Chloroform is a very useful solvent in the laboratory and as a reagent; under base, it can form the trichloromethyl anion which is very interesting to the organic chemist as it can react in ways very similar to a Gringard attacking a carbonyl.
As you are working on basic conditions, on your reaction you will obtain CX3-, this will take a proton from your ácid to form CHX3 and a carboxylate ion, just to correct that :)
You should also add a little warning to the video about adding a little ethanol to the chloroform if you plan on storing at all. Otherwise phosgene can build up.
The question isn't why did you buy the bleach and acetone. That's obvious...to make chloroform. The question is why do you need all that chloroform! Here does this smell like chloroform ma'am?