The GIA Cut Grade - The Pitfalls 

Many consumers today place a great deal of emphasis on GIA certified grades as the hallmark of diamond grading. In this video, Josh Fishman explains the pitfalls of relying on GIA diamond grading when making a diamond purchase. Too many consumers rely on the GIA's Excellent Cut Grade certificate as the foundation of their decision for which diamond to buy. Fishman explains that reliance on GIA grades alone can keep consumers from making the best possible diamond purchase.
Josh Fishman is a third generation diamantaire. He is a proud member of the Diamond Dealers Club of New York as well as the Jewelers Board of Trade. Fishman is the author of Beyond The Four C's: What you should REALLY Know Before You Buy A Diamond.
Read more and shop from New York's premier diamond dealer at
www.afishman.com