The history of SPECIALIZED, the world's first bicycle brand that popularized MTB 

※ This content was produced with support from Specialized.
Until the early 1970s, most bicycles meant road bikes. Then some people started modifying road bikes to enjoy cycling on off-road like mountainous terrain. As such, mountain bikes are also called mountain bikes or MTBs. However, there is a bicycle brand that succeeded in mass-producing MTB for the first time in the world and popularizing it. That's Specialized.
Check out the brand encyclopedia to find out about Specialized, which is often chosen as the dream bike for bike lovers.
#Bike #MTB #Specialized #SPECIALIZED #Road Bike #SWorks
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