The Kulture Study: TWICE "MORE & MORE" MV 

I know I said I’d be taking a break, and I am, but I’ll be posting irregularly for this week. None of the videos were filmed in any particular order so they will come out randomly and not based on release date. I’ll try to get to everything and catch up by the start of next week. Stay safe.

Fun fact: The "island" is not CGI, its 100% a real set.

I kinda notice that NaDaMi bit the apple and they were the ones who were seen leaving the portal to the outside world. It might mean they got "kicked out" of the garden after eating the apple. Plus the spider web with diamonds, you can see there are actual toxic spiders in it. And chaeng is still touching it. Tzuyu is hanging out with beautiful but dangerous animals. Momo is in a deep but colorful well. I think it is more of greed for beautiful things, but this greed brings out danger. This depics a beautiful but toxic relationship brought about by greed.

As they are using the Adam and Eve references, I feel like this song is literally their “losing innocence” or transitional song to having more mature songs now that they are all older. I love it. Lol

there should be a full album listen party for this !!

More & More is just a trip. I have listened to the song more than 30 times but I am still shocked

Everyone who reacted to this: *says something about the volume being to low*

i feel like whoever is in charge of video editing over at JYP is usig ITZY as a experiment , cuz we all know Itzys videos are stunning but what really sets them apart it all the fancy editing and effects each MV has , but what i mean by "experiment" is that i feel like they (the video editors) just perfected their craft with Itzy and now they said"lets just put everything we learn in one massive masterpiece" ps: i know some fans might take my words the wrong way , i need to say i am not comparing the two groups in any way (i stan them bots) im just saying that im seeing a very consistent patters with the editing choices over at JYP and im living for it

At first I didn't really like the song, the chorus sounded too weak or incomplet but after I listened to this song for a while, it grew on me and now I love it. I love so much the way their voices and the harmonizers in the background it makes me feel, very dreamy and Jeongyeon, Sana and Chaeng's verses are my favorite. The dancebreak changes the atmosphere so much, very very good the song and the mv. I love it now. I like your reaction and the way you interpretate it, I will subscrise!

"Oh Mina, I have missed you." Every Once when she came back. 😭💜

This album is my favourite of all their albums, I could listen to it fully through without skipping any tracks. Which for me is a rarity with any album but I love how Twice went for a mature concept without going over top.

The brilliance of JYP in making sure Momo was part of Twice. That dude has some good karma.

PD, you NEED to react to the album. The b-side tracks are INSANE. The album has a similar vibe to Feel Special's in terms of b-sides

Btw zara Larsson and Julia michaels helped compose it

Is there gonna be a listening party😳🙏🙏🙏

I'm very happy with this comeback. I always worry that comebacks from my favorite groups will disappoint for some reason and this one's an immediate playlist add. The only problem I have now is not over-listening to it right away.

Can you react to exo’s baekhyun AND lay’s new music videos. Lays videos production is so big its like a whole movie

Lyrics: Yes or Yes Dance: DTNA And on drugs

I really liked this song. It reminds me of a Summer Dance Party type of song. Although the B- SIDES for this album are really strong. I’m glad that JYP experimented with this concept so we can gain stronger ones next time.

You should check out lit by lay, ig you’d love the production. It looks like a movie

First listen i wasn't a fan but the second listen had me hooked and its been on repeat since

I think More&More B sides are the best they have ever released. Shadow, Oxygen and Firework are just *muah* perfect.

A few thematic points: Eve did become the temptress after she tasted the fruits of the snake (ahem) so its not them being the snake its a direct Eve comparison. Sets them up as being idealised, the first women, but they are sleepy, bored, staring into space before they bite the apple. New theme comes in: water. Traditionally feminine but with a wild power. The home of temptresses like mermaids or the famously beautiful voices of the sirens. The song proper starts with them emerging from water, then they are either floating on stages in pools, or dipping their toes in water in a lot of scenes. Also tied in with the religious theme is the notion of baptism and rebirth through water. The horse strikes me a a perfect white innocent stallion. Almost an idealised maleness without having some pretty boy in the video. But they want more. New theme: the 70s. Emerging from the summer of love and a relaxation of societal restraints on women, the kalidescopic psychadelia and fashion tells of a rush of new experiences, ideas, and bra burning female empowerment. But it also comes with danger, a beautiful web of pretty danger. And sex. New theme: white. They start out in white or pale outfits. Innocent. But long, flowing, chaste. They finish in pure white outfits, but strong and sexy. The white is now a disguise to lure us in. Innocent in appearance until they unleash that dance break and you know they know they are hot. And then the director literally shows them in another light, when the red comes in and we see that they can be whatever is projected on them. New theme: isolation At the start Twice are isolated in a paradise garden, innocent but bored and wanting more. By the end, innocence lost, after the rush of new experience and colour, they are still isolated, just now its isolation performing on a stage. Surrounded by the very water that gave them rebirt, but with no way across. And though at first they still had the colour of those 70s outfits, by the end they are in those faux innocent sexy outfits surrounded by lights projecting onto them. And still they want more more more more more and more. I think its a story of fame. I think it is dark, it is sad.

I've been waiting for your reaction to this😂 I think JYPE is doing a great job in strategizing and fitting the evolution of their sound to the age of the members as they grow from the cute concept to a more mature vibe. As fans or just someone who has been listening to TWICE since their cute concept era, it's really amazing to see them improve and evolve throughout the years. There's also this thing with TWICE that no matter what genre or type of sound they'll experiment with, there's just this unique sound that can make you say "It sounds so different from their previous songs but this is definitely a TWICE song". Seeing where they are now, I can't fathom how much better they can get from this🔥 Hoping to see your Listening Party to the album! I think this album will take Feel Special's place as your favorite TWICE album 😂

YOU GOT ME SAYING MORE MORE MORE MORE MORE AND MORE!! this track has really grown on me, its so hypnotizing! i need to listen to the album again but i love the way twices music style has evolved!!

Not my favorite of their albums but still it was great, I'm glad they're still going hard. The chorus is a little bit disappointing to me, guess I'll have to hear it again.

I absolutly love it! For me it tops Fancy, Feel Special however has such a special meaning so I struggle with putting anything above that. I also love the way they are letting their music grow more mature as they grow older, but while still maintaining some of the classic Twice-isms

Here’s my take on the concept: based on the lyrics, it’s from a perspective of a lady who is very seductive, charming and cunning who likes the attention from her man and she knows her weapon is her attractiveness. The snake represents the woman as many people call women with these characteristics snake. Guys can’t help themselves to be attracted into this toxic relationship and can’t escape from her hands even if they want to like as if she’s is a drug (the Apple represents this) they are addicted to. The multiple images of a same person and the colours is the hallucinations/ Psychedelic effect you get when you take the drug. Once you have a bite of the Apple, you can’t go back. Being with the woman makes you feel as if you went to a different world that’s more exciting and marvellous, and hence unable to peel yourself away from her. The members acted as the woman with seductive facial expressions (I think Sana did the best in this part especially at the chorus). The mv portrays a branding of the woman in the lyrics. Honestly hoping for a sequel to this mv with the red theme that delves deeper into this woman’s story and see how the members portray it.

12:57 the sequence of transitions here is so mind blowing. Kudos to the editor 😇💖

Not as good as their previous title tracks in my opinion, however my favorite album by them so far! ❤️

Mina - Eve Dahyun - Lilith (Adam's first wife in Jewish tradition) Nayeon - Eve's Curiosity Chaeyoung - Human Curiosity (Cat in background implies that) Jeongyeon - The snake (sitting beside the tree thats black) Jihyo - GOD Momo - The Forbidden Fruit Tzuyu - Eve's Subconscious Sana - Human Temptation this is what a video I saw explained about the song and M/V I'll edit this comment so I can find the link.

Definitely one of my favourite MVs - the dance break and rap section are some of their very best and definitely their most mature, and they have almost completely shaken off their cute image. Only the most talented groups can change their image (Red Velvet and Exo do this really well). Also love the line distribution - keep going TWICE!

B-SIDE as title track??

PD!!! We missed youu ♥️♥️

Are you going to do a listening party for this album?

Dahyun's rap was the cherry on top. This song is one of there besttttttt STREAM MORE & MORE 💖💖💖💖

PD: So this is weird, looking at the lyrics and looking at the video... (They're completely different.) Me: *Flashbacks to the Loonaverse.* *(And yes, Love4Eva's MV is creepy af.)*

I really hope you do a listening party for the whole mini album eventually, their sound just continues to evolve and I love how varied they got with the b-sides

I like it everything, except the Chorus, i don't know, but it's a really great song (THE ENTIRE ALBUM OMG)

THE FOLLOWING IS MY INTERPRETATION OF THE MUSIC VIDEO, ENJOY IF YOU CAN. I watched the YT live presentation they made for the comeback and they explained the theme of the lyrics being about that feeling of wanting more and more about the loved one without restrictions. Then they talked about the MV and its theme and for what I've understood/made about what they said the Eden is the moment the person realises about the existence or the romantic interest toward the other person, the moment the flirt starts maybe. Going further I would interpret the psychedelic scenery as the massive confusion and uncertainty that being in a flirt brings to the mind and the heart (of most people at least), you know: do I like her/him, does she/he likes me too, why am I even thinking of him/her, this is insane, ecc. This music video is quiet literally wild in its scenary, and as noticed there are moments when it crosses to red/dark with heavier beats and switches back to a more joyful, if you will, sound/scenario... It's not like falling in love is always so pristine and rainbows heavy, there might be an obsession toward the loved one, there might be jelousy and other things involved, maybe even at the same time so I would put the duality of this MV under the "love is messy" category if that even exists. So, back to the story Mina bites the apple and I'd take that as the moment of realization (the apple was the fruit of knowledge in the Bible) of being in love with the other person, the moment when "you know", so then there's a run toward action to ensure that you get the loved one: seductive but also kind of suffocating, very in-your-face dance break but also Dahyun's rap lines about selfishness (again, duality about being in love, rainbows and psycho to an extreme). Then comes the transition toward that really natural and bright lake on that platform made out of mirrors (nothing to hide, all out on this love/relationship) with that arch full of colors ("love is love" stamp, #LGBTQ+, obviously that's my take on it but it comes from the same group that sang "I was born this way" during concerts) and as the lyrics go for a message of "let's go all out, let's do this for real, let's love each other" (that's why they are dressed like hippies maybe?? who knows) they've put behind them the jungle of uncertainty and "dark places" to live their love/relationship with trust, openly embracing it and living it to the fullest, without reserves (brightness of the final shots). The outro with the fallen apple is the uncertainty toward the future of this relationship IMHO, so it's like "to be continued?", obviously it could end with the "happy ever after" cliché but how much is that realistic or maybe even desirable in reality? This is my most personal opinion but I tried to be consistent with the MV, the lyrics and the informations I got about the song overall, honestly I don't think there's much to read into it, it comes pretty straightforward to me.

It seems like some kind of cult in a sense that lures men (or women) and then they turn out to be evil or manipulative. Kind of like Sirens but not as gore.

LISTEN TO THE SIDE TRACKS THEYRE FIRE!!🔥🔥🔥

The album is darn amazing

To me if you hear the lyrics and watch the video hand in hand is about them presenting themselves as beautiful and innocent but being absolutely not innocent at all. The entire song is about being a "temptress" (I don't mean that in a bad way) meaning there is no escape for whoever is listening/watching. That's why despite them looking like woodland creatures they willingly bite from the apple and why there is an ominous sound to the bridge where the colors go full red. It also explains the trippy editing on the entire video, lol basically they are hypnotizing you through the entire thing.

a listening party of this album would be awesome! i'd love to see your reaction and hear your opinions on it. It's currently my favorite album from them, didn't think it could surpass Feel Special but for me it did

i dont like this cb but i still love them it's just my opinion :(

9:29 first time i saw this i thought like "this is absolutely Larsson's vibe going on here" since Zara Larsson is involved in the making of the music. but idk though maybe it's just me :/

Pls react to AGUST D Daechwita mv and D2 mixtape

08:39 I was feeling the same, the song starts, it catches you and never lets you go. amazing stuff from Twice

I can’t wait for your listening party vid/reaction for this album 🔥

I really loved this comeback. I’ve had the words more and more stuck in my head since I first watched the video. And the mini album is such a fun time. I think you’ll really like Oxygen and Sweet Summer Day.

please do some reaction to baekhyun - candy!! its really a bop💖💖

Can u react More and More album? Trust me this album is soooo damn goooodddd😍😍😍😍

The fact that Tzuyu bends her legs during almost the whole dance to match her height with the members is amazing!i love her so much cause it feels like she doesn’t want to stand out but she always will 🥺🥺

I found a lot of comments here and even in the MV saying this is not what they've expected or maybe their disappointed. But I really really love how TWICE is moving out from their comfort zone (which is cute concept). I think they already established their audience so it's time for them to show their mature side, their growth. They are now trying new things and proving that they can fit in any concepts. I am beyond proud of them. I guess we really have to say good bye to cuteyy TWICE and let's all embrace the new side of them.

Are you going to do a reaction to Lay's Lit? I believe the MV quality is one of the best. Would love to see your reaction to that!

Is no listening party planned for this album?

I'm glad you took the time so you can enjoy this.

I agree with how you're saying it's disguised as some sugary bubbly pop but there's actually something else. Seriously. The way she sings "you are gonna be mine again" in that tone 11:40 I'm still not over it

Hope you'll have the chance to react to Monsta X's Fantasia. Such a fantastic comeback! I'd love to hear your thoughts! 🤗

Thanks for uploading!! React to TXT Puma MV next and Stay Safe PD!!

Are we gonna get an Agust D-2 reaction? I'm still waiting..😥

This song feels like a 'how Twice would take the Zara Larrson Lush Life Concept'. Lush life was such an iconic summer song and I love how this song is so fitting for summer

PD you should check the whole mini album, it's amazing❤️

3:28 Okay, is anyone else thrown by this? The syncopation of that pipe drum in the chorus is very similar but EVER SO SLIGHTLY different from that of the snares in the verse! 2:53

PD your going to love the B-sides 🤩 especially OXYGEN, Can’t wait for your listen to the album 😍✨

Being quite honest here, JYP succeeded in creating the perfect mix of SNSD, WG and Miss A. And TWICE followed the same evolution pattern of SNSD, when it comes to the evolution from cutesy to mature. I'd say, if there is any group able to inherit SNSD and WG's places, that group is TWICE.

PLEASE REACT ON STRAYKIDS TOP MV: ITS A JAPANESE SONG, A WEBTOON ADAPTATION. PLEASE PLEASE. I LIKE TO SEE YOUR REACTION PD.

Can you react to moonbyul-absence???? I like it so much :cccc ❤️❤️❤️

I rlly liked the MV for the most part, but those CGI tigers were HIDEOUS.

I feel like twice’s next comeback will be darker hopefully,,, i really want them to come out a sinister concept,,maybe continuing w the red and black

in conclusion: don't do drugs, kids

More & More is such an experience, I've been listening to the song on loop since it got released. Now all my family loves More & More 😂❤❤❤

Will you react to agust d2

Pleaaaaaase could you react to LAY from EXO New Song LIT, It has an amazing, unmatched, phenomenal, outstanding MV. Its really one of the best I have ever seen, its really expensive and was filmed like movie not an MV, you have talked before about kpop MVs not having a big rang of creativity so I am sure you will find it interesting !!!!

No one: Everyone: talking about the album

Honestly, since Yes Or Yes Twice is reaching Red Velvet b-sides level, not hating on nobody but people has been saying RV has the best discography in Kpop but i just wish people gives Twice discography more attention because is REALLY good, i love RV side tracks and i think they deserve that title but Twice also deserves credits for their songs...

This just comes to my mind rn, what if someone who smoke weeds watches more and more mv? Their minds would be blown away bcoz of the editing and the effect of the weeds 😂

*Would you be react to TWICE's b sides? their really good and a different sound for TWICE you should check them out! c:*

I JUST finished listening to their album and now PD uploads :D I hope you do a listening party as well, the songs are goood!! Honestly i thought that Fancy would be Twices peak but they keep getting better and more interesting and I am so here for it

your theory about the music video and the music makes sense. It kinda connects the narrative of the lyrics, visuals of the mv, overall theme of this era (based from the teaser pictures, films, videos etc)

13:45 all of it, all of it is a set

PD, I'm patiently waiting for your TWICE FANFARE MV Reaction 💜

pls react to DKB “Still” M/V they have recently made their comeback!!!!!

PD when will you react on TWICE more & more album

PD IS BACK AND HE’S HERE TO ANALYZE THIS MASTERPIECE AMEN

this mv was absolutely good, but it had me to take some time to adjust myself to it, it was really shocking and kinda out of nowhere they just DID THAT which made me super surprised like you, a skeptical silence but now I absolutely love it. I wish everyone does, too

6:00 was my reaction the whole mv y’all SOTY AOTY

Hey, Pd. O know that im kinda late for asking u, but If u could, react to ZSunder. He's an Orbit (loonas fandom), Once and a Reveluv that remake ANY song of these groups, have Remake of Butterfly, Psycho, BB, M&M, the solos and music from the units, every song that i can image of. I know that i have a comment on the loona reaction (1/2 hrs ver.) saying the same thing, but i'll be sooooooo happy if u do so, But pls dont feel forced to do.

The dance break is amazing and definitely my favorite part of the MV / song by far!

you should react to the album! it’s by far my favorite twice album and has some of my favorite tracks of 2020

Please react to puma by txt!!

Basically they referenced the Adam and Eve story but they said when they ate the apple, they got high and imagined things

The song is pretty great honestly!! at first I had problems with the chorus and the rap part (i found the chorus underwhelming and i thought the rap part can be replaced with a last prechorus) but the more i listened to it, it grew on me ALOT. Oh and also, you should check out the album it's pretty great!!

This whole album is so good!! Please do a listening party to it.❤ Also, please react to Monsta X's newest cb Fantasia. 🙏🔥

Personally i loved this comeback so much! This shows us again that Twice is very versatile and open to try new concepts. It's a perfect summer song for me especially since the album is full of bops, no skipping.

Sorry more and more but i prefer make me go more than more and more (lol). M&M really not my cup of tea, except nayeon and mina verse. Dont get me wrong, im a big fan of heechul's girlfriend.

PLSSS REACT TO “candy” from BEAKHYUN!!!!!

Yes, that stage is real! 🔥 You can check this mushy tweet of somehow the behind the scenes of more and more >> twitter.com/JYPETWICE/status/1267836656242982912?s=20

PD: *slight smile in intro* He's super excited about this one I can tell!