Great job differentiating between plan and strategy! While others go on rambling, your explanation was so succinct and informative! Many thanks for sharing that clear soccer example as well!
Wrong.. She is either lying or incompetant because STRATEGY is the ART of DECEIVING your enemy, so your PLAN can work/be effective. that is the very reason the word exists or it's just a plan.
PLAN = What / what your goal is (e.g., win the Super Bowl) STRATEGY = How / exactly how you will do it (e.g., win enough games to get into the playoffs, etc., with all of the specific details involved)
The content was fine. The speaker is attractive (yes. That matters.) The plan to deliver the message was....so-so. Your P1 target market is American, right? The example was from a 3rdh-tier sport that has yet to match Basketball or Football. While soccer may be her PERSONAL favorite, isn't it all about what works for the viewers? I would have used two speakers or used props like "two hats" or "two rooms" to separate "strategists" from "planners". Even the language and pace of the two discussions are different. To illustrate more clearly. My son is going through ROTC at a local university. His leaders know all about the difference between Strategic Goals, Mission Planning, Tactics, and Specific Skills. I have learned from the Asians. Business is War. This is why military/ examples work great..Anyone who has seen "Saving Private Ryan" "Band of Brothers" or "The Patriot" should be able to pull material from film clips. Also, context is key. Business leaders alsoI like real life examples from Strategic Consulting Successes. Like the story of Heinz 57. (You should know it) Again, American examples for Americans. Brits and Asians....we have different approaches for them.
