The Epidemic Of Cinematic Universes 

Hey guys, this topic has been on my mind for a long time so I hope you found it interesting. These videos take about 40/45 hours to make each and as much as I enjoy making them at this current stage from a financial point this channel is quite unstable. I want to eventually move out of my parents house and have some independence but I certainly will not be able to do that in the next few years based on how unreliable my income is however if you want to help me make a living with this content, would like to see all of these videos a week early and get credited in the description and also add to my super secret pringles fund then please consider supporting me on patreon. The fantastic thing about patreon is its a very stable and reliable source of income, with adverts the income changes all the time but patreon is always steady and gives me a lot of peace of mind so if you want to support me I would hugely appreciate it if you sent just a few dollars of spare change my way as when people do that in large quantities and makes a huge difference, and also allows for me to buy more pringles. The link is in the description. Anyway, hope you guys enjoyed the video and have a great day, - Henry

Tarantinoverse: Stars Sam Jackson Star Wars: Stars Sam Jackson Marvel: Stars Sam Jackson The answer is simple

It definitely helps that Marvel wasn't trying to make a "cinematic universe" as we now understand it; the concept didn't really exist before they made theirs. They were trying to make a bunch of good films that took place in the same universe, with somewhat overlapping stories including some crossovers. To even _get the idea greenlit,_ they had to figure out how to weave them together without bogging down the individual movies. They had to figure out all the little details and map out a careful long-term plan; these days, it seems like you can increase your chances of getting a project greenlit if you just point out the possibility of it being the next MCU, even if the rest of your film is meh at best.

"Maybe DC has finally learned their lesson" *laughs in Wonder Woman 1984*

Basically, Marvel did their due diligence and put in the work to set up their cinematic universe in an organic and honest way. They took a risk, and it paid off. Now everyone else wants to cash in on Marvel’s innovation, but they can’t spend the time to set it up organically because everyone wants to see the team up movies. So they cram the universe building into like 1-2 movies, which is just not feasible.

They are trying to run before they can walk. *Iron Man.

I think the thought process behind all the cinematic universes out there is as follows. “Hey the MCU is making a ton of money right now, I like money so let’s make a cinematic universe” if your only motivation for making a film is to make money then you are going to make a really sucky movie

“It’s a Pandemic” 2020: *hold my beer*

“It’s not about the quality of the idea of the film; it’s about the quality of the film.” YES HENRY 😍

I want a Kellogg’s cinematic universe

I think cinematic universes fail when: money is more important than story.

Only ten years ago it would have been a laughable idea that a movie like Infinity War could even get greenlit, nevermind making the absolute boatloads of money it did rake in. Consider how unbelievably busy that film is. It jumps from place to place, character to character, featuring a dizzying array of flashy powers with almost zero time given to explanation, in almost exactly the same way that these other failed cinematic-universe-starters do... and yet it was one of the most successful movies ever made. Think about that. Imagine it being your first Marvel movie, and how confusing that would be, and you can start to see just how insane it is that a movie like that actually worked. You're exactly right about WHY it worked, though. Marvel introduces the vast majority of its characters through character-focused standalone films. The plots are usually simple. The high concept and themes are clear and relatable. Iron Man is a rich weapons manufacturer who has a literal change of heart when he learns what it's like to be a victim. Captain America is a paragon of old fashioned virtue in a world that's gone shades of gray. Thor is a proud rebellious prince from a Shakespearean-style fantasy world who needed a lesson in humility. These films are all entirely about telling you who these core characters are and why you should care about them. Notice that these characters, with super strong narrative foundations, have remained the core of the MCU going forward. Marvel's early films are traditional filmmaking through and through. The smartest thing they did was to pace themselves with small, incremental risks. Each risk paid off and built more hype. And now look where we are.

People love the MCU for its stories and characters, not the fact that its a cinematic universe

A poem about the dark tower by The Closer look “It’s plot was by the book It’s characters sufficed But it’s not the kind of movie you’d want to see twice”

The MonsterVerse led by Godzilla and Kong seems to be reasonably well- received.

There are tons of reasons why Marvel has succeeded where the others have failed, so many that could probably discuss them for hours and still not cover all of them. But one thing is core and tends to get overlooked somewhat: CASTING. It was in Phase 1 where Marvel struggled most, not surprisingly, as it wasn't clear if there'd be in the interest in these characters, much less the movies which depended upon people being willing to shell out to see these characters in action. But, Norton Hulk being a bit of an anomaly here, Marvel got the casting right, not just for the films, but the promotion of the films. Basically, Marvel nailed it with securing Downey, Hemsworth, Evans and Hiddleston (and Sam Jackson, too). Then, surround them with somewhat surprising, "really-he's-in-this?!?" actors like Jeff Bridges, Anthony Hopkins and Tommy Lee Jones, and suddenly your films are working with a more secure popular foundation. I call this *The Guinness Principle.* People tend to forget now, but one of the reasons people went to see Star Wars back in 77 was that there was this sci-fi film coming out that looked weird and wild and insane... but it's got Sir Alec Guinness in it!?!? One of the most respected actors of his era (and all-time, in fact)?!?!?!? "I didn't think he did this sort of stuff" and all of that. Suddenly, the popular audience is much wider, less skewed to a few target groups, people begin looking at the film oddity very differently. As Marvel did all of its early world-building, it got the leads right and kept meeting the Guinness Principle. Part of this was Marvel being willing to pay out for big names, but also coming up with scripts that those names would be genuinely interested in (and, thus, consider taking a significant career risk). So, Marvel did the work and got the money to get their Guinnesses for each early film: Bridges, Jones, Hopkins, Tilda Swinton, Michael Douglas, Kurt Russell, Glenn Close and so forth. Even getting Stallone falls into this. Remember how excited people were that Robert Redford, of all people, was actually doing a Marvel movie, and a conspiracy-thriller no less? Remember how excited people were that Michael Keaton was going to play The Vulture, or even that Marisa Tomei would be playing a significantly de-aged Aunt May? Marvel is *still* doing this: bring in Cate Blanchett and Jeff Goldblum for Ragnarok; bring in Angela Basset and Forrest Whittaker for Black Panther; bring in Michelle frickin' Pfeiffer for Ant-Man and the Wasp. Hell, let's have Oscar-winner and movie icon William Hurt come right back in the mix for cameos. Only in a Marvel movie could you possibly have William Hurt appear, literally, 30th in the billing, as he does in Infinity War. That's the Guinness Principle etched deep into the Marvel universe building for each film. And that's just one element at work in Marvel. When the DCEU has tried it, it just hasn't worked. Jeremy Irons as Alfred? Ugh. Too obvious. Russell Crowe? He's no Brando in terms of surprising or exciting people. And on and on.

the "DC Animated Movie Universe " is actually pretty neat

The problem is when the focus of the film becomes the cinematic universe.When its not about doing a good movie,its about setting a stage for other movies,which in turn will only be concerned in setting the stage for other movies...

To my mind, Marvel took their time to build their characters. Single movies eventually coming together in an explosive ensemble of characters and great Cinematic set pieces. DC and the other universes gave us some single movies and then everything at once which doesn't work at all. Take Justice League. We know nothing about Flash or Aquaman or Cyborg(except from the comics). We don't know their motivations and they tried to cram all of that into a single movie. Plus they gave us a shitty villain in my opinion. I could go on and on about how mediocre Steppenwolf is. In the comics he's a great character but here, well they really botched that one. Don't get me started on the Mummy. They gave us nothing at all about the characters and the world they were building beforehand and tried to cram all that into a single movie. I believe that to create characters with them it takes time. Time to flesh them out and these universes don't get that.

THANK YOU for making this. This articulated the main issue with the recent string of mediocre movies so well!

“It’s plot was by the book The characters sufficed Buts it’s not the kind of film You want to see twice” -The Closer look

That's why Wonder Woman stands out from the rest of the DCEU. Patty Jenkins truly had a passion for the source material and focused on just telling a good story rather than cramming in Easter eggs and references. Furthermore, she allowed to actors to have some input on their characters. For example, the boat scene was almost completely improvised by Gal Gadot and Chris Pine, thus creating genuine chemistry between their characters and helping the audience get more invested in their arcs. In short, Patty Jenkins did it right, and I am genuinely looking forward to seeing what she does with Wonder Woman 1984.

You never mentioned the MonsterVerse. The giant monster film series being made by Legendary Pictures. It only has two films (Godzilla 2014, Kong: Skull Island), but the first one was like Iron Man: it was self-contained. Skull Island expanded on it and did some world-building, but it didn’t hype another film until after the credits. Godzilla: King of the Monsters will be the third film in the series next year and culminate with a crossover in 2020 (Godzilla vs. Kong). I’d say they’re doing all right compared to Marvel.

So what you're saying is: Make each story it's own story with a high quality cinematic experience while executing on the world building in better ways.

The Godzilla monster universe is alright, into its 3rd film now. It works because the first two films are 40 years apart and only linked by an after credits scene. And the next Godzilla film is only a sequel to the first, not even the Kong film.

Some try too hard Some don't try enough Some are pointless Some are fun but dumb Some are just there But there never going away And thats ok (Even tho some are just ugh)

The Closer Look grew up in a cinematic universe

Great video. Personally, what I feel needs to stop entirely is the *Epidemic of Film Snobs* who don't understand what Film Criticism actually is: you're supposed to ENGAGE with the Film you're reviewing, NOT argue against its existence ("To0 mAnY SUPerhEr0 FiLmS waaah")

"There no such thing as a bad idea" The Closer Look Me: The emoji movie

The mcu is one of the most complex and interesting things one could delve into, good cinematic universes as a whole are obviously quite rarer though. I’d love to see more passionate filmmakers create universes of their own

I 100% agree with the fact that most of these universes are really bad to watch, but I see a glimmer of hope on the horizon. A new movie is coming out known as Glass, and it’s a crossover between the Unbreakable movie from 2000, and Split that came out a few years ago. The two characters of these movies are together and it honestly looks really promising, because both of those movies on their own were amazing. Guess we will have to see though..

I'd love to see a Hasbro cinematic universe with GI Joe, Transformers, My Little Pony, etc. I think it would be wonderful, even if just for the ludicrousness of the idea. Just imagine Optimus Prime and Twilight Sparkle defeating Megatron with the power of friendship and big effing guns.

Cinematic universes are another great way to tell a long story without making it cheesy. The idea is great, but like you said, they are often poorly executed. Certain stories are too long and complex to show in a 2 hour movie, and I feel like another way for that story to be told in it’s entirety (without skipping stuff) is to make a cinematic universe. Sure, many studios out there fail doing it, because they care more about money than story.

Why have they failed? My opinion (before I hear your's) they failed because of why they are doing it, to copy Marvel. They have realised the potential of cinematic universes and decided to do it themselves whilst forgetting the fundamental reason why it worked so well for Marvel... time. Marvel have had years to allow us to get accustomed to the characters such as their traits, personality, what they are good at and what they are bad at etc whereas DC for example jumped in far too quick and didn't give time to allow us to understand each character and sympathise with them.

Ah, but there is another cinematic universe that stands up beside Marvel in terms of quality: the MonsterVerse. Despite only having two released films thus far with two more on the way, this cinematic universe has been following the template you describe as the "right" war to it. GODZILLA 2014 is a 100% standalone film from start to finish. It has a major secret organization in the form of Monarch, but this is seamlessly incorporated into the plot as SHIELD was in the first Iron Man film. KONG: SKULL ISLAND is also a standalone film, containing only a few hints at the larger world beyond its confines, and saves its major world building moment - the confirmation that Godzilla, Rodan, Mothra, and King Ghidorah also exist in this universe - for the post-credits stinger. The upcoming GODZILLA, KING OF THE MONSTERS 2019 has yet to be released, but director Michael Dougherty has assured us that sequel buildup will not be emphasized to the point of distraction. His exact terminology refers to it as "breadcrumbs". I can only assume you haven't seen the MonsterVerse films, and this is why you did not include them as examples. Rest assured, though, it is thus far a fine example of a cinematic universe done right.

Dc turning over a new leaf with Shazam 11:52 Congratulations you’re a phrophet

James Wan's Conjuring universe and Legendary's Monsterverse are shaping up just fine tho. And it looks like the Fast franchise is moving into spin offs as well so we'll see how those do. And if DC's course correction works then it's looking like we're finally getting to the point where these studios can handle making cinematic universes. Oh and there's also M Night's Unbreakable universe

In a world of hyperbole and hype, overusing words and exaggerating everything to death i long for some rationality, for calmness in my mind. It is, without hyperbole, channels like this one, a place of solace. Thanks! No, i don't think they should stop making these movies and we should not expect a C.Nolan or D.Villeneuve or Coppola and so on, to make a quality movie. They should keep making movies but also learn from their mistakes. Evolve. Recently, not that recently, i was pleasantly surprised by the TV Series "Punisher" Jon Bernthal. It was great really. Perhaps a bit out of context this example but, it manages to stand out from the rest.

The Legendary Monsterverse is doing pretty good. So far.

Great insight. I would add that when Iron Man came out it almost felt like a relief to marvel fans. After so many years of bad adaptations it felt like finally, we're "telling the story" of the character, as if it was the actual physical comics come to life, only adapted to the times. I think where DC is failing is that they feel like they're all new/different takes on the books but the audience just wants the actual books come to life.

The Monsterverse is a pretty good cinematic universe tbh

The Justice League had these problems. They were so focused on the future films that they didn't think about making the JL film a good movie that would have people invested in the DCEU.

moviebob summed it up perfectly like this (I know a lot of people seem to dislike him, but he's on the money here): "the promise of a franchise doesn't sell people on movies, movies sell people on the promise of a franchise."

“Batman v Superman Demolished by the video essay community”, so so true.

I 100% agree. Many people critique marvel and say that the mcu is simply a cash grab, but clearly there is a passion behind the movies they are making. Every movie has a purpose in the story, and add to the characters involved. That’s why I personally believe Thor the dark world failed, because the movie was solely made to progress to infinity war. If the reality stone was able to be placed in a different movie then maybe it could’ve work, but even then marvel was able to clean up the disaster and bring something amazing out of it.

It's all about money. If the objective of any cinema/cinematic universe is solely based on earning cash, rather than focusing on the story, then it is bound to fail.

Meanwhile, the monster universe is slowly and steadily succeeding without anyone noticing. Also Split nailed it.

You generally made some good points. There's one thing that everyone needs to remember though is the difference between a film series and a 'cinematic universe'. Film series are just that, they are a series of films that usually concern the same characters going on different adventures (or just stories). A cinematic universe as defined by the MCU are several different films with their own characters usually written by and directed by different people (obviously there's some overlap here). In other words Thor was not a sequel to Captain America: The First Avenger which was not a sequel to Iron Man. These are 3 different movies, that tend to happen in the same universe, and thus got their name 'cinematic universe'. The Mission Impossible film series was NOT a cinematic universe. They were a series of films centered around a specific character related to the same story line. Star Wars isn't technically a cinematic universe. It's a series of films set in a single universe but usually along the same story line created generally by the same people concerning the same characters, etc. Of course you can go out in the weeds and call them all franchises, which are generally stories developed in different kinds of media. For instance the Mission Impossible franchise included the original television show, the sequel series in the 80's and the movies. The Star Wars franchise encompasses movies, novels, tv shows, video games, etc. One more thing to note is the reason it was called the Marvel Cinematic Universe was to differentiate it from the Comic book universe. Generally the MCU can get away with doing the characters from the comics their own way. So maybe Iron Man's origin story can be done different in the MCU than the comics. Comics have a history of constantly rewriting their characters and stories and alternate timelines and universes. So basically the MCU is the universe all the disparate films from the Marvel franchise operate in. Verses the comic book universes.

I think when setting up a Cinematic Universe is just focus on the story and not worry about any easter eggs or references as much as possible, like what Iron Man did launching the MCU.

M.Nights *Unbreakable - Split - Glass* are all great! Another cinematic universe that’s good.

Even though the films aren't perfect, I think the monstersverse with godzilla, kong: skull Island and the upcoming godzilla: King of monsters, seems to be doing the cinematic universe in a pretty good way, and I'm excited to see what happens next in these films

I plan on creating a whole Universe using my own created Superheroes. The hard part is that I'm still working on the first story.

The godzilla universe is quite rad i like that too

Watching the video, I noticed the absence of the Cloverfield Universe and the Monsterverse. Why is that? I love both and am really hyped for Godzilla: King of the Monsters.

I love you looked at both sides of the fence with this one really helped show the real problems. great work as always

Thank you for making these videos. I'm really sick at the moment and just happened to stumble upon them, but I find the content to be high quality:). You are simply putting all the things I have noticed in movies into words, and making connections I subconsciously observed.:)

I feel like the biggest difference between Marvel and the other universes is that, and you kind of touch on this in your essay as well, Marvels first movies barely touch the combined Universe at all, its all avout building characters and great single stories. Marvel then, years later, start combining them for real in a meaningful way. I think a lotnof the other companies dont give it as much time as Marvel did because the cinematic universe is ”hot” right now, they dont wait until all the characters are given their quality time with the viewer and therefore there’s no connectionand no interest in watching more because the relationship with the characters feel rushed and fake. Thanks for a great video! :)

The Kong/Godzilla universe is pretty fun and idk maybe should've mentioned it even if you disagree

The saddest thing is that Andrew Garfield acted insanely well in the Amazing spiderman movies.

A cinematic universe has to be handled VERY carefully.

What about the Monsterverse with Godzilla and Kong: Skull Island? Isn't that a good up and coming Cinematic Universe?

(4:24) *F O R G O T S*

Just here to say that your passion for this topic is extremely evident in your voice and it inspires me.

This video aged well after wandavision and tfatws. Wanda didn't open up multiverse. She didn't bring mutants. Mephisto wasn't introduced. Doctor Strange didn't cameo. The show remained focused on it's central theme of grief and wasted only little time on setting up future projects. Pretty Much same happens with tfatws

Explained perfectly, what most other movies did was try to hype up their universe before they had it, marvel was absolutely perfect with just making iron man and teasing the Avengers in the end, same with thor, hulk, and cap. They didn't make universe movies, they made good standalone movies that were connected. To be honest the only other universe franchise that is actually working is the godzilla/kong verse because its doing what marvel did, making good movies, hyping sequels after.

*YCU* RU-vidrs Cinematic Universe . *The Cinematic Universe of Movies about RU-vidrs*

I think the anime series Pretty Cure does a great job at handling a superhero shared universe. Each season tells a different story that doesn't require viewing previous season in order to understand the plot. Even the crossover films are written for an audience that might be unfamiliar with every bit of Pretty Cure. The first English dub released the US (an English for season 1 was released in Canada and the UK) was season 9, which is easy to comprehend even if one hasn't viewed season 1-8.

"The epidemic-" Me: uh oh

Godzilla universe has been good so far. Granted, there are only 2 movies in it so far. At least their taking their time with the films they produce.

The Godzilla universe is an example on how to build a cinematic universe. Kong Island focused on Kong until the end where they revealed that Kong, Godzilla, and the other monsters are all in the same world.

Exactly!! You took the words right out of my mouth!!

As always, wonderful video Henry!

My problem with a cinematic universe is making passable movies so people can get caught up until the "important" movies. With the mcu my issue is that for phase 1 2 and 3 the movies that are not the avengers are pretty average. I know winter soldier iron man and the first guardians of the galaxy were pretty good to me but the mcus focus seems to be make stepping stones for the next avengers rather than making a fantastic movie.

Should've brought up the Monsterverse with Godzilla and King Kong. I think those films are great by themselves and tease sequels carefully.

I actually quite like the Kaiju cinematic universe (i.e Godzilla, Kong skull island, and Godzilla 2) because all the connections aren’t in your face and are more subtle. Plus the movies are pretty entertaining by themselves

Love your videos. Well researched and well explained. Keep up the good work.

i feel like big studios manufacture movies in a boardroom, which is not what art should be about in my opinion. they have a formula that works financially (most of the time) and quality-wise (most of the time), and they also have the budget to make sure their movies never look or sound bad. i will always give them credit for the visual and sound effects side of things. and in terms of writing i think most of the films are good ( like gotg, avengers, captain america, iron man, man of steel etc.) but i always know what to expect when i go to watch one of those in the theatre. they have the resources, the characters (already popular and fleshed out because of past movies or comics), the actors and the money to make the best movies of our time( but never even end up in the conversation), so good is not good enough. i just want them to do more, to be more.

Good video and all but why does nobody mentioned the new Godzilla Universe when talking about the subject? The last Godzilla was a good movie and Kong Skull Island was fucking great and I wasn't aware it was a Cinematic Universe until the end of Skull Island so it takes most of the boxes you mentioned

I think the best way to link to the universe is giving hints in the background. So it's nearly invisible when you watch the movie the first time, but the second time you watch it, everything makes sense and you always find new pieces of the whole puzzle.

Thoughts on the Godzilla Monsterverse? It's first two movies are decent, and King of the Monsters looks cool.

Only 4 cinematic (shared) universes are worth building - 1. The MCU 2. The DCEU 3. The MonsterVerse 4. The Dark Universe (Universal Monster's Universe) Others that just got made regardless (and we are better off for it) are the Tarantinoverse, the View Askewniverse and the new Shyamalaniverse which started with Unbreakable Also, I didn't know that Dark Tower was a cinematic universe. I thought it was just a book series

You put my thoughts directly into words. I even want the Dark Universe to make good movies too. I love shared universes but, as youi said the quality comes first and foremost.

It's all about the passion, my man :) great video, new subscriber earned

Another solid video from you, though i am surprised you haven't once mentioned Legendary's monsterverse.

The legendary monsterverse is doing pretty well for itself

Can I say, I think the arrow-verse nailed this too, as they mentioned cities like hub city and even gotham City, but these were never forced into it, they seem incredibly natural. The intro of barry Allen displays this perfectly as he was introduced as barry Allen first, before he was the flash, to see if the reception was good. This also had the function of preventing it seeming like he was just crammed in.

I love the idea of a cinematic or shared universe, and they can be an amazing way of telling these stories, but I do agree that no one else seems to know how to do it.

Awesome man! Love this channel!

I think legendary's monsterverse has potential first two movies were pretty good and the king of the monsters looks promising

The MonsterVerse and Conjuring Universe are also successful cinematic universes.

The Split/Unbreakable universe came together nicely in my opinion. Split didnt shove unbreakable refrences down your throat the whole movie, just that subtle nod at the end was enough to get most viewers hyped. I havent seen glass btw

1:40 Fun fact iron man didn't have a script all they had were ideas the iron man movie works because of all of the actors improv skills and the people behind the camera's ability to work with what they have and adapt making it a human superhero movie made from the ideas and acting of people treating their characters as human

You forgot to talk about Godzilla/King Kong

The Godzilla and King Kong movies were very good, I'm waiting for Godzilla, King of monsters.

This reminds me of something that dawned on me in a class when the first chapter of one of my books was being workshopped. I had this world where people barely left their city for cost and overpopulation. So, in the first chapter, I had this wedding taking place on a virtual beach. The TA put in his critique that he would like to see more about the virtual reality suites. Well, I had planned on writing a book later involving virtual settings. After that, I looked back at what I was writing, where that first book was going, and then where I had been workshopping that eventual story I’d write. I decided to make the virtual story a pseudo-sequel to my first book I’m writing. The thing is, and why I find your video connecting to this, I’m not changing the main chunks of the story of the book I’m writing to connect to my first book. The only mention so far of such a place is the wedding, and the virtual beach is still even different from the virtual setting I’d be using in my next story. Actually, that’s a lie, I added a line saying who owned the virtual beach, but it’s still not something that changes the story or even stands out as a hint for what comes next. So, what I have, I’m not changing to fit a story I won’t even begin fully brainstorming until I’m done, but on the side, the next story I write, I’ve been looking at how I can connect it to my first book. Even with that, if for some reason I can’t make it fully connect without hurting the story, I won’t even try. Another good example of connecting works (which this literally was just happened yesterday), is how Disenchantment connects to Futurama. In season 1, you see a magic orb that’s recorded things in the castle, and for two seconds, you see Farnsworth, Fry, and Bender in their time machine as they were trying to return to the future (or maybe past, it’s iffy). In season 2, we saw a futuristic city, and there, there’s one character that has all of the traits of the Farnsworth men, and the street he works on is called “Farnsworth St.” They’re just passing comments, and that’s what I’m aiming for if I connect my pieces.

2 notes: 1. Iron man Thor and Captain America are the best starter movies for a universe, because they DON'T overlap. I'm no complaining about why Thor didn't go and rescue Tony Stark, the weapons manufacturer presumed dead, or why neither of them helped Captain America who's in the past. those three allowed them to make good movies in the same universe without any issues that would result from the world having something bigger to deal with. That lack of overlapping saved these movies from being part of a series, where you need to see one to understand the other. This made all of those movies a great starting point. 2. The end credit scenes made Marvel. At least a bit. They allowed for scenes that helped build the story, like Tony getting invited to the Avengers, and Cap waking up from being frozen, without forcing those scenes into a movie. Avengers or Winter Soldier would be very different movies if the first scenes were Cap waking up and getting invited to the avengers. The End Credit scenes allowed Marvel to make those out of pace advertisements that you're talking about, without ruining the movie itself. At lest that's what I got.

There is a good movie (in my opinion) that includes the Sinister Six. It's called "Spider-Man (Ps4)" and bonus is that there is a whole game included with it.

When you think about it, cinematic universes are just a bunch of spin off films

Not sure why i got this recommended again, watched it when it came out. But i have to say this title hasn't aged well^^

8:55 Same, I've thhought of that idea before too, I didn't know that there were other people who also thought like this.