The Most Boring Ad Ever Made? 

When I can't sleep, I watch this video.

Not if you are an Industrial Designer and Photographer. Amazing craftsmanship.

Really interesting! The camera is being made in a clean room. Particles abraded off the metal block are not allowed to scratch the block. This is accomplished by using the abrasive sheets on long enough to clog the abrasive sheet. So the material removal process avoids microscopic scuffing of the surface that is getting finished. That shows an understanding of how metal is polished using very fine abrasives. This video is not silly; it shows a careful attention to detail. It indirectly says the attached lens will focus precisely. It says mechanisms will work smoothly. And the machining from a block of metal means the camera will have a certain heft. The weight of the camera means the camera has more inertia than a plastic camera. Pressing the shutter button will cause less reaction which means less microscopic blur in the picture. It all makes sense. This is ingenious.

I liked the part when he scrubbed it for 0.656 seconds longer than usual WHAT A DAREDEVIL

It's called pride in craftsmanship. Some companies still adhere to it and others don't. Not every organization aspires to create cheap throw away product. If that's what you want, buy it. But that's not Leica. So don't buy it if it doesn't suit you.

This video ends at 44:43. Ahh, the imperfection!

Eh, it's just an ASMR video.

As an apprentice in 1965, I worked in an aircraft factory, one of my first jobs was de-burring a batch of components, very similar, and with the warm hum of the factory all around me, almost a zen experience :-)

Ii wish more companies did stuff like this. Love seeing the process of the products creation.

STOP READING THE COMMENTS AND WATCH THE BORING ASS VIDEO SO YOU CAN SLEEP!

Beautiful process! Today I'm a photographer, but I worked with wood and made some knives too, the process is beautiful the craftsman moves are precise. Photography and craftsmanship, the two things mostly love on earth!

This is fantastic to watch and listen to while I’m Working. It inspired me to take greater pride in my work.

Leica products aren't my thing but I like that they did something different with this video. The cameraman must have gotten pretty bored.

I'm fine with having a .1mm variance on my camera's body to save $5,000.

I wish there could be such kind of videos about ANY profession in this world. It would be much more interesting than long porn videos. Also could be useful for kids to help them chose future profession and actually see how it really looks like.

Not just Leica camera but also process of production of Leica camera reminds me of the most important things in life

Like in Swiss luxury watch making industry ( here i work as a craftsman....) this is how they finish metal components! First top cnc machines to made de metal parts and human hand to achive a "perfect imperfection" 👍

I feel the pride and commitment of the German Meister system. After seeing this, I bought a Leica tl.

Beautiful, simply beautiful

Leica T is the most beautiful camera I've ever owned. Simply love it! =)

I accidentally left this on in the background while surfing the interwebs and I may have watched the whole thing...

We need a 4K updated version of this.

Brushy brushy brushy :)

This is what I have been looking for! Good night, everyone.

I have a Leica TL2 and I have STILL yet to see another camera body as elegant and unique as the T series camera body in this video. I dare even say it’s more beautifully made than their M series cameras. When Leica says their cameras are handmade, this camera is above and beyond handmade.

Frickin love this ad, watched it like 3 times today alone!!

For all of you guys who don't get why you are able to sleep with this video, it's because it's a darn good ASMR!

this is like an asmr video

Beautiful. The sounds, and rhythms, of craftsmanship are always wonderful.

only in Germany, nice work!

Jesus, totally didn't see that coming at 33:55. Very nice.

I'd like to see the milling of the aluminum block into the body

theres a bit missing where superviser inspects it and says "u buggered it up..start again" lol

Reminds me of film about Rolls Royce cars being hand made in the UK back in the 50s/60s. The attention to detail was bordering on the fanatical. It sure does come with a hefty cost in £$€ though.

Love the narratives and the whole concept of this idea of ad. Magnificent

NOT boring at all! This is soooo different A company of quality and know-how. Why should they produce an action-movie spot?

There was this kid that kept on bothering me so I just watched this video and he only lasted 2 mins and just walked away thank you for creating this 😂😂😂

I searched this out of my own boredom and found this camera company I never heard of

Wow! Just wow! This is about the most inspiration anyone can have for WORK.

Great insight, this is an art form of it's own.

I'm a Leica M shooter and would love to see a video like this for Ms. I've never been much of a fan of the Ts but I have greater appreciation for them after watching this.

This is like therapy

He said stop watching but I can't just in case something intresting happens

This was a nice video, and wasn't too boring in any way

The best Image Video of all times. GREAT !!!

The work of this man have a many objetives, make micro scratchs to bond skins, soften the holes to put buttons, pull out the mirror machined inside to aplicate paint and others things, etc. but the principal is make a camera flawless start to finish with a human warm touch and put the big name on this...a guarantee of quality for many years to come...

Ah... That's Starcke Matador sandpaper that I sell. Funny how satisfying it sounds !

Andy Warhol would have loved this.

I'd sleep to this ad-ASMR!

lol i just put this on so my lil sis can fall asleep n i dont have to share the phone

I could watch the work of Leica all day.

New title in 2024: "[ASMR] 42 minutes. Leica T camera metal body polishing. Workshop Ambient Sound." #Leica #Leitz #LeicaTL #ASMR #Ambience My current setup: Leica TL2, Vario-Elmar-TL 18-56, Super-Vario-TL 11-23, and Summicron-TL 23/2.

That was...strangely satisfying.

Thanks this was the fastest way I ever went to sleep by first 10 mins for sure

Nice I watch that with my family every Friday night

I was kind of interested (that's why people click on a video..) but when somebody tells me to click it away for 3 minutes it gets I felt obliged to do so. 45 minutes sounds quite short. If you would buy a custom build wooden table, they will have spent hours sanding it. Plus, it is just a finishing step to smooth out the milling marks from the CNC it is not like it is handmade.

Dulux paints will follow that with two hours of their product drying, now that what I call exciting !

Watched it to the end. Thank you x

Unimpressed? Stop watching. LOL

i watch and stare this breaks all i ve ever seen the exitement the strength like a tripple front loop in windusrfing or the tripple backflip to 180 in snowboarding now ive reached a point where i can get out of my life ive seen and done everything

great video !!!

my fave part is when its like 'scratcha scratcha'

Van Hooijdonkun da Ankaragücüne bi frikiği var öyle kadrajdan çıkıp giren. Baya iyiydi

This is crazy good I want to see the sl done like this

now i know where to go if i cant sleep!

Really interesting. Thanks for sharing.

10 hour version when?

Keep calm and polish the camera

Das sollte auf dem Sky-HD-Test-Sender laufen.. :3

*Dies after 1 min of watching*

No one will use these cameras in 10 years. I think your efforts can be better appreciated making more film cameras. Please 🙂.

what grit is that sandpaper

Definately the most boring ad ever...

love it some bits were boring as f**k but it made me sleepy

do I get a achivement when i watch the full movie?

No, “Oh that’ll do” here.

Wow this was amazing.

does anyone knows the soundtrack?

It's actually rather interesting.

one joint and I watched this like the superbowl

at 2:50 I hear an electric buffer start up in the background.. so much for polished by hand LOL

Brilliant advert.

I feel bad for the guy in this video. But Leica T is the most phenomenal camera I've ever used

it's professional technical of Leica camera, super!

great craftsmanship but is it really needed? I'd rather have a camera that works really well than a pretty one

Reminds me of the Stanley Parable

Haha.. me too left it on the second tab and lower the volume cuz i can't stand to heard for so long the friction from the sandpaper to the camera's body

i watched this whole thing so that my sister would stop watching tic tok with me

This is so so interesting how can you call this boring???

I watched the full video, why......I appreciate fine, well manufactured premium products. I have a M11 on my radar at the moment........just trying to work out a way of hiding the purchase from my wife. lol :)

This ain't boring for smart people at all at least we learning something

Hey Leica, what's that lovely background music?

it is not boring. really enjoy it before i sleep...

26:02 he forgot a bit

Missed a bit! nah, great watch

i hear alot of sanding machines in the background XD

Please release a version with no talking or music, I will watch that

They were like, obviously you are obessive about craftman ship andd i laughed. i'm just filming this to make a super boring video and tell my friends its hilarious so they watch something super long and a waste of time. I'm so nice.

This is how they're going to justify the price tag, the inside of the camera will probably be Panasonic.

cant wait to take jpgs with it