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The Game Dev Success Ladder with Chris Zukowski 

Georgia Game Developers Association
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Launching a new game can seem overwhelming, and nobody helps both new and experienced devs succeed on Steam like Chris Zukowski. We got great responses to his CIMFest2022 presentation on Steam success. Now he is returning for a new presentation on The Game Success Ladder. You may remember that Chris gave viewers great deals and bargains on marketing tools, so look forward to more of the same.
You can see Chris' CIMFest2022 presentation here: • How To Market A Game o...
To take advantage of Chris Zukowski's special offer for game developers, go to www.howtomarketagame.com/GGDA
For more great game dev videos like this, please support our Patreon at / georgiagamedevs

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8 май 2023

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Комментарии : 67   
@supapaw
@supapaw 7 месяцев назад
I can't get enough of Chris.
@GgdaOrganic
@GgdaOrganic 7 месяцев назад
Do you think we should have him back? What should he speak on next?
@PorkotylerClips
@PorkotylerClips 7 месяцев назад
How to keep promoting a game post-launch @@GgdaOrganic
@GgdaOrganic
@GgdaOrganic 7 месяцев назад
@@PorkotylerClips Good idea!
@ahmedgamel.content
@ahmedgamel.content 5 месяцев назад
Chris is the only person in the world that I can watch for thousands of hours without getting bored
@GgdaOrganic
@GgdaOrganic 5 месяцев назад
And learn something new everytime
@Ben_of_Milam_Music
@Ben_of_Milam_Music 5 месяцев назад
brb, pivoting my five year plan to becoming a full time horse game dev
@dinokknd
@dinokknd Месяц назад
Apparently you'll get an audience that won't say neigh to your games then!
@andrewevanyshyn1709
@andrewevanyshyn1709 2 месяца назад
This talk was extremely refreshing to see.
@suitNtie22
@suitNtie22 5 дней назад
this man just gives literal actual gold. its unbelievable
@GgdaOrganic
@GgdaOrganic 5 дней назад
Agreed
@user-ik8vy1rg8f
@user-ik8vy1rg8f 2 месяца назад
Great job Chris. One of the most enjoyable presentations I've listened to. Great energy.
@regalx1
@regalx1 6 дней назад
So at @43:13 I've been hearing that word "Social proof" a lot recently when it comes to marketing. It seems true that even dedicated review sites don't know if a new game is going to be hot or not. So it is a chicken or egg situation that you need have a lot engagement to trade up for more engagement. I do like the idea that you mentioned also about packaging your game with other stuff like tutorials, or services to help get recognized. Also don't make your dream game your first game, that makes more sense due to what you've mentioned before. Still I wish I could find a video specifically detailing how social proof works.
@egeklc4093
@egeklc4093 Год назад
Well thank you! Please keep continue to talk with Chris Zukowski
@R3GARnator
@R3GARnator 5 дней назад
Usually, I play GDC presentations in the background. This one was too interesting for that.
@GgdaOrganic
@GgdaOrganic 5 дней назад
And it's not a GDC presentation :) We hope you enjoy the GGDA ones in the fore or background
@Trupen
@Trupen 3 месяца назад
28:27 That sound 💀
@ColdBeamGamesChannel
@ColdBeamGamesChannel Год назад
Amazing video. Thanks Chris and GGDA.
@gameboardgames
@gameboardgames 4 месяца назад
Mega-useful, thanks! Learned so much useful stuff in this one video.
@GgdaOrganic
@GgdaOrganic 4 месяца назад
Good luck with your game development
@l2ic3
@l2ic3 9 дней назад
Chris isn't even a game dev himself and he knows you shouldn't try to make your first game your magnum opus! Indie devs, listen to this man! Make small games first!!!
@GgdaOrganic
@GgdaOrganic 9 дней назад
Great advice. Do something you know you can accomplish before you try to make your dream game
@twosoulfox
@twosoulfox 6 месяцев назад
Good Chris is healthy again. Thanks so much.
@jonnysgames6492
@jonnysgames6492 Месяц назад
Amazing vid super informational. I love u Chris.
@evanlane1690
@evanlane1690 8 месяцев назад
Oooof. COVID kicked you out of GDC? Sorry for the lost opportunity. Your content is fantastic and I hope you're feeling well!
@amazingoranges
@amazingoranges 2 месяца назад
This is a great video. If I become successful a year from now, I'm crediting this video.
@GgdaOrganic
@GgdaOrganic Месяц назад
Let us know!
@josephan6953
@josephan6953 3 месяца назад
this video autoplayed in the background as i was doing some other stuff, but damn have i stumbled upon some diamonds
@ElianeGameDev
@ElianeGameDev 10 месяцев назад
Thanks for your video !
@limesta
@limesta 4 месяца назад
51:24 I agree, I started my dream game, and its MASSIVE in detail, and I realized I cannot push this game as magnum opus without a few practice runs first, I know other markets are different, but I am pushing out my first mobile game and then a few small steam games just to get comfortable with the market.
@GgdaOrganic
@GgdaOrganic 4 месяца назад
Smart move! Good luck
@indieApocalipse
@indieApocalipse Год назад
What pages do you recommend to see data on games released on Steam, data such as the number of wish lists or other things?
@yoqqen
@yoqqen 11 месяцев назад
16:09 video start
@GgdaOrganic
@GgdaOrganic 11 месяцев назад
16:09 might be a better start point
@yoqqen
@yoqqen 11 месяцев назад
@@GgdaOrganic appreciated!
@flamisus
@flamisus Год назад
Very good, thank you! Regarding what you said, this means that you can join Steam Seasonal Sales (like summer sales) with just a demo?
@howtomarketagame
@howtomarketagame Год назад
No. A sale is not a festival. It has to be themed events like Steam Puzzle Fest
@user-pd7ov6cn3t
@user-pd7ov6cn3t 4 месяца назад
The story about the investors asking how they can just pay money to get on the front page of Steam makes me actually appreciate the Steam algo in that case. What a nightmare it could be if it were just cluttered with shitty well funded mobile games.
@AndrzejGieraltCreative
@AndrzejGieraltCreative 7 месяцев назад
Watching this now - might be best to just cut the first 16 minutes in RU-vid studio :) very easy and people won't have to skip ahead in case they miss the description.
@GgdaOrganic
@GgdaOrganic 7 месяцев назад
Done. The RU-vid studio editor is not the best for fine editing, but let us know what you think.
@KarmBDV22
@KarmBDV22 5 месяцев назад
@@GgdaOrganic I would do the same for the last 20 minutes as well... It makes the video unnecessarily long.. 1 hour video looks less daunting than a 1:30 h long video.
@GgdaOrganic
@GgdaOrganic 5 месяцев назад
@@KarmBDV22 Thanks for the suggestion. Let us know what you think of the new changes
@KarmBDV22
@KarmBDV22 5 месяцев назад
Wow, that was fast! Thank you so much!
@tintedglass
@tintedglass 2 месяца назад
As someone who loves horse games. 100%, there's money to be made with a good horse game.
@bjornterlegard
@bjornterlegard 27 дней назад
Are you also excited for that Khiimori horse game coming in September? 😊
@KrakenStudiosGames
@KrakenStudiosGames 8 месяцев назад
Odd. My first game was my dream game and it was successful. My 2nd game was the other half of my dream game... it was successful. Now I am on my 3rd game and have my 4th and 5th setup. I did have a publisher though for the first 2. Now I am going at it alone. Your videos really helped me realize the solo path. I also paid attention to what my publisher did.
@GgdaOrganic
@GgdaOrganic 8 месяцев назад
Feel free to mention the games here, if you can also say what steps you think helped them succeed
@KrakenStudiosGames
@KrakenStudiosGames 8 месяцев назад
@@GgdaOrganic WarPlan and WarPlan Pacific.... I didn't do anything. The publisher did. They basically followed the same steps. It was only 3-4 months pre-release. The did one game play video. Also screen shots. What I think made it a success. #1 not in a common field.... WW2 strategy game. #2 not in a common format..... Most games in this field are 1 hex, 1 unit, 1 click, 1 attack. I made my games multi-hex attack, stacking, and taking many principles from board games that were the most popular of the time. #3 good UI and UX... my wife has 2 masters in UX and instructional design. She taught me a lot about UX. I took a moderately complex game and made it easy to navigate. #4 deep strategy.... at first players complained, this was too hard that was too hard. But over time they tried different things and realized it isn't a min-max game or an optimizing game. It is a deep strategy game where strategic and operational thinking were required. Long term planning was required. The bad. #1 Not great graphics. #2 clumsy code that needed a lot of debuging after the fact as I had not coded in 25 years. I only try and make games are NOT like everyone else. But my focus is strategy hex games with a board game feel hiding the complexity in the code allowing players to think more and have more fun with an easy UI interface. I certainly understand why there are so many clones out there. It is much easier to make a 1 unit per hex, 1 click game. My next game is a fantasy strategy lite 4x, lite RPG, all deep strategy. The store should be up any day after Steam approval. So far the beta testers like it. The see the depth of the game. If you take two things from my experience is to do something others have not done and think about how to make players think beyond min-maxing the game. Love your stuff. Absolutely love it. I loved the piece you did on the user testing. My wife 100% approved of that video. Thought it was excellent. I changed my Steam page and images.
@evanlane1690
@evanlane1690 2 месяца назад
Are festivals the same as conferences in this context? Or like online festivals of some kind? I'm new to this and not sure.
@GgdaOrganic
@GgdaOrganic 2 месяца назад
The festivals discussed here are generally online events like the Steam Next Fest. We still recommend showing your game at in-person conferences like DreamHack and Momocon as well. Not only do those give you exposure, but you get great first-hand feedback
@marcapouli7805
@marcapouli7805 Месяц назад
My ladder is made of crap. All the reachable rungs are rotten and vanished into dust. Everyday I try to jump to reach the other ones, but I can't jump higher than my maximum. And I can't afford buying a new ladder
@applebard
@applebard 3 месяца назад
Bracing myself for horror horse games coming soon
@twosoulfox
@twosoulfox 6 месяцев назад
Yeah, it's make or break. Most people underestimate that games are made by humans and not every human is a perfect marketing machine and will just swallow his failures. You gotta stay strong when the waves come crushing in (and be accountable for your work).
@GgdaOrganic
@GgdaOrganic 6 месяцев назад
Absolutely agree. We always encourage people to create what they are driven to create, even beyond what the algorithms suggest. However, if a dev wants to create more than one game, and do it in a way that sustains them emotionally and financially, we have to broaden our perspective.
@twosoulfox
@twosoulfox 5 месяцев назад
@@GgdaOrganic I will do my absolute best. If I stay alive, I will help others with my experience/knowledge. We should work together.
@Crittek
@Crittek 8 месяцев назад
What’s an alternative to a demo for a multiplayer game. (I understand it’s hard lol) We we’re thinking a betas combined with Twitch pushes.
@GgdaOrganic
@GgdaOrganic 8 месяцев назад
You can launch a multiplayer demo with a time or turn limit so players can try it without getting the full experience
@El_Poro
@El_Poro 2 месяца назад
Chris: There's no secret thing! It's all about having a great game! Also chris: Psst... psst... make a horse game kiddo, just trust me... go!
@jasonl9266
@jasonl9266 5 месяцев назад
Why don't the universal platform work out ??
@jeanfouche3904
@jeanfouche3904 8 месяцев назад
Gautoz is a french streamer who does "VideoGame press" on twitch/yt
@jonathanlochridge9462
@jonathanlochridge9462 3 месяца назад
So, what I am hearing is if your game isn't pretty but has deep gameplay don't post on twitter, just spend more time making a cool demo and just focus on getting a fun demo out as soon as possible.
@DINGOS30
@DINGOS30 5 месяцев назад
Hi Doug DeMuro i didnt know you're a gamer now!
@muuubiee
@muuubiee 8 месяцев назад
Why would early access be harder? Is it because there's no email being sent? I feel like with EA you'd do all the steps as before, but just launch it as EA before it's totally finished. If you have all the wishlists already it feels like it wouldn't make much of a difference.
@ParagonGary
@ParagonGary 3 месяца назад
What is Steam's "daily Deal" exactly?
@RealFakePhD
@RealFakePhD 3 месяца назад
50 minutes median game time? I thought a demo should be 30 mins top, or do you mean they keep coming back to play it?
@635574
@635574 2 месяца назад
How about making free to play as an indie? Im kinda opposed to charging for games but im not insane or rich enough to make them actually free
@chadsutphen9401
@chadsutphen9401 3 месяца назад
Lol, ”…..and you do this…..until you wanna Die….then launch.”
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