It's time to retire the traditional marketing funnel, and we’re going to explain why:
The traditional marketing funnel presents a linear path from awareness to consideration to purchase. However, thanks to the evolving landscape of consumer behavior and interactions with brands, this model is no longer a sufficient representation of the modern marketing journey. This means it won't help you properly run your marketing.
Today, customers engage with brands across various touchpoints and channels, leading to a more complex and non-linear consumer journey. This shift has sparked a debate: marketing funnel vs sales funnel - which one better suits digital marketing strategies?
To navigate this complexity, companies are adopting new marketing funnel strategies that better capture the dynamic nature of customer interactions and the diverse paths individuals take during the decision-making process. This is especially true in marketing funnels for digital marketing activities, where flexibility and adaptability are key.
By moving beyond the confines of the traditional funnel, businesses can adapt to the changing needs of consumers and craft strategies that resonate with their audience in a more meaningful way.
B2B businesses, for example, can use marketing funnels tailored specifically for B2B needs, with tactics like developing and optimizing high-quality, industry-specific content such as whitepapers and engaging directly with business professionals and decision-makers on digital channels like LinkedIn and face-to-face at industry events and conferences.
Just like companies such as GitHub and Ahrefs, we at Freemius have adopted a new marketing funnel that resembles more of an hourglass shape. This model emphasizes building a circle of continuous engagement and relationship building.
In the video, you'll learn how the above works in practice and how to apply this model to your own software business. Our discussion touches on leveraging marketing podcasts, essential marketing tips for selling a product, and how to develop a comprehensive marketing plan. We also provide marketing tips and tricks that are easy to implement.
Whether it's marketing 101 or advanced marketing strategies for small businesses, this video has valuable insights for everyone.
Ready for more software product inspo? Get more actionable tips here 👉 bit.ly/3DCuQbe
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14 окт 2024
