The Future of Your Personal Data - Privacy vs Monetization | Stuart Lacey | TEDxBermuda 

I agree. It sucks that people are willing to give up their privacy for a small convenience while giving companies like google, facebook, and amazon tons of valuable data.

see company he founded.....

Then don't. What he's saying is that you have a choice vs what's happening right now where someone else is selling them that information without your "conscious" consent

Your information is out there and they're going to connect you with your information eventually, it's just a matter of do you want to get paid or do you want someone else to get paid?

The point is that the seller could only use this information for their own analytics to maybe improve their services, you would be in control who gets to use it, it wouldn't be just available to anyone because somebody resells it. And if you didn't want any discount you could just choose to pay more but keep your data

@@ElizaMS17 how can we get paid than others.

It's not "explicit consent" if you don't know what you're actually agreeing to.

Dude imagine you’re on holiday in another country and their police bust into your hostel and arrest you, guns akimbo. Now imagine you’re at the station in a holding room and someone comes in and starts fervently speaking to you in a language you’re not very familiar with. You manage to translate a handful of terms he says out of say 30,000 words used. He ends his cryptic rant with a booming voice saying “DO YOU CONSENT?!” In plain English. … Would you consent?

And we should have a choice to control how they use that data if it's in exchange for using their product. Why would they have the right to trade our data without our consent? That's the whole idea of killing the middlemen. We should control the processing of our own data, and businesses should be able to optionally buy access to it from us as individuals if we agree to it, but should not be able to buy, sell, or trade our personal data with each other.

I will give them money if they want, but they dont want

Both scenarios data will be given up. Do you really think just because you pay a subscription to a company, data isn't being collected/sold?

google sell them, its probably even worse

VPN doesn't help much when the services you use are collecting data.

There would have been of course a catch i think that if you choose to give some company data that they need it would be only for their own personal use and they couldn't sell it to any other third parties.

Yes it is all a bit exagarated to prove a point but the point is still there. The whole idea is that there is a problem how that data is handled. True if you are careful enough those companies won't get anything but it should be the other way around, authorities are here to protect the civilians and customers. And now there is a disbalance in how it is handled, look at how private information about you is handled anywhere else than on the internet. But on the internet based on one court case from the 70s the general rule is that the data that somebody collects about you by themselves is theirs, even tho it can be pretty private. And this data stays on forever and makes you very vulnerable, like well private data and that is why it is protected otherwise everywhere else. And the whole idea here about taking out the middleman is that instead of them having to pin you anonymised data to profile they made about you by spying on you and then selling it to one another, you would directly give this data to anybody you would see fit and they couldn't sell it to third parties anymore. You would have more control over it. Because now you neccessarily don't. And oh it's not just about the information you give them, because they have to anonymise it as it was said and then they have to pin back to you by spying. That for example all those websites do by making unique browser print and advertising id out of you, using techniques to identify you and then they sell this about you. And did you agree to that ? on normal websites getting tracked by add banners ? It's the other way around in this case and many other.