The Doomed Legacy of Bob Iger 

Patreon (if ur interested ofc): patreon.com/nutsa For the record I don’t sound dead in the announcement part of the vid cause I’m not excited, but because I had the worst case of insomnia when I had to record it so my voice was just *not* operating xD 

But anyway I’m surprisingly proud of this video..it should’ve been a lot more rough than usual, which it is in some sense, but it turned out pretty cool and I’m so happy about it. I REALLY hope algorithm will be on my side on this one, it really has been a tough month.

Poor Bob can only afford 29 yachts this year because of elemental

Bob Iger sounds like a guy who had a good garden, went out and bought some really expensive plants to add to said garden, was praised for how beautiful he made the garden....and then forgot that you have to tend to your garden regularly and that different plants needing different things not just a sprits of water now and again.

I thank Sony for holding on to the Film Spiderman rights because I can only imagine what would happen if Disney got a hold on it.

That guy screaming "I f*cking hate Star Wars" nearly made me cry. That is the sound of a man who has watched something so precious and dear to him be absolutely destroyed, and all he can do is watch

I was laughing my head off when I found out Disney was taking Iger back on as CEO in an apparent attempt to save the company. Anyone who's been paying attention should know that the current issues with Disney started under Bob Iger's reign. He's not saving ANYTHING

Sister's wedding: 🧑‍🌾 Disney's downfall: 🤵

"A man who ran the company into the ground by 15 years of buying Barbies only to behead them 5 minutes later" is a great quote.

Bob Iger does indeed have a legacy. He'll forever be remembered as the man who took a company once focused on innovation and creativity and turned it into a completely rapacious monstrous devourer of iconic IP and an overall shell of itself, as well as destroying most of Hollywood thanks to said company acquiring about half of it. What a legacy to have.

Bob Iger will be remembered forever, his name will echo throughout the ages, and his story will be taught in school textbooks for centuries to come... ...As the man who singlehandedly bankrupted (creatively and in some cases monetarily) every single great franchise, film, and piece of art so dearly loved by his own customers.

Bob Iger - a guy who is responsible for being the destructor of all creativity.

You know it’s bad when you’re making people nostalgic for Michael Eisner

“The Shadow that bred them can only mock, it cannot make: not real new things of its own.” - J RR Tolkien

People like to shit on Michael Eisner, but forget he presided over Disney's most profitable period since Walt's departure. There's a reason they call Mike's tenure as CEO the "Disney Renaissance." Whenever Bob finally skulls back to whatever rock he crawled out from, his reign will be remembered as a Disney Collapse.

There's an additional element to Iger's start at Disney that, on one part, should have been a warning, but on another part, seems completely comical considering how things turned out. The first is the desperate search for the next Pirates of the Caribbean, where they tried to have their own Lord of the Rings/Harry Potter with Narnia, they tried to revive Tron, they tried to make the Lone Ranger, they tried MORE Pirates movies... and it continued to fail. Tron Legacy is kind of an odd one in particular as it was written with the intention of being a new trilogy, stumbling into the same mistake Universal would with The Mummy re-remake. Granted how much of that was started by Iger is unknown, but Iger became President of Disney in 2000. There's a good chance he was moving chess pieces even back then. But the really interesting thing is that a lot of those films were also part of the motivation for getting Marvel, and later LucasFilm, in the first place: to try and appeal more to boys. Disney had the young girl market in their pocket ever since The Little Mermaid, and so they started to purchase brands like Marvel and Star Wars and make movies like Wreck-it-Ralph to make up for their demographic shortcomings. By the latter half of the 2010's, however, well... let's just say there's a lot of reasons I want to forget Ralph Breaks the Internet exists, and one of those is a clear demographic change. Granted you could open up a bigger discussion on how busted Western media is in regards to how it focuses on demographics and draws a lot of assumptions on them, when on the other hand I grew up watching Sailor Moon and enjoying it because it still had a good story despite clearly being targeted towards girls. But for the purposes of Bob Iger, it's just interesting to see that his intent to appeal more to boys got completely hijacked and now we have She-Hulk.

Bob's biggest weakness is ego. Like Kennedy, he can't acknowledge his own mistakes, so he won't ever be able to win [back] the respect of the fans. The audience is more savvy than either of them realised, and no amount of mainstream and access media labelling fans toxic will change that.

"Buying Barbies only to behead them minutes later" pretty much sums up this era of acquisition.

Great video and thank you for pointing out the ridiculousness of people blaming Bob Chapek for recent Disney failures, when nearly all of these projects were approved while Bob Iger was still CEO the first time around.

I will always admire Disney as animation studio. Disney as a company on the other hand...

Three things: 1. Bob Iger isn't a businessman, he's a corporate bureaucrat; 2. The marketplace is sometimes slow to react, but it almost always punishes (usually very permanently) businesses that pump out sub-standard products and take their customers for granted; 3. Disney has being playing accounting games, which has masked they real severity of their financial issues, notably their actual free cash flows and working capital is what's driving this crisis. This last point is really critical: Disney's actual financial health (much like Enron and Lehman in their last days) is much worse than a cursory review of their annual and quarterly balance sheets might first indicate. This is why Iger is driving cost-cutting so hard: their ability to fund operations has become a real problem because lenders are starting to seriously question their asset valuations (specifically IP, franchises, studios and theme parks) based on the poor performance of nearly every segment of their business. Worse, Iger can't take the obvious step of unloading problem / damaged assets like Lucas Film, because everyone knows it would go to someone else for pennies on the dollar. Borrowing is facilitated, in no small part, by asset valuation and future revenue generation of those assets and, right now, it's pretty obvious that both near and long-term prospects for Disney are poor. So why do I say Bob Iger isn't a businessman (or a very poor one, if the moniker most be applied)? Because a businessman must care about creativity if they're to continue producing superior products that customers will buy. This is actually true in every business, no matter how mundane a business may first appear. That creativity might be in the artistry of animation, the design of an automobile, the engineering of a semiconductor, the flavor of a toothpaste, and so on. It also manifests in the work of marketers, packaging folks, new concepts and ideas, research and development and, yes, even the necessary bureaucratic processes needed to facilitate all of this efficiently in a large company. Bob Iger has respected none of these things, and the results are now obvious. A simple analogy: it's as if Iger took over Procter & Gamble, started buying all the competition while making every tooth paste taste like licorice, every shampoo, shaving cream, etc., smell like lavender, crapping out ever more identical licorice and lavender flavored products, and then blamed the customers who don't like licorice and lavender when customers complain and products sit on store shelves. Oh, and liking the taste of regular old, pre-licorice flavored Crest makes you a bad person. Say what you will about Michael Eisner, but he absolutely did know how to run a company. He invested in the creative aspects of the company, understood that the studio producing quality creative output was absolutely necessary to support the other parts of the business. He understood how to drive growth throughout Disney. He left Disney in a state where it was an absolute titan of the industry. Not that Eisner wasn't without flaws, but he'll be remembered as Disney's greatest CEO, whereas Iger will be remembered as the guy who ran the company into the ground (along with every studio and property he bought).

The deal is that Iger's whole plan was reliant on Alan Horn, who is already considered the most successful Hollywood executive of all time just for his time in WB, the run the film division, as well the nonexistent interest rates the world central banks set after 2008 and didn't raise until 2021. And while we like to give Eisner flack over that "we want money, no arts" quote he was quite the creative guy, he even considered himself as the last creative CEO in Hollywood, when LotR became too expensive to the Disney-owned Miramax to make he offered to have Disney co-producd it just to Harvey Weinstein to not give the script and just have it be shipped to New Line. Iger was the one who ruined Twin Peaks for fuck's sake.

The corporate types like Bob Iger aren't true bussinessmen they're politicians.

Eisner was the best after Walt. He had a lot of misfires, but he knew what Disney had to be in its core.

Wow big props on the editing, Nutsa! This video was a blast to watch.

Bob Chapek took the blame for every single bad decision made by Bob Iger.

Disney acquiring all these studios and IPs was much like collecting the Infinity Stones but unfortunately the power was too much and they inevitably crumbled.

Comparing Eisner to Iger without talking about Frank Wells seems like fundamentally not understanding the difference between the 2 people and how they managed Disney. Eisner Was actually awesome in terms of understanding Disney as a creative company. But he had a lot of flaws as a business man. Frank Wells was the Ying to his Yang. Before Wells dies Eisners and Wells had the company in the best place its maybe ever been. After Wells Died Eisner had to handle significantly more including things he wasn't very good at. Which lead to a few financially disastrous decisions. Mainly Euro Disney (now Disneyland Paris) and DCA. Iger was always an Empty Suit. He was brought in to make sure the financial failures that happened toward the end of the Eisner era wouldn't happen again. He never understood the company creatively and never will. Walt Disney was Largely the same way as Eisner where His brother Roy handled a lot of the business aspects of things where Walt was about the creativity of it all. What Made Eisner and Wells different from Walt and Roy is who died first. Walt died before Roy and Left a creative vacuum in the company for a long time. Wells died before Eisner and Left a Business savyy vacuum that lead to some bad business decisions that hurt the company financially. Iger is Just the business guy. so there is no creativity and the company does not care. Iger is Infinitely worse than Eisner ever was.

I genuinely didn't think they could kill my interest in star wars, but they somehow did it. I fell almost entirely uninclined to keep up with anything star wars and it makes me happy to see that they are now paying for it.

“No, pleeeaaase don’t strike, you’re being unrealistic and you’ll ruin businesses 😢” - Bob Iger while on his private yacht

Harvey Dent's "you either die a hero or live long enough to see yourself become the villain" will always ring true for all corporations

I feel bad for Bob Chapek. The guy was clearly trying to turn the company around, using the same strategy as WB's CEO David Zaslov, but he greatly underestimated how deep Disney's problems ran. While Iger will be remembered as a modern day Icarus, Chapek will be seen as the textbook example of a fallguy

Dude.... awesome video! Sorry the algorithm isn't catching for you, because you're making quality content. You can see all the hard work you put into your projects. It bleeds through the screen. All the editing research script writing etc etc. All you need is 1 video to catch fire and you're off to the races. Keep doing your thing. I'll keep being here to watch 🤘🏻

After his comments on SAG and the WGA, I don’t know how anybody, even people who do like some of the lesser liked Disney projects, can even tolerate this guy. If said comments are anything to go off of, he’s straight up evil.

Dude I absolutely love the way you make your vids man

Even on some channels I thought knew better, the line "Iger is back to save Disney!" was being echoed when Chapek was ousted, and I couldn't resist dropping comments telling them they were horribly mistaken... Iger has NOTHING to do with any Disney successes that I am aware of. Acquiring other intellectual property isn't an achievement if you just throw enough money at it... what you DO with those franchises is what showcases your abilities. Someone needs to convonce Iger to buy the Pokemon franchise, it would be fascinating to see that franchise stop making bank.

I find it hilarious that Disney tried so hard to push Nimona down the toilet while they already have so many projects stuck in development hell: the Darkwing Duck reboot, the threequels for National Treasure, Tron and The Princess Diaries, every Star Wars movie, a Pirates of the Caribbean movie, the live action African princess movie, Sade, which I'm convinced at this point they turned it into the live action Little Mermaid movie. And at the same time, Nimona has gotten so much critical acclaim, Disney's neverending sabotage of their animated movies is biting them in the ass with a counting number of blox office flops! It's like poetry, it rhymes! They also sabotaged every live action movie that isn't part of the brands they bought or studio they own. I mean, I'd love to see another ORIGINAL PG 13 live action franchise but they don't care. Wish I would've gotten to see Nimona in theaters. We don't see many queer leads in kids/family movies or animated movies on the big screen.

You can tell just by looking at Chapek that he's on edge 100% of the time. He knew what he got handed, and I bet he wanted out lol.

What's so funny is that Disney has been consistently deconstructing so many of their previous properties. If the Rey movie was a deconstruction of her, that could actually be super interesting...but they'd *never* do that.

Always a pleasure to see you upload

The distinction between nostalgia and reputation is a great way to explain why people are finally saying "screw it!".

I'd say there was definitely studio intervention in Marvel earlier. You can feel it in the marketing and the toyification and plots making room for newer betterer differenter characters... And also a lot of failed side projects. A LOT of failed side projects. Most of which turned into half-assed TV shows... Even when they were announced as something else. Like Inhumans.

It actually *hurts* to remember how much I *loved* the mcu. Not just liked, *loved* Being born in 2004, it was my childhood, it was my constant growing up. I remember how much I cared about the movies and more importantly, the characters. I remember SOBBING in the theaters during Endgame. I will never feel like that again, ever.

Now I become Bob Iger the destroyer of creativity.

Bob Iger how dare workers asked for mimum wage so unrealistic what do These people think of made of money

I'm in awe at the quality of the editing and analysis here, really excellent.

"There's a level of expectation that they have that's just unreasonable... I can't tell you why, it just is." Bob Iger 2023, when discussing why he can't pay writers a fair wage. This will be his legacy, along with all the other crap he's done

Disney needs to be run by a "Walt and Roy" duo. Like how Walt was the creative visionary while Roy was the business and money man. A perfect balance. Give too much power to one or the other and it goes out of balance. Iger is a money man running Disney which just doesn't work.

Looking at the amount of criticism Hollywood has taken it's exposed how empty our lives are without the distraction they use to bring. You'd hope that if a movie failed it wouldn't set off people the way it does. You'd hope people would have many meaningful things going on in their lives and we'd all just move on but that's not what's happening. As Hollywood has gone to shit I have had to start looking at my life and asking what gives me meaning? I never realized how much these movies meant to me and without a steady flow of new quality entertainment I'm left to confront the void in my life and seeking to fill it with more meaningful things.

Reminder. Bob Iger was the one that officially killed the Buena Vista brand.

Bob Iger sounds like the kind of guy who'd look at latte foam art and then drink it immediately before someone gives him the idea to take a picture of it

Bob Iger never left. Chapek was the CEO for no more than 6 months. The remaining 16 months Iger was in control. And now he’ll stay until the day that he dies.

That last sound byte you played from Bob Iger was fantastic. The man is literally telling us why Disney is failing right now.

Brilliant video essay. Thoroughly enjoyed every minute.

Another great video, Nutsa. You are consistently putting out some of the best content out there. Keep up the great work. Now... Bob Iger is bad but I tend to believe just how bad Micheal Eisner got and was after Frank Wells passed away was worse. Igar has done a lot stupid things but Eisner basically created Disney's main rival in animation in Dreamworks with his treatment of Katzenberg. With Eisner so much damage had been done there was a break between Eisner and Pixar chairman Steve Jobs, with Pixar abruptly abandoning its partnership with Disney. Eisner bought ABC, which has been a dragged on the company ever since, The overpriced acquisition of Fox Family(now FreeForm). The search engine GO was a disaster. Hell, Eisner misjudged Michael Ovitz, a man who was not only "the most powerful man in Hollywood" but also his friend, whom he appointed as Disney president and immediately wanted to fire. Disney under Igar has been awful but Disney under Eisner there was an actual revolt within the Broad.

This man will end up being THE most hated man in the movie world probably for many years going forward. I can see in 200 years people still using the term “don’t Igor it or your fired!” I guess his name will live on infamy, just not the way he wanted lol

02:18 [ Iger ] is not a "money-hungry Capitalist"... He's a Corporatist. They're not the same. In fact, they're anathema to each other. Among the many, fundamental differences:.. Corporatists are all about acquisition and consolidation, to the point of ((if allowed to get away with it)) creating monopolies... and they're very-Very-VERY risk-averse. _Capitalists are the exact opposite. They esteem and advocate competition, especially concerning one of its symbiotic/synergistic components -- innovation.._ [ Iger and those like him, which is roughly 99% of contemporary mainstream entertainment industry ] are the consequence of America's departure from Capitalism. A departure which began decades ago.... ....What we're witnessing, not just in Disney but throughout nigh all of Hollywood is the consequence of not just Corporatism, but worse, a Corporatism blended and guided by Cultural Marxist theory... ergo, the beginning of its collapse.

"Dont ask questions, just consume product and then get excited for next product"

Great video! It’s a shame how far Disney has fallen, but when you’ve got Bobby Iger on board I guess that’s what’s bound to happen. It’s really funny how all the shills were cheering at his contract extension, it’s like Disney signed their own death warrant with that move. Iger stepping down was a “big-brained” move by him to avoid personal responsibility once the shit hit the fan. It was kinda brilliant actually: use the pandemic and Chapek’s refusal to do anything as an excuse for why movies bomb and park prices going up while services go down, then come back and be the knight in shining armor. Unfortunately for Bobby, more and more people are seeing past his bullshit, and after his comments on the SAG-AFTRA strikes, he’s definitely taking Eisner’s place as the CEO that brought Disney down. The downfall can’t come soon enough.

I do not & cannot understand why you aren't a bigger channel. I swear ive been seeing your videos for at least a year and I've always thought: Editing is spot on, Scripts are funny, Timing is good, Background music is well chosen. 11/10 hope you blow up sometime soon and get the recognition you deserve.

I really love your work, I love to see you movin up too pls keep on shoveling quality content through my skull

I will never forgive Bob after what he did to George Lucas, the greatest filmmaker of our time.

Great as always nutsa

Why are you not a famous director yet? Your editing skills are incredible.

Really well made video! You’ve become a lot better with English pronunciation and comedic timing over the years. For your Patreon, it might be smart to include a little “About” section to tell people who you are and your future goals

Commenting for traction! Hope this goes viral. Very informative

Nutsa you are already my favorite pop culture video essayist on yt

Another amazing Nutsa video

I died, literally from the way you presented this! Yes did not know all of this but when put together the way you did, it makes sense. Love the way you presented it and love the little floating space man LOL Thank you

I really enjoy your videos, I love listening to topic videos while driving to job sites and these videos perfect!

Just like the man who started it all 100 years ago, Bob Iger will leave the company with a complicated legacy. The man who built a media empire to now potentially sharing a similar fate as Michael Eisner did in his final years, with the company’s reputation going down with them.

George Lucas does deserve a large portion of the blame for the destruction of Star Wars. He sold it to Disney and it was his idea that Kathleen Kennedy would run Lucasfilm.

I hope you keep making videos like these

Excellent video, thank you! 🙏

Your videos are so entertaining, this was very cathartic

I think the Year of Failure was being set up as early as 2017. From there it was a steady cascade of quality drops across the film and park divisions. Pricing and predatory market practices were growing out of hand, and production budgets vs. quality were getting out of control. Long-established IPs were being overtly disrespected and treated like annual FIFA or CoD releases. Cap that off with clear ideological busybodying in all of its offerings and there's really no mystery to be solved.

This video convinced me to become a Patreon. You’re one of a kind Nutsa!

Great job on the video, good to see you active, just joined Patreon.

throwing comment for the algorythm gods... you deserve growth. another banger upload.

nutsa notification, i click

Ugh, I hate how RU-vid randomly tries to put down creators like you. Keep making good content!

Say what you will about Eisner near the end his tenure, but during his leadership he ushered in the Disney Renaissance and took the company to creative and monetary heights that hadnt been seen in years. Iger is the one who slowly drove it into the ground by buying and then immidiatly killing golden geese. Disney is no longer a brand that is synonymous with quality. Now its a joke where the entertainment is seeing it burn to the ground.

Incredible editing! :D

I could not be happier to see this outcome. Indie movies are coming back, hollywood monopoly with Disney at the helm is breaking and it is just about time this be broken, let the market speak.

Yooooo orchestral Be Our Guest under your Patreon announcement? We love it

13:25 Chapek did have enough time to order some coffee! Unfortunately, it was Kathleen Kennedy and Victoria Alonso that fetched it for him…

The truth is that Iger never left.

Can someone please explain to me why everyone kind of hates Elemental? When I saw it, I knew it wasn't perfect, but it had some cute moments. Honestly, it's been so rare for Disney to put out any film these days where romance is a focal point that I appreciated the move.

amen 👏👏👏 first time viewer of this channel and gonna subscribe. 150% in agreement ty!!!!!

Usual excellent video. Thank you.

Man, there were so many people cheering when Iger was coming back to the company and I was like… really? He’s the CAUSE of all the issues Disney has and you all want him back?! Insane. Also, Bob Iger did not leave because of his contract, he was supposed to leave in 2021 and stepped down early and it was a HUGE surprise… done suspiciously close to when the COVID lockdowns occurred and the company took their first huge hit. 🤔

Ngl im almost glad that disney is finally starting to collapse, its gonna be nice to see them have to make their way back to the top using all of the IPs they own in actually creative ways for once

Great video, well done

First, I want to let you know that I love your videos. I can tell you put a lot of love, time, and care into them, and it really shows. Additionally, you are very good at articulating your thoughts, making it easy to follow your ideas and understand what you want to communicate. I truly enjoy hearing your ideas and viewpoints! I Agree 100% with what you said. Towards the end, when you were talking about reputation, it got me thinking... Why haven't I seen any Star Wars or Marvel shows for over a year? Oh, it's because of the reputation they now have. This reputation is a result of their own work, and it has nothing to do with reviews or videos of other people speaking poorly about them, at least not in my case. I stopped watching their shows and movies because the quality has become incredibly poor (I mean, the last Star Wars show I watched was Obi-Wan, and what a huge disappointment that was). I simply stopped caring about them. I've always liked Indiana Jones; I've never been a huge fan, but I enjoy those movies (the three that matter). When the last movie was announced, I felt nothing, absolutely nothing. I didn't even have a sense of curiosity. I didn't watch it, and I don't think I ever will. Star Wars used to be my favorite franchise by far. When I was little, I became a fanboy of Harry Potter, but even back then, if you asked me what my favorite universe/franchise was, I would have still told you it was Star Wars. Imagine my surprise when I watched The Last Jedi, thinking that it was impossible for Star Wars to have a bad movie... and walking out of the theater feeling like a part of me had just died. The impossible became possible; a bad Star Wars movie was created, and I was unlucky enough to witness it. Now, I've heard that Lucasfilm plans to make that acolyte crap and a new movie with Rey as the protagonist, and just as you clearly stated in your video, their reputation makes me not give a damn. I KNOW they will be bad. But I also KNOW this is not Star Wars. It may bear the same name and exist in a similar universe, but this is something else. Star Wars died the day George Lucas sold his company to the devil in a mouse's disguise. The same goes for Marvel, Pixar (a company I also believed could never make a bad movie), and so on. Anyway, this company is going down the drain, and I couldn't be happier. Not because I wish them harm (I actually feel kind of sorry for all the good people I know who work there and genuinely care about art and telling good stories), but because HOPEFULLY this will bring about a change in the company and they will finally fire Kathleen Kennedy for her crimes against humanity.

Ayyyy nutsa is back

Hey Nutsa, im curious as to what youd say your favorite color is. Also i think your videos are well made and are spot on. They've wasted star war's potential for awsome stories

The Funny thing about the Infinity Saga. It almost didn’t happen. Kevin Feige threatened to leave the MCU if he wasn’t promised the ability to make more diversity focused characters and stories after the Infinity Saga ended. So the MCU we currently see, the one that has performed mediocrely, this was the Marvel he WANTED to make. The Infinity Saga might I’ve looked different if Feige was give complete autonomy. It truly was lighting in a bottle.

My god the editing 👌👌👌

The Infinity Saga was more of Ike Perlmutter’s brainchild than it was Kevin Feige’s By looking at how Iger demoted Ike back in 2018 and charting the progression since the start of Phase 4, this became especially clear once we started seeing Kevin Feige + Victoria Alonso being completely unchallenged. The reason I say this has everything to do with what Ike Perlmutter WAS for Marvel: the Merchandising/Toy Maker Magnate that meticulously crafted stuff as to maximize profits specifically by being a penny pincher. He’s basically the “George Lucas of Marvel Studios”, albeit not the guy completely involved with the legacy of the company

I have a quick question about the Patreon. How much of the content on there will be Patreon exclusive? And how much will likely migrate to RU-vid? Eg the TLJ video. Will that stay on Patreon? Or eventually make it's way over to RU-vid? What else can we expect to see on there? I love your content and your editing inspires my own on my own personal pet projects, so I would love to see more of your content/commentary/videos, and would appreciate knowing a bit more about what to expect before clicking that $5 button! And that's all I think. Another great video! The history of Bob Iger is most definitely an interesting topic, and I too am curious to see where Disney under his lead winds up, and how soon they'll learn from his creative missteps. Personally? I think there's still hope left. Not a lot of hope, but hope nonetheless. Especially after the film related strikes happening. IF corporations take this as a wakeup call, I think there's hope for multi b/million dollar franchises yet

The ridiculous thing is If the plan was to buy all the competitors, make actual good content with them, while introducing new franchises & properly paying their workers. they'd be better than fine right now but no they somehow just can't fathom making actual good content that would actually benefit them.