The Kulture Study: ITZY 'BET ON ME' MV REACTION & REVIEW 

This is actually one of their b-side(1st pre-release). They're going to release their 2nd pre-release MV "None of My Business" on 24th July and their Title Track "Cake" on 31st July. Stay tune 😁

Overall, its such a good but emotional music video. Yuna's part signifies the hate she had gone through in checkmate era, Chaeryeong comforting her wounded self, Ryujin breaking free from her comfort zone, Lia locking herself metaphorically in a box, Yeji can't stop running- since she's the leader of itzy, she feels that she cant take a break. Honestly one of the best itzy mvs for me. It's simple but very impactful.

Crying everytime i watch this MV and listen to this song. This is so deep. As a long time Midzy, this is definitely very impactful and inspiring.

This is actually just a pre-release! More pre-release before the actual title track that comes out at the end of the month called Cake.

this song was very intense but not in the way i was expecting. it made me unexpectedly emotional, and it really hits hard. they got so much unwarranted hate for cheshire and sneakers and i really hope this comeback is the turning point for not just Itzy but jyp in general.

"Bet on me" is Itzy's version of "Feel Special". JYP made sure to custom the song to their concept of self love/self empowerment and gave us another masterpiece. If you can make me bob my head while tearing up reading the lyrics you have my eternal respect and that man has done it twice. Hands down my favourite Itzy song and M/V. I feel so blessed as a JYPE GG supremacist with all the releases lately. All my girls are killing it.

i think yeji's hoodie has symbolism too. she keeps running because leaders are often pressured to not be as vulnerable to effectively lead the group - she pulls her hood up to start running. as it cuts to her running in the void, her hood falls, but she keeps running, which to me symbolises that she can't stop leading when she herself is struggling, and she perseveres to lead the way for the others when they are ready. in the end she makes the jump and continues running with her hood down which i think represents the balance of keeping to her duties but remaining authentic

The thing I found so interesting about Yeji was that her inner world is literally just a void. For Chaeryoung, at least we could tell her conflict was with different versions of herself. But with Yeji, there were no tangible objects in the shot. She didn’t know what exactly the problem was or what problems there could possibly be. Despite it all though, she still has the COURAGE to keep running. Trusting herself that whatever challenge she does run into, she’ll overcome it. And I think you might’ve missed this but- in the end, she runs full speed and does that amazing jump off the cliff into the abyss STILL trusting every fiber in her being that she’ll make it out alive. So I guess we could say Yeji’s inner conflict is with uncertainty in general. And as ITZY’s leader, that makes total sense. She runs in front and sets an example to encourage the rest of the members to eventually catch up. She sets the pace? so to speak? and since the fear of uncertainty in general can be applied to all the members or their characters- i think it’s quite fitting that Yeji plays that role and represents that concept.

It's a good pre-release. Can't wait for the comeback MV.

The message of the video is so deep and its so clever.. Its about facing,fighting,conquering your fears,your doubts..trusting urself no matter what.. Very clever.. They say yeji is just running but the meaning of it is so deep..she cant give up, she wont give up..and the rest follow her lead..amazing.. and nice review sir..

the fact that PD along with a lot of other people think "bet on me" is the actual title track just proves how bad jype's marketing is. their whole social media team should be fired, they don't even post the teasers as posts on instagram, really hope something will change for the better because the girls are so deserving...

This is also easily my favorite ITZY's comeback!!

This is a Pre-release, is not the title track yet, but is so good, shame that is not available on Spotify yet.

I think this is just their lead track though. It's their declaration. To bet on them. Still brings me to tears.

as an itzy fan from debut, this song is exactly what i wanted from them in terms of concept and theme. musically, i like the song, it's not my favorite of them but it's great. but the most important thing is the concept and the message. as you said, pd, their few latest releases felt strange. they used to have a very well established concept, but that disappeared and wasn't replaced by anything. it felt like jyp ent had no idea what direction to go with itzy. not that the songs and mvs were bad - the sneakers album might be my favorite album from them. but something just didn't fit. and the kpop community (especially the international one) started their hate campaign. i can only imagine how difficult that must've been for the members - seeing all the negative feedback only to get hate again for the next release. bet on me is great because it's a more genuine, evolved version of their self love concept from their rookie days. i personally liked itzy's self love concept, but it only went one way in my opinion, it was a little shallow, not acknowledging the ugly parts of self love and self care. this is different. it's fresh, it's raw. loving yourself isn't easy, the way to happiness isn't easy. you can't just start loving yourself one day. it takes time and practice and there are day where you just can't do it, you don't believe in yourself. i'm glad that itzy is showcasing this. they're definitely on the right track. i just hope for the kpop fans to start thinking critically and stop hating. i hope itzy gets the support and love they deserve.

This is absolutely gorgeous and my favorite song and video by them. Its crazy but nobody picks up on Yeji running for the whole video. Except for the part in the beginning where she takes off running.

man the whole video: 😯 *vibing ryujin's solo scene: "wow.. WOW" *always love ur reaction man.. ✌️

I'm in love with that song and it might be my favorite Itzy song now, the lyrics are so deep and meaningful ❤️ definitely speaks with my soul

The most noticeable thing about this video for me was how toned down it was. There's no choreo, no wacky extravagant styling, just a pretty chill and real vibe. It was like they decided to go 'Itzy casual' and it makes the song hit harder.

I agree with your input about the meaning behind the MVs and messages it was like their own struggles or doubts they had and how they had to overcome it after those two eras. Also yeji has said before that she wouldn’t talk about her feelings or worries a lot in the past with the members but slowly has opened up about them. As the leader it shows how she starts running and through all the chaos storms continues to look forward and not give up and the members follow her as they also don’t give up and look forward to the future. Also the train yuna is on feels like the hate train they got during the last few years and even shows pictures of yuna from previous eras so there’s a lot to unpack there.

I agree with you, after the sneakers their marketing for itzy went downhill. JYP is lacking in terms of promotions when it comes to itzy and this song really talk about the members itslef since it's from the interview JYP made to them. 'Bet on me' is just a pre release track and the title track would be 'Cake'. Hopefully this comeback, my girls will gain their confidence once again becuase midzy will always be by their side. Thank you for this reaction PD❤

Yeah, this is my favorite song from ITZY since Wannabe. Not that they've been making bad music, but I think PD is right in that ITZY has been riding a certain sound for too long it was time for them to change it up. I think bigger messages, personal statements, and darker themes have become more and more common as of late, thanks to the pioneer girl groups who basically gambled it all on the chance to actually say something meaningful. (Mamamoo, Dreamcatcher, and (G)I-DLE come to mind). I still think we're in a transition stage, but if big groups like ITZY and NewJeans can talk about their feelings (aside from young love / love loss) then I think it's a step forward. Hell, MISAMO just did a song about consent. The TWICE girls. So yeah, while there have been deeper songs in the past, they weren't being done by the top groups in such an up front way until recently. Now this could be a trend like anything else in K-pop, but it also can be growth. Maybe Korea is finally acknowledging that girl groups can be more than just school girls and cheerleaders.

ITZY~ I appreciate you reacting to Bet On Me before their title track release later this month. This song easily sends out a self-enriching message to MIDZYs and people who stumble upon them. It's such a bonus that they put out this song and reminds me of "Trust Me: MIDZY" and "Domino". People are too focused on Yeji running instead of the message of why she was running and how the members followed through. Did they even notice that the video didn't have choreography and dance moves? It's a song and video to convey a meaningful, but uplifting message. Classic ITZY.

I don't think that I've ever seen PD this speechless in a reaction, of the ones that I've watched. It was amazing to watch your reaction during the song :D

Bet on me. 3 july B side None of Business. 24 july B side Cake. 31 july. Track

5 years of watching your reactions and it’s just now that i knew ur name is Jaehyuk 😶

5:50-6:15 Couldn't say it better myself. ITZY's music still one of the absolute best in k-pop today (god tier imo) but JYP been doing them 'dirty' by not promoting their music enough. Which pisses me off a little bit. All we can do about it is to promote and share their music ourselves as Midzy.

It really gives second generation kpop vibes like what I would watch in middle school and I love it.

In the mv, Yeji's weakness and her fear was to keep going on. Unlike the other girls who had to face themselves to get rid of that fear, Yeji just had to keep running. In the end, the girls run alongside her. In a way she's still running endlessly, but now finally, she's not running alone.

this is a pre release single for their comeback on 31st with 'cake'

I feel like Yeji scenes also convey struggles and are represented as dark and not very clear paths as she is running but as the leader she is very determined and focused from the start because she knows her role as a leader. At times in the later scenes she seems to struggle to keep running but she never stops and even at the end she courageously jumps into a void, like I don't care what's ahead I will not stop fighting 🙀💪 Also she is the first to start running and then she is in the train with Chaeryeong picking up Yuna and then the others as well 🥰 A great leader indeed and all they follow 🏃‍♀🏃‍♀🏃‍♀🏃‍♀🏃‍♀

I think that YEJI running the whole vid signifies that because she's the leader, she has to keep it together almost all the time. The members look up to her and depend on her a lot so she has no choice but to keep moving and fighting (it's like she's the glue that keeps them together). This mv still makes me emotional to this day. As a midzy for 3 years now, I've seen how ITZY became one of the most loved to becoming one of the most hated, so hearing this song definitely hit home ❤

The subtle harmonies over the main vocals are amazing

in regards to Yeji's scenes i think it could go to demonstrate her enduring nature and strength as a leader to be a role model for her team and that she is always there for them to follow when they need direction or a guide. i also think that that running also in a way was her solo scene, that leap was her overcoming that challenge to believe in and choose herself and it is after that leap that chae appeared beside her, i dont think that was a coincidence, they all had hurdles it is just that Yeji was the only one who kept moving forward and didn't stand still which in a way is a beacon for the other members.

Best comeback ever, this is going to be my comfort track from my Ult🫶🏻

FYI :) its not the title track, its a bside song of their kill my doubt album, the have 3 song mv’s for this comeback including the title track cake, the other bside song mv is none of my business.

I’m so happy to see that ITZY girls are on their way back since Wannabe 🤧🤍

I'm so happy you came back PD, you make my days happier.

This is also one of my favorite ITZY music videos. It's a pre-release though, we're gonna get 2 more music videos (one more pre-release and the title track MV)!

Bet on me isn't actually the title track. This is the first pre release mv of the album kill my doubt out on the 31st... Bet on me is written by jyp i think he saw how itzy struggled with so much negativity in the past years, this is literally like twice's feel special that he also wrote when the group was having hard times... They will have another pre release mv on the the 24th titled none of my business with a performance video the nxt day. And finally on July 31 the title track track mv together with the album will be out...

I cried the first time i watch the MV...and on the second... and third...fourth... idk it hits different. even watching this reaction video im crying. very emotional song.

I agree with everything you said. I still cry listening to this song and watching the video.

love this song!! I hope they’ll do more music like this

Thanks for the reaction but this is a pre-release track. The title track would be Cake which will be out July 31st. Cheers.

I’m so proud of them. This really feels like what they want to do.

This is definitely their best song, even though they have many good songs, and others may have more to them, this one is best. ITZY has long deserved some more mature music, even though they do an excellent job with their typical style.

best reactor ever, you help/let us appreciate every songs 🫶🏻

Imo this is ITZY's own version of "FEEL SPECIAL", a song where their real struggles and emotions are shown. Can't be a coincidence either that J.Y.P has written both of the songs. There have been so many times when the girls doubted themselves and I hope they will be more confident every time they perform this song.

i said the same. this song and mv is insanely good. welcome back itzy. can't wait for cake tomorrow. they are finally back! :)

This is actually just a pre-release which is why perhaps you felt it was so different and "simpler" sonically They're releasing another pre-relase on the 24th (None of My Business) and the their actual title track (Cake) is on 31st

Thank you soo much for your reaction. I enjoyed and happy to watch your reaction.

ITZY gets a thumbs up. Thank you for sharing. I disagreed with all that you said in the patreon reaction to Cozy House. ITZY is fine. Jype and Div 2 are just fine. You may not like the direction they choose to go but they are doing fine, sales keep going up. Social platform growth is amazing. Try not to look for things to be negative about.

I really like bet on me and I can’t wait to hear there 2pre release none of my business mv it will release on 24/7 and the title track cake on 31/7 I’m so excited 🔥🔥

This was vocal forward. Instrumentals was a low buzz here. It also is very empowering song that brings me back to initial Itzy music. My favorite song so far!

I think Yeji putting on the hood signified blocking the outside noise and moving through the unknowing in the dark and Smokey scenes.

On point with Yeji scene!!!

I am also not okay with the way JYP promoted Itzy last year. I am excited for Kill my doubts. We all know they are capable of big things !

man that was awesome. This was deep and felt inspiring

ive seen this mv a lot of times but watching u react to it i was bawling for some reason hELP

Proud to be Midzy, and always will be a Midzy

I give it an 11/10 too. It's the type of song and mv that hits hard and is so well done. I agree about Yeji's part showing her being the leader who has to keep running no matter how she feels. This was one of the first things my friend and I noticed about it, and somehow that makes it one of the most heartbreaking and inspirational parts of the mv. Thank you for reacting to it!!

This song and MV is instant cry with feeling power inside. Love it.

It's such a meaningful song

Ryujins make up change is BRILLIANT

bet on me hasn't been exactly a fan favorite but this had to be my favorite b-side from itzy. it's really frustrating for the song and mv to be as criminally underrated as it is right now. i do think bet on me as a track and mv shows a different side of itzy in a refreshing and emotional way. i wish people get to appreciate it later on because i think it's one of the itzy tracks that really has the most power lyrically and sonically.

Its a pre release!

Yeji running the whole time as her solo scene could be indicative that she's expected to just endure?

Itzy usually isn't my cup of coffee but this song screams JYP so much and I friggin' adore it

you likely figured it out by now, but yeah, this is a pre-release. The title track drops on the 31st

Great reaction! If you want to hear more of Ryujin singing, check out her cover of “Every Second” on their RU-vid channel.

most meaningful and interesting song of the year

So Lia found a box and she opened a box that was taped that had her trapped in it, thats why you see half of her scene is like shaking and breaking apart.

BET ON ME is a pre-release (1st pre-release) later on July 24 they will drop their 2nd pre-release NONE OF MY BUSINESS and on July 31 their actual comeback titled CAKE.

at first i didn't like the song at all but the more i listen the more it grows on me.

They will have two pre release before the title track release on 31th July 2023

Was waiting for your reaction... excellent analysis!! As a big JYPE supporter/Midzy/Once/MyDay/Stay... i agree that Itzy's marketing hasnt been up to par. The quality and quantity could hsve been a bit better.

This is just a pre release it’s not the actual comback

👍👌👏🙇 I'm not normally into ITZY, but this song ... yes ... I put it on my playlist... and the MV is also very good.

Hm, I really liked that. Itzy seems to get in a direction where I'll start to listen to everything they put out to see, if I like that.

This song and MV is beautiful I’m glad they’re going this route this cb I knew this couldn’t be the title track it’s a pre release. I love that K-pop is doing these multiple mvs for a cb so many bsides deserve more attention and love and helps the artist as well. I totally agree that Itzy has outgrown that teen bop sound but Jyp doesn’t seem to know where to go from there. With how emotional and raw this pre release was I really hope the title track doesn’t focus on being too crazy and bright.

Bet on Me is not a title track. Its a pre release.

Someone really should recommend that one should be in the appropriate mental headspace when watching this bec I almost bawl my eyes out after listening for the 2nd time (mv itself)

11:44 You can see she looks around the room at the photos at herself and stops at the checkmate photo solely bcs that might represent how much hate she got in that era, not just accusations of being a 'pick me' but also her weight dropping and everyone judging her body & maturity. But shes risen above that and she can bet that her members have her back

This music video makes me cry or tear up almost every time I watch it. Can anyone explain why Yuna's solo spotlight is during Checkmate era? One of the reasons I've been on and off with the K-Pop industry is because of how cruel it is, so I'm a bit out of the loop.... Now I've grown up into my adulthood, I have learned how hard life is emotionally and am starting to realize how difficult it is career-wise. ITZY pours themselves into their work physically and obviously endures mental strain over their position in the K-Pop industry, especially with so many "power rookies" coming through. It's a title they once claimed for themselves. "Bet on Me" is a statement that they will have to and should continue to choose themselves despite there being competition. It's a statement for the rest of us too, especially with the rates of mental health issues among us. This music video really is a form of therapy to me, so I totally agree with your rating! 11/10

After seeing the Bet on Me showcase with the choreo this really should have been the title track. But they wanted to be TikTok friendly, which I understand. But this really means something.

hi PD! I'd highly recommend checking out Kiss Of Life! for the best storyline experience, I'd start with the solo songs, then Bye My Neverland and then their title track Shhh! You will not regret that, they're already one of my favorite groups out there, their concept is immaculate!!

오랜만이에요 형님

This was a great pre release while i wish it got a little bit more attention. So im looking forward to the new album and hope KILL MY DOUBT delivers bc i think 2022 was a rough year for them regarding there concept so this is a very important comeback for them. I can say that so far this is going to be a great era

This is a million times better than sneaker night

It's a pre-release, but I love it so much and I think it's underrated tbh

this is not a title track its just a pre release. there is another pre release.. the main title track of their comeback is CAKE

A MEANINGFUL SONG

Since Bet On Me isn't a title track the promotion makes since haha. I think the music video is absolutely stunning and enhances the song. If it WAS the title track I'd feel kinda weird about it as even with this concept they could have done more but it's a 10/10 for me. We're getting another pre-release before the actual title track so this is already screaming AOTY

hopefully the title track is this good

CANT WAIT KILL MY DOUBT

None of my business will be having a MV, same with their title track CAKE as well that will be released in july 31❤

Damn ur lookin different man

The trend of all these pre releases before the official comeback is confusing me!! BUT I love this song

it's only their pre-release track

Cool thanks.