The New Dirty Secrets of Food Marketing 

“We’re out of room for condiments” *Has 8 jars of half finished pickles

Brave of Big A to let Ted Lasso take over his channel

In the Netherlands they also added a sugar tax to drinks. Only milk/dairy products are exempt from this rule. Now every drink has 0.05 % milk in it for the "flavor"

I still think Vitamin Water was the greatest marketing scam of all time. These geniuses put a soda’s worth of sugar into a bottle and sprinkled a couple vitamins on top and called it Vitamin Water. What is so next level is that they could have made it taste really good but that would be too unbelievable so they purposely made the taste worse, they made it taste like it was watered down fruit juice. By the time everyone noticed and Vitamin Water lost the lawsuit it had been almost a decade and they had become a billion dollar brand. The lawsuit only ended up being a slap on the wrist, they barely lost any money from it.

What's so annoying about AI is that making jobs obsolete isn't actually a bad thing in itself, the real issue is that all the profits will be passed on to the owners instead of literally anyone else. I'd be ecstatic about, let's say, 30% of all jobs being made obsolete if that meant we could all just work 30% less, keep everyone employed and still economically sound with prices also dropping by 30%. But instead we're just gonna make the richest even richer and throw more people into desperate poverty. Just feels like every technological advancement takes us closer to a potential Star Trek-esque future utopia but we at every turn instead do our best to get to some cyberpunk dystopia as fast as possible.

The real illusion of choice that should be talked about is the “brands that are competing against each other” say in snacks are really all the same company

17:16 DONT TYPE IT INTO YOUR BROWSER WORST MISTAKE OF MY LIFE

the 'stach jumpscared me. i dont hate it, it just triggered my fight or flight response for a second

The April Fool’s joke was a Marketing Monday on an actual Monday

I work as a full-time ghostwriter for fiction and non-fiction books, and the line between 'ghostwriting' and 'conning people' is so fine. I would say 99% of the people I work for don't care either way; they just want to make some money

Robots have been making food in factories for decades they deserve a promotion to the kitchen.

I like the mustache, he looks like a reformed murderer who regrets his past

To be fair smoothies and fruit juices have always been predominantly apple juice, because of its consistency, and it’s reliability as a base.

Think another important thing about the apple juice situation is that we have more apples than we eat which is part of why the juice is so cheap. Remember a story a few months back about apple farms just throwing away apples because they had no buyers.

Bro looks like he's about to visit every rainforest café in America

Automation for the few instead of the public is a one way trip to dystopia

As a busy professional, I love the Glizzy Gospel cookbook!

Just preordered the book and as a busy professional, I can't wait to to see it and try that intricate, commendable, and innovative ranch ice cream recipe

Bro looks like he's about to demand some pictures of spiderman

as a kid i loved ranch with everything in me. and i really loved pumpkin pie, the math was simple so i tried them together. it wasn’t good and my family still hasn’t let me live it down.

Not sure if mentioned in full conversation. Apples also have higher pectin levels then other fruits. I use the juice to increase the shelf life on peaches and pairs while canning at home.

Seeing how dystopian the world is getting is doing a number on me. Hopefully they release a condiment flavored cereal drug to ease my mind about being a human.

The automation of fast food jobs is something we all knew would happen and people have literally been predicting for 2 decades. McDonald's didn't add those touch screens for taking your order for no reason. They did the math and the screens not only were cheaper over the long term compared to a cashier, but people actually order more on them without the social pressure of talking to a human according their internal studies. I see no reason why anyone should be surprised that scooping rice wouldn't be an easy to automate job. You have a human there for oversight and do customer service and the system will work fine.

Apple juice has been used for a long time as a base. Actually pure juice from other fruits might not even taste very good.

6:10 didn't expect to see my artwork here! Big ketchup clearly affected my decision with the title..

Big A please keep the mustache. We are the silent majority.

Mr Atrioc Ewing is honestly rocking that mustache oh my goodness

DID ANYBODY NOTICE WHERE THE LINK LED I WONT SPOIL IT BUT ITS DEFINITELY THE REAL APRIL FOOLS OF THE VIDEO 😭

4:20 I have tried all of these. Only mayoracha is even slightly worth it

Big A please shave the mustache. For everyones well being I acknowledge my mistake the stache is fire

New eddy burback just dropped

As an apple I confidently want to say you can never have enough apple juice

cereal for dinner. fuck it lets just have dry dog food and praise the megacorporations

Even as a long time consistent Marketing Monday viewer, I love how the topic in the thumbnail is always the first thing discussed! It gets new viewers in for the discussion and Big A’s energy keeps people around to stay to the end. Great editing choice!

So I just sit down in my office with a bottle of fruit drink similar to one in the first part. Its red, says apple, dragon fruit and raspberry. It's 85% apple juice 10% dragon fruit, 2% raspberry

It scares me how little his chat knows about nutrition.

I used to work for Clorox and I got to take the Hidden Valley Ranch private jet to meeting sometimes. But coming home from Hidden Valley ranch days sucked because I smelled like hot ranch

My favorite part of the three naked smoothie machines is that the “blue machine” is literally fucking RED.

As I sat down with my naked brand smoothie and open up my laptop to watch some youtube, I see a video in the sidebar with the very drink I am drinking at this moment in the thumbnail calling it a scam, and that it is all just apple juice. As I take another sip, I turn over the bottle to see the first ingredient is, in fact, apple juice.

Its crazy that there's all these condiments and people still aren't on the fry sauce train yet

This has been the case for at least 15 years most likely more than that but that's when I started to pay attention. I'm just referring to the part where most juice mixes don't actually contain a reasonable amount of what the drink is labeled as.

Bro looks like he’s about to drop 24 points 11 rebounds and 5 blocks on North Carolina.

For the food segment, Spyce was a small restaurant in Boston that had an automated food robotics setup and also only had 2-3 employees. They ended up being purchased by Sweetgreen who has started rolling out that tech in the "Sweetgreen Infinite Kitchen" locations.

I like the bit about misinformation, because I already know big companies have done that before, but the only reason I find it funny, was because I'm imagining the condiment players linking Ranch to some medical issue. Just to stop the ranch takeover. 😂

hahah the nissan ads are actually genius

The Ozempic debate I feel miss some of the most important points, for one is how the drug basically is the same between the one that is use to treat Diabetes 2 and the one that companies are selling for weight loss but is just a different name. That has led to a lot of the richer people and corporation keeping the same offer, making prohibitively expensive a medicine that is needed for many people. The other is how people are using it, without proper medical advice like using the max dose when medical advice is to have an increasing dose over months to reach the results on a healthy manner, leading to the secondary effects to appear. Also Obesity is complex, people like to reduce it to a moral issue, that you only need will power... when is a medical one related both with physical and mental health, related with access to proper food options and life style that doesn't push you to existential dread. When you can't afford groceries you start to cut and normally the cheapest option are fat, sugary process foods. When you have no time to cook since you are tired that also make you to eat fast foods. Diet and exercise are mandatory for not only weight loss but healthy life, but those nowadays are a luxury that the bast majority of people can't afford or obtain.

Don’t worry guys, the mustache look was an aprils fools joke!

spoontrioc

all jokes aside this was a good marketing monday

The actual worst thing is throwing two random brands together in an unholy union of horror. Like Peepsi (Peeps flavored Pepsi).

Hadn't watched Big-A in a while but I pulled up this vid to watch on my lunch break. I took a nice bite of my sandwich and then the video loaded. The mustache nearly made me cover my monitor in a club sandwich.

I for one am 100% here for the condiment war. It's amazing there's so many amazing options! Anything thing that's decent but isn't good enough? Now it's spicy! Now it's siracha! Now it's mixed with anything you could dream of! There's 40 different mass produced bbq sauces! This is awesome.

17:16 BEWARE. IM NEVER GONNA GIVE YOU UP... NEVER GONNA LET YOU DOWN

In europe this has been going on for years. thats why most fruit drinks are now "mixed" drinks instead of advertised as say pure strawberry juice. if its strawberry juice they have to contain mostly strawberry. But if its mixed then they can use cheap apple juice but still have a big strawberry with a tiny apple on the side as a picture.

I was litterally drinking a "Bolt from the blue" as i watched this video... Interestingly enough though, is that in Denmark (where im from), its called "Blue spark" and has apple listed as the first ingredient, instead of third as shown in the video. The rest is the same - other ingredients as well as percentage of apple juice. Maybe its some EU legislation saying the main ingredient has to be listed first?

I hope that moustache is an April fools joke

Do not shave the mustache button ->

12:27 TBF I used to love cereals for the occasional dinner. As a student when i had a massove free lunch

Woah! Can't believe Stanz is doing marketing now!

Big A please never shave the mustache. For everyones well being

Having the cookbook link redirect to goatse was an inspired creative choice.

@Atrioc I work for a flavor company and at said flavor company Clorox is one of our customers! It genuinely took me by surprise when I learned that the “Buttermilk” flavor we make was the base for Ranch and (I can be wrong here) Cool Ranch Doritos (tastes like it would be a flavor ingredient for it)

Mayo being at the top is crazy to me

Gotta go to Aldi for groceries, I spend ~$100 per month for all my at home food. Milk for under $3/gallon, $2 per dozen of eggs, $1.25 for a loaf of bread, $2.5/pound of chicken. Its built different 🫡

ngl as someone who has been buying Truff (and tons of other esotetic weird hot sauces/condiments) for the last 6+ years, I feel like my identity is both finally being validated - but will surely be destroyed & monopolized back to just ketchup or ranch when the hype dies down in like... **looks at how long trends have been lasting** 35 hours.

Woohoo, marketing monday, highlight of my youtube week haha

I, for one, welcome our Hidden Valley overlords.

Big A's back from Denmark

6:56 the truff hot sauce is delicious and it's only like $6 per bottle at Costco. amazing stuff

I can’t believe you actually linked a glizzy gospel cookbook that you can actually buy in the description. Actually wild

Big A thinking its Halloween out here with that stache

Its better than Japan, most of juices in Japan only contain 1-2% fruit, if u r lucky u get up to 10%

Lil bro compensating for his HUGE balding problem

Bro looks like he's about to open a mom&pops burgershop with his three children

the mustache was a shock at first but youre working it papa

hey

Great joke at 17:42 Atrioc! The glizzy goblin strikes again!

Respect so much that he admits he has personal interest jn a company and still mentions fhe negatives

The apple juice in smoothies thing has been around for over a decade, it gives a lot of volume to the drink without impeding flavour

Big A please do not shave the mustache. For everyone’s well being

I remember how dad told me the juice thing like 10 years ago. Funny how it's still a shocking thing all these years later.

i love watching wins and fails 40 minutes till midnight, right on time!

that glizzy hotdog actually looks amazing

Watched marketing monday after work on monday. Life is good

said WOAH out loud at the stache i dig it

Ready for another week of learning about technological horrors beyond my comprehension, thanks Big A!

Got to the ranch section right as I cracked open my jack in the box buttermilk ranch

Moustatrioc isn't real Moustatrioc:

"applejuicification" is as legit as that mustache, glizzy boy

2:29 American moustache dude doesn't understand the difference between refined sugar and natural one

i thoroughly enjoyed my Kellog's® Special K® Red Berries cereal for dinner while watching this marketing monday.

That heinz condiment machine is amazing

I just noticed the yellow highlighting when reading articles/quotes Eat your heart out Coffeezilla!! Love the growth, team

That stache is goated!!! Keep it

Okay but that truffle hot sauce is fire

I've never rlly been aware of weight watchers here in germany until a few weeks ago when they started advertiding to me. Then today I noticed they have a location near me, idk if that's always been there and I've never seen it or if it's new and the company is fleeing to germany but it's certainly interesting

I cannot explain how much I LOVE the stache big A

I’m digging the lip rug, brother.

I’ve known about the smoothie stuff for a while. Look at the top ingredient on the ingredient lists for them, whatever is the first ingredient is the highest percentage in the drink. Green Goodness by Bolthouse has pineapple juice as its main ingredient. Still love that one though.

sacré bleu! OFF WITH THE TIGERS HEAD. They told us to eat cereal for Dinner, well let us show them. A la volonte du Peuple.