Already long $ONON. I like the future and believe ON and Hoku taking share from Nike. Also I am not an impulse buyer but when I tried ON shoes on I had to buy them they felt so good on my feet.
Can't pull the trigger. To trendy with the high price which limits who can buy them which limits growth.The high price tag means it's in fashion now until the next trendy shoe and then this stock will hit the skids. Remember Peleton,LA Gear,Converse, etc etc.
Seems like a Canada Goose kind of company if it’s appealing to affluent, suburban moms. 🤔 It’s not the kind of company I’d invest in because so much of their success, regardless of their tech, relies on the whims of fashion.