledge out there. I'll find a way to get them, I think I just need to network more. As I may just not know enough people
If you haven't already I suggest looking into copywriting and writing a killer cold email. It's all about the subject line and pitch. You can convince really anyone they need your services if you get good enough at it. it's pretty easy to learn and makes getting clients so much easier.
At 3:20 he answers your question. I wouldn't bother with a $500 problem. I'm looking to solve $5000 problems. I need to find websites that are helping to generate revenue for a company that would easily pay for that value. Their problem must be larger than fee. I sold my first one at $3k
@@texasrvp1 yes, but it's still rather difficult to show credibility without past work. All I have is my portfolio website, and the 1 client website I did. It just so happened that the only people willing to give me a chance was small time. I'm not even managing it. Networking to get in touch with those companies that have bigger problems is harder for a guy in my situation. It's just gonna take me longer
