The Kulture Study: &TEAM 'FIREWORK' MV REACTION & REVIEW 

This song is an emotional rollercoaster. That chorus has that iconic genuine Japanese sentimental and urgent desperate sound

The red scene where he gets shot in the back is so brutal and visceral and done in such an amazing way. It truly made my heart hurt for him. That and the scene where someone is running from the shots. The acting is incredible. Thank you PD for making the story more obvious bc I definitely wouldn’t have gotten it otherwise.

I don’t quite know how to put it into words, but &team just has this incredible quality to them. They just light up a spark in me that no group has managed to do ever since I got into seventeen. They have that it factor in the same way svt does- their choreography and discography and videos draw out such real and raw emotions that you can’t help but be captivated by them. They put in the WORK for this comeback and it truly shows. I think the biggest thing for me is their brotherhood- their concept might help with this too, but I feel like you can really sense the bond/trust they have in each other through their teamwork, and it reads as incredibly genuine and earnest in all their content so far. So excited for their future.

“They are following in the footsteps of giants” you ALWAYS SAY IT BEST

DAMN are they going to make this a thing? Making me cry every time that they release something? 😭😭😭 I already love them so much

Gosh, Firework really made me appreciate &team so much. Under the Skin was undoubtedly phenomenal, but Firework was really a game changer for me. &team is a group done so well. They're just so whole and perfect, I can't believe that they just debuted some time ago. The music video quite literally made me sob. Their acting is just so fucking good, when Nicho got shot (with a firework) I think I audibly gasped. Such a good group, can't wait for more amazing work from them

Omg the fact that you knew K worked on the choreo! He actually is credited in the choreo and his part is the chorus with the jump!! He is amazing!

Firework really is the perfect first comeback. It surpasses our expectations but does not diminish the debut. It sets a good direction for &Team and I can see that their future comebacks will still surprise us. Like what PD talks about - 32:40, it's like Seventeen's discography, every song is amazing and different but has a consistent unique feeling/emotion/vibe. Also, as someone who likes Jpop before Kpop, I love the ways they combine elements of both - this song really makes me feel sentimental, props to the production team.

I'm telling you - this group are SPECIAL

I honestly believe they are the next big thing. For me it was love at first sight.

i have so much to say about this comeback but i’ll try to keep it short. &team is hands down for me the best group that has ever come into my life. having stanned k since iland, under the skin was the best debut i could have ever ask for and to this day i’m still in awe at how good of a debut it was. but firework? man firework is different. it absolutely completely blew me away!! the first time i listened to it i was sobbing like a crazy person. it is just simply the best first comeback i have ever seen from a boy group. the song is absolutely incredible, the choreography is fucking breathtaking, and the mv, holy fuck!! the story telling the color grading the acting they have literally left me speechless!!! i am so so glad that you appreciate them as much i do pd. it brings me immense joy hearing you talking about them in exactly the way that i feel. theyre just so so special. truly one of a kind. im so proud of every single one of them this comeback is mind blowing, they’ve come so far just 6 months into their careers i cannot even imagine what they’ll be like in the future! truly thank you for the reaction and support for the teamies they deserve so much

i randomly watched their idol athletic competition show appearance (that baekho hosts) bc utube’s algorithm rec’d it and i enjoyed the svt and ateez eps, knowing nothing about &team, and really enjoyed the snippets of this song they used as bgm so decided to give it a listen and EASILY, *EASILY*, it is my co-soty (alongside cix’s save me, kill me lmfao). so ridiculously catchy and addictive and infectious, i love it so fucking much and have voraciously watched whatever random videos of them i find on utube 😭

I liked the song when I saw their Firework performance last weekend at Weverse Con, but it wasn’t until I saw I the MV again on the livestream with PD that I felt pretty emotional about it. Their acting really shines here. I looove the part where they’re dancing for the girl on the wall. Side note: &Team also performed their B-sides Road Not Taken and WOLF that day too and they have great choreography as well. I’m impressed at how many songs with choreo they have. Unfortunately the official performances haven’t been posted yet, but I hope everyone can watch them when they’re out!

Nicholas’ acting is incredible

I am so satisfied with this comeback, it couldn't be any better!❤ And thank you pd for talking about &Team!!!

the end comments are so true! i can feel like &team members are really serious about music and always put their heart to their work. they also have genuine bond towards their members that i feel like im watching “people friends since childhood” when there are contents. im really looking forward to their growth both musically and as a group❤

So your theory is the same as mine. On the surface it just looks like a group of friends who all have a crush on the one girl friend BUT there is totally more to it. I also feel like she's hunting them and they are heartbroken that they are losing a friend and are now probably enemies. And to me, losing a friendship can be even more heartbreaking than your partner.

Thank you for your reaction and bringing them more attention! They definitely deserve it, they are one of my favorite boy groups right now! I cried through most of this music video especially when K was crying.

I'm not done the video so idk if anyone explained during PD's livestream, but I'm going to give some context regardless. I believe this music video isn't displayed in chronological order but rather a mash-up of multiple events happening. This MV is based in the Enhypen 'Blood Altar' timeline and the girl is the vampire princess Sooha, who appears in the Enhypen webtoon. I believe the reoccurring theme of this video is going to be about betrayal to the wolves. The final scene is from the webtoon directly, where K's character ("Khan") is essentially "falling in love" with the Y/N character (Sooha) because of some kinda fate/magic due to him being a lycanthropy. In the scene of Maki floating, she pulls out the flower petals in the "loves me, loves me not" way. Meaning perhaps she didn't care about the wolves at all and their friendship turns to foe. As PD mentioned, she's quite literally hunting them down. So I think this MV might be a metaphor for essentially mourning over lost love/friendship and that they couldn't hold in their emotions anymore. A slight double meaning. A lot of people mentioned how the fighting in the mud scenes also seemed very puppet-master as she's looking down on them performing and fighting one another. Perhaps she might actually be a force of evil?

This song is a masterpiece in every aspect imo. I agree with your point of this sounding like the most HYBE song ever made. When I first watched this MV, I immeadiately thought "This could be a TXT song". The comparison to Thursday's Child was pretty spot on. Great video PD!

I have listened to this song countless of times and it's refreshing every time. PD, you gotta watch the Official Performance MV for this! It's the most beautiful thing ever!

リアクションありがとうございます。私もUnder the skinとFIREWORKは同じ様に心に響く何かがありました。ダンスも歌もビジュアルも良いけど、何より&TEAMメンバー9人が醸し出すエネルギーが人の心に感動を与えていると思います。今後も楽しみなグループですね。

Thank you for reacting! I love the song so much. It's genuinely so good and the boys really did well with the delievery and choreography! Plus they promoted in south korea for this comeback so we have so many performances on youtube!

I love all of the songs they've released. Under the Skin and Firework both have that heavy and wholesome feel to it that makes it tug on your heartstrings. I also love how they sing their parts. Something about how they sang it sounds so emotional.

the second i watched this comeback i KNEW you would absolutely love it

This is the best boy group song released this year and in a long time!

I have been waiting for your reaction to this comeback since Under the skin. I definitely share the same feelings for their music and concept, like they do embrace the Japanese style of band sound, combining with the powerful Korean choreography, and the whole plot development like the gem in every Hybe artists. I also start to watch the &Audition to Ep 3 and ready to hard stan if they keep doing a good work with their dischography

That's synth is so good in this song. I love maki's high note before the last chorus. It's my faviroute bit. No one can beat BTS imo but I can already see, &TEAM are gonna be HUGE in a year or two.

&TEAMのリアクション嬉しい！！！FIREWORKは神曲！！！😭Korean ver.のPerformance MVも最高！♡

This song convinced me to listen to more &team and there is something I want to say as a non-fan/outsider that really resonated with me with this song: the correlation between &team in reality vs in their fictional universe - that painfully human desperation. Debuting after a successful group like Enhypen, with a few members from iland who must have felt that same desperation when they weren't chosen in the final lineup. Interestingly, the part you mentioned about them dancing like it was their final comeback must feel like their last chance to get that golden ticket to stand on stage from &AUDITION too. And yeah, the musical overlap bc the producers are shared b/w TXT and Enha means the similarities are obvious, but the identity is entirely &team's own. Idk maybe I'm reading into it too much but it just hit me that this is probably why I was so drawn to this song.

I don't stan them but I know all the members and GOD this song is amazing, so addictive!!! I love this style and the chorus melody is just.. chef's kiss

this is my song of the year

I absolutely love this comeback, it made me cry on the 1st watch. As you said its the perfect follow up from under the skin. And the MV is a piece of art i love it so so much

My interpretation: They all fall in love with her. They used to all hangout together, in the flower field, under the fireworks,etc. Then she turns them against each other before she betrays them all by attempting to kill them (running for their lives as she fires at them). The video mixed the happy times with bad. The happy fireworks show interspersed with the gunshots is jarring and emotional. Great production.

SOMEONE REQUEST THE MV TEASER ON THE BONUS DROP!! seeing how much he likes the acting and filming of this ohmygod

ive been waiting for this!! i kept checking ur channel to see if u watched firework yet😭 love this song and &team sm!

As a Luné (&TEAM fan), I really appreciate your reactions to them. They truly do have so much potential and I cannot wait for them to be seen all over the world ❤

Im obsessed with this song since its release!! And the mv is art. Im not a luné (yet ehehe) but i got interested in them after watching the concept clips and teasers, they were so good too. This comeback was amazing!

I love their music so much, it hurts 😭

Their song Road Not Taken is my favorite &team b-side so hoping you will be doing a listening party to their mini-album

So happy &TEAM is now getting noticed! Loved them since &Audition. THEY ARE THE FUTURE. Aside from BTS, they’re the only group that gives me goosebumps. 🎉🎉🎉

I am literally obsessed with this song. Imo, i think they are the best group to come from Hybe..yeah i said it. Sorry not sorry lol

I knew PD gonna lose their mind over this. The song sounds so good BUT THE CHOREO AND MV ARE SO BEAUTIFULLY DONE IT ADDS SO MUCH. The desperation are so evident and I LOVE IT. To me, &Team really is the perfect mash up of everything's good from other Hybe group. And as someone who ult Seventeen since 2016, I agree that they're giving SVT vibes. All 9 of them works SO HARD every perf, vocal skills are constantly improving SHOUT OUT TO MY BOYS MAKI, FUMA AND YUMA and I'm so excited to see their growth. I'm sure Firework successfully attract more fans this cb ❤️

It's one of my favorite comebacks of 2023

I absolutely love this song (and their debut one). Both make me wanna fly or fight for my way, idk 😂 you’re going to love their coreo, PDnim, their performance video is awesome!

Interesting, I personally don’t feel like their sound is like the other hybe groups.

i have been with pd on his journey with &team & im really amazed how we share alot of the same love for music, like our genres are really matched in some ways like i love &team & xikers debut with such a unique fondness,, their music is just freaking amazing

i loved the whole project they put out and i knew even when i saw the concept videos they posted that i was going to be so enthralled with the creative direction they’re taking the group. they are using the werewolf concept in such a great way which emphasizes youth and heartache and friendship without it being a tired interpretation of the werewolf concept that we’ve seen before. it feels fresh. and the amazing production and more band based music truly makes the concept shine even more. &team are quickly becoming one of my favorite groups. they have a b-side on their new project called Road Not Taken which i LOVE. for a rookie group with such young members they are doing phenomenally

they're so underrated😭

Oh PD, their comeback album is amazing. I hope you can listen to it. B-sides are really elavate the title. Also they're promoting on K-music shows this cb, their stages are amazing. We can check them on bonus drops? or separate long video? MV behind the scenes, MV teasers, studio choom performance etc. They are all GOLDEN stuff. Maki and Nicholas really shined through this cb.

You should also checkout the korean ver-performance version!! Full choreo with literal fireworks; the lights and shadow scenes they used are amazing!!

idk why nobody is talking about that good ass BRIDGE like MOTHER OF GOD that is how you make a breakdown if i've ever seen one both musically and in terms of the performance (Jo being lifted by their feet is INSANE and hits everytime) they really went all out and aren't getting nearly as much recognition as they should

I can feel the spirit of the members of &TEAM when I watch this music video. It also stimulates various emotions that I have kept in the back of my mind. Your insights have deepened my understanding of this music video. Thank you for your reaction to FIREWORK.

In the red scene it’s Nicholas that gets shot!

PD I knew you would love this, I'm so happy I get to see yoour reactions. I'm always looking fordward to your commentary, thank you so much for your dedication and for showing your love to &TEAM

I've got this song on REPEAT, it just puts me in such a good mood I love it

Seeing all their comeback stages has just made me so proud of our boys!

YAY! FINALLY I SEE A REACTION VID TO FIREWORK! I feel so much love for this group as it was my first survival show where I live voted each week so I'm so happy that they're getting more recognition and promotion in korea right now!

&Team's songs will get better with time, I'm feeling it

&TEAMのリアクションをしてくださってありがとうございます！

I love how you go so in depth with it and caught onto so much of the storyline! My god this song is even more beautiful after knowing about the mv story and 'fireworks' symbolism. I actually teared up at the Nicholas getting shot scene.

I guess this song sits with TXT's Thursday's Child, Rihanna's Only Girl in the World, and The Weekend's Blinding Lights 💥🔥

yea, same PD. these boys got me too. under the skin got me interested. fireworks sealed a lune in me. i'm wishing just the best for these amazing guys. especially, my favs K and harua

This song makes me feel full in every aspect possible. AND ALSO WHY NO ONE TALK ABOUT THE SYNTH INSTRUMNETAL? I FREAKIN LOVE THEM FOR THAT

&TEAMのリアクションありがとうございます！FIREWORK最高💚

I agree I actually felt the emotions they are showing us and I might be reaching here but I think it's because of the experience of them getting eliminated in the audition and I feel since they got another chance it gave them the perspective of I'm not letting go of this chance they got I know I would if I were them 😅

I've been waiting on this one!! So far this is SOTY for me

your smile when the MV started made me melting

please consider reacting the full album 🙏🙏🙏. road not taken is one of the best songs i heard this year! thank you for your reaction

its honestly another masterpiece

thank you for the taking the time to share your thoughts on &team. already being a fan and hearing all of this is really heartwarming personally I love firework (a tiny bit more) but the depth of appreciation I have for it would not be this much if it wasn't for the fact that it is the continuation of under the skin. also thank you for noticing their hard work, and endless passion!

this song is INSANELY good 😭😭

取り上げて下さりありがとうございます。とても素晴らしい曲です。

PD, you should give bonus a reaction for their performance video, they did behind firework or K version is also good one. This song is addicting.

This song is incredible, and the way they always film their music videos make me obsessed!! Their music is amazing

Yes I agree with what you mean with &Team, they always dance like it's their last time and that goes straight to the heart. Glad they're getting some great songs to show that

Cuando cantan en vivo es aún más genial &team tiene mucho potencial no dudo de que en el futuro ellos dominarán por su impacto no porque sea comercial o no está banda busca impacto con su música,baile y actuación.....

The fact that you rate &team so high to say this at 32:40 is incredible!!!

thank you SO much for this reaction! you described EVERYTHING I felt while watching this mv &team are really one of the best, I am so proud of them

I waiting for your reaction since the MV come out, thank you PD for you compliment to the boy. I really happy seeing them got more attention recently.

thank you pd for reacting to them and loving them, the song is incredibly good and addictive, the emotions in it are beautiful

Thank you for your reaction to FIREWORK MV. I was really looking forward to the atmosphere of the movie from the teaser stage, but I will never forget how impressed I was with the perfection of the MV that did not disappoint. Various emotions were born, but I was frustrated because I couldn't express them well, so I appreciate your reaction. I saw the performance live. I was moved by the way they sprinted from start to finish of the song with dynamic, sprinting and dramatic choreography! &TEAM is a great group and deserves respect! I love NICHOLAS!

Yesss new content 😭🔥🔥🔥🔥

Everything about this song is the best.I was really waiting for PD’s reaction

I've waiting for this reaction since the MV came out. PD has top notch taste in music

Let me tell you, you're gonna LOVE &Audition 🤩 regardless of the members who are gonna make it into &TEAM, you will care for all the other contestants as well 🤗

&team always releasing a unique concept. like how they did on their debut mv. the debut mv and the comeback mv specifically all of their mvs has that storyline that you will never forget and you will feel. I JUST LOVE HOW THEIR MV CONSISTS OF 3 WOW FACTORS: THEIR VOCALS, CHOREO, and ACTING. im just so so proud to be a LUNÉ since predebut. i hope andteam will be known more cause i feel like they’re so underrated and i i hope people will know them more and admire their talent

i LOVE how hard they lean into the werewolf pack concept, excited to see more! Road Not Taken owns my soul though, it's so good

I know exactly how you feel. The entire discography is spectacular! I cannot stop humming it when I'm going about my day, the melody in the chorus of Firework is so pretty!

this song, ofr me, it´s simply the best of the year already. It´s such an emotional rollercoaster. And within the mv... IT´S SOMETHING I WAS MISSING IN A BOYGROUP

Thank you for reviewing this song PD. I also fell in love with them the moment I watched Under the Skin mv

Man... same, one more chorus and I was bawling... It was the song, the choreo... and this MV, damn that acting at the end and the moment the girl shot and you get the group running with fireworks, and in between some appear as if they are being shot... Damn... so dramatic! The group didn't quite get me with their debut, and I'd been anticipating the i-Land 4 finally debuting... but this... THIS IS PERFECT! It's the best match between a Korean company-produced group and the epicness and emotion you find in classic J-Pop... I don't know if I'm making any sense lol I was first into J-pop back in the early 2000s before the K-pop boom in 2008 and what drew me in was the ✨drama✨ in their performances and MV and the stories they'd come up with, like so many of their MVs were kind of short movie productions... I was a huge fan of Ayumi Hamasaki so if anyone knows her you'd understand what I mean. Anyway... Please, &Team producers, YOU NICE KEEP GOING!!

Thank you for your reaction. I've been waitng for your reaction since &TEAM published FIREWORK. K's choreography in in the Chorus part of FIREWORK. Not only FIREWORK but allsongs of First Howling: WE album will make your ears candy.

&team are currently my favourite group. They are honestly so special, I'm so happy that you love them too, and their mv:s and choreos are what fully draws me in.

I'm so happy with this song!! Under The Skin wasn't my favorite but I liked it and Scent of You is ONE OF THE BEST SONGS in my opinion. So I had high expectations because Scent of you was a b-side and I was praying they'd have a title track that would make me feel like that. Fireworks absolutely does. Everything to the song and music video just makes me feel things. I'm not the biggest fan of the lore as Sooha (the girl) isn't that good of a character in the webtoon and book but idk maybe she'll be better in the mvs? At least they show how the boys tear eachother apart just for her. She's not good company. Same with Enhypen. They fight each other for her.

When Digipedi is involved you know for sure it's gonna be the beautifulest shit

I watched &Audition as it aired and enjoyed their debut song, but this. This is the moment they fully won me over. Everything about this title track is top notch-the song itself, the music video, the performances/acting by the members-I just watched the performance video for the Korean ver. and was completely blown away by their dancing and the overall cinematography Also, the lunar eclipse scene is lifted directly from the webtoons-interesting, not Dark Moon: The Grey City, which is &Team’s webtoon, but rather Dark Moon: The Blood Altar (Enhypen’s)

Great commentary … this song is INCREDIBLE ❤ my favorite &team song for now.

OMGGGG ITS HEREEEEEEEEEEEEEEEEEEEEEEEEEEE

So I’m guessing since they are werewolves that apparently the first person they all saw during the eclipse was her so they fell in love