The lies, half-truths, and guarded secrets fueling bourbon's boom 

The bourbon industry is booming in America. But as one distiller describes it, "it's just a shady business." Much of the industry's growth comes from secretive production practices, and many brands take creative liberties, or more, with the marketing of their whiskey.
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The Lies, Half-Truths And Guarded Secrets Fueling Bourbon’s Boom | NBC News