The Hellscape of Online Music Promotion 

Well...this video wasn't supposed to come out today but I guess I scheduled the wrong one by accident 😅 Really hope you enjoy it! This one was a TON of work. Become a Patron ► venustheory.com/patrons

I'm just going to keep making weird music and putting it on spotify and letting the universe play out however it feels.

I am almost 60, and i have been a professional musician for most of my adult life. I have spent much of that time disillusioned and cynical about the "music business". As a recording/performing musician I have gone from recording on industry standard 2 inch 24 track tape to learning what the hell a DAW is (Reaper is my choice), and I've watched the business go from vinyl to cd to Napster downloads to thumb drives to vinyl again to Spotify and streaming. Each innovation leads to a few successes and alot of copycats (and less work and lower incomes for musicians in general) until finally the corporate pseudopod pulls the latest thing into its maw, figures out how to monetize it, and spits back out a commodified paste that has been masticated to utter meaninglessness. Enter playlists. 😒 playlists might be great for music consumers, but it's just another way for musicians to disappear into the noise

“It’s not a system of art, it’s a machine of content” Really spot on. Great video and super enjoying the editing chops :)

You're doing god's working with these documentaries addressing the problems in the music industry!

I'm sure this is gonna piss off a bunch of people, but I feel like saying it: the internet offered an unfair advantage of getting seen _for a period of time, but it seems to me that that time might be over_ . Often, this conversation really strikes me as coming from people who want to be bedroom producers but don't actually want to (or don't know how, are afraid to, etc) get involved in a real world music scene and put in the actual work of building relationships and community, of which your music becomes a part. My point: the old way of gigging and getting involved in a scene that is relevant to your music might still be the best way to build an actual following and career. Instead of trying to get playlisted and then building a gigging career on that, why not gig a bunch?

Really nailed it, Cameron. Especially so with your solution; we can't just passively allow the music curating economy to become the gatekeepers of creativity any more than we should let labels or algorithms do the same.

After 10 years of failure, I’ve decided to let go. I deleted all of my social media, and now I just write music because I love the process. As for promotion, it’s absolutely secondary. Life has become so much easier. Your content is amazing, thank you!

It’s nice to have my inner thoughts validated - only to learn that I am already among my peers. We are all in the same boat. You’ve helped me reimagine what success means to me with videos like this. Hell, I’m releasing my SECOND unplanned piano EP next thanks to your videos! Can never thank you enough as always.

"Integrity is a duty. Art is not for sale." Art for sale = content... and thus subjected to outside interpetation/opinion. If these 'opinions' are taken into account throughout the creative process, whatever your 'art' once was, is simply gone. Love your art for what it truly is... a reflection of yourself. Great stuff, momo!

great video. i've used submithub and had a couple songs added to very small blogs. after submitting a bunch, being rejected, and going into a downward spiral of "why did i ever think i was a musician". i decided not to play that game anymore. i didn't start writing music with the goal of being a marketing/social media and streaming guru. i want to make music, so that's what i'll do for anyone that will listen. it's probably not the best business plan but it's all i got

I only started really getting into making music in the past year or so, in my 30s, and it has become one of my favorite and most engaging hobbies. I love doing it, and I love watching your videos to keep me encouraged to continue just building my circle. I have resolved myself to knowing that it's unlikely I'll ever get any *real* attention from the internet hype machine, and I think that is fine. I like making what I make, and if the kick drum at 3 minutes and 41 seconds vibes with me, it's great. Thanks for all the encouraging content for small creators, it's really great stuff.

Thank you for not being another channel that only tells artists what THEY THINK THEY WANT to hear, when in reality, artists want the truth. Much appreciation and love from a Dubstep Producer in Utah.

As someone who has been making mainly lofi hiphop beats specifically targeted to playlists as a full time job for almost six years, I’ve experienced what you’re talking about first hand. I feel like I’ve not created art, but a product, and I’ve been doing it so much that I now have a hard time expressing myself through music. There’s so much I want to create but too often I find myself going the same fukken route even though I’m trying to do something else, it’s like I’ve lost a language. This video provided me with some much needed relief though and I feel more confident about releasing all the "too weird" music I’ve made. I constantly hesitate out of fear it will decrease my audience and numbers on DSPs. Silly, I know, but it’s been my reality for a long time unfortunately. Thank you for your amazing videos and for the inspiration! Stay true to yourself and your creativity!

The accuracy of this video is so astonishing. Especially the submithub responses, I have like 30+ responses exactly like that :') And this video is soooooo relatable for independent artists. Thanks for this, glad to know that someone is going through or knows exactly what we're going through.

I'm extremely interested in hearing your thoughts on the "forced celebration of mediocrity" you mentioned

The absolute passion and anger in your voice during that rant at the 27:00 mark...man, that was powerful. Thank you for yet another quality video, Cam.

“This documentary was perfect, it has all the qualities of a hit. I really love it, however the color shading in 4:31 was a bit off so I can’t promote this to my audience. Thanks for pouring your soul into this but not for me this time.. KEEP SENDING”

Harsh truth, delivered unapologetically but compassionately. Your analysis is insightful, and your delivery is beautiful. The kick drum at 2:34 kind of takes me out of it, but this is still some of the best content on the interwebs. Thank you!

I get like, 95% rejections and pretty much all of the comments boil down to 'this production is incredible, amazing songwriting, you're an awesome artist buuuuut.. not what we usually play' or it's something like 'but the vocal here, or the beat here was something or other'

Thanks Cameron for regularly reminding me to just enjoy making music for myself, without getting hung up on all the bullshit associated with trying to "make it big" so to speak. If I come back to a track I made months later and still enjoy hearing it, then in my mind it was a rewarding piece of art that was worthy of creating - even if nobody else has ever heard it. I formed this point of view purely due to your content, and for that I sincerely thank you.

One of the best vids I’ve seen all year, amazing!!!

3:43 I think I've never watched a video that is more relatable 🥹

Hi, I want to express my deep, sincere appreciation for the *style* of your videos. It's laid back, your voice and way of speaking are pretty down tempo, I love the atmospheric background music... So much content these days is built on hype, loud noises, quick cuts, hot takes. Your videos are like small oases in this hyperactive digital wasteland. Much easier on the soul. Can't thank you enough. (And it goes without saying that I dig your content, I hope.)

This is why you are the only music production channel I still follow after I decided to step down from my compulsive and financially dangerous journey of making music (but mostly really just buying stuff I didn't knew how to use)

Man, I would hate my work if I only made music to fit on specific playlists 😅 Kudos to y'all who are keeping at it, sounds extremely frustrating. This industry isn't getting any less saturated either, so I think you're totally right about focusing on the niche groups who will be into your authentic stuff. Something about a thousand hardcore fans being better than a million casual fans right 😁

You and your channel are a GOLDMINE of mental clarity and much needed direction for creatives. I've had so many "a-ha" moments and breakthroughs watching these kinds of videos. As many have said before, "you're doing God work" and I'm here for it.

🎶🙏 Respect. Appreciate your contribution to the creative world. 100%. Telling it like it is. No gimmics, transperant, the real conversation.

Your timing in terms of what I was lately wondering about is perfect!

Dude, I like you and I like your channel. You’ve become a trusted source for me to explore lots of sound engineering processes(many for the first time)without feeling dumb and out of place. Thanks for your material and your hard work!

Absolutely flabbergasted. You've transformed so much as a RU-vidr. This is really really important.

I'm listening to your album Motions and Echoes on Amazon Music. Great music to listen to while studying.

I've been trying to work past this myself lately. Haven't even bothered with SubmitHub really because I know it probably won't help, because my music is that weird niche thing that you can't pigeonhole. Feels like no matter what I do my work isn't heard. But you have inspired me to get my niche playlists in presentable condition and see about spreading them around.

You can't lose if you make music for the love of music instead of money/followers/etc Your videos are fantastic man! Funny as hell yet intense. And your voice is perfect for ASMR lol you should do audiobooks as well. Cheers, friend!

You know, what I really love about your non-technical videos besides you beeing an incredible writer, producer and narrator, is how the topics you touch about music actually permeate every aspect of human life. At the end of the day everyone, regardless of the domain or how skilled or smart they might be, wants their reality to be heard and appreciated. Everybody is human for the better and the worse.

I truly enjoyed it. I will translate it into Persian so that Iranian and Afghan artists who are facing similar issues can learn from it. Thank you so much.

GotDAMN your videos hit deep Mr.Mustache man! I do wonder where we're headed in the music industry. Your videos and those of Benn Jordan really shine the sun on these issues and expose how this whole thing actually works and how downright horrible it can be with these huge nameless corporations. Strangely though, instead of making me give up, it inspires me to continue grinding away at the stone. I suppose I am a glutton for punishment. Cheers!

Felt it strong in my heart many times...thanks for sharing our STRUGGLE

You always make such an impact with the way your 'perform' these points, and I appreciate it.

You have taught me SO much about the music industry in just the short few days I've been following you. Thank you so much!!

It's not only your videos that are great and helpful for musicians, it's also the comments of all the amazing guys here that are so interesting, unique and refreshing to read. Amazing work!

Thanks for opening up and speaking your mind out. Musicians here I´m sure will appreciate the feeling we´re on the same page.

I appreciate your approach to your videos, especially ones like these where you're pulling the veil off of topics. Thanks

GREAT JOB BEARDED ONE! You have summed up the music biz meat wheel. You have certainly covered the music world to a tee! BRAVO! I came along before the 'online' world; better known as the old school modus operandi. (Back in the days when demos were copied to reel tape BEFORE cassette) Regardless of the changes brought on by home recording, much hasn't changed. If there isn't money to be made, nobody has the time. (Thus comes the proverbial "song pluggers") Trash bins were full (much like the ones on your desktop). I spent 20 years on Music Row, and made one significant conclusion; talent is considered cheap.True talent is rare and easily gets lost in the shuffle because generally, there aren't enough people who will recognize it and invest in it. The artist is left alone with all the hats, and no-one is capable of wearing all of them.

Trying to make it in music definitely changed the way music sounds to me. I had to take a step back to get my music to be mine again.

Standardized quantity versus artistic quality. As always, your video is so on point that it lights up some of my neurons and made me realize several choices that I made unconsciously. My two cents are : to be an happy creative person, a happy musician (or whatever you want to describe yourself), you need to focus on your craft, your art and not rely on other services to provide you happiness or the graal of being recognized one day. Play the artistic card and enjoy the journey, don't let other define your success.

Love this new direction, you've always had a fantastic narrative voice!

dude i love your content. love your music stuff, and your branching out videos like this are just as thoughtful and well done. keep being you, keep being rad.

One of the best music content creator on youtube. Keep going mate!

Cameron.....sir.....this takes you to another level. The subject and content are interesting to me as a musician.....however, the combination of your writing, delivery and video production is top notch. Just the dialog sends us though a roller coaster of hope, fear, regret and at times pure comedy with a firm grip on the laugh button hammer. Of course your voice is always spot on. You have a solid foundation as a writer. Pure imagery

Yessss, video's longer than an episode of Friends, I'm all for it! Excellent work as always 🙌🏻

Cameron, that was intense and excellent. Thanks for taking the time to produce such a high quality thesis. Awesome stuff.

This video does a really good job at highlighting how high entropy industries really suck to compete in, great work!

I really appreciate your insights on these things, cause you seem to always take a balanced approach of understanding, while digging at the real issues. Thank you and keep up the great work

Deep. Thanks for everything. Added you to my spotify playlist. Excellent stuff man!

really grateful to you man, love your videos, your honesty and integrity. Not just another tutorial channel but one that explores and celebrates art and its meaning. You're doing something really special thank you.

This was hands down the best video I've seen of yours. Incredibly vindicating and therapeutic for me to watch. I left the music world about a year ago after being in the game for a good 15 years or so. I got tired after banging my head against a wall trying to make my music fit into that 20% (and definitely lol-ed at those hyper-specific comments I'd get on Submithub). Realizing that my job as a music producer was feeding a content machine and realizing that I was actually doing less and less music every day, I got pretty jaded on the actual music side of things. Like I said, it's nice to see this sorta thing and not feel like I was being gaslit by not trying hard enough, not producing enough content, not knowing enough about marketing, or whatever other random excuse exists. I wasted so much time and money on "gurus" (some of which you showed clips of here) to help with marketing plans lol. I'm in a much better place now mentally and physically having walked away and am very fortunate I had other skills to fall back on. It's definitely cool seeing your take on the experiences of independent artists even though I'm not really in it anymore. Thanks for all you do :)

Really good video. Thank you for spending the time of making it for us to enjoy.

really impressed with the scriptwriting and video editing style for your most recent videos, Venus Theory!

Finally I found your channel! It took me a while but I'm finally here and I'm in a mix of angst and relief, but hopefully the relief will be stronger. Thank you for that! Cheers from this independent artist from Brazil and thanks for your content!

Hit the nail on the head with this video, we are all playing a game of trying to conform to current music “meta” and it really sucks from a creative standpoint. Every project I start I always have to keep in mind that I can’t deviate too much from the meta or I am probably wasting my time and money.

I am glad you are covering this side of music promotion. Growing my catalogue and using certain promotional resources these past 3 recent years, you start to feel like the shit is rigged, very nepotistic and all the things you covered is great information to be aware of. Nothing is guaranteed when it comes to playlisting/curators at the end of the day, especially when their curation pays them top dollar, quantity prevails while quality suffers. I learned a lot about myself as a tastemaker when i became a daily playlist spotify playlist curator for my own playlist (HUSKI's USB) that when you open the gates for all musicians to submit, you are gonna get some good and bad submissions and gonna expose your ultimate music taste buds to make sure your delivering quality/unique music to your targeted audience. I also learned as an artist not to take the rejection process personally because curators are just very specific in taste and doesn't necessarily mean your music sucks, it's always good to have a system in place where curator can explain why the rejection was made like dailyplaylists and others have it set up to give assurance and clarity on the rejection like it doesn't fit or so on.

Enjoyed the video, as I do all of your videos! I'm an artist, curator, and SubmitHub advocate. I love it. It's certainly the best pitching option for both artists and curators. I run a niche genre playlist and clearly define what I'm looking for in my quick pitch. As long as a track falls within those general guidelines, I add what I genuinely like. Without SubmitHub, I wouldn't accept submissions, period. It's way too much work. The money I get from 50-60 submissions per week doesn't cover what I spend on Facebook ads to promote the playlist. I genuinely don't see a problem here, but I agree that the critiques can be frustrating to nonsensical. For me, I know that many tracks aren't going to work within the first 10 seconds. It's just obvious. I've got the musical vocabulary to explain why in what I hope is a satisfactory way, but many don't, and many don't speak English as their first language. My advice is to ask for honest feedback because it has the highest acceptance rate, and then ignore it. One error I spotted in the video is the math on assuming we listen to each track for 3.5 minutes. We're only required to listen for 20 seconds, and I'd guess I listen on average for 90 seconds. But the point remains that it's no way to make a living!

Cool video mate, love watching your stuff, keeps me mentally in the zone and aware but at the same time reflective and constantly in the right headspace to keep fighting, building and creating!

VT, that was superb. I can't imagine the amount of work that went into it, let alone the journey you took learning and experiencing it.

My dude, I think you might be the only RU-vidr who simultaneously motivates me to try harder at making music whilst also driving me to completely give up on the dream. It's a very confusing feeling. 😂

Thanks so much for this Cam! I’ve been down the submithub bummer train a few times. Glad to hear I’m not alone. Keep doin whatcha do mang🤘

One of the best and much helpful videos on youtube since a while! Thanks for your insights which actually confirms my opinion too. Good Luck and keep it up.

I just wanted to say. This video was awesome. I really appreciated your perspective! It's reminded me to make sure I put enough focus on enjoying the whole music making experience from songwriting to composing to recording and even promoting. Thanks again and looking forward to more!

While unfortunate, it is reassuring to see other artists who have used SubmitHub (and others) and been rejected - at least we know we aren't alone. Lest we forget that some of these curators are no more informed than the average person about what makes a song good or not. Now we have gatekeepers who might not necessarily know what makes good music granting access. Interesting times indeed.

glad I'm not the only one saying it. the music industry is based on something called "payola" success isn't defined by talent or how good a song is, it happens according to how much money you spend on promo. the entire music industry is a pay to win scam. thanks for the video! maybe more will see the issues and confront the music industry forcing them to change the problem (it's a nice wish but I'm not holding my breath since they've been doing it for decades and I highly doubt they will stop anytime soon). I've been around for 20+ years, and the ONLY reason nobody has heard of me or my music is because I don't have the money to take part in the music industry's pay to win scam. And I know I'm NOT alone, there's plenty of us out there not getting the plays or exposure we deserve.

I love music, though I have no ability to create any myself. I prefer to find music through exploring artists and random chance than by using Spotify or playlists. When I create my playlists, I do it for the art and the music. You have made me want to share my playlists online. Not for money, which I didn't even realize was a thing, but just because I love music. Great video, thank you!

You always have the most interesting and relatable thoughts! Thanks for everything.

Best documentary ever on this topic. This runs sooo deep. The psychological dynamics of creators and middlemen for the current model of "success ". It is the same as the old model but decentralized! This is a huge insight for me. Brilliant, thank you.

I have a semi-popular playlist on Spotify and I get flooded with playlist submit spam because of it. This playlist is 100% just a personal collection albums of a specific genre. Still I get bombarded with random promotional material. It's super frustrating that this is the way artists feel like they need to get their music across.

As a longtime Submithub curator I have to say that 90% of the songs that are sent to me are really, really in need of work - both in their composition and production. I am talking VST drums, thin distorted guitars, instruments played off-time, vocals being way too quiet... Also in my case I have limited possibilities to approve submission, so I really do have to be picky. I run a blog so writing hundred pieces on upcoming bands that do not bring any traffic and therefore money to my website is a lot of work for a mere 50 cents per submission. And I have to keep the quality and audience in mind. I know it is hard to get rejected, but I have always approved a band with good production and mix - even if I do not like the song. And I do always give feedback on what to improve.

I personally feel like SubmitHub's premium credits should be returned to you if you don't get accepted. That way these pompous scamming "curators" stop getting paid to describe your track to you while never putting it on their playlist. They'd actually get paid if they accept your track and wont be if they reject just reject all their submissions.

Excellent message as usual. Thanks for making this video.

I’m so lucky I found your channel man. Started with free VSTs, now I’m hearing you sharing a philosophy and enforcing ethics and morality into the bizarre world musicians find themselves in. Thank you for your work - you’ve earned a fan and a new owner of a bunch of your instruments ❤

Great video Venus Theory. There’s a lot of people in existence, and with the internet, one song or performance can be amplified to reach the entire world. So now you don’t just have your local artists to compete against for people’s ears, but the entire world. I feel that now more than ever it’s important to have a physical musical presence in your community. Cause there it’s a lot less saturated than online. In addition, I find there’s more meaning to something made by someone you know. So take advantage of that, and go play at your local clubs and bars! The people there will pay attention to your music more than most internet goers 🙂

The music industry is a scam preying on the dreams of young musicians. It was before streaming and it remains after it. I've always been into making music, but never into selling it. And I don't feel like I have lost out for it. Music becoming my job would kill all the joy I get from it.

Beautiful! You made my day. Going back writing my music. Thanks

That ending was just too good. Too good. You make the best content I've ever seen. Thankyou

One of my favourite musicians of late has been Pilotredsun/sky and as far as I can tell, he just uploads all his music for free (or his fans do) and I THINK he just blew up algorythmically. As an artist who's experienced a growing audience in the early 2000s and next to no real viral success, I can't tell you how inspiring that is to me. I also tried to stop caring so much about the numbers but you know, they're there, and I know how numbers work. I've seen it from video game. You have to make it big number!

Dude this is cinematic excellence! ❤

Oh man, this went HARD, and I loved it. Thank you so much.

Love your job!!! Top music related content out here.

Even if you manage to get on a playlist and get millions of streams, the machinery of streaming services takes most of the money. I do agree that it is really important to recognize that most of the people in the world will never hear your music. Thus, finding an audience turns into a tiny subset of listeners. How to find them, no idea.

happy that I am old enough....that I completely ignore all these services to feed my music taste/listening, I am old fashioned...I research and listen. I don't even have spotify installed on my pc nor do I use it on my phone. If some music interests me enough I buy it, either digital or physical, though I prefer physical releases. These days music has become cheesy and to find the rare gold nugget...you need to dig dig dig...

I love your videos man… so spot on!

Great video! You address a lot of issues and went pretty deep on this one. There's a lot I resonate with and I hope people like you can move this industry in a direction that's better for both us (the artists), and the consumers. Stay creative!

My experience with submit hub, I’ve found…..finding a curator is like finding a fan, and should be treated as such, when a fan likes your music they come back for more, so you invest in finding your playlists get accepted and denied, and the ones that resonate are the ones that you target….you find info about those people, what the tendencies are within that playlist and submit to them again later and from building your curator fan base. It’s same as building your fanbase, you hunt and you sift through the hey stack of personal taste. I’ve found producers that curate are gonna gonna be like a wine connoisseur with sound, if you look into their playlists, it’s usually a dead giveaway, with their pure production based music. Vet curators by looking for signs that you discover, remember engineers often forget to eat on time so many of their poor responses often have hunger mixed with their responses, and maybe….you (people in general) have hunger mixed in your reactions when reading….

Dude, on an unrelated comment: you're the Agent Smith of music production. Your voice, tone and timber. Texture. You've got it all. Now, about the video: once again, this is pure gold. Thank you for sharing your insights and inputs.

So I have a story for ya from an artist that now has over half a million monthly listeners on spotify and its about the journey with this particular topic. I went down the submit hub route. With the same song that now has 16 million streams I took that song and spent an entire month paycheck (living with my parents at the time I could fortunately afford that) between submit hub and taxi dot com. Your video was spot on. Almost everyone I submitted to had some reason that it didn't meet the cut. Some of the reasons that I remember was the vocals didn't have enough "punch". There wasn't enough of a beat. Ect. Ect. For years I tried different ways to do pay to play, but was also EXTREMELY careful not to get bots increasing my play count. This is a surefire way to get your work blacklisted (I kinda figured anyways. I couldn't know for sure) By the time my third album came out I was not only a musician but also a schooled marketer. Because without the skills of navigating social media, or even doing gorilla marketing like spray chalking your logo on busy sidewalks, it wasn't reaching people. I carried business cards with me everywhere. Anyone and everyone got one. It was pretty cringe but it was also a numbers game. Hoping to find that audience. Then I had my big break through covid, when everyone was stuck inside and there was nothing to do but watch live streams. Preparation met opportunity and when I saw that opportunity and knew it wasn't going to last forever I started streaming at 2-4 hours a day consistently at the same time for 2 years. Things finally started picking up enough where a label reached out. That's when I found out that there is tiers of exposure built into spotify that you can only get going through a label. Getting on those discovery algorithms brought us from like 50 thousand monthly listeners to now 700 thousand. Its only been maybe 3 or 4 months ago now that I took my foot off the gas and applied the breaks because I was breaking. Through being a "go go go" self made marketter was destroying my mental health. Was it worth it? Yeah. It happened to work out. But could I have the energy to do it again? I don't know if I could if I'm honest. There's a lot of noise out there and breaking through that noise is crazy challenging. Don't let that deter you however. If you're an independent artist looking to get your work out there, believe in your product, put your marketing hat on, and get to work. It's a steep uphill climb that might take years for your work to get out there, but you'll find an audience if you're persistent enough. Thanks for listening. Long story short, don't buy bot plays. Do everything you can except that. We are "Fish in a Birdcage" on spotify if you wanna check us out. Cheers.

Dear you. This is just fantastic. I've just recently discovered this channel, but wow. Great narrator. Almost at the level of a famous actor. The content and topics take different paths, but you tie it all together in the end somehow. Very few people I know find that balance. Whatever it is you do, to make this stuff happen, please, please keep on doing it! Many thanks!

Let me just say that the recent videos youve relased are some of the finest videos ever made on RU-vid. Ever. They're beautiful to look at, and you know how to captivate viewers with your well scripted, documentary style. You could make the process of doing taxes or cleaning a toilet seem like the most interesting topic in the world. You're videos are also hypnotic and soothing. Which leads us up to this video: this one is your absolute best. Especially that intro story. Man...just. wow.

I don't use submithub, I just put my music out there, even if no one listens, cause it's for me.

I believe there is a variant of your idea (we're the ones who can make the change), we need to stop being isolated from our peers. Much of this business, like submithub, exists in driving apart producers/musicians/etc into isolation, where then the corporatists become the filter for everything to feed through. If we can form peer groups who can do the peer group 'locally' it only becomes a matter of time before a group has the networking power to overcome the playlist mania.

This makes me immensely sad reminiscing about my own challenges promoting my music. It is somewhat cathartic knowing I'm not alone. I wish we could just sit down and chat over a beer and talk about it. Thanks for sharing.

Oh Cameron, this one is truly epic. One of your best. You really need to get these down on "paper" and out to a wider audience. Send this one to Wired as an OP-ED