The Most Innovative Company in Sports 

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They have a huge market ahead of them. Haven't seen them move into cleats yet. Sponsor college teams. There is so much room for growth here.

Never heard of this but that spray on shoe thing is brilliant.

Already long $ONON. I like the future and believe ON and Hoku taking share from Nike. Also I am not an impulse buyer but when I tried ON shoes on I had to buy them they felt so good on my feet.

They do seem to get more and more popular but wonder how many consumers are willing to pay those prices

Can't pull the trigger. To trendy with the high price which limits who can buy them which limits growth.The high price tag means it's in fashion now until the next trendy shoe and then this stock will hit the skids. Remember Peleton,LA Gear,Converse, etc etc.

Seems like a Canada Goose kind of company if it’s appealing to affluent, suburban moms. 🤔 It’s not the kind of company I’d invest in because so much of their success, regardless of their tech, relies on the whims of fashion.