as a turkish i can confirm that persian chess culture still lives thanks to turkey (we call the king "şah" and checking is also called şah,chess is called "satranç" bishop is called "fil" which means elephant in turkish
Chess is actually a depiction of the indian king of gupta empire fighting with alchon huns/kidarites. When the indian king died his general depicted the scene of war to the kings family thats why in indian chess their is no queen but minister to this day.
As much as queens gambit (I've never watched) promoted chess. Lets not forget the most googled and popular Top G, who encouraged many of his viewers and those have come across his content on how much he pushed people to play chess.