The Kulture Study: LOONA 'Why Not?' MV 

YES AHAHASDHAJSKDAS

because of the "CA" thing with choerry and chuu, digipedi eliminated some scenes -.- ... it's sad because there was not CA... but well... bbc/digipedi preferred not to use those scenes. even hyunjin had a scene on a trampoline, she was standing there like 3 hours, and that shot was not added to the video :c (mv reaction on bluetwitter)

@@maiheartx What was with the choerry scene? What made it seem like CA?

@@katet8639 I think they mean one of her photo teasers, not the music video. I didn't know if they even planned to use those outfits and accessories in the MV to begin with, though if they did I'm glad they changed their mind and didn't. :D

@@katet8639 the 1st photo concept u.u she had feathers in her hair

they showed that scenes in the online concert, it blows my mind because it looked like CGI. digipedi ceo and director (and their team) are the best.

@@maiheartx yeah omg, i saw that during the concert and lost my entire mind

Heejin: I don't like BiRdS, doin me a frighten Heejin also: *shrugs* real fireworks? Why not, try and hit me

it looks so amazing, she shined so much and im so grateful digipedi really did that

@@valkryiecain1518 HAHAHA

Chuu is the "Is a Cinnamon Roll & could Kill You" meme in person

There's nothing wrong w being the cutest angel in the world!! She will beat me up and i will just say im sorry thank u 🥺

@@Miraiana TaekwonChuu

Flashback to when Chuu punched Kim lip 😂

Truu but she still never look like it. That's why she's so deadly

YESSSS PD IS🔥❤️

Yaa I mean he was O-O jn Ladida tho Um La Di Da

Have you seen IZ*ONE

what about psycho 😭

Miss her so much

She is my favorite and I miss her but I have a bad feeling about this...

@@domitabs i understand, but she’s still helping and doing things with the girls behind the scenes! in her vlog, lip mentioned all 12 of them would go horseback riding on jeju island for their summer package photoshoot, so haseul was probably with them. hyunjun also mentioned that haseul stopped by the studio before their concert rehearsal to give them drinks and support. AND a picture digipedi posted from why bot behind the scenes, one of the girls looks very much like haseul, so she was likely with them for the shoots as well. she probably just needs more time for the public aspects. i have faith in our strong leader 💚

Don't rush haseul if u need more time, the orbits are gonna give you more time and if you comeback we will always be here to support and love you.

@@floralthief8136 wow, she did? that is nice to hear! I've missed that vlog. I just hope she will be okay and stay in the group.

oh shit true

They never paused before! OMOOO

@@anthonettelee they* pd’s pronouns are they/them!

@@khyunjinade Thank you for this. :)

@@anthonettelee no problem, glad you’re willing to learn :)

lsm seems to want to take bbc under sm too lmao

@@meiziqi2759 he might want that but he legally can't until bbc pays off their debt the lawsuit says loona can't be transferred

Yessir

The chants in the prechorus actually remind me a little bit of girls generation haha. Regardless of what happens, let’s hope the best for the girls

If they were under SM then they would have a completely different style, because they would have different management calling all the shots.

LMAO

YES

RIGHT HDJDJHD

@@projectpizzapie who is that ?

I see no lie here

every hour is missing haseul hour

Plan for loonaverse. Just wait.

shes back finally and gowon and vivis brown hair are back too 😁😁😁

gowons brown hair is sooo good

@@iammi3987 ARE YOU A TIME TRAVELER OR WHAT THE FU-

hyunjin was the only one without a solo set tho :(

N. you she’s alone at the end...

@@narinyou6056 she actually has a very important solo scene at the end

Haseul..

My only (and I mean ONLY) qualm with the choice of sets and scenes is that there is no moment when you see all of the girls dancing together. Yes, you see them skipping around the fire on the moon, but that's not the choreo. Every other Loona video has the girls dancing the choreo all together, and it's POWERFUL. I miss that in this one.

the silence was so long 💀💀💀

That part had me rolling on the floor 😭

haseul on vacation on mars 😍

I feel you...

haseul do be chilling in the moon 😎🏖

Vdksidjsl that's exactly what I thought

Do you have the source for that, would love to look into info about the thought process on the song 😆

@@JesseJamesPigon Its there in twitter

@@JesseJamesPigoni think @loonaupdater on twt posted about that

@@JesseJamesPigon if you purchased the album you can see it

I’m gonna need this phrase on a shirt lol

NOOOO YOU DIDNT

NAURRRR

AGREEEED

THIS

the way the "di dam dam di dam" in the first part of the last chorus fades in and out is just... magical.

They did a great job with the synth in the end. What a Chorus!!

Go Won up in space with that last chorus makes it extra nutso.

Shes still on anxiety break

@@JW-ck9gr can i ask, was this on her why not reaction? what did she mean by that?

@@kaiiizen8626 prob from her so what's mv reaction, u do know the opening of so what mv is not any loona members so shes like "... This is not loona"

@@gillianrichellawincent7244 ohhh i thought she was talking about the sound lmao thanks!

they make sure to mention her on every interview which i appreciate a LOT. i get a bit nervous when k-pop idols take "breaks" because that usually means they're out for good. but that's clearly not the case here, i remember them a while ago saying they were preparing a surprise birthday party for her and i thought it was the cutest thing. she'll be back stronger than ever

Shit you right

Now imagine a live stage with Yves+Moonbyul.....! I think the world would stop

@@565chris1 That would be a whole cultural reset

@@565chris1 fx amber

Moonbyul sweetie I'm so sorry 😭

Watch Butterfly too. Butterfly was under appreciated but a work of art.

Welcome to the wonderful world of Loona. If you like dancing you should check their choreos or covers these girls are amazing

if you like this, check out hide & seek from this album, 12:00!

heyy stan LOOΠ∆ ma brotha

@@Fran_Fuentes and Butterfly's choreo makes it 9999999x better.

“I’m a bad girl” is so cringy yet also kinda hot. I think that’s why I like it

same here. it's my favorite from 2020 now.

Right, im obsessed with it

We have the same thought

consuela

Especially the outro and ending (when one jumps into a storm)

She's probably the only one who can beat us actually 🤣🤣🤣

Wow

Pure duality right here

I want to pole dance on it but also do a cute dance

Forgot to mention F(x) “Papi” in that french pop section 😳

The producer for I got a boy worked on this song

I love me some f(LOONA) crumbs 😌

Also a bit of SHINEE Lucifer!

@@richardmatthew7901 floona

OOPS! is better in my opinion

Voices is everyone favorite is amazing

With you on this. Voice might be one of my favorite songs of the year

Voice is so good they had to put it on the album TWO TIMES, in two different languages. I think they like it too.

TASTE

yess thank youuu i was looking for a comment that clarified it or was about to comment it myself xD

He said that he started making it popular not that he was the first one to invent it (just how I perceived it I could be mistaken)

@@gettingmytherapyfrombangch909 that pic of heejin in the fansign actually got attention in twitter at that time. but yeah, we should still commend bang chan doing it!

Baekhyun form exo was the trendsetter period.

@@adenikeseisay9493 Lol, yeah. After Obsession, a lot of others did the same thing with chains or fake diamonds

I was actually thinking of this. since they ended their so what and why not era and also with Star there's some hints that there can be a huge change to subunits that may include yeojin already since she's almost going to college soon. Hopefully this will age well.

I knew it HAHAH, this song gives me IGAB from snsd vibes

another composer (i think her name's ellen berg) co-wrote itzy's icy too.

@@staith Ah, you right. That Ellen Berg! One composer of the duo named Sunshine who was interviewed by ReactitheK.

That's funny because the pre chorus of Why Not sounds like the beginning of The Boys by Girls Generation to me

that's why the intro have GG vives. and the prechorus too. i was inserting "GG" line in between the lines on the prechorus

Dreamcatcher - R.o.S.E Blue, at 1:51 min - July 15 2020

welp I guess were going for the bread next xD

@Sleep Deprived Multi Stan the crumbs are for the crunchy gowon Stans (me 🤡)

India Joseph I mean there isn’t such a inspiration?! Like it’s a trend that a lot of idols doing, their make up artist or director maybe just want to follow the trend?!

yeah but heejin's face chain on that fansign was inspired by trend too atleast that's what liptight said when she gave it to heejin

The first time I saw jewels across a woman's face was in Dreamcatcher - R.o.S.E Blue, at 1:51 min. That video was dated 7/15/2020.

i think the first time it was seen was by exo baekhyun for obsession that came out in november 2019

and i think liptight and heejin started this trend on kpop, no?

Same, im crying

See I HEAR that 90s monotone talking but can’t quite place what...

@@formoftherapy ah sorry I can’t help you there. I distinctly remember those type of club beats but I couldn’t actually name a specific song with that style. Might have to do some digging haha

Yeah the Ooh Lala parts reminds me of indie ska bands during the nineties

glad u were able to find one LOONA song to enjoy ☺️

Maybe whatever “Like a G6” is inspired by? Because I can hear elements of that song??? (I know nothing about music, pls help)

yeah when chuu first sang this as a spoiler it stuck to me ever since

EXAAACTLY. despite it obviously being a very strong, upbeat song, it makes me feel warm and welcomed lol. it gives me some sense of belongingness

couldn't agree more. i guess that's why i love it so much.

not girl crush but crush on girl

@@clown3913 exactly haha

@@clown3913 exactly

"it's LOONA so I'm contractually obligated to like it" hahaha

Voice would be a mazing title track but Why not is just catchy.

I dont think I like the chorus but I'm trying too. The visuals are beautiful though as well with the vocals

It's another song to feed the Korean audience

The song has grown on me, but make sure to listen to the b-sided, they're all great

YESS, SAME PD IS 🔥💯

some of her best fansign pictures were taken that day !

yeah but i think everglow started the trend with their dun dun mv

@@coagulatedsalts4711 exos baekhyun did.

THIS, youtube back at it again.

i laughed so hard

Plot twist is that Chuu is a real life black belt in martial arts.

HAHHA YESSS 💯

Pls dont get my hopes up because ill sob

@@imnotdaredevil3714 definitely no confirmation or anything, but theyve been talking about her a lot!! and in their initial letter, they said she wouldn't be in this cb, but would be participating in the midnight festival. maybe we'll see something like reve festival, with the midnight festival having 3 or 4 parts?

@@inks9485 OMG BYEEE

@@inks9485 if they do something like the reve festival IM GONE. G O N E 💀💀💀💀💀

I might be wrong but I think there are some photos of Heejin wearing it like some months after baekhyun and the obsession mv.

Baekhyun in Obsession, and then Yiren in Dun Dun, and now Heejin in Why Not :)

Who?

@@carlosb.arredondo8586 Actually baekhyun wore it on nov 27? 2019 and then liptight asked heejin to wear it on feb 2020. Both slayed it!

Then Bangchan followed

yeah for this song i def would have cut the dancers and replaced them with more gowon screentime cause we barely see her

...at a few points it does resemble it *omygodkimchi*

No❤️

Yes me too !!

Not these corny ass "rap" lines being compared to something loona did..

@@starzinho6416 I was referring to the melody but okay go off lmao I won’t lie that rap verse in boombayah is really corny and cringey