Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the most successful D2C farm-to-fork brands in the US.
Here's what we got into:
*Cody's journey from teaching to 1st gen farming.
*Their early funding journey for launching the co-op.
*The pros/cons of the co-op business model.
*Their transition from wholesale to DTC.
*Nerdy tactics on digital marketing tactics & data.
View the full episode and notes at - foodchainwars.com/the-farmers-co-op-thats-scaled-beyond-8-figures
15 сен 2024