The Fuji X10 from Las Vegas to Tahiti 

Sorry for the technical difficulties on this one. Will get auto focus and sound sorted for the next one, but what are your thoughts on the Fuji X10?

This was a wonderful video for me personally. Not just because I'm a working photographer, and I shoot Fujifilm cameras. But it really hit home because of my father who passed away in November. He was 73 when he passed and my shining lighthouse in Stormy Waters regarding photography for 43 years of my life. Twenty-three of those years he was my partner in my photography business where we worked side-by-side together. He was a big-time Nikon user, but also equally appreciated my love for Fuji. Anyway, I don't know why I'm sharing this but I thank you for the video you've created. It brought up some very Bittersweet Memories thank you.

The urge to try this camera was dormant for years, it's been awaken! Loving your channel, truly the best photo gear-themed discovery of recent times for me. In a time when I find most recent camera announcements boring, I'm glad someone is paying attention to these old gems from when the digital cameras were exciting!

I've had my X10 for a little over a month now and I absolutely love it. I've made a few videos about it -- including one where I took it to Mexico. The RAW files are a dream to work with. And this is someone who shoots with Sony mostly! Great video and storytelling.

I'm interested in photography when I bought my first digicam last month. When I see your father in the video, he reminds me several years ago when my mom told me for the first time that my grandpa is a photographer and musician and actively shot pictures in the 50s and 60s, and showed me some of pictures that he take and that blown my mind. Mom said she told me several times when I'm around highschool but I didn't care. I feel so stupid 😅. I play in a band for more than 10 years now and just started to learn about photography, its like his DNA is in me and I never realize it. I feel grateful now for that inspiration and be able to learn so much from this channel. Thank you

The fuji hype is real. I'm a fuji, canon and Sony shooter. I love my fuji's but some older cameras are over priced.

I have the X30 and just love it. I sold my X100v as i found this camera with the zoom much more useful, and the quality of jpegs outstanding. The prices are now becoming crazy expensive. I bought mine new unused for AUD 250.00 3 years ago, now they are almost a thousand. I often use mine with a promist filter.

Fantastic video. I’ve had my X10 since 2013, it’s the only one’ve held onto while others have come and gone, including x100. I simply adore it. Great shots too 👍

What an absolute gem of a video. Wonderful images, great storytelling, and a truly sincere and pure approach to photography and cameras. I admire your resistance to hype - so many RU-vidrs fall into that rut, and it is exhausting to weed through the muck. Thank you!

It was so touching when you asked dad about his camera, and he keep smiling.

I've been looking forward to this one! (I try to save new OMTC vids for Friday when I'm supposed to be working 😜) I love my X30 so much, it's such a great slice-of-life carry around cam, and really love what you got with the X10. One of the main reasons I opted for the X30 was the electronic viewfinder, so if that was your main hangup with the X10 you might like an X30 more. I really wish they hadn't discontinued this series. Great vid! Hope your dad has a speedy recovery ♥

Your storytelling is so amazing. Thank you for another awesome video.

You are by far and away one of my favorite camera reviewers.

I’m considering this camera, and your real world review was very informative and helpful.

Thank you for sharing this review. I hope your father is making a good recovery. When our loved ones become ill we just drop everything, normal routines go out of the window and we just want to get to be with them. Take care and stay safe.

Fantastic video as always. Very envious on the trip to Tahiti although I feel for you on the circumstances involved. Nothing can replace being there when it comes to a sick parent. Very curious to hear more about your "larger body of work" and what criteria you use with regard to choosing equipment when creating images for that work.

Refreshing honest review. Thank youuuu!!!!

Have been waiting for this. 😇

When I first got my X10 I didn't care for the images I was getting, but once I figured out how the settings worked and set up the two custom modes to my taste, I fell in love. It might still be my favorite camera. A really good compact camera with a zoom lens is something to be treasured. Fingers crossed they'll make another one some day.

Great video as always Ali, I really love that old camcorder footage!! and i think i see a lens i recognize on that next camera 🤩 very excited but it seems like it might be an expensive endeavor for the next review!

this is weird that I just saw you! so excited to watch this.

Fuji X10 is a great camera with wonderful photographic capabilities. I bring only this camera during a trip in Ibiza and it took my best travel photo ever. 12mp is absolutely adapted to sensor size and film simulations are producing great jpeg.

Very nice photos in this one. You really hit the warm tones perfectly. I have yet to pick up a Fuji X series camera of any kind. They just always feel too pricey, but maybe some day. In fact, I have finally stopped adding to the collection. For me to buy more camera gear, it needs to be something extraordinarily special. Not even the Nikon D200 with a low shutter count, I had been hoping to find - and then did find, made it in to my collection. I'm using the digicams, I already have, for the rest of the winter, and then film cameras will return full on as my daily carry - possibly with an old digicam, that can't handle cold weather anymore as a backup, when the summer season with a lot more light sets in. Hopefully by then work will be a little less crazy too, and I'll have more energy for photography again, though I doubt it.

I have the Fuji X20 it’s a wonderful camera, I took to Peru on my wife’s and I honeymoon, the viewfinder is updated and has exposure info inside, I use this camera on a daily basis definitely worth a try.👍

ive just bought the x10, my first camera that isn’t a phone. Ive spent ages trying to decide what i want out of a camera and i think the vibe is important, also being inconspicuous. the images ive seen from it are really nice, very excited.

My favorite video of yours so far! It reminded me of why I love my lx 100!

So excited for the next video! I have the square format Nons and it's a joy.

I had an X10 back in 2014. It was great for just carrying every day. Image quality is very good and i found it pretty consistent. Even in low light, the JPEGs work in B&W with some pleasant grain. I've been thinking about picking one up again, as I'm looking for something light to tote again. However, the X30 appeals, so I am on the lookout for a good used one! I would add that the Nikon 1 J5, with the 1" sensor, is a cracking small camera and the lens quality is decent, even though the Nikon 1 range is discontinued.

This video made me buy my first Fujifilm Camera. I am working as a professional photographer and always used canon and Sony. This video was what I’ve been looking for. Thanks a lot and big love from Germany! 🫶

omg this is a very beautifully made video, definattely subscribed

Thank you for your insights, much appreciated.

Yes! And it is still good in 2024! My beloved camera in the last few years! Greetings from Norway!

Thanks for this video! I'd only add that the Fuji XQ1/XQ2 compacts are almost the same in spec but fit in your pocket and recharge in-camera. But without real control dials, etc., in use they're just more flexible point-and-shoots. The amazing thing about the X-10 is the leaf shutter. I checked, and aside from the X100 cameras, the X10 is the ONLY Fuji compact with a leaf shutter!!!!

Another lovely review

You have made me fall in love with this camera again 😊

I have just got the Fuji X-E2, took it out at the weekend and loved the images from it, but it`s winter here in the UK and the camera being all metal, damn it`s a cold thing to carry around all day

If you like that camera, you would love the Fuji X-S1 ! Same sensor, but with a 24 -624mm equivalent manual zoom, an Electronic Viewfinder, stabilization, lots of manual buttons, and so on. It really was treated like the Black Sheep of the X family because ( I believe ) of the noise in low light, and trouble focusing in low light, or at the far end of the zoom range. The video the camera produces is really pretty poor. But with a wealth of options you can really create some beautiful photos . Check it out !

Great video! Great photos! Great information! Thank you 📸🤩

Looks like a really great camera! I have quite a few cameras from Fuji and although I love the “Fuji colours” I can agree that they don’t usually resemble reality (I almost exclusively shoot Astia). I recently was gifted it’s older brother the original X100 and it’s certainly showing it’s age performance wise, but I must admit that those out there fuji colours keep pulling me back in (regardless of accuracy)

Just got myself an x20. First camera ever. Usually shoot pictures with a phone but I wanted to learn more. I'm loving it so far!

Any camera is the perfect camera if we take the time to know and use it properly, no matter how old. I bought a Nikon D200 recently (10MP and sold in 2005) and the colours are fabulous. It is now my go to travel and street camera.

Similar experience where some sooc photos were magical and then others were kind of flat. I personally found the camera to be a bit of an awkward size where it wasn't quite pocketable. My friends also found it to be a little intimidating for everyday documenting so I ended up selling it. Went for a (even more) compact Fuji - the xf10 instead and have found it friendlier for edc

I wanted to love that camera when it came out, but it didnt jive well with me during the rental. Loved testing it finding out it didn't meet my needs. Years later got a underloved x-e3 that aosy al most sparks joy I hoped the x10 would have back then. Itstill leaves me wanting occasionally but its a wonderful companion camera that more often than not is able to shapeshift into something really special while never being particularly special

really loved that shot at 11:08 !! 😍

Ali ... just purchased my first X10. Have been on the fence for a very long time, but your video(s) inspired me to take the plunge. You and Mattias aren't helping my gear acquisition syndrome (GAS). I am going to need a support group.

Good and honest review yeah the Fujifilm hype will always be there no matter what the prices are unfortunate the older it is means it's more expensive

Absolute legend, still really appreciate you giving me those X100V RAW to use

You always seem to give a thorough break down of these cameras and I'm grateful for your insights. Was the battery life any good? How does she feel in the hands? Heavy? Yeah Fujis tend to be expensive, not worth it because I'm broke, LOL. If you've ever used it would you maybe consider comparing this camera to the Panasonic Lumix LX100 or maybe do a solo review of that camera by itself in the future if possible? That would be cool. I always look forward to watching you. Peace.

I have the original X10 from the time when it was first introduced almost 10 years ago. It has the infamous orb issue with light sources when the photoreceptors of the sensor would get saturated. Fuji has offered a replacement of the sensor back then shortly after an uproar from its user community. Just point your camera to any light source at night and see if you get a well-defined orb instead of a glow. I didn't participate the replacement program as the orbs didn't bother me that much and I didn't use the X10 for night photography on the street. But today you can get the X30 with an EVF although it uses the X-tran sensor instead. After getting my XF10, my X10 has been sitting on the shelf. Check out the XF10. It 's actually almost like the Ricoh GR at half the price and it has touch screen.

Beautiful video. Thank you for this.

Ive been thinking about this camera for a while. It looks really awesome and I would love a digital point and shoot style compact camera. But its not actually that compact is it? Looks like its around the same size as an X-E1 maybe? Also I just want to appreciate how many photos you show in your videos. I’m someone who generally tries to go “photos first” in my videos because I feel like there are so many people on youtube that just read the spec sheet and cant even take a good photo. The amount of great shots you have here shows that you’ve actually used it and you know what you’re talking about. I also very much agree with your practical approach to photography. Noise and low MP images from older cameras really aren’t as bad as some people make it out to be. Loved the video 😊

Great video Ali! Love the camera and its vibe and use for travel. Would be a great camera to carry on my NYC commute! Speaking of NYC, sounds like you had a good time at Beers and Cameras! 😊

The video footage of your father was so very touching 😌❤

Greetings from Germany:) I bought my first used X10 in 2018, in mint condition with approximately 4000 shots , originally boxed and so on... Gave it to my at that time 20 years old daughter for a mountain hike with her boyfriend. They both had new iPhones, but as she had seen the x10 pics on her mac, she told me, she would wish, she had a Fuji too. She never had taken Pics on a real camera and was fascinated! I could catch another X10 on ebay for 140 € and made it her Christmas present. I bought another one for me as a spare in top condition for 150€. Now a few weeks ago my beloved first one with 4000 shots died. The activation via turning the zoom still works, but zooming itself doesn't work anymore and autofocus the same. Repairing at Fuji Germany would cost about 340€, a nogo for me! Tried to get a replacement on ebay, ebay local ads, thrift stores...nothing to get above 220€! So you're right, old Fuijis explode in prices, X20, X30 or first X100s even more. So X10 Owners, keep your little gems!!! And by the way, your Videos are informative, inspiring and just entertaining! Hug you, Thommy

Hello Ali, good morning. Call me crazy but I just sold my Fujifilm X100V to buy back my old X30 + X100T. Both cameras are the ones I liked the most in my entire life, especially the X30. I love your channel and the content on it. Greetings from Rosario, Argentina

Glad I stopped by. Lucy mentioned you on her videos. I don’t know why, but I’m not a huge fan of zooms on smaller cameras. When I use some of my vintage digital P&S cameras, I keep them at the widest focal length. Maybe because I am so accustomed to fixed prime lenses when I shoot street. I have a Fuji X100F and shoot it in a similar manner as your “manual” mode on the X10. Zone focus with fixed ISO during the day and AUTO ISO at night.

out of all the problems the X10 has, the one I didn't expect you to run into was pricing. Guess that I'm spoiled by France's camera prices (Fujifilm X10s run for about 150€ here, 400 is more in the X20 territory, and even then that's expensive) I don't know if you plan to look into the X20, but basically the X20 is a carbon copy of the X10 with 2 changes : the sensor is now XTrans instead of Bayer (so either you like it or you don't, that's personal preferences. The sensor looses its AA filter though, so even though it's still 12MP sharpness is a little bit increased) and the viewfinder now has an overlay to be able to confirm focus, exposure, settings etc like a DSLR. Everything else is the exact same. In my opinion, the X20 is a pretty nice improvement over the X10, except if you really want to stay on that older sensor. X30 is not much of an upgrade, it's more like bringing the X20 in the modern era. Say bye to the OVF, that's now an EVF, screen is now tiltable and the video is better. But if you don't care about those, it's not worth it over the X20 in my opinion.

Very nice and stylish camera, excellent handling. The picture quality in shadows and higher iso was my concern. The watercolor effect, some flatness. That sensor had. I had my copy free from 'light orbs' fortunately. All in all, it spent few years with me and I regret letting it go. Pictures taken in a good light are superb. Then I went for x100, now Nikon Coolpix A is in my pocket when I don't need DSLR

that moment with your Dad 💛💛💛💛

My favourite small travel camera is the Panasonic Lumix DMC-LX100, it's ergonomics are wonderful, such a pleasure to use but inspired by you and Lucy, I've been playing with a Fujifilm Finepix A920. One of the great things about this camera is it uses AA batteries, the bad thing is the battery life is appalling, I'm going to have to use rechargeables, both for the environment and my pocket. i also have the Ricoh GX 100 (my first digital camera which I used alongside my Mamiya RB67s and somewhat battered) and a GX200. Again two cameras that are a joy to use, especially with the add on EVF. I also have a LUMIX FX-12, which is a tiny jewel of a camera.. Oh and I nearly forgot, a Pentax Optio H90, again a beautiful looking minimalist camera. Anyhow to cut to the chase, have you used any of these and if so, how did you find them? And if not, please check them out. I'd be interested.

I really, really wanted to love the X20: the optical viewfinder made it different than all my other EVF cameras, and the physical zoom made it different than all my motorized zoom compact cameras. However, my Olympus XZ-2 just delivered superior images. Looking at test images comparisons on DPreview confirmed I wasn't just seeing things - despite a smaller sensor, maybe the Olympus just has a better lens, because it delivered far more detail, especially at the edges of the frame. If I didn't own an XZ-2, or if the X20 was at least on par with it, I would have loved it and kept it. Now I think I value the shooting experience more than nitpicking image quality, so maybe I could love it now in a way I didn't a few years ago - it's unfortunate that prices of them have shot up so high, discouraging giving it another go.

Very beautiful video! I have only one thought to share about the price thing. Most of us, I suppose, are shooting raw and editing later, so the image quality of the sensor should be the number one price determining factor for a camera. Second, we have the lens (in my opinion the only differentiating aspect of a digital camera, at least with CMOS sensors). If we are talking about a fixed lens then it has to be really exceptional to justify a hefty price tag (like the Leica Q2 for example, or to a lesser extent, the X100V). For interchangeable lens systems it doesn’t matter because you can always put a vintage lens for character or a very sharp prime for clinical look. The ergonomics and aesthetics comes later. The JPEG “hype” about Fujifilm is something to be considered if you try to explain the ridiculous pricing of most Fuji cameras. Sure, to be honest, Fuji JPEGs are the only viable way for a normal human being to forget about editing everything in post! But, still, it’s not for everyone. I am shooting raw because I want my photos to have a certain look for consistency, and that look has nothing to do with any film simulation from Fuji. And the problem is that Fuji raw files are horrible on Lightroom (the editor I am using for ages). So I prefer to spend half the price on Sony that has horrible JPEGs but amazing raw (it’s literally a blank slate, you can do anything with them). And lastly, about the aesthetics, if I wanted a true vintage style there’s always the Leica out there (not necessarily a new model).

You should try the Canon X1. It has everything missing in this camera at a comparable size: weather sealing, far better 24mp sensor, uv filter, very good HD video and stabilization, flip out screen, and canon colors that are very adjustable in post.

i love this review and this camera. I'm new to photography and wanted something i can grow with. I just cant believe the pricing since i bought it last year, its more than doubled.

Thanks for this great video. It reminds me of my X10 I owned a few years ago that was stolen from my youngest son in Vietnam. What a great little camera - I miss it. Maybe I should buy a used one!?

Hi Ali, I just found your channel and I'm your new Subscriber. Wishing you have a great day 💐

The main problem with the X10 and X20 is the optical viewfinder eventually breaks down and ceases to work. I have an X10 which I can now only use with the back screen. In good light takes great pictures still.

I had the x30 about 7 yrs ago. I wish I new then what I know now. I really had no idea what I was doing and was bouncing around from camera to camera. Now I have some older point and shoots including a Ricoh grd iv and a Canon G15 on the way. I intend to now spend my days working on my composition rather than looking at buying more cameras. I hope 😊

Just got this camera last week for 140, loved it!

The X20 solves a lot of problems and the output is beautiful.

Me again! :) Do you remember me? I sadly lost the auction for the Canon 1Dmk1 and was so sad about that, but alas I will wait for another one if it ever pops up again or if I go to Japan and just spend a full month in vintage camera shops over there. Lol. I am about to pull the plug on this camera over at mpb. Love your videos! If you are ever in NorCal, would love to collab or go shoot!

Your dad lived in paradise. 🤘

Isn’t the Panasonic LX100 kinda in this category? The controls are even more in line with typical Fuji cameras. Leica also made a version with slightly different and materials. Thanks for a great video though! Glad to hear of healthy recovery, stuff like that can be scary.

AHH got to the end....I am saving up for some NONS cameras too! haha

great video! those early fuji cameras are total sleepers.

I bought one of these when it was originally released and still have it. It still works well for its age. Great glass with stabilization and a wide aperture keeps it relevant even now. But the autofocus is not good and manual focus is clunky. I’d use it more but my Lumix GX85 is superior to it in pretty much every way and is still quite small.

When your X10 misses focus does it think it got it? Mine did. I really liked the JPEGs out of it and the manual zoom lens was great but the missfocusing drove me nuts so I sold it and got a Canon G15 instead.

suprised to hear you got rid of your x100v for this! im looking to get my first ever camera. what would you recommend?

Fujifilm X10. Hmm, this camera shines when stopped down or used in low light situations. This small sensor does produce dirty Jpegs and the lens and/or sensor does produce mushy files under some situations compared to X30. You can only save two film simulations to the dial options C1 and C2.

I just got one with 230$ and I love it. Need to go in to center to clean lease but still very mint condition and barely noticeable. Funny story ... I got x20 right next week cause that just popped up in my alarm for my local flea market app. I paid 120$for x20 haha

I am also the owner of this camera and I agree with every word))) thank you, it was interesting)

Ooh a sponsor ..go you! 0:24 ... totally what I came for! 😝

Its a good camera with a few flows. Jpegs colours are inaccurate (up to some extent) which Fujifilm only fixed with Xtrans III sensors.

Can you explain what red filter is? I am sorry I am brand new to Fujifilm cameras, I just got my X10 today and I am still figuring out the settings! Thank you in advance!

Just 2day I'm getting reacquainted with my trusty x10

I always liked the X10. Got a second one at a bargain price just to be safe should one fail.

If it’s more than my C-740, I would probably like it. Maybe you should do a book

I had the X30 and I really wanted to love it but the image quality just let me down. 1inch sensors is smallest I can go other than my phone for the convenience factor.

Love the honesty on the X10. I remember when this came out and I was on the fence of getting one, but I just didn't see enough positive reviews even then of it especially at that price. Not every digicam is great, and if you add overpriced, even now, it seems to be about the brand more than anything. I somehow got the XE2 at beginning of 2020 for $200, but nowadays price seems doubled (if you can even find one)! Hugs to your dad.

Hi, i rencently started photography and got myself a FujiX20. So i guess it's not so different from the x10, what were your presets on these awesome photos ? I'd really appreciate if you could help me achieve this kind of rendition on the color photos you've shown :)

I haven't watched the video yet but I just think it's quite the coincidence. I bought the X10 for my wife this past Christmas and I was planning on making a video about it when I go out of town in 2 weeks. I wonder if my thoughts on it will match yours...

I've had my X10 for a decade, since it came out, and I am blown away by how much they are selling for on eBay. If anyone is interested in buying one, I will share my listing.

I would love to hear your thoughts on the Fuji X-Pro2. I’ve used it for about three years and absolutely love that system.

❤

what is that grey video camera you put in your bag

I messed around with the X20 at National Camera in Minneapolis just right before Covid hit. It was such a neat camera, but felt it wasn't for me.

If you are in the market for a Fuji X10, they are selling for obnoxious prices currently. Most of them from Japan and around USD 700! I guess this is another effect from the current price craziness... the Fujifilm X100V is on back order, and proposed for more than 2000 USD on the usual market places. I own a X100S, and they cost about the same as the Fuji X10. I would rather go with a X100S for that price.

What are you doing with my camera? 🤣 I bought it new in 2010 and used it as my only digital camera until 2019 (previously I used and still have, Olympus Evolt E-300 with two lenses- from 2005- and Olympus E-5 with 3 lenses, plus MFT Pen EPL-2 with kit zoom lens) when I bough the X-T3. It went with me on all my canoeing trips, vacations an elsewhere with no issues! I was shooting jpeg and raw simultaneously and used it for many short videos as well.

Hey. I think I’ve bought and sold this camera 3 times. It’s like the girlfriend you know is bad for your health but you keep coming back confuse as to why it just doesn’t work for you. I admire your perseverance and resolve. But we just ain’t the ideal fit.

Have you had a chance to use the LUMIX LX100?