their article on Supreme being dead was so tone deaf to me, if only because they said that Mschf has taken their place in the culture, which is such an explore page-brained take that it almost sounds like a joke. but also as a big Supreme fan i just think its such a surface level observation, if anything i enjoy the brand more now that everyone isn’t wearing it/now that i can actually cop what i want
u seem tone deaf.. if u watched the video maybe you would realize that they say its dead to farm takes from ppl like you saying ur glad its more obtainable and that it is easier to appreciate it when it's less hyped...
I was a contractor for highsnobiety for awhile. It was clear to me they care more about money then anything else. Almost everything was linked to a product or making a product look good. Weird company culture.
I mean you're literally talking about fashion. What did you think it was supposed to be about if not capitalism and money? As much one would like to believe it's about culture it sadly has never been and will never be about anything but scaling up a business.
Company in one of the biggest capitalist sectors, where the goal is to keep pushing out unsustainable clothes for the masses to FOMO-purchase, is focused on money? No way.. Me losing interest in fashion was one of the best things to happen to me in life - looking back at it it's such a shallow hobby and passion that tries to push self-expression although trends dominate the minds.
Honestly, I've been waiting for something like this for so long. Beyond Highsnobiety's poorly edited, and poorly researched articles, there's a lot of whack hypocrisy. love u king
In Italy (and in the world, I guess), many fashion/lifestyle publications are shutting down, notably iD recently and Vogue Italy heading in a similar direction. In an era where engagement (likes, comments, saves, shares, and even dwell time) on a post determines how well it performs, doesn't it make sense for these publications to make some outrageous and click-bait posts? Or maybe is it better to remain true to your roots yet be overshadowed by the ones that do? Do you play the long game and hope people stop fucking with the major publications that spew the BS? So many interesting developments in this industry. Maybe being a creative agency yet still publishing a paperback a few times a year is the way to go... What do you think the future holds for this industry?
so many different things to consider, with the rise of tiktok & short form content i feel as if that has detoured people from actually reading and absorbing written pieces.. because why would i put effort in when i can have someone summarize it for me in an adhd 20 second video..... i would like to think younger generations are more media literate too, as in they're more aware of when publications like highsnob are just trying to get them to buy products.. this has been brewing for a while of course, but they'll have to find some way to continue to adapt.. hard to say what will happen, but i do feel sorry for anyone involved, would be stressful
@@fhtvbut the worst part is what highsnob and so many others do, making outrage and click bait to create hype and sell products, actually works in a financial sense, they probably make tonnes of money doing this. Trying to make heaps of money and having tasteful and unique perspectives are (in this day and age) completely at odds with each other, so I doubt large publications like highsnob will never stop follow this cycle your explaining, do you think it will ever become unsustainable to farm hype???
I think people are all getting sick of this saturated digital content culture much faster than we think. Imo the race to the bottom for peoples attention is a losing game for any brand who plays in the long run. I think if you are an established or emerging publication and have focused content and approach to engage with a core audience and are willing to ride out this late stage digital market you’ll be able to build a sustainable audience
I saw your insta disappeared, is there any plans for a comeback on youtube, twitch, or social, or is school + being a content creator just too much (sorry to pry, but ur just lowkey my fav)
Amazing you didn’t even get to their terrible branded products. Always appreciated them having a more active pov than hypebeast and aiming to be more than news but the writing is rarely good or insightful. It’s like they want to be buzzfeed
Teachers are not always geniuses yet they are always expected to inspire the geniuses of tomorrow. First heard about HS here, non the less not up for being extorted #unsubscribed. Cheers from your heavenly brother Charlie Lord of the Apocalypse on the 1246th Holy Apocalypse day in the Revelation of God. God the son Holy 1 King Christ the grail, zeal and soul of Jesus in the flesh Charles Andrew Oyedele Ososami. Peace
HS used to have really good articles 6 years ago. Then the website decided to hawk products and their IG went full Kanye/Kim K/woke shit. I haven't gone on HS and unfollowed their IG since 2020.
Posting on SuFu in college led to meeting one of my best friends who I still text almost everyday. Checking Hypebeast, HS, Hundreds Blog etc DAILY was such a fun time.
This kind of content rarely realizes how symptomatic it is to the very thing it’s critiquing. High Snob has been burnt out since 2014. RU-vid is where zeitgeists go to die.
i think one guy making a video about something he is interested in on a youtube channel is a little different than scaling a blog to a multi-million dollar media venture
@@fhtv I’m just old and irritable bro. Do your thing, honestly. But in short, we’re living through the death of most sub-cultures. Either the brand entities don’t make it, or they compromise and fold themselves into the pop-cultural. You can peep the same thing happening with sneaker reselling culture back around 2013. RU-vid is a quintessential center for everything under the spot light of pop-culture. Once it’s here, everyone at the center knows about the fringe.
