The Macallan: How did it get so BIG | The Story 

With a history dating back to 1824, #TheMacallan is one of the world’s most renowned and respected Scotch #whisky brands. Despite being the object of scrutiny by critics and whisky enthusiasts, the brand has consistently set world records for the most expensive Scotch ever sold at auctions.
So, what is so special about The Macallan?
How did it get so popular?
Why is it so expensive?
Amidst intense competition, what factors have sustained The Macallan's success through all these years?
Why is The Macallan considered to be a coveted collectable?
What is the future for The Macallan?
Join us as we unravel the story of the world's most iconic scotches. Learn more on the history, the commitment to quality, marketing and business strategies, and the future.
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Chapters
00:00 Introduction
00:42 Humble Beginnings
02:23 Transition To Single Malt
04:00 The Rolls Royce of Malts
06:03 A Coveted Collectible
08:42 The Future of The Macallan
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