The greenwashing campaign of gina tricot 

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In today’s video I talk about greenwashing. As you probably know, greenwashing is when a company claims they do more for the environment than they actually do. The definition of greenwashing is also putting more effort into the marketing rather than any real efforts to reduce the environmental impact. What made me think about this topic was a recent case in Sweden with the brand Gina Tricot, which I explain in the video.
LINKS
Gina Tricot campaign
www.ginatricot...
SVT article
www.svt.se/nyh...
Swedish Radio article
sverigesradio....
EcoTree website
ecotree.green/en/
Press release from Gina Tricot
www.mynewsdesk...
Gina Tricot sustainability hub
www.ginatricot...
Gina Tricot 2023 report
ginatricot-cms...
Music from #Uppbeat
uppbeat.io/t/a...
License code: 2FA57ZLRY5OMV6OI
#greenwashing #ginatricot #sustainablefashion