The New Smyrna Beach Waterfront Loop: Award-winning Marketing 

a. The New Smyrna Beach Waterfront Loop is a marketing effort that encompasses the heart of the City of New Smyrna Beach: the community redevelopment area and the community. Revitalization of the area continues as a collaborative process between the City of New Smyrna Beach and the CRA through its business owners and property owners. Much of the CRA district has served as the focal point of New Smyrna Beach commerce. Residents enjoy three historic districts --Canal Street, Flagler Avenue and the Historic Westside -- which have served those inhabiting the surrounding residential areas. Third Avenue more recently emerged as an additional commercial beachside corridor.