I can think of much better uses of $400 - such as putting it toward the purchase of a Hamilton PSR. Even if I wanted one, I'm not going to one of the boutiques that will carry them, and also wouldn't buy one on the grey market for > $retail (on principle). In practical terms it's less attainable for me than an Omega, Grand Seiko, and even some Rolex models. It's nice to see this injection of excitement in the watch world though, and these do look _much_ better built than the moonSwatch.
