The Kulture Study: Kep1er 'Up!' MV REACTION & REVIEW 

I seriously don't get why some people called the video "cheap", they have no idea. They made multiple sets that were completely handmade in a pretty DIY/cartoonish style with A LOT of props, the "HERE WE GO" part was made of stop-motion, they made a whole boat, an island made completely out of clay, there was special lightning for the night scenes, crowns for the space parts, animation, etc. And yet people dare to complain about like two scenes (the Dayeon in space part and the clouds final scene) for using green screen and looking like "cheap CGI" when I'm pretty sure the style was COMPLETELY intentional. lmao

this is a MAJOR 'UP'grade from wadada, i prefer this concept 100%. and thank GOD they gave them some budget and gave all the members moments to shine!

I feel like they actually did well with the line distribution this time each member had several moments to shine and they probably took a lot of advice or some critiques from fans about certain members who get what and which fits visually and sounds good together. Finally my girls finally Hikaru and Bahiyyih got lines and sections for this comeback, of course, it's way better than wa da da but them releasing this in the summer is perfection!!! such a summer bop!☀

so so glad that hiyyih yujin and hikaru had more time to shine compared to wdd

hiyyih absolutely shines in this comeback

This sample sounds kinda a bit like Sistar Shake it. Overall Kep1er really is out there setting summer banger standards for 4th gen ggroups. Le Voya9e is also a breath of fresh air.

About the mv and the budget, that's exactly what I was saying but people kept saying it seemed low budget so I thought it was crazy😭

I believe they should stick with a concept that fits all members. Which is Up!'s bubbly & energetic concept & MVSK dark & moody concept. To me, Wa Da Da's girl crush concept does not fit all members. It mostly highlighted Dayeon & Hikaru more than anything else. Up! felt like a celebration of all members. Their performance videos for Up! just highlights this for me. Because even yeseo, which had the least lines *SHONE* so much that you wouldn't feel it.

this sounds like a really good early fromis_9 song, it's a win for kep1er! it also sounds like a summer vibrant version of MVSK

Kep1er ate ‘UP’ this comeback 🤪

All the girls visuals really shined this era as well as their vocals/ rap 🙌🙌

If this is Kep1er's sound, then count me in. I can feel some SNSD's influence, and as a Sone, I could not be happier. Kep1er has always referred to Girl's Generation as their role model, so I am kinda excited about what their next steps will be ❤️ 2nd gen meets 4th gen, I am here for that!

the more kep1er goes on they remind me red velvet in the sense that they can be a group the captures all concepts and expertly. I personally wasnt a huge fan of wadada (but loved mask) but this music video made me realize that wadada just didnt showcase their talents enough, like these girls are so taleeeented and when they come together as a group like this its wild and clicks so well ~ im excited to see what they do in the future and im now really sad they are a temporary group :(

hiyyihs "dugeun dugeun simjangi ttwieo" is so addictive!!!! it's been stuck in my head since the first listen

The Pop Bubbly Fun concept suits them way better than the supersonic-like wadada one, this song is excellent, if WADADA was just a draft, Up! is a way better proofread work, the line distribution is getting better, the screentime too, I'm so glad to finally hear and see princess Hiyyih sing a bit more and shine

Kep1er came back strong with this comeback. The title track was literally such a fun vibe and the rest of the album is great. Also happy that Bahiyyah got lines 😭😭

Kep1er ate this comeback.

THE SUMMER VIBES FROM THIS SONG WHERE IMMACULATE 🙌🙌

For some reason, when they performed this song, each part felt more cohesive to my ears-I think maybe because the choreography tied everything together. The chorus is _so_ catchy and I had it stuck in my head all day yesterday. I think their song Le Voya9e is also really good. Tbh, I like all the songs off Doublast, especially Le Voya9e and Attention

This song is so good, i can’t even describe with words how amazing it is. The girls did an amazing job again. Besides this I would highly recommend you checking out Younite's debut MV. You might just run into a familiar face from LOUD.

I was a fan of Kep1er before but this comeback made me a hardcore Kep1ian.....this song (especially the chorus) is SO GOOD

Definitely Sistar's "Shake It" and it's so cool and genius since a lot of Kep1er fans have been made since Queendom 2.

My favorite thing about this comeback is just how FUN it is. Both the song and MV are colorful and fun! This is 100x better than wadada imo. I was quite disappointed with their debut but absolutely LOVE this comeback. Excited to see the music show performances!

if you love the music video, wait till you see their comeback stage bc it made me love the song 10x’s more !!! I like how you noted that they feel like a unit in this, that’s exactly how I felt when they ended Queendom 2 vs when they began. they’ve just grown immensely these past few months since their debut. also the whole mini album is fantastic ✨

i love love LOVE this release, the whole mini has been on repeat ever since it dropped. certified summer banger

My favorite easter egg is the "rainbow" is actually the core of a sun, two suns being their debut concept. It also explains the sign they are searching for.

I'm so happy that you said that this video has a lot of budget because there is a lot of people saying that they have no budget and i was like (?)

WA DA DA grew on me a lot, but UP is straight up an amazing song, the chorus is SOOO catchy, and the kind of 'SM style' R&B verses before the second and third chorus give the song a very smooth and vibey, almost sexy touch to it, I LOVE IT. Also the producers, full8loom, you mentioned them a few times on patreon during listening parties and I've been saying for a while now that they KNOW how to produce music and make it fit the right group, they're known for producing a lot of WJSN music and with Kep1er's 'Up' it SHOWS, 11/10! 🥳

I'll absolutely admit I'm a little biased towards Bahiyyih (A lot biased lmfao), but the debut has always seemed to me like Swing/Wake one genuinely didn't expect her to be so popular with international fans and whether they felt that opinion was justified they definitely made up for it in this come back. Not even getting into the 100/10 MV, absolutely mind blowing song overall, and genuinely involved and well executed choreo on this one. This is easily a Top 3 song for this year on my list already lmao.

I loved UP a lot and the music suited the girls a lot, you need to watch the UP and Le Voya9e stages, they are wonderful

Yes 10/10, Kep1er have improved a lot and gave us an incredible summer bop! The 2nd mini album is also incredible, you should listen to it PD!

I really like the set design especially with the set at the second chorus. You would think it’s a rainbow but they are actually dancing infront of the suns core it’s really clever and it fits the identity of Kep1er being the sun girls

Kep1er is giving me little bit of house/edm mixed with pop... and I'm living for it for some reason

as someone who was extremely disappointed with wadada im so happy with this song!!! i went into it with low expectations bc when i had high expectations for wadada i was crushed but !!!!!! as soon as the first chorus hit i knew it was a bop

love this mini album! i think full8loom did a really good job with this song and differentiating this song from their songs for Izone and WJSN. also Le Voya9e is such an amazing live stage!

So glad you liked this comeback. It was insane!! That sample you compared to Sistar, I heard it too. Basically it's a synth sax sound and it's done in the same style as Sistar's "Shake It". Not the same sample mind you, just the styling is reminiscent of it. Word of warning if you do an album listen, you might actually cry. LOL!! Enjoy and I hope you and Blaire feel better soon!

Its a complete 180 it feels like they hired a really talented people behind it, especially if you listen to their other songs like le voyage, good night and my favorite would be rewind. As for the MV visuals it reminds me of icecream. Really all in.

This song has grown on me exponentially!! I think that's sometimes the secret to kpop; it needs multiple listens

i loooveeee this song. we got two summer bangers yesterday with "flip that" and "up" and im so happy they're so different so we can enjoy two kinds of fun girlyness!!!! girl groups are running kpop this year!!!!

I really love concepts like this. It reminds me of I.O.I Very Very Very. I wasn't too much into Kep1er debut songs, but this song and MV absolutely got my attention. This was perfect

living for the Bahiyyih love

get better soon PD! Thanks for the reaction even when you're sick!

Bahiyyih is so versatile she can slay any concept, and versatility is one of the best trait of a kpop artist and she's a STAR in the making. Imagine bringing out her full potential promise she can surpass A LOT of artist there!

Watch “Hit Ya” by Lappilus it’s also their debut song and was released yesterday too

Up until this day ITZY has been holding the place for my favorite first comeback of ANY kpop artist but goodness gracious did Kep1er steal that!!!! I’m straight up addicted to this song and even though I’ve already listened to it a lot it still scratches my brain. This year is honestly littered with potential SOTYs but UP! is trying to be my favorite 2022 release and I don’t know what to do about it.

the song already entered my top 10 of this month on spotify stats 😭😭

I love how the music video accentuates the member's natural hues and their concept as a group . Not saying it's intentionally tailored to this month, but it's just great seeing the elements visually amplifying current celebratory vibes.

This was definitely a huge upgrade from Wa Da Da and I really loved this cb! Just hope WakeOne will do better on the budget for their M/V’s

Waiting for this one😁 thank you for the reaction as always

Sorry to hear you’ve been sick :,( hope you feel better

Feel better soon man. Much love 🧡🙏🏿 This was such a great comeback for them. Definitely a summer bop for the playlist! ☀️

UP! is so fun and colorful song : perfect for this summer I LOVE IT

Hiyyih ate her parts up!! her degeun degeun degeun is my favorite part of the whole song!

The song was produced by full8loom and they produced a lot of sistar songs so there’s a huge chance it was a sistar sample!! And without exaggeration and while being fully objective hiyyih’s dugeun part is the best on the song!! I love the song entirely but there’s something in that part that makes it so addictive!!

i could watch you talk about kep1er for HOURSSSSSS always spot on

i absolutely love the choreo too!!! its fast pace but lets the members shine and its so fun!!! i love it so much

The best reaction so long.. i love how u listen whole song.. without pause the music..and second section is the reaction and ur personal opinion.. . Thanks reaction as a PRO..

Yes I love kep1ers new song and it’s definitely the way that i get to hear the voices of everyone more also the music video is so aesthetically pleasing. I was also trying to dirigiré out that trumpet since i listened to it and you nailed it, it most definitely sounds like sistars shake it which i also love

This is my summer song of 2022 I love it so much 😭

i am seriously SO in love with kep1ers summer sound, like UP in itself is just so catchy. i especially love that house/dance section in the song! it's so pretty. i think you should really check out la voya9e and it's stage, it's so beautiful seriously. this time around everyone is highlighted and line distribution is pretty fair!

The chorus and choreo is awesome, the girls are smiling and having so much fun~ as a group~!

I love kepler because chaehyuns SM training, mashiros jyp training, yeseo’s busters experience,and yujin’s cube experience combine and give the group such a fun performance aspect

Hope you get 100% soon and thank you so much for reacting from Kep1er

I love this part 3:07 specifically! There's also something very f(x) 4 Walls in certain parts (bridge, dance break and chorus) and I love it!

This and Flip That have been on constant loop for me. They're such good summer songs 😁

I just feel like they did their job better. They producer the song well, gave the parts to the right people, no one is without a part that shows their talent and the song is Soooo good, also the mv was so well produced.I loved this song from first listen and just made me love kepler more.

Listening to this song for the second time made me tear up while driving. It’s so good??? Especially from the bridge to the end - it’s fun, but has a retro sounds that reminds me of 2nd and early 3rd gen. There’s this great delay in the chorus that reminds me a little Kim Lip’s Eclipse, if it were dipped in sunshine ☀️ ☁️

thank u for reacting to kep1er!

i feel like almost everything done this comeback was done 10x better than with their debut, the song itself is better, the mv is higher quality, and all the members got to shine, not to mention we got 4 more original songs and i love all of them!

I LOOOOOVE this comeback! It's so unexpected and refreshing at the same time!

I was thinking that the choruses had post-choruses with them and there was only one actual pre-chorus and it was after the second verse. It’s so crazy, but it’s awesome😆 I love it!

Absolutely obsessed with this song

Half of them fit well with a bright concept like this and half on badass concepts. I would like to see them perform in different colors and concepts since they have different members with different styles and preferences. In short, Kep1er, as a group, are all-rounders. Ever since the final lineup was revealed, I said the same thing.

This is hands down my favorite comeback this year it’s just so fun and exciting I love it so much

I love that this song showcase what the girls really specialize and what else they can do. And also i love the bridge part it's like a song that maybe use on a fantasy genre film or animation like its so good and i like the concept so much, because it's not the cute or girl crush concept its more on just easy going song and also i love that every member has a killing part!!!

Estava esperando ansiosamente por esse react 😍😍😍

i loved this song and music video. this music video is what wa da da deserved but didn't get. i'm so happy mashiro and hiyyih got to shine a little bit more. very excited for their future, and i'm hoping to see your reaction to the comeback livestages on patreon !!

this was absolutely everything i could have wanted from a kepi comeback-the album is so cohesive and GREAT. they also just look so HAPPY performing it, which really makes me happy. and even though yeseo had comparatively the least screentime in this mv, a) she still looks AMAZING with her hair and styling and b) i was really happy to see how much they highlighted her in their promoted bside le voya9e to make up for that! with 9 members ik its not easy, but it seems w1 is FINALLY starting to figure out how to manage our girls lol

get well soon man

thankyou for this reaction, love Kep1er

Thanks for loving Up!🥰

All the members really shined with this song & mv. Love it.

Kep1er solidify their stance as all rounder concept girl group I think , wadada tends to the girlcrush vibe while Up is on the cutie summer vibe. Nevertheless, both concept I think suits them well, lets wait for the next comeback..

The best thing about Up is that all member are able to fit in to the concept. I feel like that's the reason why the members are all visible. I just know these girls will just keep getting better and better everytime. Also, hope you get well soon PD💕!

I hope you get to watch their 'Le Voya9e' performance too. I think it would support on what you've said that this comeback focused on Kep1er as a group. Because if not for their performance, I would also not be able to identify who's singing on certain lines as they sound so the same (in the sense of unity).

I liked your reaction and I agree with what you said about Bahiyyih, she has that vibe that suits her very well in a more mature or elegant style like in Mvsk (same with Xiaoting). She is still young so in the future I have no doubt that we will be able to see her unfold in a more mature style.

this comeback ate ✨ super fun and catchy, and all the members shined 🫶🏻

This song is growing on me the more I listen to it. This really suited all the members and the line distribution is definitely a great improvement, I was able to notice all the members. Also the fact that they put Hikaru and Youngeun on the dance break is so pleasing to me.

If they manage to keep this level of quality + a good dynamic switching concepts à la Red Velvet with their red songs and velvet songs I'm afraid we might get to another Iz*One-end-of-contract situation and will end up raising millions of dollars again trying to keep them together :(

YES! The sample kind of sounds like "Shake It" but pitched/sped up.

I LOVE the comeback!!

Kep1er really have become one of my faves.!

Honestly this song is so good I’m just looking forward to listen to it again

ABSOLUTELY KILLED IT, Up! owned this summer

the song and choreo is stuck in my head after one day

I really love this comeback the mv is so brigth like the song is chill but upbeat refreshing fun

I wish they put first chorus line in last chorus too. Cuz its so addictivee 😍

I loved this CB so much i really like this for a summer album!!

i think that the debut music video was alot less interesting because the buildup of GP999 would bring listeners regardless. Now they really had to step it up following Q2 and keep their listeners from WADADA enticed

Hey PD! I hope you're doing okay. Please look after your health. We really appreciate your content, but I hope you are taking care of yourself. We will understand if you have to take more time off x